

Creative Control
Fast Company
The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
Episodes
Mentioned books

Mar 25, 2021 • 35min
Inside the method of Eric Andre’s madness
No one is doing prank comedy quite like Eric Andre. He got his start in standup but rose to fame/notoriety with Adult Swim's The Eric Andre Show, a psychedelic sendup of late night talk shows where celebrity guests and everyday people on the street are at the mercy of his frenetic whims. It’s hard to tell sometimes, but beneath all the chaos of Andre’s physical comedy and pranks, there’s a craft he’s honed for five seasons of his show and that he’s applied to his Netflix film Bad Trip. In this episode, Andre explains the creative challenges of making a narrative prank comedy film, why he thinks his show has finally hit its stride 5 seasons in, and how Chris Rock talked him off the ledge from the biggest bomb of his career.

Mar 11, 2021 • 53min
Wayne Brady on giving yourself permission to own your passion
Wayne Brady is arguably one of the hardest working performers in show business. From Broadway to TV and film and everything in between, Wayne has done it all—and often simultaneously. In this episode, Wayne explains how he gave himself permission to pursue all of his passions (and why he refuses to pick just one), how he actually does it all without crashing and burning, and the number one thing to remember in unlocking your creative potential.

Feb 25, 2021 • 40min
The Russo brothers explain the process of their creative "f*ckery"
It’s easy to get caught up in the staggering commercial success directors Joe and Anthony Russo have had in the Marvel Cinematic universe. But what’s always worth mentioning are creative swings they’ve taken—not just in the MCU but throughout their entire career in TV and film. In this episode, the Russo brothers explain what's at the root of their creative "fuckery," their dynamic as a directing duo, how they're using their massive platform to elevate overlooked stories, and the career changing advice Steven Soderbergh gave them.

Feb 11, 2021 • 40min
How rapper Kota the Friend conquered burnout
Even without the machine of a major label behind him, Brooklyn rapper Kota the Friend has managed to release three EPs, three mixtapes, and two studio albums in the span of six years, earning him more than 200 Million global streams and co-signs from everyone from LaKeith Stanfield and Lupita Nyong’o, to SZA and Erykah Badu. Kota is even dropping another studio album as well as a joint album with producer Statik Selektah in the coming months. So how does he get it all done while keeping his sanity? A little structure, unitasking...and watching Pixar's "Soul" no less than 30 times.

Jan 28, 2021 • 21min
Viggo Mortensen on the art of memory
Viggo Mortensen has cemented himself as a powerhouse actor in films including A History of Violence, Eastern Promises, and, of course, The Lord of the Rings trilogy. And now he's stepping behind the camera with his directorial debut "Falling," a beautifully fractured portrait of a complex father/son relationship. In our conversation, Viggo explains his late-stage career pivot and why memory can be such a powerful creative tool.

Jan 14, 2021 • 32min
How the co-CEOs of Glow Recipe found creativity (and heritage) in skincare
Since launching their first line of products in 2017, Sarah Lee and Christine Chang’s skincare brand Glow Recipe has been a driving force in the Korean beauty wave, particularly in the US—and it’s not hard to see why. From their colorful packaging to alluring scents, Glow Recipe’s products are designed to be a multi-sensory experience, and, at times, a method of storytelling into Korean culture. In this episode, Lee and Change dive into their philosophy of “skintertainment" and the learning curves of growing a top-selling brand in three years.

Dec 31, 2020 • 45min
How Jermaine Fowler is fighting past pain to find his funny again
Comedian and actor Jermaine Fowler has found great success in TV and film, most recently starring in Coming 2 America. But personal trauma has kept him away from what started his career in entertainment: stand-up comedy. In our conversation, Jermaine explains how he's channeling grief into art (specifically, an upcoming Showtime event he’s calling "hilariously dark and funny as shit"); how he moves past rejection; and what he's learned from working with greats like Eddie Murphy and Whoopi Goldberg.

Dec 21, 2020 • 43min
LIVE SHOW: The Year That Changed Everything
On December 16, Fast Company Podcast Network went live on Facebook and Youtube. Creative Conversation host, KC Ifeanyi, was joined by Kate Davis--host of Secrets of the Most Productive People--and Talib Visram--host of Fast Break--to talk about 2020.

Dec 17, 2020 • 40min
How supermodel Ashley Graham channels confidence into creativity
They say "confidence is key," which is true. But in Ashley Graham's case, it's a little more than that: confidence is her brand. From her entrepreneurial endeavors to her career in media with her podcast "Pretty Big Deal," confidence is at the root of everything she does and her main source of creative inspiration. In our conversation, Ashley explains how she found (and maintains) her confidence and what it's done for her creativity.

Dec 3, 2020 • 40min
How choreographer JaQuel Knight's obsession with details defines his career (and saved Beyoncé's "Single Ladies")
Choreographer and creative director JaQuel Knight has become to the go-to creative force behind major artists including Britney Spears, Shakira, Jennifer Lopez, Nicki Minaj, Megan Thee Stallion, and yes, Beyoncé. For Knight, it's not just the big moves he obsesses over—it’s the right flick of the wrist, swing of the hair, or, in the case of the “Single Ladies” music video exact, and I mean EXACT, timing. In our conversation, Knight unpacks how his laser-focused attention to detail fuels his desire to never be complacent (even if that means hiding his own trophies), how he creates and cultivates his own opportunities, and the bigger reason why he’s going through the arduous task of copyrighting his dance moves.


