Italian Wine Podcast

Italian Wine Podcast Episode 465: Monty gets a word with Gus Zhu MWGus entered the wine world as a wine educator under the guidance of Fongyee Walker MW and Edward Ragg MW, the founders of Dragon Phoenix Wine Consulting. In 2017, he graduated with the Master of Science degree in Viticulture and Enology from UC Davis.During his time at UC Davis, he also gained winemaking experience as a cellar hand at Napa’s Cakebread Cellars, as well as hospitality and direct-to-consumer sales experience at Napa’s Hall winery.guszhu.com/

Italian Wine Podcast Episode 464: IWP presents "How to Get U.S. Market-Ready" with Steve Raye.Find all the resources and examples Steve describes in this podcast on his website, listed below.How important are in store tastings? Can they still happen during COVID-19?They can probably be the most affective tool that wine&spirits brands can benefit from. They address key needs such as: do customers like the products? Can they buy it right then? Do they have any questions?After an in store tasting, it is also important to achieve a good goal, which is a 30% conversion rate. Listen to this episode and make it happen yourself!Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market.Bevology, Inc. | bevologyinc.comHow to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Be honest... You have asked Santa for a good ole episode? Well, here it is! And---- don't worry, we ain't going anywhere for them holidayz!Musical Guest: Makaih Beats - check it out here open.spotify.com/artist/3FpeZ9RfO…b2?autoplay=true

Italian Wine Podcast Episode 462: Hacking the Wine Culture in AfricaCatch up on the wine2wine 2020 hosted by Tinashe Nyamudoka and Temitope Akintola.Tinashe and Temitope give an overview of the wine market in Zimbabwe and Africa, in general, including recent developments in the imported wine market.Special attention is paid to lifestyle and trends.Italian Wine Podcast is a proud media partner of wine2wine2020.Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 470: Monty has a chat with Rebecca SeversRebecca is the owner of Memphis's only Southeastern Italian restaurant and wine bar. Together with her husband, Chef Jason Severs, she is recreating the regional cuisine of his family, renditions of antipasto, salads, meats and seafood, over 50 Italian cheeses, plus homemade pasta, bread, and desserts.Nearly eighteen years ago, Rebecca and Jason Severs decided to open a restaurant in Memphis at the same time they decided to get married. After three years of planning and looking for the perfect location, their dream was finally realized. Jason's family is from Capurso, Italy. It is a small town outside of Bari, which is the capital of Puglia, and that's why they decide to preserve his family's culinary roots.

Italian Wine Podcast Episode 461: Wine and Allyship | Why Diversity, Equity, and Inclusion are Good for the Wine BusinessJulia Coney and Elaine Chukan Brown lead the session from wine2wine 2020.Over the past several months, the U.S. has gone through a new civil rights movement, where allyship can no longer be performative. Wine consumers are diverse in terms of age and race. Now is the time for the industry to change its perception of a wine consumer and how speaking up on social issues inspires new wine drinkers.Italian Wine Podcast is a proud media partner of wine2wine2020.Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 460: Monty gets a word with Dr. Josef Schuller MW."Pepi" Schuller has done much to advance wine education, not just in Austria but worldwide, by founding the Austrian Wine Academy and serving as chairman of the Institute of Masters of Wine.Listening to his words one can appreciate wine's power to bring people together.Italy and Austria share many ties and the Austrian Wine Academy is a wonderful resource right next door.www.weinakademie.at/english.php

Italian Wine Podcast Episode 459: The Next Normal - Insights on Adapting to Covid 19 in the U.S. MarketAudio from the wine2wine 2020 session with Steve Raye and Ed Lamay.A one-on-one interview with a key decision maker in the U.S. market exploring how they are adapting to the new realities caused by Covid-19. We’ll look at case histories of strategies in play for off-premise, on-premise and newly named “e-premise” (E-commerce and Direct to Consumer) sales channels.Italian Wine Podcast is a proud media partner of wine2wine2020.Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry.Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo.For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns.Italian Wine Podcast is a proud media partner of wine2wine.net/

GUYS! I know that for the last couple of weeks we've been a lil geeky with the Friday podcasts. It was Scienza, yes, but c'mon, let's be honest over here: we missed Stevie as a mediator. Yes we did. She is exactly what Scienza needs: a big voiced asian/new yorker? Maybe. A tiktok obsessed weirdo? For sure A "I have something like 40 ring lights pointed at me in my office" kinda gal? I let you answer that. But for sure, every time she unsuccessfully tries to land a joke - it is freaking funny. Like she tries so hard it gives me life. It reminds me that trying is already winning. So anywayssssss here's our lil Santa Lucia gift to you. A brand new episode of Everybody Needs a Bit of Scienza, with a question from Tiziana Forni, straight outta the big apple. I think "big apple" sounds very 90ies lmaooooo what do they call it now? the magnum malum? HAH, this joke is for a certain elite -- and by elite I mean the poor kids who were forced to study latin in high school with Orberg method, that consists into learning the language as if it was a still used foreign language. Sic est. Sorry, I went too far, my boss is gonna yell at me coz this text is not SEO friendly... let me fix that: WINE WINE WINE wine wine vino vino grape juice corpus christi grape marzemino stra buono teroldego vitigni podcast che parla di vinok byeeeeeeeeeeeeeeToday's music from www.scottholmesmusic.com/