

Creative Control
Fast Company
The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
Episodes
Mentioned books

Jul 28, 2022 • 33min
CC Throwback: Using brainstorming and improv to boost your creativity
We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Jul 21, 2022 • 45min
CC Throwback: John Cho’s childlike approach to creativity
We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Jul 14, 2022 • 47min
CC Throwback: Janet Mock on trusting other voices in the room
We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Jul 7, 2022 • 45min
CC Throwback: How uncertainty and negativity can fuel creativity
We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Jun 23, 2022 • 39min
Creative Control's season one finale
Over the past 15 episodes, we covered a lot of ground within the creator economy. For the season one finale, we're revisiting some of these topics with Kaya Yurieff, a reporter with The Information who's also been sorting through the ups and downs of this space. In this episode, Kaya gives her opinion on burnout, the creator middle class, and government regulation of social media, as well as her forecast for the creator economy’s next chapter.

Jun 16, 2022 • 47min
How one woman is getting BIPOC creators a seat at the table
Last week, we profiled a talent agency working specifically with deaf and disabled creators. This week, we're going even further into the space of marginalized creators with Annelise Campbell. Annelise is the founder of the CFG, an influencer marketing agency geared toward BIPOC creators like Monica Veloz, a lifestyle and beauty creator of nine years who, since linking up with CFG, has gained an entirely new perspective on value as an Afro-Latina creator. In this episode with Annelise and Monica, we cover everything from how creators of color should view their work to holding brands accountable for the work that still needs to be done.

Jun 9, 2022 • 33min
This talent agency is making room for deaf and disabled creators
According to the World Health Organization, 1 billion people around the world are living with a disability. However, it's safe to say that the majority of them still don't feel seen or adequately represented. It’s something Keely Cat-Wells set out to fix with C Talent, a talent management and consultancy agency working exclusively with deaf and disabled entertainers. As someone living with a disability, Keely wanted to make navigating the creator economy and Hollywood more equitable and inclusive. And in this episode, we cover how C Talent is doing just that, where brands are falling short, and how the creators C Talent works with are thinking about the dreaded “inspiration porn.”

Jun 2, 2022 • 43min
Why inventor Simone Giertz is making products that actually work now
One would think an inventor's job should be identifying a problem and building an innovative solution to fix it. Simone Giertz has been great about the first part but intentionally "shitty" about the second. For most of her career as an inventor and content creator, Simone has been the self-proclaimed "Queen of Shitty Robots" with inventions that were never meant to be anything more than a punchline. But a brain tumor forced her to stop hiding behind her shittiness and realize her dream of creating and selling products that actually work.

8 snips
May 26, 2022 • 45min
Social media regulation needs to happen—but how?
Rounding out this 3-episode arc of the current state of social media platforms is the question of government regulation. We know social media companies aren't as forthright as they could be about how their platforms work. And we know social media has fundamentally impacted politics and our health. So what's the government doing about social media? Top executives across Meta, Twitter, TikTok, YouTube, and Snap have all been grilled on Capitol Hill. Lawmakers have introduced bills that try to take on issues like addictive algorithms and surveillance advertising. But so far, nothing concrete has taken shape. The European Union is way ahead of the US in regulating social media. So what will it take to catch up? And more importantly what does effective regulation even look like?

May 19, 2022 • 36min
Inside the push to make social media less addictive
Does this sound familiar? You open Instagram or TikTok to kill some time, and the next thing you know, your eyes are dried out and your thumb feels like it’s about to fall off. It’s only then you realize how long you’ve been scrolling. For most of us, spending sometimes hours on social media leaves us a little achy but mainly just feeling guilty for having wasted a chunk of our day. But for some people, getting sucked into social media like that can have a major impact on their mental health. In this episode, I’m looking at where we are now at the intersection of social media and mental health—and I'm talking to a psychiatrist and a technologist who are trying to make these platforms a little less harmful.


