

20/20 MONEY: The Business of Optometry
Adam Cmejla
20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice.
Episodes cover:
• Optometry practice management & operations
• Financial planning for optometrists
• Practice growth strategies & profitability tips
• Selling your practice & OD exit planning
• Private equity deals in optometry
• Hiring, leadership, and team development
• Tax planning, cash flow, and retirement readiness
• Student loan strategies for ODs
• Cold starts, acquisitions, and multi-location scaling
With expert interviews, case studies, and step-by-step breakdowns, you'll learn how to make smarter business decisions, build personal wealth, and create a thriving career inside and outside the exam room.
If you're an OD serious about elevating your practice and improving your financial future, 20/20 Money is your competitive advantage.
For more information on the show and on Adam, please visit https://www.integratedpwm.com/
Episodes cover:
• Optometry practice management & operations
• Financial planning for optometrists
• Practice growth strategies & profitability tips
• Selling your practice & OD exit planning
• Private equity deals in optometry
• Hiring, leadership, and team development
• Tax planning, cash flow, and retirement readiness
• Student loan strategies for ODs
• Cold starts, acquisitions, and multi-location scaling
With expert interviews, case studies, and step-by-step breakdowns, you'll learn how to make smarter business decisions, build personal wealth, and create a thriving career inside and outside the exam room.
If you're an OD serious about elevating your practice and improving your financial future, 20/20 Money is your competitive advantage.
For more information on the show and on Adam, please visit https://www.integratedpwm.com/
Episodes
Mentioned books

Feb 21, 2022 • 1h 4min
Gaining an allocator's edge with your portfolio with Phil Huber, CFA
Welcome to this episode of 20/20 Money! My guest on today's show is Phil Huber, CFA, CFP® (@bpsandpieces). Phil has been involved in the financial services business since 2007 and is the Chief Investment Officer in Savant Wealth's Lincolnshire, IL office, is a member of the Investment Team, has a membership interest in Savant, and is a member of the Investment Committee. He is responsible for portfolio management, contributing to Savant's investment strategy, and managing investment processes for clients. He takes an active role in writing straightforward commentary to inform clients and explain the firm's investment philosophy and also writes on his own blog, aptly named Bps and Pieces. And FYI, a "bip" is a basis point. One basis point is one hundredth of one percent. So a mutual fund with an expense ratio of 0.35% would, in "investment speak," have an ER or 35bps. That'll be important to understand and have context around at various points in the conversation. Prior to joining Savant, Phil was employed at a global asset management company where he worked closely with financial advisors to develop investment strategies for their clients. He earned a bachelor's degree in finance from the Kelley School of Business at Indiana University. He is a CERTIFIED FINANCIAL PLANNER™ professional, has attained his Chartered Financial Analyst® (CFA®) designation, and is a member of the CFA Society of Chicago. Phil joined the show to talk about the past, present, and future of asset allocation of investors' portfolios. He shares why we should be rethinking the construction of the flagship 60/40 portfolio, the evolution and definition of "alternative investments," the role that one's own business plays in their investment portfolio, and gives some direction and guidance to investors that want to begin the due diligence on whether and to what extent alternative asset classes are going to fit into their overall portfolio. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Phil Huber. Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Feb 14, 2022 • 1h 1min
Financial planning & portfolio management, information vs knowledge, redefining risk, and loathing risk tolerance questionnaires with Ashby Daniels, CFP®
Welcome to this episode of 20/20 Money! My guest on today's show is Ashy Daniels, CFP®. Ashby is an advisor, firm owner, blogger, and friend of mine and I wanted to have him on to talk about a variety of thoughts and perspectives as it relates to financial planning and portfolio management and how that specifically applies to ODs and practice owners. In this conversation, we talk about the differences between information and knowledge, how investors should think about risk in their portfolio related to the risk in their financial plan, why we both don't like risk tolerance questionnaires, the mindset of retiring TO something instead of FROM something, and finally Ashby's answer to the one question that I ask every first-time guest. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Ashby Daniels. Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Feb 7, 2022 • 1h 4min
(Re)setting expectations on the valuation of an optometry practice with Nathan Hayes
Welcome to this episode of 20/20 Money! My guest on today's show is Nathan Hayes. Nathan joins me back on the show today to talk about a topic that was actually inspired within the ODs on Finance Facebook community: why practices are valued the way that they are and whether the valuation method that's used is fair to the seller. Nathan and I discuss this question at length and from several different viewpoints. We also talk about why it's beneficial for younger ODs looking to purchase a practice to have more cash on your personal balance sheet and have outstanding loans than it is to aggressively pay off your debt…but then not have any liquidity to show for it. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Nathan Hayes. Links: 4 ways to increase the pre-sale value of your practice (Review of Optometric Business) Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Jan 31, 2022 • 52min
Why your books may not be as accurate as you think with Dr. Wade Weisz
Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Wade Weisz from For Eyes Bookkeeping. Wade joins the show to talk with me about something that we're both passionate about: numbers! However, Wade and I are looking at it through two different set of lenses, though we're both doing it for the same reasons – to ensure that practice owners can be confident in the business decisions and tax planning that they're making based on the numbers of their practice. In our conversation, we talk about a variety of areas that practice owners should be focused on with regards to their books, including the 4 reports and absolute 1 thing that every practice owner must do as it pertains to their financials. Today's quote comes from John Kennedy: "Leadership and learning are indispensable to each other." As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Wade Weisz. Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Jan 24, 2022 • 42min
Streamlining the contact lense ordering process to increase sales and enhance the patient experience with Brianna Rhue
Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Brianna Rhue, OD, co-founder of DrContactLens.com and TechifEYE. Brianna joins the show today to share with us both the qualitative and quantitative benefits of improving the contact lens purchasing experience your patients experience during the exam and overall buying process. We also talk about the genesis of TechifEYE and how creating that platform is allowing practice owners to implement vetted tech tools in their practice to elevate their patient experience and thus relationship equity with their patients. Today's quote has an unknown source: "Leaders instill in their people a hope for success and a belief in themselves. Positive leaders empower people to accomplish their goals." As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. If you're interested in having your question and your voice featured on the 20/20 Money podcast, you can submit it here. You can either include your name or submit anonymously. Please keep your questions short and to the point. Sometimes writing it down beforehand can help. And with that introduction, I hope you enjoy my conversation with Dr. Brianna Rhue. Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Jan 17, 2022 • 54min
Pursuing a better investment experience and philosophy with Eric Nelson
Welcome to this episode of 20/20 Money! My guest on today's show is Eric Nelson, CFA (@ServoWealth). Eric is the found of Servo Wealth Management, a fee-only RIA located in Oklahoma City, OK. Eric and I share very, very similar investment philosophies in the way we manage client portfolios and I wanted to have him on the show to talk through how investors can think about their own investment philosophy. We talk about the degrees in which one can change their philosophy and approach to investing, why we believe (and the data overwhelmingly shows) that there's more return to capture in the markets than just investing in the S&P 500 (though it's a great start), and many other data-driven ideas. Today's quote comes to us from Jerry Colonna's conversation on the Tim Ferriss Show: "How have I been complicit in creating the conditions I say I don't want?" As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Eric Nelson. Callan Chart 2020 Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Jan 10, 2022 • 1h 17min
Forget goal-setting and focus on purpose: a mindset conversation with Stephanie Bogan
Welcome to this episode of 20/20 Money! My guest on today's show is Stephanie Bogan. While Stephanie has built and sold a number of businesses in her career, most recently she is the founder of Limitless Adviser, a coaching program where she empowers financial advisors to create and build wildly successful practices and a life that they love. This was a special conversation for me as I'm also privileged to be involved in that program—first as an advisor that was being coached by Stephanie and now currently serving as an advisor coach, where I help coach and empower other advisors to work intentionally on their practices by applying the mindset and methods that Stephanie teaches in the curriculum. In this conversation we talk about something that tends to be popular at the beginning of the year: goal setting. However, we talk about it from a bit of a different angle, which is first spending time focusing on your purpose and intention for building what you're building and how money plays a role in that plan. We talk about it from two angles: the first being the practice owner that's at the tail end of their career and facing an inevitable transition from their practice and also from the lens of a younger practice owner that has many years in front of them. We talk about some of the "sacred cows" that exist in practice ownership, why some of them should be questioned, and how to think about solving those problems. We wrap up with Stephanie's very powerful answer to the one question that I ask every first-time guest on 20/20 Money. Today's quote comes to us from Albert Einstein, who says that "No problem can be solved with the same consciousness that created it." This quote was one of the most impactful quotes for me because it forced me to take ownership of how I was showing up in my businesses and realized that if I wanted things to change in the business, it was dependent on me to first change the way I thought about the problem and thus the outcome that I was striving to create. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks and blog posts. And with that introduction, I hope you enjoy my conversation with Stephanie Bogan. Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Jan 3, 2022 • 43min
Analyze.Strategize.Implement(TM) – A process for thriving in practice ownership with Erich Mattei
Welcome to this episode of 20/20 Money! My guest on today's show is Erich Mattei. Erich is the founder of Akrinos, a consulting firm that not only helps ODs thrive in today's practice management landscape but takes it a step further by helping with the implementation and execution of identified strategies that will improve upon a practice's success. In this conversation, Erich and I talk about each component of their Analyze.Strategize.ImplementTM process and discuss a variety of topics that practice owners should be focusing their time and attention to help them improve the efficiency and thus profitability of their practice. Specifically, Erich shares the 6 areas that a practice owner can focus on to determine whether there is room for improvement. Today's quote of the day comes from John Maxwell: "The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails." As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Erich Mattei. Opportunity Simulator on Akrinos website Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Dec 27, 2021 • 50min
5 Issues on your Profit/Loss that can impact business decisions with JR Armstrong
Welcome to this episode of 20/20 Money! My guest on today's show is JR Armstrong. JR is a CPA and partner with May & Company and similar to our firm has a focus of serving optometric practice owners nationwide. JR joins us on the show to talk about not only why it's important to know the financials of your practice, but specifically how important it is to ensure that the financials are accurate and correct before making business decisions based on your financial metrics. We discuss items such as the importance of not going "negative equity" in your business, why it becomes really confusion to commingle business and personal expenses on one credit card, and other business financial overlooks. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. If you're interested in having your question and your voice featured on the 20/20 Money podcast, you can submit it here. You can either include your name or submit anonymously. Please keep your questions short and to the point. Sometimes writing it down beforehand can help. And with that introduction, I hope you enjoy my conversation with JR Armstrong. Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Dec 20, 2021 • 45min
Building a practice, on purpose (Adam's guest appearance on The Power Hour podcast)
Welcome to this episode of 20/20 Money! My guest on today's show is…me! On this episode of 20/20 Money, I'm sharing with you the conversation I had with Dr. Bethany Fishbein that was originally recorded and released on the Power Hour Optometry podcast, which is the podcast hosted by The Power Practice. The Power Practice is a consultancy founded by Dr. Gary Gerber in 2003 that helps optometric practice owners achieve their most audacious business goals by creating their own definitions of success and building their practice with intention. We've put links to the Power Hour podcast and several of their resources in the show notes of this episode. Today's quote comes to us from Albert Einstein. "No problem can be solved with the same consciousness that created it." As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. And with that introduction, I hope you enjoy my conversation on The Power Hour Podcast. Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!


