Tech for Non-Techies

"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design. In this episode you will learn how to use Design Thinking to make decisions and move towards your goals.  Listen to learn: How Sophia used prototyping to decide whether to move to New York City from London How corporates use Design Thinking to decide whether to acquire start-ups How Design Thinking can help you test a career transition Join Design Q4 to Finish Strong and get 50% off with the code PODCAST here.  This program is free for Tech for Non-Techies members. To join our membership and get access to all of our courses and monthly sessions, sign up here.  Watch the Design Thinking Masterclass on YouTube. It will be available until midnight EDT on 20 August 2023. ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

When should you innovate and when should you honour tradition?  The luxury industry answers this question all the time.  Luxury businesses like Louis Vuitton have been around since the 1800s, but have found a way to thrive in the Digital Age. In this episode, you will learn how they've done it so you can apply their lessons to yourself. You will learn: Two key questions to ask to weigh up when to innovate  How Burberry quadrupled its share price with digital transformation Which industry keeps growing despite recession fears Resources mentioned in this episode Innovate but How? The Pragmatist's Guide to Growth Luxury Goods Global Market forecast ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Avinash Godkhindi went from banking to leading Zaggle, a fintech company, towards an IPO.  This episode is perfect for founders, fintech investors and business leaders who want to transition into tech. In this episode you will learn: What business leaders need to know about tech to thrive in fintech How the recent drop in tech start-up valuations changed what investors look for Whether success lies in working in your strengths or improving in your weaknesses   Join How to Become a Smart Start-Up Advisor on 9 August. You will learn: How to choose promising start-ups to advise How to get picked for Advisory Board roles How to be a good Advisor How to use the Advisor position to further your career ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Smart dedicated professionals are great at creating value. This episode will help you capture it. Digital transformation and innovation projects are very likely to balloon beyond their original scope, leaving those leading them with more work, but the same compensation. This is why, this episode is especially useful for digital transformation and innovation leaders. In this episode you will learn: The typical mistake professionals make when asking for a pay rise How to show the value your work has created How to make sure that the value you've created matters to your boss To join the Digital Leadership Executive Coaching program, apply here.  ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

To have a successful business career today, you need to be data literate. This doesn't mean learning to code. Thank God! In this episode, you will hear from JeAnna Abbott, Professor of Artificial Intelligence, Data Science and Analytics at Texas A&M Mays College of Business. In this episode you will learn: What data science is How a baseball team used data science to grow revenues What synthetic data is and why some people love it, while others hate it How this professor uses ChatGPT and her advice for MBAs What skills business leaders need in the digital age The discussion about how AI is used in healthcare today, with Dr Marilyn Sandor (guest on episode 146: From Dentist to Tech Founder) Professor Abbott is an executive coaching client at Tech for Non-Techies. Prof Abbott began her career as a Law professor at the University of Houston, where she still teaches. She transitioned career into the digital space, after completing an advanced degree on data science and analytics. This makes Prof Abbott one of the world's most educated experts on how AI can and should be regulated. She holds degrees from the University of Houston, Texas A&M University, University of Chicago, Wharton, and Harvard University. To join the Digital Leadership Executive Coaching program, apply here.  ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.   

Technology has disrupted power dynamics, and led otherwise smart and rational people to suspend disbelief, lose control and destroy value. To have a truly successful career, you need to understand power dynamics: when to hold on to control and when to cede it. In this episode, you will hear: How power dynamics affect equity splits for non-technical founders What happened when a traditional corporate ceded too much control to agile consultants The power balance investors must strike to become Smart Money Come to Sophia Matveeva's next FREE class: Power in the Digital Age, 12 July 2023 You will learn How tech changed power dynamics in business What it takes to become & stay powerful in the Digital Age Examples of how people have used these dynamics to succeed   What one key step to take towards a powerful career ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Listen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode: Should I do an MBA or a Computer Science degree? What's the difference between Product Management roles in deep tech vs standard businesses? What tech trends are the ones to watch right now? How do you transition into tech after 18 years in the automotive industry? Come to Sophia Matveeva's next FREE class: Power in the Digital Age, 12 July 2023 You will learn How tech changed power dynamics in business What it takes to become & stay powerful in the Digital Age Examples of how people have used these dynamics to succeed   What one key step to take towards a powerful career ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Tech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity. You'll hear about developments and trends at Twitter, Meta and TikTok, as well as see what overhyped tech is behind us and what is yet to come. In this episode you will learn: Where consumer trends start now and how to spot them Which types of AI advertisers, media and brands are most excited about Which tech player is shrinking and which one is growing Why the ad industry is the world's most tech savvy To learn about how AI is used in consumer trend forecasting, check out Riviter (full disclosure: Sophia Matveeva is on the Advisory Board). --- Come to Sophia Matveeva's next FREE class: Power in the Digital Age, 28 June 2023 You will learn How tech changed power dynamics in business What it takes to become & stay powerful in the Digital Age Examples of how people have used these dynamics to succeed   What one key step to take towards a powerful career ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

According to McKinsey, 70% of digital transformations fail to meet their goals. And yet, these multi-million dollar projects remain a priority for every major CEO.  In this episode, you'll learn from Matthew Domo about why these projects fail and what to focus on to make them succeed. (Clue: it's not the tech). Matt is one of the founders of Amazon Web Services and a pioneer in the cloud computing space. He has created nine cutting-edge cloud products and seven e-commerce website solutions, generating significant revenue streams for Amazon, Microsoft, and Rackspace.  Matt was recognized by USA Today as one of theTop 9 Most Exciting Entrepreneurs of 2021. Today, Matt is CEO of FifthVantage, a digital transformation consultancy. In this episode you will learn: Why digital transformations fail and what to focus on to make them succeed What cloud computing is and why it's important How cloud computing was invented at Amazon  ----- Come to Sophia Matveeva's next FREE class: Power in the Digital Age, 28 June 2023 You will learn How tech changed power dynamics in business What it takes to become & stay powerful in the Digital Age Examples of how people have used these dynamics to succeed   What one key step to take towards a powerful career   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

ChatGPT reached 100 million users in just 2 months after launch, and generative AI has already changed how many professionals do their jobs today. But, how has it already changed business and how will it impact the economy? In this episode, you will hear from Professor Avi Goldfarb, co-author of Power and Prediction: The Disruptive Economics of Artificial Intelligence.  In this episode, you will learn: which industries have already been completely changed by AI how to think about using AI in your work (and when not to pass it off as your own work) about three waves of technological change: point solutions, applications solutions and systems solutions why one University of Chicago professor said Sophia Matveeva was a new technology ----- Apply for Sophia Matveeva's 1:1 Coaching Program Power in the Digital Age   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.