Masters of Privacy

Jonathan Mendez has been a founder and leader in Adtech and Martech for two decades, with a focus on building first-party data products to optimize media performance.  He is the founder and CEO at Neuralift AI, having prior to that been Chief Digital Officer at a major cruise line, and having also spent five years building composable CDPs (Customer Data Platform) for global retail brands and telcos. He was also the Founder and CEO of Yieldbot, which in 2016 was the fourth largest Digital Advertising Network. He was also the CSO at Offermatica, eventually acquired by Omniture, now part of Adobe.  Jonathan’s blog has been active for 17 years and is a recognized source of insights into AdTech, MarTech or Media. References: Jonathan Mendez (blog): Optimize & Prophesize Neuralift AI Jonathan Mendez on X Jonathan Mendez on LinkedIn Tejas Manohar (Hightouch): data activation and composable CDPs in a privacy-first world (Masters of Privacy) Nicola Newitt (Infosum): the legal case for Data Clean Rooms (Masters of Privacy) Matthias Eigenmann (Decentriq): Confidential Computing, contractual relationships and legal bases for Data Clean Rooms (Masters of Privacy)  

What extra steps should data processors and controllers worry about now that every cloud-based tool is somehow AI-powered?  A basic transparency principle is common across FIPPs, governance frameworks and existing AI regulations (EU, Colorado), but even that can sometimes become a luxury.  Attorney Heidi Saas (CIPP/US) has over eighteen years of experience in consumer rights, six years in data privacy, and three years of ethical AI and governance experience. Her projects currently involve working with CEOs, CTOs, CISOs, DPOs, and CMOs of companies in various industries on regulatory strategy, privacy program designs, risk management, implementation, and monetization of data assets within their privacy ecosystems. She also works with businesses to provide ethical AI advisory, and pre-audit consulting services, as well as regulatory compliance, legal consulting, and public speaking events. References: Heidi Saas on LinkedIn Colorado AI Bill (Consumer Protections in Interactions with Artificial Intelligence) Fair Information Practice Principles (FIPPs) Twilio Under Investigation for Data Breach of Over 33 Million Authy MFA Users Medicaid for millions in U.S. hinges on Deloitte systems plagued by errors  

This is our second interview analyzing the impact of Google’s decision not to deprecate third-party cookies on its Chrome browser. Daniel Jaye is a seasoned technology industry executive and currently is CEO and founder of Aqfer, a Marketing Data Platform on top of which businesses can build their own MarTech and AdTech solutions.  Daniel has provided strategic, tactical and technology advisory services to a wide range of marketing technology and big data companies. Clients have included Brave Browser, Altiscale, ShareThis, Ghostery, OwnerIQ, Netezza, Akamai, and Tremor Media. He was the founder and CEO of Korrelate, a leading automotive marketing attribution company -purchased by J.D. Power in 2014- as well as the former president of TACODA -bought by AOL in 2007. Daniel was also the founder and CTO of Permissus, an enterprise privacy compliance technology provider.  All of the above were preceded by his role as founder and CTO of Engage, acting CTO of CMGI and director of High Performance Computing at Fidelity Investments. He also worked at Epsilon and Accenture (formerly Andersen Consulting).  Daniel Jaye graduated magna cum laude with a BA in Astronomy and Astrophysics and Physics from Harvard University.   References: Daniel Jaye on LinkedIn Aqfer P3P: Platform for Privacy Preferences (W3C) Luke Mulks (Brave Browser) on Masters of Privacy Adnostic: Privacy Preserving Targeted Advertising (paper by Vincent Toubiana, Arvind Narayanan, Dan Boneh, Helen Nissenbaum, Solon Barocas)

Earlier this summer, Google announced that its Chrome browser would after all keep third party cookies. This interview with Robin de Wouters is the first of two episodes exploring the consequences of that update from the point of view of our usual stakeholders (DPOs, CMOs, CDOs).  Robin de Wouters is the Director General for the Federation of European Data & Marketing (FEDMA), in Brussels. He has a strong background in communication and public relations across the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) and the Communications Director and Spokesperson for Democrats Abroad Belgium, the international arm of the US Democratic Party. References: Federation of European Data and Marketing (FEDMA) Robin de Wouters on LinkedIn Sergio Maldonado, Nobody was ready for the Privacy Sandbox, but deprecating cookie banners is long overdue Google announces they are not deprecating third-party cookies Peter Cradock (Masters of Privacy): Could core advertising components fall under the “strictly necessary” ePrivacy exemption?  CNIL publishes study on alternatives to third-party advertising cookies (Freevacy)  

Ok, the summer is nearly over, which means it is time for a Newsroom summarizing everything that’s happened in the last two months at the intersection of marketing, data, privacy and technology.  California and the FTC have more specific weight on our list this time around - perhaps because much of Europe, including regulators and hackers, was OOO during the entire month of August. So, expect to hear about: A CDP (Segment) being sued for its data collection practices Uber’s Catch-22 The FTC discards hashing as a means of anonymization  Chrome could be forced to support Global Privacy Control The AI Bill drama in California. (And yes, also about Google’s monopoly, the resilience of 3rd party cookies and Apple’s DMA struggles, but only in passing, as you’ve probably had enough of those.) Expect us to follow the usual structure: ePrivacy & Regulatory Updates; MarTech & AdTech; AI, Competition and Digital Markets; Zero-Party Data and Customer Centricity; Future of Media.  With Celine Takatsuno and Sergio Maldonado. References: Sergio Maldonado, Nobody was ready for the Privacy Sandbox, but deprecating cookie banners is long overdue (ie., third party cookies are not going away) Class action was filed against Twilio in California Uber received a $290m euro fine in The Netherlands The Federal Trade Commission audited hundreds of websites and apps, finding all sorts of dark patterns Controversial California AI Bill California passes another law that, if signed, will require browsers to implement Global Privacy Control standards FTC: Hashing email addresses does not result in anonymized data  Netflix announces data collaboration partnerships Apple tries a little harder to appease the EU Commission with additional Digital Markets Act measures Also, find a full blog post on the Masters of Privacy website.

Jay Averitt is currently a Senior Privacy Product Manager at Microsoft, where he manages technical privacy reviews involving Microsoft365 products including CoPilot, GPT, and other LLM products. He was previously a Privacy Engineer at Twitter, where he managed technical privacy reviews across the platform. He’s been working in privacy for over a decade as both a privacy technologist and a privacy attorney. Before switching to technical privacy, he worked as a technology counsel at SAP, SAS, and Lenovo.   References: Jay Averitt on LinkedIn NIST, Privacy Engineering Program Daniel J. Solove, Against Privacy Essentialism María P. Angel and Ryan Calo, Distinguishing Privacy Law: A Critique of Privacy as Social Taxonomy Sergio Maldonado, Some takeaways from PEPR’24 (USENIX Conference on Privacy Engineering Practice and Respect 2024)

Nick Manning is a commentator, author and speaker on advertising, with a specialization in media. He co-founded Manning Gottlieb Media in 1990, and following its purchase by Omnicom he became CEO of the OMD UK Group.  He also co-founded OPera, the media negotiation arm for OMD and PHD. In 2007 Nick joined Ebiquity as Chief Operating Officer before becoming responsible for Ebiquity’s non-UK based operations and Chief Strategy Officer. At Ebiquity he led the team that produced the recommendations for advertisers that accompanied the K2 Intelligence report into media transparency in 2016.  Since 2019 he has run his own consulting business, advising advertisers and their trade associations. Nick specializes in helping advertisers improve their effectiveness, accountability and transparency. References: Advertising, Who Cares? A Summit event happening at London’s Royal Society of Arts on September 12th 2024, aiming to discuss possible solutions around five topics: Business models; Trading, Transparency and Trust; Measurement and Accountability; Recruitment and Well-Being; Brands and Journalism.  Nick Manning’s Encyclomedia, “fractional” Chief Media Officer services. Nick Manning on X Nick Manning on LinkedIn Arielle Garcia on Masters of Privacy Sergio Maldonado, How we tried to fix advertising, ecommerce, and media by putting people in control of their data Augustine Fou on Masters of Privacy  

Tony Fish is an investor, author and self-confessed maverick. He has been building digital businesses since 1990, with a first exit in 1995 and many businesses founded, co-founded, sold and listed after that. He thrives in complex, groundbreaking and uncertain environments, being currently focused on rethinking corporate governance models, ethics and AI, data policy and evidence-based decision making in volatile situations. He is a speaker and author of four books, as well as a visiting fellow for entrepreneurship and innovation at Henley Business School, has taught at London Business School in AI and Ethics, the London School of Economics and Sydney Business School. His latest book (“Decision-making in uncertain times”) has been widely available since early June. References:  Tony Fish, Decision-making in uncertain times  Tony Fish, Why is data eating your culture before breakfast My Digital Footprint, a blog by Tony Fish  Open Governance (Tony Fish on Medium) Tony Fish on LinkedIn Distinguishing Privacy Law: A Critique of Privacy as Social Taxonomy (María P. Angel, Ryan Calo).

We are closing this season with a Spring Newsroom before we officially kick off the summer, summarizing everything that’s happened in the past quarter across our usual five sections: ePrivacy (enforcement, regulatory updates), MarTech/ AdTech, AI/ Competition/ Digital Markets, PETs/ Zero-Party Data, Future of media.  This includes: EDPB’s ChatGPT Task Force report EU Digital Wallets Privacy Sandbox news EU Commission vs. Apple’s App Store LLM updates (Llama3, GPT 4o, Gemini, Apple Intelligence) Meta AI *not* training on EU user data Mozilla’s acquisition of Anonym Oracle’s exit from AdTech Revolut ads Microsoft Copilot+ Recall retreat The Trade Desk’s curated list of publishers FCC fines to telecom operators for the sale of location data Consent or Pay news TikTok ban. A full transcript with links and additional resources can be found on the PrivacyCloud blog.   

John Cavanaugh, from the Plunk Foundation, discusses grassroots privacy movements and empowering marginalized communities. Topics include protecting children's digital privacy, AI vulnerabilities, privacy education, and advocacy for data protection.