Tech for Non-Techies

This December, Microsoft (founded in 1975) took a 4% stake in the London Stock Exchange (founded in 1698). As part of this deal, the LSE will spend at least $2.8 billion on Microsoft’s cloud related services in the next 10 years. Big Tech and finance have been getting closer and closer in recent years. The CME has a deal with Google, AWS has a deal with Nasdaq, and almost all banks and insurers now use big tech’s cloud services. This is a sign of things to come for all industries, and carries lessons for Digital Leaders. Lessons for Digital Leaders: The senior management of the London Stock Exchange today has to have a different skill set to what it had 10 years ago, because digital technologies are now an integral part of the business. The same logic either already applies or will soon apply to other industries. If you want to have a future proof career, you need to learn to Speak Tech and collaborate with your technical colleagues. This is a case study of Big Tech strategic partnerships: cloud providers are taking stakes in businesses that need lots of data storage and data processing. Other industries also need to store and process lots of data, such as media and healthcare. What other industries share similar characteristics? How could strategic partnerships with cloud providers help companies in these sectors thrive?  Answer these questions in a post on LinkedIn and share it with your network. In order to really elevate yourself into digital leadership, you need to learn to speak tech AND make sure that people know about your new skillset.  You can learn how to do both in our Digital Leadership program. This latest deal by the London Stock Exchange, a 300 year old company, shows that to be a successful business, you have to keep reinventing.  You can thrive as a Digital Leader in every industry, but not in every company. Are you in an organisation where you can be a digital leader? If the organisation is not adapting and the senior leadership isn’t open to change, then it is time to change course.  Listen to 125. Introduction to Cloud Computing for Non-Techies to learn the basics of what cloud computing is and why it matters. ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.    (Photo by Klaudia Piaskowska Unsplash)

Joining the advisory board of a promising tech start-up will teach you vital skills, build your network and transform your professional brand. It is a great way to reshape your career, while still working in your current role. Here is how to do it: Remember the difference between boards of directors and advisory boards. The former have fiduciary responsibility and the ability to hire / fire the CEO. The latter do not. Work out what the start-up needs and give it to them, before asking for an advisory board position. For example, if they need introductions to potential customers, make the introductions. Have the conversation about formally joining the advisory board only after you have proven your value to a start-up founder. Be aware of the company’s stage: tech start-ups rarely need in depth financial analysis but do need introductions and help with operations. Don’t offer advice based on your experience. Offer advice based on the start-up needs. Do not view this as a way to get rich via advisory options. Some start-ups have option schemes for advisors, others do not. The aim of being an advisor is for you to learn, network and transform your career, not to strike it rich from their options. (Obviously, if that happens, that is a welcome bonus, but should not be your aim). Once you are on a start-up board, be helpful, be humble and be kind. The start-up founder is likely to be over-worked, underpaid and very stressed. Offer them advice that they can genuinely use, pick up the burden when you can and do not use this as opportunity to show off how smart you are. Update your LinkedIn profile and professional bio. Telling the world that you are actively involved in tech innovation will help you get found for other exciting opportunities. For more, listen to episode 31. How To Transition Into Venture Capital (interview with Nilesh Trivedi) ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter. 

There is plenty of hype about AI, but most organisations are still using old precesses to make decisions. We are  in the Between Times: "after AI's clear promise and before its transformational impact," as described in the book Power and Prediction: the disruptive economics of Artificial Intelligence.  In this episode, Professor Joshua Gans, one of the book's co-authors explains why organisations are not yet adapting the full power of AI and what will happen when they do. Learning notes from this episode: Artificial Intelligence is a prediction machine, which supports decision making. Today businesses often use AI for one or two processes, but most decisions are still made by humans. Technology first companies and start-ups often have more AI-based decision making, because they do not have to replace legacy processes. Business leaders should not accept AI as just a black box. In fact, Professor Gans argues that business brains might be better equipped to question AI and its benefits, than the engineers who build the algorithms. Here are three questions business leaders should ask to understand an AI system: What is this AI predicting? How will that prediction affect decision making? What is the decision maker's tolerance for errors?  ---- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.    (Photo credit: Joshua Gans photographed by JOHN HRYNIUK PHOTOGRAPHY)

Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products. To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our screens, listen to this episode. Learning notes from this episode: Habits are behaviours done with little or no conscious thought If your product becomes a habit, people will use it more. You will spend less on advertising and make more money. The greatest return on investment generally comes from increasing the product's ease of use. If you want to improve a product, first look at the design: where you can make it more simple to use. E.g. can you require less information from users when they first sign up? The Hook model consists of 4 steps  Trigger: you get a notification that someone commented on your post Action: you open LinkedIn / Instagram to see the comment Variable Reward: you find out what the comment was and by whom. Depending on these factors, you might feel happy, sad, excited, disappointed Investment: you make another post – this is an investment of your time and energy, and you keep coming back for more. ---- Join our next FREE Masterclass on 30 November 2022, 12 pm EST / 5 pm GMT How to Become a Digital Leader You will learn: The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to go from traditional business manager to Digital Leader SIGN UP HERE ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.   

As the tech sector lays off employees, there is still plenty of opportunity to be a Digital Leader.  Playing the long game is making use of the opportunities you have in front of you today, while keeping your eye on the future.  Here are three ways to become a digital leader today: Work in the digital team of a traditional business: Some traditional businesses also have innovative tech-like environments. E.g. Levi's has a Head of AI, L'Oreal works with data scientists to predict consumer trends and Tesco hired the same UX design team that worked for Google.  Working in these teams can give you the same exposure and skill sets as working in Big Tech. Word of warning: be careful of traditional businesses that have not yet invested in digital transformation or had success with digital teams. This often means that the leadership's mindset isn't up to date and they are unlikely to be good collaborators in the build-measure-learn approach needed in digital. Work with tech sector clients in professional services: banking, consulting, law, marketing etc. E.g. investment bankers that make smart suggestions for acquisitions generate big fees and act as strategic advisors to their clients. But, for this they need to speak tech and link product strategy to business strategy.  Get involved with tech start-ups. This gives you the opportunity learn, network and transform your personal brand into being seen as a tech leader. Getting involved with start-ups while working in your current role means that when the right opportunity comes, you are ready to grab it.    Join our next FREE Masterclass on 30 November 2022, 12 pm EST / 5 pm GMT How to Become a Digital Leader You will learn: The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to go from traditional business manager to Digital Leader SIGN UP HERE ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter. 

Cloud computing powers most of the digital services you use today. Listen to this podcast episode to learn what it is and why it matters. Learning notes from this episode: The cloud computing is expecting huge growth: the total cloud computing market is estimated to be reach $1,614 by 2030 from $545 billion in 2022, according to Precedence Research. Before the advent of cloud computing, technology companies would have had to have their own servers to store data and run computations. Having your own servers is very expensive because you have to pay to keep them secure keep them cool keep them running 24 /7 and pay high electricity costs have a space to keep them maintain them with the help of a specialist Cloud computing means that companies do not have to buy and maintain their own servers. Instead, they can just rent space on another company's servers.  You can just pay for what you use and expand as you grow.  This is a picture of servers ran by a cloud computing company. Before cloud computing, businesses would have had to have own these things and maintain them at their own premises - a huge cost and a headache. Amazon launched cloud computing as a service in 2006, and remains the biggest player in the market today. It counts Netflix, Disney, the UK Ministry of Justice, Kellogs, Guardian News and Media, and the European Space Agency as its customers. Cloud computing is relevant to every industry: if you are storing data and using it to make decisions, you need to know about cloud computing.  The advent of cloud computing drove down the risk of innovation and spurred the creation of start-ups and the VCs funding them. Without cloud computing digital innovation was only available to those who could pay and maintain servers. The three biggest players in the cloud computing market are: Microsoft Azure, Google Cloud and IBM Cloud.   (Source: Statista) Join our next FREE Masterclass on 30 November 2022, 12 pm EST / 5 pm GMT How to Become a Digital Leader You will learn: The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to go from traditional business manager to Digital Leader SIGN UP HERE   Listen here on Apple Podcasts Listen here on Spotify ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter. 

To lead in the Digital Age, you need a network of developer friends. They can help you understand the latest tech trends and decipher jargon. But to build the right network, you need to act intentionally. Don’t just hunt down anybody who has ever taken a python course. There are two types of developers: managers and specialists. All developers start off as coders, but as they progress in their careers, they come to a fork in the road. Some decide to specialise deeper in a particular aspect of technology, whereas others go the management route. Engineering managers lead teams of engineers, and rarely write code themselves. In fact, a Chief Technology Officer is unlikely to have written any code for quite some time. Their task is to manage the team, and to work with non-technical teams to align technology strategy to business needs. Engineers on the management route must take business courses to progress in their careers. Just as the non-techies need to speak tech, the techies need to speak business. Because engineers who want to get to the C Suite also need to learn from the business side, your relationships are an equal value exchange. Build these relationships with mutual respect, and the confidence that you are both bringing something to the table. Join our next FREE Masterclass on 30 November 2022, 12 pm EST / 5 pm GMT How to Become a Digital Leader You will learn: The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to go from traditional business manager to Digital Leader SIGN UP HERE   Listen here on Apple Podcasts Listen here on Spotify ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.

To succeed in today’s economy, you simply have to speak tech. But, if nobody knows about your new digital skills, you won’t become a digital leader. This is why, to go from traditional business manager to digital leader, you need to actively work on changing your professional image. Here are three hacks to help you change perceptions today:   1) Update your LinkedIn profile For senior level opportunities, candidates are not expected to apply – they need to be found. Executive recruiters use LinkedIn to find candidates, so make sure that your profile positions you for digital leadership. This is also a must do for entrepreneurs and those not looking for their next job. Professional opportunities like new clients and employees come to us via LinkedIn, so make sure your profile portrays you as a digital leader. The most important part of your LinkedIn profile is the tagline under your name. Put key words relevant to your experience and the digital roles you aspire to. For tagline format, see Sophia Matveeva’s LinkedIn profile here.   2) Share content on digital disruption Sharing content about how digital technologies are changing your industry is a simple way to  upgrade your professional image. For the quickest way to do this, share an article you have already read on digital technologies and add a couple of sentences on why you found it interesting. Make sure to share content from prestigious professional publications, like the Harvard Business Review, the Financial Times and Wall Street Journal. You could start by sharing Sophia’s Harvard Business Review article: Coding Isn’t a Necessary Leadership Skill — But Digital Literacy Is.   3) Host events Host events on how digital technologies are impacting your industry. As a panel moderator, you get to ask the questions, but you don’t have to know the answers. This is a great way to build your knowledge, network and go from being seen as a traditional business manager to a digital leader. For example, if you work in real estate investing, host a session how technology has changed the industry. Ask a VC, a founder and a digital expert to join your panel. If you want Sophia to join your panels, contact her on LinkedIn or email info@techfornontechies.co ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. ----- Why Tech for Non-Techies isn't for everyone To hear what Liz Jin, a lawyer at Google, has to say about working with Sophia, watch this video. ----- Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter. 

To be digitally savvy, follow the 30% rule – this is the minimum threshold that gives us just enough digital literacy to thrive in the tech age, says Professor Paul Leonardi. “To have digital transformation in your company, you don’t need to know how to code, but you need to know enough about coding to be dangerous. This means being able to talk to the people in your organisation who are working with your codebase, so you can understand the opportunities and challenges of your platform,” says Professor Leonardi. “When you are getting a recommendation from a data scientist, it is only ever based on available data. Most data that are available are easiest to et and we systematically bias those data and overlook those metrics that may be just as valuable or more important to our decision making, but are excluded from the process because we never digitised or collected them,” advises Professor Leonardi. Whenever looking at a report from a data scientist, ask “What else is there that could be relevant to our decision that we are not counting or seeing?” Top 3 areas everyone needs to understand to succeed in the Digital Age: Understand the data ecosystem (learn about this on the podcast) Understand how our communications have changed as a result of digital technologies Make sure that your organisation is a learning organisation because digital technologies are always evolving Resources mentioned in this episode:   Book: The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI by Paul Leonardi & Tsedal Neeley Podcast episode: 108. How to work with a data scientist, interview with Dr Catherine Breslin  Join our next FREE training Thrive in the Tech Age! You will learn: The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to combine tech & business skills to have a great career Live online: 26 October 2022, 12 pm EDT / 5 pm BST   ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. ----- Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter. 

If you want to have a great career today, you simply have to Speak Tech. But, taking courses is not enough. You must combine learning with smart actions to make your investment pay off. Here are five action steps you can take today to thrive in the Tech Age: Get involved with a tech start-up: if you have specialist expertise, offer to become an advisor to a start-up so you can learn how digital innovation works from the inside. For example, if you are a lawyer, offer your legal expertise in exchange for sitting in product meetings as an observer. Get involved with an accelerator: this is like point one, but instead of offering your expertise to a specific start-up, offer it to an organisation that helps start-ups. angel investment networks are also another useful route to follow here. Create your own tech focussed meet-ups: This is especially useful if you want to learn and build your network in a particular niche. For example, if you work in a real estate investment fund, host events with start-ups and corporate innovators who are inventing new products in this space. By being the moderator of these discussions, you grow your knowledge, build your network and expand your personal brand. Go to the innovation department or the product team and ask them what they are working on. One of my students did this. Juliet Eysenck was a journalist at the Telegraph Media Group in the UK. She built relationships with the digital product team and ended up pivoting her career to become a product leader. Listen episode 11. How to Transition into Product Management for Non-Techies with Juliet Eysenck to hear how she did it. Look at your existing LinkedIn connections, find people who are working in technology innovation and contact them. Remember, this contact does have to work in a tech company. They could be like Juliet, working on the digital side of a traditional business innovation. Ask these contacts to meet up so you can ask them about their work. You might make new friends or rekindle friendships, while building knowledge for your career. Join our next FREE training Thrive in the Tech Age! You will learn: The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to combine tech & business skills to have a great career Live online: 26 October 2022, 12 pm EDT / 5 pm BST Join here. ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. ----- Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.