

Keep What You Earn
Shannon Weinstein
Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Episodes
Mentioned books

Dec 27, 2024 • 52min
Shannon's Appearance on "The Unapologetic Entrepreneur" with Amanda McKinney
Amanda McKinney, host of "The Unapologetic Entrepreneur," shares her journey of entrepreneurial success and creative strategies. She discusses 'lazy content efficiency' and how to capture spontaneous ideas for social media. The conversation emphasizes authenticity in content creation and the significance of focusing on one platform for productivity. Listeners learn about overcoming obstacles, strategic planning, and maintaining balance in a busy schedule. McKinney’s insights offer entrepreneurs practical tips to enhance their content strategy while staying inspired.

Dec 26, 2024 • 11min
Are You Considering Moving to a Tax-Free State?
Considering a move to a tax-free state? Discover the pros and cons of relocating to places like Florida and Texas. Shannon highlights not just the tax savings but also the hidden costs and lifestyle factors to weigh. Evaluate convenience and resources against travel expenses. Plus, see why the US tax system might be a better fit than more complex options abroad. Get ready to rethink your financial strategy and make informed choices that truly enhance your life and business!

Dec 23, 2024 • 37min
Shannon's Appearance on "Profit First for Real Estate Investors" with David Richter
Join Shannon Weinstein, a former would-be Spanish teacher turned successful accountant, as she talks with David Richter, the host of "Profit First for Real Estate Investors." They dive into the significance of financial literacy and the often-overlooked strategy of paying oneself first. Shannon shares her journey from corporate dissatisfaction to entrepreneurial success, emphasizing the need for clear communication around finances. They also discuss simplifying complex financial concepts for better decision-making and the value of hiring professional guidance to ensure business growth.

Dec 20, 2024 • 9min
Upcoming Changes to the Podcast in 2025
Exciting changes are on the horizon for 2025! The host reveals a switch to three weekly installments, promising richer content with fewer episodes. Plans include a deeper focus on solo topics and advanced business strategies. There's also a new approach to guest interviews, aimed at enhancing listener engagement. Audience feedback is welcomed to shape the future direction of the show. Tune in for insights that can help elevate your business game!

Dec 19, 2024 • 20min
Key Advice for Starting a Partnership
Dive into the intricate world of business partnerships, where aligning equity with effort is crucial. Discover the importance of complementary skills to enhance collaboration and professionalism. Explore alternatives to traditional models to minimize conflict and streamline operations. Shannon also highlights the need for structured agreements to protect everyone involved, while tackling common startup anxieties. Whether you're starting out or deep into a partnership, these insights will guide your journey toward success.

Dec 18, 2024 • 10min
Why I'm Not Investing in a Mastermind This Year
In today's episode, Shannon shares why she's made the unconventional decision to not invest in a mastermind or coaching community for 2025. Instead, Shannon is turning her focus inward, prioritizing the growth and development of her team. She reflects on the valuable lessons learned from past masterminds and how bringing her team along on this journey is more crucial than ever. Shannon also reveals her exciting plans for the first-ever company off-site, emphasizing the importance of connecting and learning together. Whether you're a solo entrepreneur or leading a team, this episode is packed with insights on how to invest in your team's success. Stay tuned for an inspiring conversation about team building, mentorship, and creating a collaborative work environment. What you'll hear in this episode: 04:55 Hosting cost-effective team retreat with influential speakers. 07:42 Invest in employee growth to support company culture. If you like this episode, check out: My Most Expensive Mistakes How Living in Costa Rica Changed My Mindset What Taylor Swift Taught Me About Business Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 17, 2024 • 42min
How Katie Savarise Built a Culture, Not Just a Brand
Today's episode features Katie Savarese, founder and CEO of Nova, a leading project management company. Katie discusses transitioning from a background in mechanical engineering and a role at Uber to creating Nova. She emphasizes the importance of a strong team culture, financial preparedness, and innovative cash flow management. Discover how hiring a fractional CFO provided strategic financial support, allowing Katie to focus on growth. Listeners will gain valuable insights into building a company culture, understanding financials, and proactive planning. Tune in for an enlightening conversation with Katie Savarese that could transform your business approach. Katie is the Founder and CEO of NOVA, a woman-owned project management firm that specializes in renovations and large-scale developments, particularly those adjacent to sports arenas and entertainment venues. Prior to starting NOVA, she led Uber's Global Event Operations team for 7 years where she learned the importance of transportation logistics to designing developments. Katie has a passion for building strong teams that are focused on creatively solving problems and delivering impressive results. Website: www.teamnovas.com What you'll hear in this episode: 05:43 Started Nova, renovated White Sox visiting bathroom. 09:11 Grateful mindset enables confident career decisions. 12:43 Creating jobs inspires and carries significant responsibility. 14:32 Team-centric approach prioritizes clients and rewards employees. 18:04 Young COO learned finance through hands-on experience. 22:16 Know challenges, make informed decisions, reduce stress. 26:14 Friend recommended Shannon; realized need for fractional CFO. 29:30 Unexpected expenses challenge; strategic planning offers relief. 30:27 S Corp setup saved us significant tax money. 36:11 Focus on long-term planning for small business. If you like this episode, check out: Hiring Contractors vs. Employees - Pros and Cons The Silent Business Killer Authentic Hiring: Showcase Your Values Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 16, 2024 • 12min
Horizontal vs. Vertical Integration: When to Use Which
Dive into the fascinating world of business strategies with a focus on horizontal and vertical integration. Discover how merging with competitors can spur growth, like Facebook did with Instagram. Learn about the power of controlling supply chains through vertical integration, with Amazon's purchase of Whole Foods as a prime example. Unpack the challenges and benefits of each approach, and garner insights on aligning these strategies with your business goals for optimal success. Perfect for entrepreneurs looking to scale efficiently!

Dec 13, 2024 • 19min
The Five Steps to Selling Your Business
In today's episode Shannon offers invaluable guidance for entrepreneurs contemplating an exit strategy. Shannon breaks down the comprehensive process of selling a business into five essential steps—from clarifying goals and obtaining a valuation, to optimizing operations, understanding risk management, identifying the right buyer, and mastering the art of negotiation. Whether listeners are looking to sell their company, scale it, or buy out a partner, this episode provides actionable insights and expert advice to help navigate this complex journey. So, grab a notepad and dive into the steps to ensure a smooth, profitable, and strategic business sale. What you'll hear in this episode:06:13 Build trust, maintain data, ensure legal structure. 09:27 Client dependency risks business stability post-sale. 10:59 Over-reliance on key employees hampers business transition. 14:15 Negotiate terms; prioritize trust and risk management. 16:54 Decide clearly what you want before accepting. If you like this episode, check out: The Most Valuable Currency to an Entrepreneur Essential Phases in Selling Your Business Become the Director, Not the Lead Actor Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 12, 2024 • 9min
Understanding Bonus Depreciation and Recapture
In today's episode, Shannon delves into the intricacies of bonus depreciation and the often-overlooked aspect of depreciation recapture. This episode aims to demystify these terms and explain why they might be more about tax deferral than tax elimination. Listeners will gain a clear understanding of how these deductions can impact them, particularly when it comes to selling a business or its assets. Through actionable tips and in-depth insights, Shannon empowers entrepreneurs to make informed decisions about managing their assets and optimizing their tax strategies. Tune in to make the financial side of your business a bit more enjoyable and comprehensible. What you'll hear in this episode:05:34 Consult your tax advisor before selling assets. 06:47 Discuss depreciation recapture impact with tax professional. If you like this episode, check out: The Truth About IRS Agents and Getting Audited End-of-Year Financial Prep: Three Essential Steps for Business Owners The Truth About Tax Savings and Strategies Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.


