Tech for Non-Techies

Facebook disrupted the media market forever. The Apple App Store created the app economy, valued at $6.3 trillion today. What makes platforms like these SO successful? In this episode, you will learn the core concepts behind platform businesses, so you can identify platforms in the making or build them yourself. This is the beginning of a mini-series on platform fundamentals at Tech for Non-Techies. For the full learning notes, go to: https://www.techfornontechies.co/blog/platforms-episode  Learning notes summary: Platform businesses have been around for millennia. Technology just allowed these businesses to reach more scale and make more money than ever before. Most traditional businesses are pipeline businesses. Platforms dominate if they have Demand Economies of Scale - this is another term for network effects. Some businesses combine pipeline and platform fundamentals in their business models. Apple is a good example of this.   There are 2 ways to apply this work to your unique challenges: For companies: If your company is going through digital transformation and you want your non-techie teams to be active participants If you want to grow revenue via innovation Then get in touch with us about bespoke training & consulting on info@techfornontechies.co For individuals, if you want any of the following results: Build tech ventures as non-technical innovators Become smart tech investors as VCs or angels Succeed in a company going through digital transformation Move from a tired old business to a fast-growing tech company Then Tech For Non-Techies membership is for you.   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook and Instagram will make you smarter. 

Does having $2 billion in the bank account and celebrity backing guarantee success for a consumer app? Not necessarily. Listen to how one company burned through almost $2 billion and had to shut down their app after just 6 months. Learn what Quibi did wrong, so you can avoid their mistakes. Learning notes from this episode: Success in one field does not necessarily translate into another, especially without training. Quibi's founders used lessons from launching Hollywood blockbusters to launching consumer apps. This did not work. Follow the product development process, no matter how much money you have. Focus on the user. Do your research. Build in stages. Track user reactions at each stage and pivot if necessary. Only invest in large budget marketing after you've proven user need at small scale. Focus on retention metrics first, then on growth.  --- Join the Tech for Non-Techies membership community. As a community member, you'll get: ALL of our courses (Tech for Non-Technical Founders, How To Speak Tech For Leaders and more) Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook and Instagram will make you smarter. 

Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from the story Sophia shares on this week's episode. Learning notes from this episode: A feature cannot be released when it is not ready. It is either ready to release, or it is not. There is no half way line. A feature can't be half ready, just like you can't be half pregnant.  Developers usually work in two-week cycles, when they are focussed on a specific set of tasks. For example, in a two week period, developers may be working on a specific feature for an app. Then they release it, and start on another feature. Since what developers do affects the rest of what the product team does, this lesson is relevant if you want to work with other people in the product team, like designers, community managers and data scientists. Corporate accelerators for technology start-ups, which are ran by people who have never worked in a tech start-up are a very risky use of your time.    Join the Tech for Non-Techies membership community. As a community member, you'll get: ALL of our courses (Tech for Non-Technical Founders, How To Speak Tech For Leaders and more) Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter.    (Image by Photo by Mario Gogh on Unsplash)

Success in tech consists of two parts: making great products and using them to build a business. No matter how brilliant an app or algorithm is, if people do not want to pay for it, it is unlikely to live for long. This is why all tech innovators need to learn the core skills of commercialising innovation. Listen to this episode to learn how Salesforce, Starbucks and Xero commercialise their tech products, and so you can apply their lessons too. The top 3 questions you need to answer to ensure your tech product has business success are: How will this product help people make more money? How will this product improve customer experience? How will this product improve efficiency? Always focus on the benefits that the product will bring customers, not its features. Tell Sophia what you’re working on and submit your questions to her on info@techfornontechies.co Or reach her on Facebook, Instagram and LinkedIn and Twitter.

The terms coding and programming are ubiquitous, yet many non-technical professionals do not know what they mean in practice. Why are there different coding languages? What do developers actually do? This is what you'll learn in this episode. Learning notes: Data is information that you can use to do something with. For example, your shopping list is information that you use to remember what food to buy when you go to the supermarket. Technology is what you use to create, store or communicate that data. In our shopping list example, it could be pen and paper, or the notes app on your phone.  In order to make software, you have to tell a computer what to do. You do this via a programming language. All digital technologies are created by using specific coding languages to turn data into useful outcomes. Python Java, C++ and Ruby are the most popular languages  today. But, there are 256 coding languages in use today. Binary code, also known as Machine Language, is what computers understand and are made up of 0 and 1, and nothing else. Coding languages like Python turn into binary language, so the computer can turn the commands into action. Most developers do not use binary language when writing code. Sign up to Sophia's mailing list here to get invited to events and get free learning in your inbox. Sign up to the mailing list   Join the Tech for Non-Techies membership community. As a community member, you'll get: ALL of our courses (Tech for Non-Technical Founders, How To Speak Tech For Leaders and more) Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter. 

Nasi Rwigema doesn't have a background in software, but that didn't stop him from building his tech platform: Umwuga, a social network for blue collar workers in South Africa. To his surprise, he found that figuring out what people want is much harder than learning about tech. Nasi is one of Sophia's students from London Business School. He took her course three years ago, and used his knowledge, network and resilience to build his platform. If you have an idea for a tech venture, as a founder or a corporate innovator, or you want to invest in tech businesses, but don't have a tech background, this episode is for you. Learning notes from this episode: "Don't be afraid of the tech and don't let not having a tech person hold you back," says Nasi. "Instead, focus on the customer and the problem you are solving." Show traction from the start. This doesn't necessarily mean revenue or explosive user growth. It means doing whatever you can to solve the problem for the customer. Outsourcing is a great way to build your product. Your needs will change as you grow, and a good product studio will be able to help you scale up your team. For advice on how to hire great product teams, get Sophia's e-book: How To Hire Your Product Team & Go From Idea To App: The Non-Technical Founder's Guide To learn the core concepts Nasi learnt from Sophia to build his business, join this FREE class: Break Into Tech: Masterclass For Non-Technical Founders   Join the Tech for Non-Techies membership community. As a community member, you'll get: Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter. 

”Most people make the mistake of thinking design is what it looks like. People think it's this veneer — that the designers are told, 'Make it look good!' That's not what design is. It's not just what it looks like and feels like. Design is how it works,” - Steve Jobs  In this episode, you''ll hear from Sarah Doody, a UX designer who has worked for the likes of Vice Media and Dow Jones. Today Sarah runs Career Strategy Lab, a school for UX designers.  Learning notes from this episode: "User experience design is how you interact with a product, whether it's digital, physical or a mix of both," Sarah Doody. When hiring a UX designer, think about the outcome that you want, rather than the process. E.g. Do you want a prototype to test an idea? Then you don't need the same level of attention to graphics as you would for a design you would give to developers.  If you want to transition into a career in UX design, your experience in another field can be the perfect way in. E.g. if you're a journalist and want to work in UX, you could begin by designing products for journalists. Check out Sarah's Career Strategy Lab and say hi to her on Twitter.   Join the Tech for Non-Techies membership community. As a community member, you'll get: Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter. 

If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.   This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is a methodology developed by Google Ventures to bring new ideas to life and test them quickly and cheaply. Learn how this works in this podcast. Learning notes from this episode: The aim of a sprint is to test an idea for a new product to find out whether it is worth investing more money in. For example, you can use a sprint to test an idea for an app by creating a prototype. If users like what you’ve made, only then should you hire developers. Each sprint should focus on one idea to test. Do not try to test multiple ideas in one sprint. To figure out where the biggest risks in a new idea lie, ask yourself: if this time in a year, this project failed, why would it have done so? A sprint team contains 5 – 7 people with different backgrounds. Only one should be an engineer, the rest should come from marketing, finance, design and more. This is because the sprint is about testing whether the product needs to exist, not how to build it. Get the Google Ventures book Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days   To learn the core concepts you need to succeed in tech as a non-techie, sign up for: FREE TRAINING: How To Speak Tech For Leaders    Live training and Q&A on 26 & 27 January. Places are limited.    Join the Tech for Non-Techies membership community. As a community member, you'll get: Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter.   

Agile is now a ubiquitous management term, but few people understand what it means in practice. For some products, agile is THE BEST system, for others, it is THE WORST. Listen to this week’s episode to find out what it is, how it works in practice, when to use it and when to avoid it. You’ll hear how WhatsApp used this methodology to release its first product, and learn how to use it yourself. Learning notes from this episode: There are two methodologies to make things: waterfall and agile. Waterfall came from manufacturing and construction and emphasises planning in order to release a perfect product. For example, if you’re building a house, you need to plan ahead and only let people move in to live in it when it is complete. Agile methodology is an iterative process, used by software developers. Simple changes get released frequently, in response to user needs or technological changes. The product is by definition never complete, because it is always changing. To learn the core concepts you need to succeed in tech as a non-techie, sign up for: FREE TRAINING: How To Speak Tech For Leaders    Live training and Q&A on 26 & 27 January. Places are limited.    Join the Tech for Non-Techies membership community. As a community member, you'll get: Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter. 

It’s easy to put the tech sector on a pedestal, as we’re constantly bombarded with its power and profits. But “technology is just a tool to affect business outcomes,” says prop tech entrepreneur Sebastian Rivas. Sebastian runs Andes STR, a which uses machine learning algorithms to find property investments for short term rentals. If you want to invest in a property and rent it out on Airbnb, Andes STR will find the investment and manage the rental. Sebastian started his career in finance, and created a smart plan to break into tech. Listen to this episode to learn how he did it. Learning notes from this episode: Technology is a tool used in business to improve efficiency, user experience and productivity, but it is not an end in itself. Being tech savvy and understanding how technology influences business outcomes is a must have in today’s working environment, almost no matter where you work. Even your coffee shop has an app! “The biggest difference between entrepreneurship and tech entrepreneurship is that in a tech company the speed at which you’re disrupting, innovating, and developing products is significantly higher,” says Sebastian. To learn the core concepts you need to succeed in tech as a non-techie, sign up for: FREE TRAINING: How To Speak Tech For Leaders    Live training and Q&A on 26 & 27 January. Places are limited.    Join the Tech for Non-Techies membership community. As a community member, you'll get: Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter.