Escape Your Limits & LIFTS

Chris Voss is the former #1 Lead International Kidnapping Negotiator for the FBI. He is the author of the bestselling book "Never Split the Difference: Negotiating As If Your Life Depended on It," and the CEO of Black Swan Group. He spent 24 years with the FBI and was the FBI's hostage negotiation representative for the National Security Council's Hostage Working Group. His many years of experience in international crisis and high-stakes negotiations helped him to develop a unique program and team that applies these globally proven techniques to the business world. Chris Voss was trained in the art of negotiation by not only the FBI but Scotland Yard and Harvard Law School. His mission used to be to save people's lives. Today, his mission is to help people change their lives. Tune in to this illuminating conversation as we discuss: How to negotiate with a customer you can't afford to lose. The two most critical skills to become a master negotiator. What people tell you is really only 7% of what's going on. In a negative mindset, you're not as smart as when you're thinking positive. How your personality type affects your negotiation style. The power of being genuinely curious. Why bargaining should be your last move in a negotiation. Trust based influence vs. manipulation. How can you tell if someone is lying? The deal killer in the room is often as important as the decision maker. What is tactical empathy and how can you use it to negotiate? Why you're in so much trouble if somebody looks at you and says, "You're right."

On this week's Escape Your Limits podcast, we interview Pete Moore, the founder of Integrity Square, which is the leading boutique financial advisory firm for the Health, Active Lifestyle, and Outdoor, or HALO, sector. He is also an author, former investment banker, and co-founder of IRON Planet, a notable B2B auction site for used equipment that sold for $758 million. For anyone interested in investing in the HALO sector, our guest this week is the go-to authority. Episode Highlights. Why he believes the bricks and mortar gym experience is here to stay. Things people typically get wrong when investing. How to turn your frustrations into a billion dollar business. What private investors are looking for before investing in fitness startups. Top 3 investment opportunities within the HALO sector right now. Why health club operators need to stop competing on price. Is recovery programming the next big thing in fitness? How brands like Peloton have shaped what investors are looking for. The do's and don'ts within the HALO sector.

Gold's Gym first opened in 1965. At that time, there were only three gyms in the Southern California and Los Angeles area. It became the mecca for bodybuilding. Today, there are more than 700+ Gold's Gym locations in 28 countries. Our guest this week is Angel Banos, the President and CEO of Gold's Gym SoCal. From the very beginning, Gold's Gym was built on community — something that remains true to this day. In our interview, we discuss: • What the $100m acquisition of Gold's Gym means for the franchise's future. • How Gold's Gym's President put pressure on local government during the pandemic. • The #1 business secret that's revolutionizing the Gold's Gym franchise. • How Angel Banos uses goal setting to manifest success. And much more!

On this week's episode of the Escape Your Limits podcast, we interview Shari Castelli, the Director of Industry Development at ClassPass. ClassPass is a monthly fitness membership that connects members to thousands of fitness studios and gyms in 2,500 cities across the globe. In its latest Series E round, the startup raised $285 million putting the company's valuation at over $1 billion. So, what makes the ClassPass business model so successful? Tune in and find out.

Our guest this week is Rod Hill, the President of énergie Fitness Europe. He's an expert at navigating the ups and downs of international expansion and recently signed a master franchise agreement to develop 75 clubs in Spain over the next 10 years. In our interview, we explore the influence of European gym design and what the rest of the world can learn from this emerging market, why you need to invest capital back into your trainers, and how your franchise could be missing the mark if you turn your back on Baby Boomers. More Episode Highlights: Navigating the ups and downs of international expansion. How you could be missing the mark by turning your back on the largest and most affluent demographic. The merging of fitness and wellness. How changing market dynamics offer franchises new opportunities. Want to be successful? You have to be authentic. Ways in which the boutique space will continue to grow. How brick and mortar gyms are integrating hybrid fitness models.

In 1976, Joe Gold founded World Gym International during the heyday of Muscle Beach in Venice Beach, California. World Gym is where iron men like Schwarzenegger and Lou Ferrigno worked out on the regular. This week, we interview Jarrod Saracco, World Gym's COO. He is a 25-year veteran of the health and fitness industry with experience at every level of club operations. We discuss: • The history of World Gym • What he anticipates the future of World Gym will look like • Key essentials for running a successful gym or club • What to know about gym equipment before you stock your gym • Why gym design and member experience are more important than you think World's Gym owners are projecting that the brand will grow to 500 locations by 2023.

Our guest this week is Troy Casey, a former Versace model turned Certified Health Nut. His intriguing, unconventional approaches to biohacking the body and mind have earned him the reputation of a leading longevity authority. He has helped millions of people restore their physical, mental, and emotional balance with holistic health practices. In our interview, we discuss: How to get and stay ripped at any age, the purpose and meaning of legacy, why you should meditate and get more sleep, the art of sexual kung fu, and how working with indigenous tribes in the Amazon and participating in Ayahuasca ceremonies have awakened his consciousness.

Eric Fleishman aka "Eric the Trainer" is the go-to guy in Hollywood when it comes to burning fat and building lean muscle. In our interview, this sought-after personal trainer shares his secrets to getting celebrities and musicians insanely fit for film roles and world tours. Eric the Trainer can help you create the body of your dreams in just a matter of weeks. No fads, trends, or gimmicks — just unbelievably quick results. Learn all about the four body archetypes, workouts and diets that get his clients ripped, why recovery and good sleep are important to accelerate body transformations, and what it's really like working with A-listers.

Dr. Stephanie Estima is an expert on metabolism, hormones, and body composition. Using her framework, The ESTIMA Method™, she is particularly focused on distilling strategies in nutritional proxies, movement, posture, and mindset to actualize human potential, health span, longevity and achievement. She is also the host of the podcast Better! With Dr. Stephanie and author of the best-selling book: The Betty Body, which offers a blueprint for readers to discover their best feminine health. In this episode, we dive into the benefits of a supercharged sex life, the differences between men and women when it comes to testosterone and weight loss, the science behind the female menstrual cycle, and why keto diets boost brain health.

Are you looking for real secrets for success as an entrepreneur? This week's Escape Your Limits podcast episode featuring Snap Fitness founder Peter Taunton reveals his winning formula for dominating domestic and international franchising and expansion. Peter went from owning a single gym to accumulating a net worth of over $100 million. This entrepreneur got his big break after turning around a failing health club only to go on and found one of the largest wellness brands in the world, with over 6,000 franchises across 3 brands in 28 countries, including 9Round, Farrell's, YogaFit, STEELE Fitness, and Fitness On Demand. If you're wondering how to become a successful business owner, Peter reveals how to develop a winning business model and mindset, why you need to plan ahead and have an exit strategy, and what he learned from a costly $40 million mistake.