Scale Your Sales w/ Jillian Murphy

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a goldmine for content creators, fitness coaches, and anyone building a business while juggling real life. Jillian sits down with Naomi Rothstein, a personal trainer turned business mentor who helps fitness professionals escape burnout and build scalable signature programs. Naomi shares her journey from gym floor burnout to online mentorship success, and gets real about content creation, motherhood, niching, and long-game business growth. This one is packed with both heart and strategy perfect for the entrepreneur who’s done being overwhelmed and is ready to make smart, sustainable moves.   Topics Covered: Why Naomi pivoted from personal training to mentorship—and how she scaled her business online What it really takes to build trust with your audience over years (not just DMs) The myth of the “lost lead” and why timing is everything How to stay top-of-mind and convert even when clients don’t buy immediately The case for sticking to your niche (and not becoming a “jack of all trades”) Simple, effective content Naomi creates as a busy mom of two Why trends don’t always translate—and what actually drives engagement The power of mentorship and how it transformed Naomi’s business Why she’s rebranding OneFitBiz (and what she’s doing differently this time) Real talk about balancing motherhood, entrepreneurship, and boundaries that protect both “What I will say is I would never be where I am if I didn't have mentorship, if I didn't invest in my business continually. I've never been without mentorship. So even if I had 10 minutes of time, I am making so much use of that 10 minutes. I've never been more efficient with my time since becoming a mom.”     CONNECT WITH Naomi Instagram: @iamnaomirotstein Facebook: Naomi Rotstein LLC   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! In this episode, Jillian sits down with Tracy Matthews—a seasoned entrepreneur, creativity expert, and reinvention strategist who's helped thousands of creatives turn their vision into profitable businesses. With over 30 years of experience in building brands, coaching high-achievers, and leading one of the first online jewelry academies, Tracy shares powerful truths about navigating reinvention, the future of online business, and why alignment is the key to sustainable success. This candid conversation is a must-listen for creative entrepreneurs, coaches, and service providers who are at a pivot point—and ready to build something that feels right and works well. Topics Covered: The truth behind Tracy’s first business success—and how the 2008 crash led to her most powerful reinvention Why talent doesn’t always equal success (and what really separates thriving creatives) How to spot whether a business is built on fear—or ambition Tracy’s definition of creativity (hint: it’s not just art) What it really takes to scale beyond six figures—and why mindset and systems both matter Honest talk on the course fatigue era and what buyers are actually craving How Tracy is building her own AI clone to better serve her community Signs you’re ready to reinvent—and how to align your next business move with your actual gifts Why Tracy believes knowing your zone of genius and owning it out loud is a game changer "The truth of the matter is that it's called different things, but everyone has something that they're really good at. And when you're in your full expression of creativity, you're actually at a place where you're self-actualized. The challenge is really understanding—well, it's not a challenge necessarily—but the understanding is: what is that for you? And creativity can look a lot of different ways." – Tracy   CONNECT WITH TRACY: Instagram: @iamtraceymatthews Facebook: Tracy Matthews LinkedIn: Tracey Matthews – Reinvention Strategist CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode brings all the fire with Jillian’s close friend and marketing powerhouse Shelby Claymore—the founder of Damn Good Marketing Live and CEO of a thriving social media marketing agency. In this episode, Shelby holds nothing back as she and Jillian dive into the real talk on what it actually takes to show up online, build a human brand, and create marketing that moves the needle. If you’ve been hiding behind trends or waiting for permission to be seen—this conversation is your wake-up call. Topics Covered: Why most business owners are still hiding from their audience The tired excuses that keep you from showing up—and why Shelby isn’t here for them Why face-to-camera content still reigns for building trust and sales Shelby’s hot take on trending audio and viral content (hint: it's not what you think) What it really means to humanize your brand and own your authority How she went from oil & gas corporate to building her own marketing empire The power of getting in the room—and how it changes everything What it takes to build a high-impact event (without waiting to be picked) Shelby’s behind-the-scenes of Damn Good Marketing Live and who it’s really for   “So if you don't put your face in front of a camera and tell people why you're different and they can't relate to you as a human being and they don't feel like you're their best friend, or maybe it's, they're like, holy crap, she's a badass. She's going to help me move the needle in my business because you talk to camera. Don't expect a trending audio or a trending reel to do that because it does not have the same power as an authoritative actual video face to camera.”   CONNECT WITH SHELBY: Instagram: @itsshelbyclement TikTok: @itsshelbyclement Facebook: Shelby Clement Marketing LinkedIn: Shelby DiMiceli Clement YouTube: Shelby Clement Marketing Website: shelbyclement.com   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a heart-opening and empowering conversation with Chelsea Bruggemann, a professional development coach and founder of Momentum—a leadership community for working moms. Chelsea brings the real talk on what it means to be a mother in the workforce today and how we can finally start supporting women with the tools, training, and community they actually need. Whether you’re a corporate exec juggling daycare pickups or a mompreneur building an empire from your kitchen table, this episode dives deep into how motherhood and leadership intersect—and how companies can do better. If you’ve ever felt like you're doing it all and still not feeling seen, this one is for you. Topics Covered: Why “all moms are working moms”—and what that really means Chelsea’s identity shift after becoming a mother and the honest challenges that followed The myth of “having it all” and the real cost of trying to do it all at once The 20% gap: what happens when women leave the workforce after having kids How leadership development can look different for moms (and why it should) What companies must do to actually retain and support high-performing working moms The power of community: how Momentum is creating space for women to lead on their terms Chelsea’s personal leadership philosophy and why modeling mistakes makes better leaders—and better moms Details on Momentum’s leadership cohort, free working mom calls, and retreat experiences that offer true rest “What power if we had more leaders in the world that could own their mistakes, be accountable for their mistakes, and then alter the path that they're on, right? That's a powerful leader. And I'd also argue that's a really powerful mother that can model that for their kids. Yes, maybe I made this decision for our family. I've decided it wasn't my decision. This is why, this is what I've learned, and that's why we're pivoting. What strength to model that for our children.” – Chelsie   CONNECT WITH CHELSIE Instagram: @working_with_momentum LinkedIn: Chelsie Bruggeman   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode features a down-to-earth and insight-packed conversation with Payton Moran, a seasoned business coach, messaging expert, and event strategist. With four businesses under her belt, Peyton brings practical wisdom around client acquisition, building authentic messaging, and creating events that are both intentional and energizing. In this episode, Jillian and Peyton dig into why most marketing problems are actually messaging problems, how overthinking your clarity is costing you clients, and what makes Payton’s signature event, Build Your Own Brand, a standout experience in a crowded space. If you're ready to clean up your offer, attract more aligned clients, or even start hosting your own events—this episode is packed with the real talk you need. Topics Covered: Why client acquisition usually fails because of poor messaging (not poor marketing) What makes messaging truly clear—and why simple beats clever How trying to sound smart is actually costing experts their ideal clients The key mindset shift for service providers who want better referrals Peyton’s event strategy for designing ADHD-friendly, high-impact conferences Real-life examples of how in-person connection leads to business growth A behind-the-scenes look at Build Your Own Brand and why it’s different from traditional events How to intentionally step into new communities and avoid staying in the same small rooms Tips for entrepreneurs who want to start hosting events but don’t know where to start   "When you have a really comprehensive and clear message, it should be able to answer every other question that you have. Like if you're worried about your prices or your offers or where you're going to show up online, the message should be able to power all of that." – Payton   CONNECT WITH PAYTON: Instagram: @paytonmoran_ Threads: @paytonmoran_   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by Mike Liguori, founder of Live Your Truth Media, a content agency helping entrepreneurs and brands build powerful YouTube channels and podcasts. This conversation is a deep dive into the real reason content builds trust—or doesn’t—in today’s online space. From the dangers of chasing vanity metrics to navigating content creation inside a power-couple household, Mike brings a mix of heart, strategy, and serious real talk that every content-driven entrepreneur needs to hear. Topics Covered: What’s really causing the “trust recession” in online marketing today Why creators need to focus less on tactics and more on building relationships The difference between ego-driven content and mission-driven messaging Why external validation is killing your content effectiveness How YouTube has evolved into the #1 platform for long-form, trust-building content Why just uploading your Zoom recordings isn’t enough anymore Mike’s no-fluff advice for anyone feeling overwhelmed by content creation The truth about podcast burnout—and why 88% never make it past 8 episodes What it’s actually like building a business with your entrepreneur spouse The power of playing the long game and trusting your own creative process   "But the thing is, when it comes to building relationships, it's the opposite. We have to show up without ego and receive people where they are and meet people where they are online—with our message, with our content, the way we speak to them." – Mike   CONNECT WITH MIKE Instagram: @mike.ligouri LinkedIn: Mike Ligouri Website: mikeligouri.com CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a heart-opening, no-fluff conversation with Madison—money coach, mindset mentor, and host of the Busy Getting Better podcast. Madison helps women break through financial overwhelm and build a millionaire-worthy money mindset. In this episode, she and Jillian dive deep into why money is more than just numbers in a bank account—it’s a tool for building a life you're obsessed with. Whether you're navigating your first big paycheck, transitioning out of corporate, or trying to figure out how to invest intentionally, this convo is packed with real talk and grounded wisdom about building wealth from the inside out.   Topics Covered: Madison’s story: from broke and burnt out to owning her financial power Why making money is only the first step—what to do once it’s in your hands The real reasons money isn't talked about (even in wealthy households) How mindset, fear, and worthiness directly impact your finances Why you might self-sabotage when you finally have money (and how to stop) How to use high-yield savings "buckets" to make your money goals visual and tangible The power of teaching women to understand their finances—not just outsource them How Madison left her six-figure sales job to go full-time in her coaching business Honest lessons from her first year as an entrepreneur Why building your dream life requires both a vision and a strategy How entrepreneurship tests your identity—and why you need support around you The non-negotiables Madison refuses to cut from her budget (nails, facials, travel!)   “Making money is really only one part of the equation, and learning how to keep it and to grow it, and how to utilize money intentionally to build a life that you are actually obsessed with. It gives you the opportunity to experience freedom and reach your fullest potential.” – Maddison   CONNECT WITH MADISON Instagram: @themadisonj Podcast: Busy Getting Better   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

This one’s for my high-performing women (and men!) who are crushing it in business… but can’t figure out why dating feels like a constant glitch in the matrix. I’m in-studio today with the incredible Emily Freeman, a dating & attraction coach, content queen, and one of the most grounded voices in the love and relationships space. We’re getting real about what it’s actually like to date (and find real, lasting love) when you’re a driven, independent, emotionally aware human building a big life. Topics Covered:  💋 Dating dynamics for successful entrepreneurs 🔥 Masculine & feminine energy in biz and love 🧠 Nervous system regulation in relationships 👀 The difference between attraction & compatibility 💡 Why so many high-achievers confuse love with achievement ✨ And what it really means to be seen, chosen, and supported Whether you're in dating apps or already building a life with your dream partner, this convo will shift something in YOU. Emily brings the mic-drop moments AND the receipts. Don’t be surprised if you start reevaluating your entire approach to love after this. Let’s get into it. CONNECT WITH EMILY Instagram: @emilyfreemancoaching Facebook: Emily Freeman Learn more about Emily HERE CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a must-listen for every entrepreneur feeling overwhelmed by the rise of AI and unsure where to start. Jillian sits down with Jim Carter, AI implementation expert and founder of AskJC3.com, to have a raw and real conversation about how to actually leverage AI in your business without the fear or fluff. Jim brings over a decade of experience in tech and AI and simplifies exactly how business owners can stop resisting and start experimenting with practical tools and frameworks—no jargon, just actionable clarity. If you've ever said, “I’m too busy,” or “AI is just too much,” this episode is your invitation to let that go.   Topics Covered: Why “being terrified of AI” is more common than you think—and how to move past it The RTF framework: A simple way to get better ChatGPT responses Real use cases for AI in your business: from note-taking to podcast transcripts How to use ChatGPT as a thinking partner (not a replacement for your voice) The AI note-taker Jim swears by and how it can automate your follow-up emails Why leaning into imperfect experimentation is the fastest way forward What to do when you’re stuck doing things you don’t enjoy in your business Jim’s personal philosophy on using tech to amplify—not replace—human connection Where to start TODAY if AI feels intimidating or overwhelming   "So everybody who's listening, watching, find yourself in these stories, right? Whether it's this or something else like it, the key here is you got to be willing to lean in a little bit. You got to be willing to try, got to be willing to experiment. But the beautiful thing here is it's not meant to be perfect. If it works, great. If it doesn't, great. Throw it away." – Jim CONNECT WITH JIM: Facebook: Jim Carter III Instagram: @jimcarterthethird LinkedIn: Jim Carter III | Ai Specialist CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian sits down with Cole VanDee, a top-tier email marketing strategist, copywriter, and consultant who’s helped scale multiple 8- and 9-figure businesses. From selling cars at 19 to working with internet giants like Tai Lopez, Cole shares his incredible journey, hard-earned insights, and no-fluff truth bombs about what it really takes to succeed in the world of sales, marketing, and online business. This episode is raw, real, and filled with powerful takeaways for entrepreneurs at every stage of growth. Topics Covered: How Cole went from car sales to building high-performing marketing funnels for 9-figure clients The power of taking bold action—even when you feel underqualified Why getting rid of the wrong people in your life might be the best business decision you ever make How he landed Tai Lopez as a client (and the unglamorous truth behind getting big opportunities) The ugly truth about what it actually takes to build credibility and get noticed Breaking down revenue levels: why making more doesn’t always mean taking home more From $100K to $100M: the scaling differences nobody talks about Why focus—not reinvention—is the secret to growth What it means to be a true visionary and get the right people in the right seats Cole’s advice for content creation, avoiding the scroll trap, and staying in your zone of genius “You're either going to be choosing the people that are in your life and that's going to hold you back, or you're going to choose to get rid of those people and deal with the other side of that equation—which is you're going to get closer to where you want to be, but you're not going to have those people anymore. And to me, it doesn't matter if that's your brother, your cousin, or your best friend of 30 years. If they're on a path that you don't want to be on, and they keep taking your time, energy, effort, focus, a piece of your brain every single day—if they're sucking you into drama, if they're holding you down—at some point, you have to learn that lesson where it's like, "Okay, I'm gonna let you go." And it's not because I'm better than you.” – Cole   CONNECT WITH COLE: Instagram: @colevandee   CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup