Keep What You Earn

In this episode, Shannon speaks with Jill Simonds, founder and CEO of Savvy Strategic Partners, to explore the role and benefits of fractional C-suite executives. They discuss how part-time executive talent can optimize operations, enhance enterprise value, and ensure smoother business scalability. Listeners will gain insights into effective task prioritization, the importance of Standard Operating Procedures (SOPs), and minimizing founder dependency. Jill and Shannon also delve into understanding various types of business capital—human, structural, customer, and social—and their impact on long-term success. Tune in to discover how fractional services can bridge growth challenges and elevate your business, with actionable tips and strategies from industry experts. Jill is founder/CEO of Savvy Strategic Partners, a full-service fractional C-Suite executing vision, increasing business value, and helping founder owners realize freedom. Savvy serves business owners with an experienced collective of outsourced executive leaders across the functions of operations, revenue, and finance. Website: https://savvystrategicpartners.com/ What you'll hear in this episode: 05:18 Fractional model bridges current and ideal states. 09:44 Shared vacation homes maximize value, reduce costs. 12:43 Intangibles enhance enterprise value beyond financial metrics. 15:16 Intangibles crucial for competitive advantage, four capitals. 17:43 Unpack business capital categories; identify improvement areas. 22:33 Limited impact unless processes are systematized, delegated. 25:10 Prioritize roles for effective organizational changes. 27:15 Reflect and correct process errors: turnbacks. If you like this episode, check out: Managing the Employee Expectation Gap How to Keep Employees Loyal Strategies for Managing Remote Teams Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon delves into the critical lesson for business owners about positioning themselves as the director of their business, rather than its lead actor. Through an insightful analogy, Shannon explains why building robust systems should take precedence over putting oneself front and center. She explores the essential transition from a hands-on role to a more strategic one, necessary for long-term success. Additionally, Shannon shares practical tips on balancing brand building while ensuring the business thrives independently. Stick around for an episode packed with actionable advice, all wrapped in a fun, relatable analogy. What you'll hear in this episode: 05:40 Great brand needs a strong business foundation. 09:05 Balance roles: director vs. actor in business. If you like this episode, check out: What We Learned From "Un-Scaling" This Year 3 Ways to Become a Better Small Business Customer Don't Make This Huge Mistake with Goal Setting Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today's episode dives into an often-overlooked but crucial aspect of running a successful business: creative employee benefits. Shannon shares innovative and nontraditional benefits that not only attract top talent but also foster a healthy, happy, and engaged workforce. From personal development reimbursements to charitable donation matches and a unique "just because" budget, these ideas can help build a company culture that aligns with core values and supports the team's overall well-being. Whether listeners are small business owners or looking to enhance their company's perks, they'll find plenty of inspiration in today's discussion. What you'll hear in this episode: 03:46 Funds for employee personal development events available. 07:43 Promote learning and values through incentives, reimbursements. 12:15 Visit website for career and CFO opportunities. If you like this episode, check out: Managing the Employee Expectation Gap How to Keep Employees Loyal Strategies for Managing Remote Teams Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode Shannon focuses on essential year-end financial tasks for business owners. As the year winds down, Shannon provides valuable insights into three crucial steps: catching up on bookkeeping, securing a tax professional, and organizing vendor expenses. While these steps may seem small, they can significantly reduce stress and set up listeners for success in the upcoming year. These actionable tips promise to be game changers for financial wellness as the new year approaches. Join us as Shannon dives into this timely financial advice. What you'll hear in this episode: 01:48 Finish big tasks by Thanksgiving to de-stress. 03:36 January requests: Expensive; bookkeepers are busiest then. 07:36 Use Money Pro Matchmaker for choosing professionals. 11:35 Prepare early to avoid winter stress. If you like this episode, check out: The Truth About Tax Savings and Strategies Is Hiring A Tax Strategist For You? Why You Want to Avoid Tax Extensions Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, Shannon dives into a topic that many business owners find challenging—sales. For those who break out in a cold sweat at the thought of selling, this episode offers relief. Shannon explores how to increase revenue without the dreaded sales struggle, offering practical strategies for upselling existing clients, leveraging partnerships, and optimizing lead sources. These insights aim to drive businesses forward without the constant battle of acquiring new customers. So, sit back and get ready to learn how to boost your earnings without the stress of sales! What you'll hear in this episode: 04:18 Consider upselling existing clients additional services. 09:10 Find complementary professionals or services for clients. 10:15 Earn commissions through referrals without extra effort. 13:52 Examine current processes to increase profit margins. If you like this episode, check out: The Two Ways You Earn Money in a Business Productivity Does Not Equal Profitability The Five Money Metrics You Need Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today's episode is a bit different—we're sharing an insightful discussion from my guest appearance on "The Action Academy" podcast, hosted by Brian Luebben. In this episode, Brian and I dive into my journey of transforming my business from basic bookkeeping to offering high-value, relationship-focused "fractional CFO" services. We discuss the importance of cultivating deeper client relationships, strategic pricing, and the shift from a high-volume to a high-value business model. I also share personal stories about my transition to living in Costa Rica, the lifestyle changes that came with it, and practical steps for anyone considering a similar leap. Brian and I reflect on our entrepreneurial journeys, emphasizing the value of expertise, the impact of mentorship, and the importance of surrounding ourselves with successful individuals. We also touch on balancing work with life, the concept of "geographic arbitrage," and the benefits of a relaxed yet productive lifestyle. Whether you're a business owner looking to shift your business model, or someone dreaming of moving abroad to enhance your lifestyle, this episode is packed with actionable insights and uplifting stories you'll definitely want to hear. Brian Luebben is a dynamic business leader renowned for his innovative approach to scaling companies. Known for his compelling framework that has helped numerous businesses transition from six to seven-figure revenues, Brian emphasizes the importance of adaptive pricing strategies. He believes in continuously increasing value and output, thereby justifying price hikes. This forward-thinking approach encourages businesses to communicate their growth and value assertion clearly to their customers, creating a sense of urgency and scarcity—a concept rooted in the psychological principles of persuasion outlined by experts like Robert Cialdini. Brian's methodologies inspire businesses to elevate their game, ensuring they stay ahead in an ever-changing market landscape. Visit Brian's website here! What you'll hear in this episode: 04:34 CPA and fractional CFO managing own practice. 08:21 Diminishing returns on energy, sacrifices personal life. 10:03 Questioning life's purpose and career goals. 15:41 Prioritize family time; redesign life-business balance. 18:01 Kept house, stayed majority of year there. 21:51 Reduce costs to escape never-ending work cycle. 25:13 Enjoying flexible work-life from anywhere, embracing possibilities. 28:12 Business offers more diversity and creativity than real estate. 31:25 Limited self by time, not valuing expertise. 33:02 Elevated value, skills, networks, revenue, clientele, learning. 36:58 Increase value and prices; invoke scarcity, urgency. 39:33 Transitioned from free coaching to online course. 43:24 Focus on serving 10 clients with dedication. 47:16 Ensure easy refunds to attract ideal customers. 50:58 Investing in Costa Rica real estate projects. 54:16 Free content criticized due to perceived truth. If you like this episode, check out: 3 Ways to Become a Better Small Business CustomerDon't Make This Huge Mistake with Goal SettingDon't Stop Playing the Long Game Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refreshVisit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon shares her valuable strategies for overcoming periods of feeling stuck or unmotivated in the entrepreneurial journey. Drawing from her six years of experience, Shannon offers practical advice on reassessing calendars, prioritizing time, and creating efficient workflows to help business owners reignite their passion and drive. Whether you're a seasoned entrepreneur or just starting out, this episode provides actionable insights to shed layers of stagnation and move forward with renewed energy. Tune in for an episode packed with wisdom and real-world tips to keep your business thriving. What you'll hear in this episode: 05:51 New employees require decreased check-ins over time. 10:47 Optimize meeting days; flexible Friday work schedule. 12:29 Optimize calendar for energy-efficient time management. If you like this episode, check out: 3 Ways to Become a Better Small Business Customer Don't Make This Huge Mistake with Goal Setting Don't Stop Playing the Long Game Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, Shannon dives deep into the dynamics of managing a business partnership. Drawing from extensive experience, Shannon discusses the critical aspects of forming and maintaining a successful partnership—from the importance of identifying the strengths and weaknesses of each partner to setting clear expectations and crafting a solid partnership agreement. Shannon highlights that, much like a marriage, a business partnership is a serious commitment that requires careful planning and communication. Whether your partner is a friend, family member, or someone new, these strategies will help ensure an effective and enjoyable business partnership. What you'll hear in this episode: 01:22 Complementary strengths create powerful business partnerships. 04:42 Set clear expectations and identify partnership roles. If you like this episode, check out: Start with This Financial Metric (Financial Priority Formula Part 1) What Are the 3 Things You Need to Know Before Buying a Business? You Don't Actually NEED An Accountant Want to learn more so you can earn more? Get $50 off your HR audit with People Principles by using code SHANNON50 here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, Shannon dives deep into the concept of crafting a profit plan that truly drives your business forward. We're going beyond the old-school notion of restrictive budgeting and embracing a strategy that aligns your spending with your business goals. Inspired by Mike Michalowicz's Profit First methodology, Shannon will break down how you can allocate your finances into key buckets—like personnel, operations, and client acquisition—to ensure your money is working as hard as you are. Join us for actionable insights on setting yourself up for financial success, and learn how to take control of your business's bottom line with confidence. What you'll hear in this episode: 03:34 Set targets for balanced spending allocation ranges. 09:16 Take ownership of finances amidst economic challenges. If you like this episode, check out: Productivity Does Not Equal Profitability The Five Money Metrics You Need Where Are the Best Places to Look to Find Cost Savings? Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon Weinstein chats with Savannah Chaffin, an enrolled agent and expat tax expert in Vienna, Austria. Savannah shares her experiences navigating the complex world of international taxation, from lifestyle changes and cost of living to the intricate tax obligations US citizens face abroad. Key topics include the importance of thorough research, consulting financial planners, understanding foreign tax systems, and reporting foreign income. This episode is packed with practical advice for anyone considering or already living an expat life. Tune in for valuable insights and real-life stories to help you manage your international move. Savannah Chaffin is an Enrolled agent and self-declared "expat tax nerd", passionate about helping fellow expats navigate tax and finances when living abroad. She is the founder of Alveus Tax and co-founder of Passport to Wealth. LinkedIn: https://www.linkedin.com/in/s-chaffin/ Website: https://www.passportwealth.com/ What you'll hear in this episode: 03:44 Decision to move made quickly and spontaneously. 06:46 Foreign income must be reported on US taxes. 12:28 Consolidate accounts and find a suitable bank. 14:30 Find familiar US tax preparer for complexity. 22:14 Switzerland taxes global wealth, not income. 25:11 Earned income exclusion: $126,500 in 2024 taxes. 26:39 Use physical presence test to adjust contributions. 31:02 Consider legalities: residency, taxes, visas abroad. If you like this episode, check out: Simple S Corp Salary Guide for Beginners Why You Want to Avoid Tax Extensions Moving to a Tax-Free State - Worth it? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.