

Serious Coin
Kelly Willis Green
There’s no rule book for handling wealth—and rarely do we talk about what it really means to have it, spend it, invest it, or give it away. Serious Coin is a podcast for people who want to thrive with their wealth. In candid conversations with wealth holders and their advisors, host Kelly Willis Green explores the practical, emotional, and lifestyle dimensions of affluence. As a wealth coach and former wealth marketing exec who came into affluence by marriage, Kelly brings both personal and professional insight to her conversations.
Episodes
Mentioned books

Nov 15, 2023 • 29min
Wealth and Mental Health with Jan Gerber
We all know money doesn’t buy happiness. But how do you explain the fact that wealthy people are three times more likely to struggle with addiction than the average population? Why are children raised in affluent homes at significantly higher risk of mental health problems than their lower income peers?
Today’s episode explores the ways in which wealth can impact mental health. My guest is Jan Gerber, founder and CEO of Paracelsus Recovery.
Paracelsus is the world’s most exclusive addiction and mental health treatment centre, providing discretion and luxury for an international clientele of world leaders, royal families, titans of tech, A-list actors and athletes.
In our conversation, Jan explains the concepts of ‘imposter syndrome’ and ‘affluent neglect’ and how they lead to mental health ailments. We also discuss the important mind-body-spirit connection to mental health. There were lots of great lessons for all of us.
Serious Coin creator and host is Kelly Willis Green. Having spent a career as a marketing professional in wealth management and having come into affluence through marriage, Kelly brings both a personal and professional perspective to conversations about wealth – its complexities, privileges, opportunities and challenges.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu

Nov 8, 2023 • 35min
Purpose-Driven Wealth with Jennifer Risher
Jennifer Risher, author of We Need to Talk: A Memoir about Wealth, discusses her journey from feeling intimated by investment discussions to becoming an empowered investor. She also shares her path to becoming a passionate philanthropist and launching #HalfMyDAF. The conversation explores parenting in a wealthy home and the evolving perception of money.

Nov 1, 2023 • 32min
Life-Changing Money with Jennifer Risher
How much does life-changing money actually change your life?
In today’s episode, I explore that question in conversation with Jennifer Risher, a beneficiary of the 1990s dot com boom. By their early thirties, Jennifer and her husband, David had earned tens of millions of dollars – with no preparation on how to handle it. Jennifer wrote about her experience – with voices of others in her demographic – in her book, We Need to Talk: A Memoir about Wealth.
In our conversation, Jennifer and I discuss the mixed emotions around coming into money and its impact on identity, relationships and one’s place in the world. She told me about the money messages she received growing up and working at Microsoft, including from Bill Gates himself.
Despite her initial feelings of guilt, shame and a desire to keep her wealth hidden, today Jennifer has moved into a position of purpose and power, using her wealth to drive positive change the world. She is an investor, philanthropist, speaker and, together with her husband, creator of #HalfMyDAF, a concept to inspire more giving.
www.jenniferrisher.com
www.halfmydaf.com
Serious Coin creator and host is Kelly Willis Green. Having spent a career as a marketing professional in wealth management and having come into affluence through marriage, Kelly brings both a personal and professional perspective to conversations about wealth – its complexities, privileges, opportunities and challenges.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu

May 17, 2023 • 42min
Behind the Mic: My Personal Finance Story
For months, I’ve been told that I should share my own story with listeners and so, for this final episode of Season Three, the tables are turned! I am interviewed by my friend and family office expert, Carolyn Cole. We dig deep into what I learned about money from my parents, from working in the field of private wealth management and, more recently, from marrying someone with greater means than myself. We reflect on whether money changes a person, the curious challenge of accepting wealth without being seduced by it, and why I’m always watching out for signs of rising “comfort inflation” in my own life. Most importantly, we discuss why I started this podcast and why I believe these conversations are so important. This is certainly the most personal episode I’ve done! Fortunately, I had in Carolyn a trusted, warm and generous host who has significant professional and personal experiences of wealth.
Carolyn Cole is Founder at Cole & Associates Family Office Strategy and Design. You can follow her on LinkedIn or visit her website www.coleandassociates.ca
Serious Coin creator and host is Kelly Willis Green. Having spent a career as a marketing professional in wealth management and having come into affluence through marriage, Kelly brings both a personal and professional perspective to conversations about wealth – its complexities, privileges, opportunities and challenges.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu

May 10, 2023 • 38min
From Founder to Free Agent: The Aftermath of Selling a Business with Stu Wolff
This candid and eye-opening episode dives deep into the emotional aftermath of selling a business. My guest, entrepreneur, Stuart Wolff knows firsthand the rollercoaster of emotions that comes with selling a successful business.
In 2013, Stu sold the company he founded, The Wolff Group – a sales and marketing agency for food manufacturers that had operations in 10 U.S. states and was doing a billion dollars in annual revenue when he and his partner sold.
With raw and honest insights, Stu reveals his personal experience of post-sale reality, from the elation of transformational wealth to the profound sense of loss and identity crisis that often follows.
Today, a business coach to entrepreneurs and Chair of a Tiger 21 Group in the Detroit area, Stu shares a depth-of-knowledge and observations he has gathered about the unspoken truths of post-sale life for founders and their families.
We talk about the strain the post-sale reality can put on friendships and marriages – and he shares valuable advice for anyone considering selling their business or supporting someone who has.
Whether you're an entrepreneur, advisor, or simply curious about the emotional realities of selling a business, this episode is a must-listen.
You can learn more about Stu Wolff’s business coaching practice using a conceptual framework known as EOS - the Entrepreneurial Operating System at https://www.wolffleadershipllc.com/
Tiger 21 is an international networking and peer-to-peer learning community for people who have liquid assets of $20 million or more. to learn more – or to download their report Life After Selling A Business – visit www.tiger21.com
Serious Coin creator and host is Kelly Willis Green. Having spent a career as a marketing executive in wealth management and having come into affluence through marriage, Kelly brings both a personal and professional perspective to conversations about wealth – its complexities, privileges, opportunities and challenges.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu

May 3, 2023 • 33min
The Modern Butler: Inside The World of Luxury Lifestyle Management with Mario Seiler
A former business colleague of mine used to say that “Money doesn’t simplify your life, it complicates it.”
My guest today is someone who has made it his mission to help the ultra-wealthy manage their complex and hectic lifestyles. He is Mario Seiler, managing partner at Modern Butler, an estate and lifestyle management company based in Los Angeles.
His company, co-owned with partner, Robert Gertz, provides a range of services from property and household systems management to project and lifestyle management, and more – all of the essential services to allow their clients to focus on their business and personal endeavours.
In conversation with Mario, I got a super dishy glimpse into the lifestyles of LA’s super rich – including the most outrageous request he’s ever received! He also provided some very practical advice about how to better manage your household staff, the benefits of branding an estate property and what you can do if you have have means and want to live a more streamlined, less stressful life.
You can follow Mario on TikTok or visit the Modern Butler website https://modernbutlerla.com
Serious Coin is hosted by Kelly Willis Green. Having spent a career working in wealth management as a marketing executive and having come into affluence through marriage, she brings both a personal and professional perspective on wealth.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu

Apr 26, 2023 • 36min
The Wake-Up Call: A Story of Personal and Financial Growth with Lydia Knorr
Today’s episode is an inspiring story about one woman’s struggles and triumph over adversity.
My guest today is Lydia Knorr, health and wellness educator, motivational speaker, mom to three adult daughters and a role model for what it means to live in alignment with your deepest values.
It was not always so.
Over a decade ago, Lydia’s life came to a screeching halt when she was widowed without warning in her early 40s and was left to pick up the pieces of her family -- and their financial affairs. Eighteen months later, she would face a life-threatening diagnosis of her own. Through it all, Lydia had a coping mechanism that she hid from the world – one that left her “steady by day, unsteady by night.”
In conversation with me, Lydia openly discusses her struggles, how she overcome them and why she now says her husband’s death led to her own awakening.
I first met Lydia shortly after the death of her husband. I too had been newly widowed and we were introduced by our wealth manager. We bonded over our loss – along with a mutual desire to use the experience for good in our lives and others.
In this episode, Lydia and I reflect back on that tender time in both our lives, discussing the financial realities of losing a spouse mid-career, the lifestyle adjustments Lydia decided to make, and what she wishes she had done differently financially.
This episode is a must listen for anyone thinking about their own relationships and their own mortality – and for all of us who now and then need a little inspiration in their day.
You can learn more about Lydia Knorr’s journey through her TedEx talks and her website https://lydiaknorr.com/
Serious Coin is hosted by Kelly Willis Green. Having spent a career working in wealth management as a marketing executive and having come into affluence through marriage, she brings both a personal and professional perspective on wealth.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu

Apr 19, 2023 • 38min
How to Be Smart When Investing in Art with Philip Hoffman
While many high-net-worth individuals opt for more traditional asset classes, art has become an increasingly attractive investment option as a diversification strategy and store of value.
In today’s episode, I talk to a globally renowned art investment expert about the often-overlooked benefits -- and risks -- of investing in fine art.
My guest is Philip Hoffman, founder and CEO of The Fine Art Group, a global leader in art investment, finance, and art advisory services for 350 of the largest art collecting families in the world..
In this episode, Philip spoke to me from his office in London about the types of returns you should expect from art, the most common mistakes people make when investing in art, and he explains why 90% of the time he stops his clients from buying a particular work. He also regales me with stories from the field, from shippers mishandling valuable pieces to unwitting collectors buying fakes.
Prior to founding The Fine Art Group, Philp spent more than a decade as an executive with Christie’s, the world-famous auction house, and brings his finance background as a chartered accountant to help his collector clients make smarter investment decisions in the art world.
Philip and his art advisory team were recently named number two on the Financial Times ’Who’s Who in Art Advisor list of global power players that significant collectors should keep their eye on.
To find out more about The Fine Art Group and Philip’s work, visit https://www.fineartgroup.com/team/philip-hoffman/
Serious Coin is hosted by Kelly Willis Green. Having spent a career working in wealth management as a marketing executive and having come into affluence through marriage, she brings both a personal and professional perspective on wealth.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu

Apr 12, 2023 • 36min
The Fall of a Dynastic Fortune with Frances Stroh
Imagine what it must be like to watch your family dynasty crumble before your eyes.
My guest is Frances Stroh, fifth-generation member of the Stroh brewery dynasty and award-winning author of: Beer Money: A Memoir of Privilege and Loss.
By the mid-1980s, Frances’s family, having founded Detroit’s Stroh Brewing Company in the 1850s, held the largest private beer fortune in America. But a little over a decade later, that $9 billion dynasty had collapsed.
In this episode, Frances reflects on the problems that led to the value destruction and tells a cautionary tale for enterprising families everywhere about entitlement and the vagaries of fortune.
Frances and I also discuss the conflicting messages she received growing up from parents who had extremely different money habits – a frugal mother and a spendy father – and what led her to cultivate a more balanced relationship with money and forge her own path apart from her illustrious family.
Today, Frances is an advisor to families with generational wealth, coaching them on how to best implement thoughtful succession plans and set up future generations for success. In our conversation, she urges inheritors to consider the importance of carving out your own identity and she warns against the dangers of overidentification with a family brand.
To find out more about Frances’ story growing up in the Stroh family, you can read her 2016 book Beer Money: A Memoir of Privilege and Loss. To contact Frances about her advisory services, visit www.francesstroh.com
Serious Coin is hosted by Kelly Willis Green. Having spent a career working in wealth management as a marketing executive and having come into affluence through marriage, she brings both a personal and professional perspective on wealth.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu

Dec 7, 2022 • 38min
Where the Super-Rich Are Traveling Now with Cari Gray
Where do you vacation when money is no object? When the only limitation is your imagination – and you have a trip planner to take care of even that.
Today’s episode provides a rare glimpse into ultra-luxury vacations with Cari Gray, Founder and CEO of Gray & Co, a company that designs totally exclusive, uniquely-custom, active trips for titans in tech, celebrities and some very private public figures.
Cari and I spin the globe to uncover the hottest emerging destinations … the newest and best hotel openings around the world…and the mind-blowing bucket list experiences that earn bragging rights among even the most been-everywhere, done-everything travelers -- from sleeping on the ice in Antarctica to driving motorcycles through the Medina of Marrakesh.
Cari also shares her founder’s story; her pivot from lawyer to travel specialist; what led her to start an ultra-high-end travel company at the height of the Great Recession and which American billionaire businessman she credits as an early mentor. You'll find Cari's ideas and suggestions inspiring.
Serious Coin host, Kelly Willis Green brings a personal and professional perspective on wealth -- having spent two decades working in wealth management as a marketing executive and as someone who came into affluence through marriage.


