GTM by the Numbers
Benchmarkit Podcast Network
Dive into the world of Go-To-Market (GTM) strategies with "GTM by the Numbers," where we decode the metrics that make markets move and revenues rise. Each episode, join us as we uncover the most effective tactics and strategies that top GTM leaders are using to shape the future of sales, marketing, and customer success. From detailed discussions with industry experts to tactical insights that you can implement today, this podcast is your essential guide to mastering the numbers that drive revenue success. This is brought to you by the Benchmarkit.ai podcast network.
Episodes
Mentioned books
Jun 12, 2025 • 60min
Ep 1: The Science of GTM Using Metrics, Experiments, and the Art of Strategic Decision-Making with Scott Stouffer
In this episode of the GTM By the Numbers podcast, part of the BenchmarkIt podcast family, host Brandon Redlinger speaks with Scott Stouffer, a five-time SaaS CEO, founder of ScaleMatters, and one of the foremost voices in data-driven GTM strategy. With over 30 years of experience (including leading a company through IPO and multiple exits), Scott is an unapologetic metrics nerd who’s on a mission to bring clarity and precision to GTM decisions.Together, they unpack the myths of SaaS metrics, why most GTM teams are tracking the wrong KPIs, and how to rethink success through the lens of net present value and funnel balance.What you’ll hear in this episode:Why LTV-to-CAC is outdated, and what to use insteadThe real meaning of “efficient growth” and how public markets get it wrongHow customer NPV gives you a clearer picture of your GTM healthThe CFO’s surprising role as a key player in revenue alignmentWhy most RevOps orgs are misstructured, and what to do about itHow to actually know if you’ve hit product-market fitThe biggest GTM money pit you’re probably ignoringWhy pipeline coverage is a misleading metric (and what to look at instead)How to run experiments that don’t just feel scientific but areWhy modern GTM leaders must be part data analyst, part change managerIf you’ve ever questioned the metrics you’re being told to follow (or suspected there’s a smarter way to scale) this episode will challenge your assumptions and give you better tools to lead.Data should drive growth. But only if you’re measuring the right thingsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
