Italian Wine Podcast

Welcome to Episode 938; Refreshing your brand story for the US Market with Juliana Colangelo and Michelle ErwinWelcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.About today’s session:With a changing consumer demographic and preferences, distributor consolidation, and brand explosion, we can all agree the wine business is more competitive today than ever before. The key to success in this day and age is brand pull, recall, strength, notoriety, recognition → brand awareness. A brand refresh strategy requires less risk than a total rebranding, and it can still get you the results you need to remain competitive. By making subtle changes to your positioning, messaging, and how you communicate, you can:Protect the integrity of your brandExpand your reach to new customersEnsure your company image keeps up with the changing marketplace.Michelle Erland, Senior Account Executive and Juliana Colangelo, Vice President of Colangelo & Partners, will talk about strategies and tools to refresh and differentiate your brand story to stand-out in the U.S. market for both press and trade audiences. Using case studies and data, they will share some of the most current and successful tactics for communicating your brand story to reach your target audience.About the SpeakersJuliana Colangelo IWAJuliana Colangelo has been a part of the Colangelo & Partners team since 2013 and has worked extensively throughout the company on media relations, client and team management and new business development. Juliana has developed a personal and creative approach to the business, providing excellent client service and building strong press relationships. She is dedicated to delivering results, and working closely with clients to realize their communications goals. She has secured feature stories and placements on behalf of clients in top media outlets such as Bloomberg, WSJ Live, Market Watch, Chicago Tribune, Beverage Media, Wine & Spirits and more. Juliana has worked with a diverse range of wine clients such as: Wines of South Africa, Frescobaldi Toscana, Mulderbosch Vineyards, Charles Krug, Larkmead Vineyards, Kosta Browne and Kendall-JacksonConnectInstagram: @julezcolangTwitter: @julezcolangLinkedIn: www.linkedin.com/in/juliana-colan…lo-mba-04345539/Michelle Erland IWAMichelle Erland is a New York-based Sommelier and a Senior Account Executive with Colangelo & Partners Public Relations, an integrated communications agency that specializes in fine wine, spirits, and food. At C&P she works on an array of campaigns including Charles Krug, Marques de Murrieta, Benchmark Wine Group, Prosecco DOC, Frescobaldi, Barolo & Barbaresco, and Livio Felluga. Michelle is a graduate of the Intensive Sommelier Program at the International Culinary Center (French Culinary Institute) and a Certified Sommelier through the Court of Master Sommeliers, Americas. In 2017, she became a Vinitaly Italian Wine Ambassador. She holds an MBA with a concentration in the hospitality sector through Johnson & Wales University. In 2020, Michelle earned her Crisis Communication Certificate through Cornell University’s Johnson Graduate School of Management.Connect:Facebook: www.facebook.com/michellejane.13Instagram: @vino_with_meTwitter: @vino_with_meLinkedIn: www.linkedin.com/in/michelle-erland-mba-952bb444/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, cin cin!

Welcome to Episode 941 The Jumbo Shrimp Maps Series. Today we are going to cover France, Bordeaux the left bank.About the Series:We have specially created this free content for all our listeners who are studying for wine exams. Since Stevie Kim discovered Rosie Baker’s hand drawn maps on Instagram, our in house editorial and graphics team has been working on this project, and now the maps are available to purchase in Beta form, while they undergo the final proofing and editing by our Expert Advisory Board. It’s a 3 layered project, because we know everyone learns differently. We now offer the complete box set of 39 maps, this series of podcasts with the maps narrated by our crack team of wine educators, and finally the Study Guide Book which will be publish later this year. Our map project is in no way a substitute for the material set out by other educational organisations, but we hope all the Wine Students out there will find our map project a new, exciting and useful tool for learning. To purchase the Beta version box set of maps, please visit mammajumboshrimp.comTo find out more about Mamma Jumbo Shrimp and how to buy the Maps visit:www.mammajumboshrimp.comMore about the host Rebecca Lawrence:Dr Rebecca Lawrence is the lead faculty member of Italian Wine Academy and has been teaching with WSET in both Italy and the UK for just under a decade. In addition to her work as an educator she has co-authored several booked about wine, and is the Head of Editorial for Cru Luv, a media agency that specialises in blending wine and hip hop culture. To find out more about Rebecca visit:www.rosmarinoevino.com/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to Episode 942 The Jumbo Shrimp Maps Series. Today we are going to cover France, Bordeaux the right bank.About the Series:We have specially created this free content for all our listeners who are studying for wine exams. Since Stevie Kim discovered Rosie Baker’s hand drawn maps on Instagram, our in house editorial and graphics team has been working on this project, and now the maps are available to purchase in Beta form, while they undergo the final proofing and editing by our Expert Advisory Board. It’s a 3 layered project, because we know everyone learns differently. We now offer the complete box set of 39 maps, this series of podcasts with the maps narrated by our crack team of wine educators, and finally the Study Guide Book which will be publish later this year. Our map project is in no way a substitute for the material set out by other educational organisations, but we hope all the Wine Students out there will find our map project a new, exciting and useful tool for learning. To purchase the Beta version box set of maps, please visit mammajumboshrimp.comTo find out more about Mamma Jumbo Shrimp and how to buy the Maps visit:www.mammajumboshrimp.comMore about the host Rebecca Lawrence:Dr Rebecca Lawrence is the lead faculty member of Italian Wine Academy and has been teaching with WSET in both Italy and the UK for just under a decade. In addition to her work as an educator she has co-authored several booked about wine, and is the Head of Editorial for Cru Luv, a media agency that specialises in blending wine and hip hop culture. To find out more about Rebecca visit:www.rosmarinoevino.com/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to Episode 940 The Jumbo Shrimp Maps Series. Today we are going to cover France, Bordeaux.About the Series:We have specially created this free content for all our listeners who are studying for wine exams. Since Stevie Kim discovered Rosie Baker’s hand drawn maps on Instagram, our in house editorial and graphics team has been working on this project, and now the maps are available to purchase in Beta form, while they undergo the final proofing and editing by our Expert Advisory Board. It’s a 3 layered project, because we know everyone learns differently. We now offer the complete box set of 39 maps, this series of podcasts with the maps narrated by our crack team of wine educators, and finally the Study Guide Book which will be publish later this year. Our map project is in no way a substitute for the material set out by other educational organisations, but we hope all the Wine Students out there will find our map project a new, exciting and useful tool for learning. To purchase the Beta version box set of maps, please visit mammajumboshrimp.comTo find out more about Mamma Jumbo Shrimp and how to buy the Maps visit:www.mammajumboshrimp.comMore about the host Rebecca Lawrence:Dr Rebecca Lawrence is the lead faculty member of Italian Wine Academy and has been teaching with WSET in both Italy and the UK for just under a decade. In addition to her work as an educator she has co-authored several booked about wine, and is the Head of Editorial for Cru Luv, a media agency that specialises in blending wine and hip hop culture. To find out more about Rebecca visit:www.rosmarinoevino.com/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to Episode 918 Cynthia Chaplin interviews Jason Mikami, in this installment of Voices, on the Italian Wine Podcast.More about today’s guest:In 1896, Jason’s grandfather journeyed to California, settling in Lodi where he developed a passion for grape growing. Now in their second century and 3rd generation of farming, Mikami Vineyards produces single vineyard, handcrafted wines from the premier blocks of their family vineyard estate. Their wines are a tribute to their father who for over 40 years managed their 15-acre vineyard by hand, but never saw the release of these wines. They are committed to sustainable farming practices and producing a refined, balanced style of wine.If you want to learn more about today’s guests, you can by visiting:Website: mikamivineyards.comInstagram: instagram.com/mikamivineyardsFacebook: facebook.com/mikamivineyardsAbout today’s Host:Cynthia Chaplin is a Vinitaly International Academy certified Italian Wine Ambassador, a professional sommelier with Fondazione Italiana Sommelier, a member of Le Donne del Vino, and a Professor of Italian wine and culture. Born in the USA, Cynthia moved to Europe in 1990 where she has lived in Spain, Belgium, England and Italy. She chose to center her career in Rome and immerse herself in the Italian wine sector, which is her passion. She has taught university students and expats, works with embassies, corporations and private clients, creating and presenting tastings, events, seminars and in-depth courses. Cynthia is a wine writer, translator, and a judge at international wine and sake competitions. She consults with restaurants and enotecas assisting in the development of comprehensive wine lists and excellent food pairings, as well as advising private clients who want to develop a comprehensive Italian wine collection. She lives with her British photographer husband on the shore of Lake Bracciano, north of Rome, where they share their beautiful garden with one massive grapevine, two border collies and an arrogant diva cat.If you want to learn more about today’s host, you can by visiting:Facebook: Italian Wines in EnglishInstagram: kiss_my_glassxLinkedin: www.linkedin.com/in/cynthia-chaplin-190647179/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to Episode 935 Marc Millon interviews Alberto Pezzuoli of the Azienda Agricola Pezzuoli, in this special 5Star Wines & Wine Without Walls episode of Wine, Food & Travel with Marc Millon on the Italian Wine Podcast. This is part of a special sub series in which Marc interviews the winners of the competition in the coming weeks!More about today’s winery:Their cellar has existed since 1932, and they have been winemakers for four generations. The winery is family run. The first office was in Carpi. After the Second World War Alberto’s grandfather moved the production to Maranello.Since then they have continued to develop, following innovation, always with a view to optimizing product quality.Farmers for three generations, always rooted in the fertile soils of the hills and plains of Modena, at Cantina Pezzuoli they take care of the DOC vines of the famous Lambrusco Salamino di Santa Croce, of which they own the first vine registered in the DOC register, and also the vines of Lambrusco di Sorbara, Lambrusco Grasparossa di Castelvetro and other great wines. Only in this way can one of the most extraordinary examples of alcoholic fermentation be obtained, through skillful vinification in the cellar at strictly controlled temperature and humidity, as tradition dictates, creating excellent Lambrusco.If you want to learn more you can by visiting:www.pezzuoli.it/azienda-agricola-pezzuoli/More about the host Marc Millon:Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods. Marc and his photographer wife Kim are the authors of 14 books including a pioneering series of illustrated wine-food-travel books: The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (Premio Barbi Colombini), and The Wine Roads of Spain. Other titles include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, Wine, a global history. Marc regularly lectures and hosts gastronomic cultural tours to Italy and France with Martin Randall Travel, the UK’s leading cultural travel specialist. He is soon to begin a regular series on Italian Wine Podcast, ‘Wine, food and travel with Marc Millon’. When not on the road Marc lives on the River Exe in Devon, EnglandIf you want to learn more about today’s guest, you can by visiting:quaypress.uk/marcmillon.co.ukvino.co.ukquaypress.comLinkedIn: linkedin.com/in/marc-millon-50868624Twitter: @Marc_MillonLet's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to Episode 934 Steve Raye interviews Bourcard Nesin in this installment of Get US Market Ready With Italian Wine People on the Italian Wine Podcast.About today’s guest:Bourcard Nesin is a research analyst at Rabobank, where he helps some of the world’s largest food and beverage companies navigate e-commerce and digital transformation. His research has been featured in The Economist, Bloomberg, Wall Street Journal, Forbes, USA Today, Progressive Grocer and other leading publications. He also co-hosts and produces Liquid Assets, the world’s highest beverage industry podcast.You can find out more about this guest by visiting:Website: Liquid Assets: A Beverage Industry Podcast on Apple PodcastsTwitter: @beveragepodcastLinkedin: Bourcard Nesin | LinkedInMore about the host Steve Raye:Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” - but everyone just loved him so much, we brought him back with this series of interviews that informs and inspires! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready!For more information on the host Steve Raye you can check out his website, Bevology Inc. here: www.bevologyinc.com/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to episode 933 in which host Polly Hammond interviews Lis Clément in this episode of Uncorked.More about todays guest:Prior to taking over as Director of her family's winery, Bodega y Viñedos Clément, Lis spent years honing her wine marketing and communication expertise. She worked at Wines of Argentina as Marketing & Communications Manager, where she created Malbec World Day, an event celebrated in more than 60 countries.She served as Senior Brand Manager at Peñaflor Group (Argentina’s largest wine company) and founded Foster Newton, a wine marketing agency. Lis is the creative mind behind the successful implementation of a variety of communication and marketing plans for brands such as Susana Balbo Wines, Bodega del Fin del Mundo, Trivento, Rutini Wines, Cadus Wines, Finca Sophenia, Finca El Origen, among others.If you want to learn more visit:bodegaclement.com/www.linkedin.com/in/lisclement/referenced in pod:www.instagram.com/hllwdvino/?hl=enMore about the host Polly Hammond:Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.With over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.To learn more about Polly Hammond visit:Twitter: @mme_hammondInstagram: @5forestswebsite: 5forests.com/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to episode 932 - another installment of 'On The Road Edition', hosted by Stevie Kim. Today's episode is set in the Chianti Classico region of Tuscany, in Italy's wine heartland. Stevie Kim visits the town and spends some time interviewing Giovanna Stianti Mascheroni and her daughter Federica Mascheroni Stianti. They talk about the winery, the vineyards and taste some wines!This is a 2 part interview. Today's interview is Part 1 of 2More about Fattoria Castello di Volpaia Winery:The first documents that mention Volpaia date back to 1172, where today wines are produced using organic farming. Already included among the three best wines in the world by Wine Spectator Volpaia is known all over the world for the uniqueness of its cellars hidden in the walls of the ancient fortified village. Volpaia has villas, apartments and rooms for rent, organizes cooking schools and tastings."The Volpaia area is a unique terroir in the Chianti Classico area.The vineyards around 45 hectares are over 400 m. above sea level. on predominantly sandstone soils rich in skeleton suitable for the production of elegant and long-lived reds, harmonious and aristocratic wines that manage to maintain the fruity aromas of the best Sangiovese for a long time.Typical wines of the so-called "Alto Chianti" and easily recognizable for the composite elegance of their bouquet referable not only to the microclimate of the area, but also to the very particular clonal selection carried out by the farm which led to the rediscovery and re-grafting of ancient autochthonous Sangiovese strains. This long process has led to the creation of 3 Crus: Coltassala, Il Puro and Balifico, each with its own distinctive features."Find out more about the winery by visiting:volpaia.com/#il_borgoMore about the host Stevie Kim:Stevie hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!To find out more about Stevie Kim visit:Facebook: @steviekim222Instagram: @steviekim222Website: vinitalyinternational.com/wordpress/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to Episode 931 The Jumbo Shrimp Maps Series. Today we are going to cover France, Bordeaux as well as the left and right banks of Bordeaux.About the Series:We have specially created this free content for all our listeners who are studying for wine exams. Since Stevie Kim discovered Rosie Baker’s hand drawn maps on Instagram, our in house editorial and graphics team has been working on this project, and now the maps are available to purchase in Beta form, while they undergo the final proofing and editing by our Expert Advisory Board. It’s a 3 layered project, because we know everyone learns differently. We now offer the complete box set of 39 maps, this series of podcasts with the maps narrated by our crack team of wine educators, and finally the Study Guide Book which will be publish later this year. Our map project is in no way a substitute for the material set out by other educational organisations, but we hope all the Wine Students out there will find our map project a new, exciting and useful tool for learning. To purchase the Beta version box set of maps, please visit mammajumboshrimp.comTo find out more about Mamma Jumbo Shrimp and how to buy the Maps visit:www.mammajumboshrimp.comMore about the host Rebecca Lawrence:Dr Rebecca Lawrence is the lead faculty member of Italian Wine Academy and has been teaching with WSET in both Italy and the UK for just under a decade. In addition to her work as an educator she has co-authored several booked about wine, and is the Head of Editorial for Cru Luv, a media agency that specialises in blending wine and hip hop culture. To find out more about Rebecca visit:www.rosmarinoevino.com/Let's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!