Business of Drinks

This is an essential episode for any drinks brand founder looking to break through the noise and build something truly disruptive. Contributor Caroline Lamb sits down with Aaron Trotman, founder of NON, who has not only pioneered the non-alcoholic wine alternative category — he’s redefining what premium non-alcoholic beverages can be. With a chef-driven approach, meticulous ingredient sourcing, and a relentless focus on quality, NON has earned a place on the menus of the world’s top restaurants and is now scaling globally.In this episode, Aaron shares:Creating a new category – How NON was inspired by fine dining NA pairings and built with a culinary mindset, not as a wine mimic but as an entirely new premium experience.How to win over sommeliers – The strategy behind launching NON directly into top-tier restaurants before expanding into retail.Breaking into the U.S. market – The challenges and advantages of setting up NON as its own importer and signing a major distribution deal with Southern Glazer’s.Why transparency matters – Aaron’s commitment to using real, traceable ingredients, and how this transparency has helped build credibility in the natural wine space.Bootstrapping, then scaling – NON started as a self-funded project before raising investment capital to scale production to more than 500,000 bottles a year.Staying premium in a crowded category – NON refuses to chase volume at the expense of brand integrity, avoiding mass retail and instead focusing on independent and regional chains.Last Call:In this week’s Last Call segment, co-hosts Scott Rosenbaum and Erica Duecy discuss new products on their radar, from non-alcoholic innovators like Van Sha and Winderton Citrus Aperitivo to unexpected entrants like Sango African Agave, an Tequila-like spirit from South Africa and Cheramie Rum, a new agricole-style cane spirit made in Louisiana.Don’t miss our next episode, dropping on 2/19.For the latest updates, follow us:Business of Drinks:LinkedInInstagram @bizofdrinksErica Duecy, co-host:Erica Duecy is founder and co-host ofBusiness of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm ofBusiness of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host:Scott Rosenbaum is co-host ofBusiness of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor:Caroline is a producer and on-air contributor atBusiness of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineIf you enjoyed the conversation, followBusiness of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach more listeners passionate about the drinks industry. Thank you!

In the latest episode of Business of Drinks, we sit down with David Duncan, second-generation proprietor and CEO of Silver Oak, one of Napa’s most iconic and beloved wine brands. While many wine businesses have struggled, Silver Oak remains a category leader — balancing legacy with innovation, exclusivity with accessibility, and deep tradition with modern engagement. David shares how Silver Oak has grown its devoted following, cultivated multigenerational brand loyalty, and stayed relevant across evolving consumer preferences. Whether you're building a new beverage brand or strengthening an existing one, this conversation is filled with valuable insights on staying power, strategic growth, and community-building. In this episode, David shares: The power of trust and consistency – How Silver Oak has maintained a devoted customer base for more than 50 years by delivering a reliably high-quality product and never chasing trends. Cultivating brand loyalty through experience – From release-day celebrations that draw hundreds of superfans to exclusive partnerships with fashion designers and luxury luggage brands, Silver Oak has mastered the art of cross-category collaboration. The intersection of exclusivity and accessibility – How Silver Oak sells $1,000 limited-edition wine luggage while also maintaining a connected, engaged presence in social media spaces. How to successfully engage multiple generations – With 40% of its consumers now Gen X, followed by Boomers and Millennials, Silver Oak tailors its messaging and experiences to different audiences while remaining true to its core brand identity. Social media as a community-building tool – Silver Oak’s Bottle Stories blog and interactive approach to social media create deep emotional connections with consumers, making them feel like part of the brand’s extended family. How to build a business with staying power – David’s best advice for drinks entrepreneurs, including why patience, brand authenticity, and long-term vision matter more than short-term pivots. Last Call: With the U.S. Surgeon General’s new advisory warning linking alcohol consumption to cancer risk, many in the industry are asking: Is this a turning point for beverage alcohol? Erica and Scott unpack the implications of this advisory — and discuss why the sky is NOT falling for the alcohol industry. Don’t miss our next episode, dropping on February 12. For the latest updates, follow us: Business of Drinks: LinkedIn Instagram @bizofdrinks Erica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn Instagram @ericaduecy Scott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedIn Caroline Lamb, contributor:Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor. LinkedIn Instagram @borkaline If you enjoyed the conversation, follow Business of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach more listeners passionate about the drinks industry. Thank you!

In this episode of Business of Drinks, Scott Rosenbaum sits down with Monique Huston, Vice President of the Spirits Portfolio at Winebow, one of the country’s leading wine and spirits distributors. Monique has been leading the charge in the spirits world for over a decade, having quietly developed one of the most impressive spirits portfolios in the country, especially when it comes to agave spirits. Winebow represents brands like Fortaleza, David Suro’s Simebra Spirits, ArteNom, El Buho, and Siete Leguas. Monique talks about how she’s built a high-performing portfolio across multiple categories — and discusses how brands can work more effectively with their distributors. She shares the “dos” of landing and nurturing a distributor relationship, and perhaps more importantly, the “don’ts!” There are plenty of actionable insights and best practices in this episode — it’s an essential listen for any brand looking to grow their wholesale business. In this episode, Monique shares: - The keys to building — and maintaining — a strong spirits portfolio and brand relationships. - Why brands should treat their distributor as a customer, fostering collaboration rather than friction. - How incentives have evolved post-COVID and why authentic relationships and educational investments are more impactful than cash incentives. - Why transparency and preparation are essential in pitching to distributors — don’t just send an email without pricing, packaging, or a compelling story. - Why visiting markets and doing grassroots research is critical before launching a brand in a new region. - What comes next? The emerging sub-categories and trends that should be on your radar in the spirits space.  Stay tuned for our next episode dropping on Feb. 5.  Follow us!  Business of Drinks: LinkedIn Instagram @bizofdrinks Erica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn Instagram @ericaduecy Scott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedIn Caroline Lamb, contributor:Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor. LinkedIn Instagram @borkaline If you enjoyed today’s episode, follow Business of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

Who’s up in a down wine market? Mary Taylor Wine — that’s who! This brand is a quiet disruptor, having transformed how Americans discover and enjoy European wines over the past several years. Mary Taylor, founder of the eponymous brand, identified a unique opportunity in the market: bridging the gap between big brands and small growers.  By turning her import label into a trusted front-facing brand, Mary has made terroir-driven wines accessible, approachable, and affordable. In 2024, her brand achieved remarkable growth, up 16% to $20 million in global retail sales, bucking industry trends. In this episode, Mary shares: How Mary Taylor Wines simplifies European wine exploration with consistent, recognizable branding across 47 wine appellations Her innovative approach to offering terroir-forward, low-intervention wines in the $12-$18 retail price point  The key to developing long-lasting relationships with family-owned vineyards that practice organic and traditional winemaking methods Why staying lean, avoiding outside investment, and maintaining direct relationships with her growers have been critical to her success The strategic use of efficient logistics and creative marketing to operate sustainably and profitably  The growing role of trust in wine retail and how her brand serves as a safety net for wine-curious consumers overwhelmed by retail options Find out how Mary’s bold strategies helped her thrive while others have struggled. Click to listen and discover how you can apply these principles to your brand. In today’s Last Call:  Caroline, Scott, and Erica tackle drinks industry trends in a “two truths and a lie” quiz. What do drinks industry publications say they want to keep or kill in 2025? We take a wild guess. Stay tuned for our next episode dropping on January 29.  For the latest updates, follow us: Business of Drinks: LinkedIn Instagram @bizofdrinks Erica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn Instagram @ericaduecy Scott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedIn Caroline Lamb, contributor:Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor. LinkedIn Instagram @borkaline If you enjoyed today’s conversation, follow Business of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

In this episode of Business of Drinks, contributor Caroline Lamb interviews Jess Druey, founder of Whiny Baby, a wine brand that’s helping to redefine wine culture for Gen Z and new wine drinkers. In a market often seen as intimidating and exclusive, Whiny Baby brings a fresh, playful, and inclusive perspective. Since launching, Jess has scaled the brand to 6,000 cases in 2024, with plans to double production in 2025. Jess shares the story behind Whiny Baby, her bold approach to branding, and how she’s meeting new consumers where they are.In this episode, Jess shares: The inspiration behind Whiny Baby: an awkward date and an overwhelming wine aisle experience led Jess to create a wine brand that’s accessible and approachable for beginners. How naiveté can be a strength: Jess credits her lack of experience for allowing her to reimagine how things "should" be done in the wine industry, from branding to distribution. Breaking the wine mold: Whiny Baby features bold, sticker-inspired labels, crown caps, and playful bottle beads that resonate with Gen Z’s nostalgic and irreverent aesthetic. How a strategic partnership enabled the brand to scale quickly: Jess’s joint venture with the McBride Sisters Wine Company got Whiny Baby onto shelves in 27 states in just a couple of years. Viral growth through TikTok: Whiny Baby’s success was boosted by early viral TikToks, helping Jess sell out her first batches of wine and reach a broad audience.Last Call:This week, we discuss brands that are cruising marketing. Join in as Scott, Caroline, and Erica talk about what they’re seeing in the marketplace, from La Crema’s inclusive activations to Fireball’s viral stunt to Firestone Walker’s mini-format beers. Stay tuned for our next episode dropping on Jan. 22. For the latest updates, follow us:Business of Drinks: LinkedIn Instagram @bizofdrinksErica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn Instagram @ericaduecyScott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedInCaroline Lamb, contributor:Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners. LinkedInIf you enjoyed the conversation, follow Business of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach more listeners passionate about the drinks industry. Thank you!

In this episode of Business of Drinks, Erica interviews Rocco Lombardo, president of Wilson Daniels, a luxury wine importer and marketer. Despite formidable industry-wide headwinds, Wilson Daniels achieved over 6% revenue growth in 2024, expanding its sales to $250 million — while the broader wine market contracted. How did Rocco and the Wilson Daniels team come out ahead? In this episode, Rocco shares: Why Burgundy, Piemonte, Tuscany, and value sparkling wines are among the fastest-growing categories in the portfolio. Strategic initiatives that have fueled growth, building on the portfolio’s strong foundation of family-run wineries, sustainable practices, and deep market discipline. How Wilson Daniels grew from a West Coast-focused company to a national powerhouse with a $350+ average case price for its brands at wholesale. How Wilson Daniels uses storytelling and authenticity to engage consumers with the rich histories behind its luxury wines. Rocco’s insights into market challenges, including tariffs, shifting consumption trends, and competition from emerging categories like RTDs and cannabis.Last Call:And don’t miss Last Call, where Scott, Caroline, and Erica discuss what they're drinking this winter — and why. The category-spanning selections might surprise you!Don’t miss our next episode, dropping on January 15.For the latest updates, follow us:Business of Drinks: LinkedIn Instagram @bizofdrinksErica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn Instagram @ericaduecyScott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedInCaroline Lamb, contributor:Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners. LinkedInIf you enjoyed the conversation, follow Business of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach more listeners passionate about the drinks industry. Thank you!

As we head into 2025, we’re thrilled to bring you our annual drinks trends episode featuring Bryan Roth, director of insights for Sightlines and the consumer and market analyst for Feel Goods Company. Widely respected as one of the industry’s top forecasters, Bryan shares his perspectives on what’s shaping the future of beverages, from emerging categories to shifting consumer behaviors.In this episode, Bryan shares: Why the no- and low-alcohol segments are diverging and how each is evolving into distinct categories Insights into flavor trends, from bold Asian-inspired influences to the growing embrace of bitter and savory profiles Why young consumers demand both customization and immediacy in their drink choices How RTD beverages are becoming more sophisticated, catering to consumers’ desire for flavor clarity and premiumization The untapped potential for draft beverages — beyond beer — as the on-premise market continues to reboundBryan’s insights highlight the key opportunities and challenges for drinks brands in 2025, offering actionable takeaways for founders, marketers, and innovators alike.To hear more of Bryan’s drinks trend updates, subscribe to the Sightlines newsletter. Enter the code "DRINKS" on the signup page (https://www.sightlines.news/sign-up) for a free month of access.Last Call:On this week’s Last Call, Scott quizzes Caroline and Erica on industry stats, such as: How many new bev alc producers were licensed by the TTB last year? How many new products came onto the market? Listen in for the answers you need to know! Stay tuned for our next episode dropping on January 8. For the latest updates, follow Business of Drinks LinkedIn InstagramErica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn InstagramScott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedInCaroline Lamb, contributor:Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners. LinkedInIf you like what you heard, help us spread the word! Follow Business of Drinks wherever you’re listening, and rate and review our episodes. It really does help us find new listeners. Thank you!

This episode dives deep into the non-alcoholic cocktail space, featuring Megan Klein, founder of Little Saints. From its beginnings as an experimental product during the pandemic to its current $9 million annual revenue, Little Saints is a brand that’s forging new territory in the drinks space with its functional beverages featuring lion’s mane and reishi mushrooms. Whether you’re a founder in the drinks industry or simply a curious consumer, this episode is packed with insights you won’t want to miss.In this episode, Megan shares: Her journey from corporate lawyer to beverage entrepreneur and how her love for nature inspired Little Saints. How Little Saints uses adaptogens like reishi and lion’s mane mushrooms to offer unique effects, from relaxation to cognitive "magnetism." The challenges of pivoting Little Saints’ business model, including abandoning costly PR and marketing for direct-to-consumer advertising. A behind-the-scenes look at Megan’s appearance on Shark Tank, where she confidently walked away from undervalued offers. Why Little Saints' branding and consumer focus have shifted to attract a broader, gender-neutral audience.As Megan shares in the episode, Little Saints is more than a non-alcoholic beverage brand — it’s a movement toward mindful drinking and better living. Learn how she’s connecting with customers around the country, and forging a community of superfans who share her vision.And on Last Call, we discuss our “Cocktail Mt. Rushmore” — the top four cocktails each of us would happily subsist on if all other cocktails disappeared. Did the Manhattan, Espresso Martini, and Last Word ascend the peaks of cocktail greatness? Find out.Stay tuned for our next episode dropping on January 1. For the latest updates, follow us:Business of DrinksLinkedIn: https://www.linkedin.com/company/business-of-drinks/Instagram: https://www.instagram.com/bizofdrinks/Erica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks, and one of the drinks industry’s most accomplished digital and content strategists. She runs consultancy and advisory arm of Business of Drinks, and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.https://www.instagram.com/ericaduecy/https://www.linkedin.com/in/erica-duecy-4a35844/Scott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks, and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. https://www.linkedin.com/in/scott-m-rosenbaum/Caroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners. https://www.linkedin.com/in/caroline-bork-lamb/If you like what you heard, help us spread the word! Follow Business of Drinks wherever you’re listening, and rate and review our episodes. It really does help us find new listeners. Thank you!

It’s the episode you didn’t know you needed! We sit down with Steve Riboli, president and CEO of Riboli Family Wines, to unpack the incredible journey of Stella Rosa, the #1 import brand in the U.S. and a pioneer in flavored, semi-sparkling wines. Discover how this family-owned brand has become a powerhouse, scaling to 4.1 million cases in 2023, a 5% YOY gain, per Impact Databank, while the broader wine industry has faced declines.In this episode, Steve shares: How Stella Rosa’s low-ABV, flavor-forward wines are redefining the category and attracting new, younger drinkers. The story behind the bestselling Pineapple & Chili wine, which turned heads as 2023's #1 new wine SKU in America, per Nielsen. Insights into the multicultural and millennial appeal that has driven Stella Rosa’s sustained growth. The challenges of scaling a brand while staying true to its roots in tradition and innovation. Why retail activations and authentic storytelling are central to Stella Rosa’s success.With over 3,000 tasting activations annually(!!), a commitment to consumer connection, and a clear vision for the future, Stella Rosa is not just growing its market share — it’s growing the wine category itself. Whether you’re a wine aficionado or a founder in the drinks space, this episode is packed with inspiration and actionable insights.And on Last Call, we discuss the article “Does a Decline in Humanities Majors Have Anything to Do With the Declining Interest in Wine From Younger Consumers,” in David Driscoll’s Two-Nineteen blog. Don’t miss it! Link: https://www.two-nineteen.com/blog/does-a-decline-in-humanities-majors-have-anything-to-do-with-the-declining-interest-in-wine-from-younger-generationsStay tuned for our next episode dropping on Dec. 11. For the latest updates, follow us:Business of DrinksLinkedIn: https://www.linkedin.com/company/business-of-drinks/Instagram: https://www.instagram.com/bizofdrinks/Erica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks, and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks, and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.https://www.instagram.com/ericaduecy/https://www.linkedin.com/in/erica-duecy-4a35844/Scott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks, and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. https://www.linkedin.com/in/scott-m-rosenbaum/Caroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners. https://www.linkedin.com/in/caroline-bork-lamb/If you like what you heard, help us spread the word! Follow Business of Drinks wherever you’re listening, and rate and review our episodes. It really does help us find new listeners. Thank you!

In this episode, we talk with Tom Baker, co-founder of Mr Black, America’s best-selling premium coffee liqueur. Tom shares the serendipitous beginnings of his company, the divine intervention of the "coffee gods" that led him to his co-founder, and how Mr Black carved an unexpected niche in the spirits industry. We track the brand's rise from a small Australian startup to a multi-million dollar company, diving into the challenges Tom faced in the early days, launching a coffee liqueur as craft spirits and coffee culture were both emerging. We also explore how Mr Black differentiated itself from competitors like Kahlua with a product that truly tastes like coffee, and how the brand helped shape the Espresso Martini's renaissance. (The Espresso Martini is now the Top 4 best-selling cocktail in America, just two years after hitting the Top 10 list, per Nielsen data!) You’ll hear how Mr Black leveraged crowdfunding to gain early traction, the importance of building strong distributor relationships, and how the brand scaled globally. Tom also shares his insights on managing the operational complexities of growing a business, the role of Diageo’s acquisition, and why staying focused on a singular vision helped the brand achieve sustained success. And don’t miss Last Call, where our on-air team weighs in with the trends they’re seeing in their respective markets. We hear from Caroline in Detroit, Scott in the Washington D.C., and Erica in NYC. From the resurgence of aquavit and savory cocktails to a fresh crop of hybrid drinking spaces, find out what’s on our radar! LINKS:  The Four Disciplines of Execution by Chris McChesney, Sean Covey, Jim Huling Brand Mysticism by Steven Grasse and Aaron Goldfarb The Right It by Alberto Savoia Stay tuned for our next episode dropping on Nov. 27.  For the latest updates, follow us: Business of Drinks LinkedIn: https://www.linkedin.com/company/business-of-drinks/ Instagram: https://www.instagram.com/bizofdrinks/ Erica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks, and one of the drinks industry’s most accomplished digital and content strategists. She runs consultancy and advisory arm of Business of Drinks, and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. https://www.instagram.com/ericaduecy/ https://www.linkedin.com/in/erica-duecy-4a35844/ Scott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks, and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.  https://www.linkedin.com/in/scott-m-rosenbaum/ Caroline Lamb, contributor:  Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners.  https://www.linkedin.com/in/caroline-bork-lamb/ If you like what you heard, help us spread the word! Follow Business of Drinks wherever you’re listening, and rate and review our episodes. It really does help us find new listeners. Thank you!