Keep What You Earn

Exciting changes are on the horizon for 2025! The host reveals a switch to three weekly installments, promising richer content with fewer episodes. Plans include a deeper focus on solo topics and advanced business strategies. There's also a new approach to guest interviews, aimed at enhancing listener engagement. Audience feedback is welcomed to shape the future direction of the show. Tune in for insights that can help elevate your business game!

Dive into the intricate world of business partnerships, where aligning equity with effort is crucial. Discover the importance of complementary skills to enhance collaboration and professionalism. Explore alternatives to traditional models to minimize conflict and streamline operations. Shannon also highlights the need for structured agreements to protect everyone involved, while tackling common startup anxieties. Whether you're starting out or deep into a partnership, these insights will guide your journey toward success.

In today's episode, Shannon shares why she's made the unconventional decision to not invest in a mastermind or coaching community for 2025. Instead, Shannon is turning her focus inward, prioritizing the growth and development of her team. She reflects on the valuable lessons learned from past masterminds and how bringing her team along on this journey is more crucial than ever. Shannon also reveals her exciting plans for the first-ever company off-site, emphasizing the importance of connecting and learning together. Whether you're a solo entrepreneur or leading a team, this episode is packed with insights on how to invest in your team's success. Stay tuned for an inspiring conversation about team building, mentorship, and creating a collaborative work environment.  What you'll hear in this episode: 04:55 Hosting cost-effective team retreat with influential speakers.  07:42 Invest in employee growth to support company culture.  If you like this episode, check out: My Most Expensive Mistakes  How Living in Costa Rica Changed My Mindset  What Taylor Swift Taught Me About Business  Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh  Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. 

Today’s episode features Katie Savarese, founder and CEO of Nova, a leading project management company.    Katie discusses transitioning from a background in mechanical engineering and a role at Uber to creating Nova. She emphasizes the importance of a strong team culture, financial preparedness, and innovative cash flow management. Discover how hiring a fractional CFO provided strategic financial support, allowing Katie to focus on growth.    Listeners will gain valuable insights into building a company culture, understanding financials, and proactive planning. Tune in for an enlightening conversation with Katie Savarese that could transform your business approach.  Katie is the Founder and CEO of NOVA, a woman-owned project management firm that specializes in renovations and large-scale developments, particularly those adjacent to sports arenas and entertainment venues. Prior to starting NOVA, she led Uber's Global Event Operations team for 7 years where she learned the importance of transportation logistics to designing developments. Katie has a passion for building strong teams that are focused on creatively solving problems and delivering impressive results.    Website: www.teamnovas.com  What you'll hear in this episode: 05:43 Started Nova, renovated White Sox visiting bathroom.  09:11 Grateful mindset enables confident career decisions.  12:43 Creating jobs inspires and carries significant responsibility.  14:32 Team-centric approach prioritizes clients and rewards employees.  18:04 Young COO learned finance through hands-on experience.  22:16 Know challenges, make informed decisions, reduce stress.  26:14 Friend recommended Shannon; realized need for fractional CFO.  29:30 Unexpected expenses challenge; strategic planning offers relief.  30:27 S Corp setup saved us significant tax money.  36:11 Focus on long-term planning for small business.  If you like this episode, check out: Hiring Contractors vs. Employees - Pros and Cons  The Silent Business Killer  Authentic Hiring: Showcase Your Values  Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. 

Dive into the fascinating world of business strategies with a focus on horizontal and vertical integration. Discover how merging with competitors can spur growth, like Facebook did with Instagram. Learn about the power of controlling supply chains through vertical integration, with Amazon's purchase of Whole Foods as a prime example. Unpack the challenges and benefits of each approach, and garner insights on aligning these strategies with your business goals for optimal success. Perfect for entrepreneurs looking to scale efficiently!

In today's episode Shannon offers invaluable guidance for entrepreneurs contemplating an exit strategy. Shannon breaks down the comprehensive process of selling a business into five essential steps—from clarifying goals and obtaining a valuation, to optimizing operations, understanding risk management, identifying the right buyer, and mastering the art of negotiation. Whether listeners are looking to sell their company, scale it, or buy out a partner, this episode provides actionable insights and expert advice to help navigate this complex journey. So, grab a notepad and dive into the steps to ensure a smooth, profitable, and strategic business sale. What you'll hear in this episode:06:13 Build trust, maintain data, ensure legal structure. 09:27 Client dependency risks business stability post-sale. 10:59 Over-reliance on key employees hampers business transition. 14:15 Negotiate terms; prioritize trust and risk management. 16:54 Decide clearly what you want before accepting. If you like this episode, check out: The Most Valuable Currency to an Entrepreneur Essential Phases in Selling Your Business Become the Director, Not the Lead Actor Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, Shannon delves into the intricacies of bonus depreciation and the often-overlooked aspect of depreciation recapture. This episode aims to demystify these terms and explain why they might be more about tax deferral than tax elimination. Listeners will gain a clear understanding of how these deductions can impact them, particularly when it comes to selling a business or its assets. Through actionable tips and in-depth insights, Shannon empowers entrepreneurs to make informed decisions about managing their assets and optimizing their tax strategies. Tune in to make the financial side of your business a bit more enjoyable and comprehensible. What you'll hear in this episode:05:34 Consult your tax advisor before selling assets. 06:47 Discuss depreciation recapture impact with tax professional. If you like this episode, check out: The Truth About IRS Agents and Getting Audited End-of-Year Financial Prep: Three Essential Steps for Business Owners The Truth About Tax Savings and Strategies Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Welcome to a special replay episode of Keep What You Earn! Today, we’re thrilled to share an engaging conversation from the CEO Glow Show, where our very own Shannon Weinstein joins host Sheila Bella for an eye-opening discussion. Titled "Shannon on CEO Glow Show with Sheila Bella Final," this episode features Shannon’s personal journey and her expert insights on financial empowerment for entrepreneurs. Sheila dives into Shannon’s strategies for overcoming financial intimidation, unpacking the true nature of money, and transforming traditional views of the accounting profession. Shannon shares valuable advice on navigating the IRS, managing business setbacks, and the critical importance of separating personal and business finances. Together, they debunk stereotypes about accounting and explore how to cultivate a "pretty rich life" filled with stability and abundance. Tune in for actionable tips and enlightening perspectives from two powerhouse women dedicated to making financial concepts accessible to all.  Sheila Bella is a renowned entrepreneur who built a million-dollar microblading business in just three years. Despite the success of her two Beverly Hills locations and hosting a 400-person live event, Sheila faced a devastating loss in March 2020, losing it all overnight. Determined to rebuild, she borrowed money to hire a business coach and, within six months, launched her second multi-million dollar venture: the online mentorship program Pretty Rich Bosses.    Through Pretty Rich Bosses, Sheila has empowered thousands of beauty entrepreneurs to scale their businesses to multiple six and seven figures. Her mission is to help others achieve financial independence and create wildly successful beauty businesses, enabling them to live life on their own terms.    Website: https://www.sheilabella.com/   CEO Glow Show Podcast: https://podcasts.apple.com/ca/podcast/ceo-glow-show/id1431091834  Social Profiles: @realsheilabella   What you'll hear in this episode: 06:05 Clients ensured confidentiality, professionals maintain discretion.  09:05 Separate personal and business finances for success.  12:38 Tax avoidance is legal, tax evasion isn't.  13:28 Master the tax code, play by rules.  16:49 Wealth enables choices; can be beneficial.  21:59 Shannon excels in accounting; needs to teach.  26:10 Communicate with IRS; don't ignore payment issues.  29:18 IRS workers enforce tax laws, not exploit.  30:16 Successful business owners take calculated financial risks.  33:01 Measure profit by cutting costs, boosting revenue.  36:20 Hire a bookkeeper first, then elevate services.  If you like this episode, check out: My Most Expensive Mistakes  How Living in Costa Rica Changed My Mindset  What Taylor Swift Taught Me About Business  Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. 

Today, Shannon delves into the transformative latter half of 2024. This period marked immense growth for Shannon, not just in business metrics but also in mindset. She will discuss the pivotal moments that catalyzed this evolution and how embracing new influences and mentors can propel you to the next level. For anyone feeling stuck or in a content rut, this episode serves as a sign to switch things up and challenge yourself anew.  What you'll hear in this episode: 05:33 Diversify focus areas to maintain impactful growth.  07:47 Evaluate and update influences for continued growth.  If you like this episode, check out: Essential Phases in Selling Your Business   Become the Director, Not the Lead Actor   The Best Way to Get Out of a Business Funk  Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. 

Today’s episode delves into the power of choosing an annual theme word to guide the year ahead. Shannon shares how this practice has profoundly impacted both her personal and professional life, leading to achievements in prosperity, ownership, and simplified processes. For 2025, her chosen word is "respect," and she explains how this theme will shape her actions, decisions, and business strategies over the next year. Whether you’re interested in setting impactful intentions or looking for ways to instill more discipline and authenticity in your business, this episode has valuable insights for you.  What you'll hear in this episode: 05:07 Choosing "respect" as a guiding word.  08:12 Word of the year: Respect and discipline enforcement.  10:52 Accountability from team fosters self-awareness and respect.  If you like this episode, check out: Essential Phases in Selling Your Business  Become the Director, Not the Lead Actor  The Best Way to Get Out of a Business Funk   Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.