Service Design Show

The more you try to please your customers the lower the valuable perception of your service will be. Yutaka Yamauchi has studied the service of sushi restaurants and found the most valuable services are the ones that are a struggle for customer. These are services that are somewhat intimidating. The challenge for the designer is to find the perfect balance between human centered design and human decentered design. We also talk about why customers are not just merely the input in the co-creation part of a service. The key to designing great services is that you consider the customer to be an output of your service. Finally we talk about why it's not enough to look at the business and user part when designing a service. Service designers also need to take social and cultural trends into account when designing a service to be truly successful. ---------------------------------------- EPISODE GUIDE 02:55 - The first encounter with Service Design. 04:05 - Why are some services intimidating? 11:30 - Who are the customer that you try to satisfy? 22:00 - Why do we put the word service in front of design? 30:45 - Big Question: How can you design a service like Starbucks? ---------------------------------------- LINKS FROM THE EPISODE * https://www.yamauchi.net/ * Yutaka on LinkedIn ➜ https://go.servicedesignshow.com/q1r16 * The secret behind services (TEDx talk) ➜ https://go.servicedesignshow.com/pmggh MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

How can we use Service Design to drive business innovation? And how is that different from using service design to drive social innovation for instance? In this episode professor Yong-Se Kim shares his perspective on this topic. You'll also learn how we can use computer aided tools to enrich and support the service design process. This is not just about digitalising post-it notes. It's about things like helping us to model human relations and interactions using technology. Finally we address how new technology could help to better evaluate the user experience in real-time. This would open the gates to design services that are customised and tailored on the fly. We're not there yet but it's an inspiring topic to think about and explore! ---------------------------------------- EPISODE GUIDE 02:20 - The first encounter with Service Design. 04:15 - How much is service design actually done for business innovation? 13:30 - What if you could use a representation of customer activities to support the service design process? 23:10 - How can we evaluate the user experience in a more useful way? 33:00 - Big Question: how would you like to capture and represent your own knowledge? ---------------------------------------- LINKS FROM THE EPISODE * Yong-Se on LinkedIn ➜ https://go.servicedesignshow.com/r5zdg MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

What's a key ingredient in order to be able design great services? It's that you need to deeply understand the social context and cultural norms that exist. In this episode Diego Mazo clearly exemplifies why this is so important in service design by looking at the differences between Spain and Colombia. We also dig deeper into the current state of service design in Latin America and Colombia in particular. What is driving the growth of the field there? And what can you learn from that! Finally we talk about the changing role of academia and how that relates to the work done by practitioners. Can they live in peace and find a healthy partnership? The BIG question in this episode is... Is there a difference between the application of service design in large cooperations compared to when service design is applied in a startup environment? ---------------------------------------- EPISODE GUIDE 02:10 - The first encounter with Service Design? 03:30 - Why context so important in Service Design? 11:00 - What is the maturity level of Service Design in Colombia? 19:20 - What if we change the current role of academia? 26:50 - Big Questions: what is the difference in service design for corporates versus startups? ---------------------------------------- LINKS FROM THE EPISODE * https://www.diegomazo.com * https://www.linkedin.com/in/diego-mazo-28a7552a/ * https://medium.com/@dmazorosete * https://twitter.com/dmazorosete MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Think about it... already back in the 60s companies were designing and delivering great service. That was way before service design or design thinking caught on with the masses. So how did they do it back then? What was their strategy for success? And what can we learn from that today. In this episode Victor Lidoy shares his experience as a design director at LATAM Airline which has been in the game of delivering a service for over a century now. We also discuss what kind of incentives companies can put into place as to facilitate good design? What are the triggers that accelerate the adoption of a customer centric mindset and way of working. Finally we talk about why designers should just do design but talk business! The big question in this episode is... How would you embed design in a process driven organization? Leave your thoughts in the comments! And join the conversation. ---------------------------------------- EPISODE GUIDE 01:50 - The first encounter with Service Design. 03:30 - How did they manage to design great services before design thinking appeared? 14:05 - Why should we care about the incentives a company has to deliver good design? 25:00 - Talk business and do design? 32:40 - Big Questions: How would you embed design in a process driven organization? ---------------------------------------- LINKS FROM THE EPISODE * Victor on LinkedIn ➜ https://go.servicedesignshow.com/nru5w MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Airports are a stresful enviroment. A lot of things happen and people are always in a rush. How can you impact the actual passenger experience as a service designer in these conditions. In this episode Stine shares her most important lessons she's learned being the Service Excellence Director at the Copenhagen Airport. We also talk about how to use customer feedback to drive change and innovation without huge budgets or large in-depth studies. And finally you'll learn how what it takes to translate high level strategy into the daily operation. Making sure that strategy isn't just a nice poster on the wall but really something that really impacts how you operate as an organisation. ---------------------------------------- EPISODE GUIDE 02:10 - The first encounter with Service Design. 03:30 - Why use customer feedback? 13:15 - What if you need to design an experience in a high stress environment? 22:20 - How can we make strategy work? 30:30 - Big Questions: What was your best airport experience? ---------------------------------------- LINKS FROM THE EPISODE * Stine on LinkedIn ➜ https://go.servicedesignshow.com/r8vj1 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

What's the value of creativity in a world that is filled with ideas? How do you know which ideas are valuable and which ones are just noise? Roberto Verganti talks about the lost art of critical thinking and why we need design critique today more than ever. If you had to delete all the apps on your phone and were allowed to just keep one? Which one would you choose? Your goal as a designer should be to deliver that app (or product or service). But what's the secret to designing apps, products and services that people actually LOVE? And finally we discuss what it would take to get people more engaged in innovation. Because when people are more engaged the chance of ideas actually getting implemented increases exponentially! During this episode we also announce a giveaway contest where you can win a unique signed copy of Roberto's latest book called Overcrowded! Check the episode on YouTube for all the details. ---------------------------------------- EPISODE GUIDE 04:15 - The first encounter with Service Design. 06:30 - Who are the creative people in a world where everyone is creative in a way? 16:00 - How can we design services and experiences that people love? 27:40 - What if we would find new ways to engage people in innovation? 34:40 - Book giveaway contest! ---------------------------------------- LINKS FROM THE EPISODE * Roberto on LinkedIn ➜ https://www.linkedin.com/in/roberto-verganti-95880410/ * Overcrowded: Designing Meaningful Products in a World Awash with Ideas (book) ➜ https://amzn.to/2Bvd38Q MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

There is a design revolution going on in the US government. More and more government agencies are adopting design to create and deliver more human centered services. In this episode Jeneanne Rae talks about what is driving this quick adoption of design and what's needed to accelerate it even further. We discuss the value design brings to government and how to clearly communicate that value to stakeholders. And finally we touch upon some of the challenges that are associated with spreading design across government. ---------------------------------------- EPISODE GUIDE 02:02 - The first encounter with Service Design. 03:36 - What is the state of design in the government space in the United States 11:35 - What is the value of design to government agencies 21:20 - What are the challenges associated with this kind or transformation 29:20 - Big question: How do you spread the use of service design ---------------------------------------- LINKS FROM THE EPISODE * Jeneanne on LinkedIn ➜ https://www.linkedin.com/in/jeneannerae/ * Center for Government Insights ➜ https://go.servicedesignshow.com/36xqp * 18F ➜ https://18f.gsa.gov/ * Design Value Index ➜ https://go.servicedesignshow.com/-d-ex MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

What does it mean to design healthier societies? And what's actually needed in order to do that... just one of the things Jorge Arango talks about in this episode. Have you ever considered how contexts influence our behaviour? We've known this for quite some time in architecture and have become quite well at delivering physical contexts that are fit for purpose. But it seems that we still have a way to go when it comes to designing digital contexts. One of the challenges with this according to Jorge is that we're designing too much for the short term and don't consider the long term effects. Finally we talk about how language has become the primary design material these days. And how you can get into some serious trouble when you don't use this material in a mindful way. Is the news feed on Facebook really a *news* feed? The BIG question Jorge poses is... "How might you help stakeholders avoid unintended consequences?" Not bad, you actually read the description of this episode! Now go and enjoy the episode :) ---------------------------------------- EPISODE GUIDE 06:00 - The first encounter with Service Design. 09:30 - When will we start designing for healthier societies 22:35 - How can we make sense of the contexts that we are creating in the world 31:35 - What is the effect of language on the contexts that we design 43:50 - Big question: How might you help stakeholders avoid unintended consequences ---------------------------------------- LINKS FROM THE EPISODE * Jorge on LinkedIn ➜ https://go.servicedesignshow.com/pemr_ * Personal site ➜ https://jarango.com/ * Living in Information - Responsible Design for Digital Places (book) ➜ https://go.servicedesignshow.com/n14a6 * Finite and Infinite Games (book) ➜ https://amzn.to/2LAL2k2 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

What happens after everyone has gone through a service design or design thinking training? What's next?! Gerry Scullion hosts the This is Human Centred Design podcast (go check it out!) and knows a thing or two about doing Service Design. In this episode we talk about how we can democratise service design and make it even more inclusive. Inviting even more people from outside the field to participate. We also touch upon the brand of Design Thinking. There seems to be a growing number of people in the design community that raise big question marks when they hear this term. But according to Gerry there is some (a lot) of value in Design Thinking as a brand. Finally we discuss what it means to successfully embed service design in an organisation. Is having a dedicated team enough or should we take a different approach to this? The BIG question in this episode is... "Does accreditation of service design matter?" Reach out to me on LinkedIn if you enjoyed this episode. I would love to hear from you! ---------------------------------------- EPISODE GUIDE 04:08 - The first encounter with Service Design. 05:40 - Why the democratisation of design is important? 12:12 - Why the brand of Design Thinking is important? 20:34 - How can we embed service design? 31:17 - Big question: Does accreditation of service design matter? ---------------------------------------- LINKS FROM THE EPISODE * This is Human Centered Design ➜ https://www.thisishcd.com/ * Gerry on LinkedIn ➜ https://www.linkedin.com/in/gerryscullion/ * Transform: A rebel’s guide for digital transformation (book) ➜ https://go.servicedesignshow.com/0ef08 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK PAGE Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Here are 3 ways that can help to kickstart your career as a service designer. Although the number of job listings for service designers is growing by the day it doesn't mean that it's easy to actually land a job. It can feel especially challenging when you don't have the formal educational background or a rich portfolio filled with hands on experience. In this episode I share 3 ways that should help to get your service design career of the ground. Looking for a short summary? Make sure you study the field, just start doing it, don't wait for permission and leverage your existing skills. ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK PAGE Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course