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A Deeper Dive

Latest episodes

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Sep 28, 2022 • 31min

How Gong Cha plans to take its bubble tea brand across the U.S.

If you haven’t come across a bubble tea concept yet, you will quite soon. This week’s episode of the Restaurant Business podcast A Deeper Dive features Paul Reynish, who was named global CEO of the bubble tea concept Gong Cha earlier this year. Gong Cha was founded in Taiwan in 1996 and is now based in London. It has quietly been one of the fastest-growing chains in the country. It operates more than 1,600 locations globally. It finished 2021 with nearly 170 locations in the U.S., up 700% over the past five years. Reynish was hired after stints at Dunkin’ and Five Guys. He talks about the brand’s plans for growth, including how many units it expects at the end of this year. He talks about the bubble tea trend generally, about the rapidly changing U.S. beverage market and where Gong Cha fits in that market. He also discusses the chain’s plans for food.
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Sep 22, 2022 • 30min

A look at unionization and California’s new fast-food wage law

How big of a deal is the unionization effort at Starbucks? This week’s episode of the Restaurant Business podcast A Deeper Dive features my colleague Peter Romeo, who talks about the ongoing unionization campaign at the coffee giant. More than 200 Starbucks locations have voted to form a union. The company has undertaken a massive effort to stop it. Peter and I discuss that unionization campaign, Starbucks’ response, whether it’s working or not, and whether other restaurant chains should worry at this point. We also talk about the California Fast Act, and the potential impact that newly passed law could have on fast-food chains and other restaurant employers in the state. We also talk about whether that law could spread to other states.
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Sep 13, 2022 • 32min

A look at the devastating impact of opioid addiction

The nation’s opioid crisis grew much worse during the pandemic. And it has hit restaurants particularly hard. This week’s episode of the Restaurant Business podcast A Deeper Dive features Rick Van Warner, a former longtime industry executive and ex-CEO of the Tex-Mex chain Tijuana Flats. He is also on the board at Project Opioid, a Florida-based agency that works with employers on the opioid crisis. Van Warner is also the author of the book On Pills and Needles, where he tells the story of his son’s addiction to opioids and the family’s long struggle to help him recover. Van Warner tells his story and we talk about the risk restaurant workers face from opioids and in particular, synthetic opioids like fentanyl. He also has recommendations for employers on how they can deal with the issue.
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Sep 7, 2022 • 33min

Why Quiznos believes it is on the cusp of a turnaround

Can fries fix Quiznos? This week’s episode of the Restaurant Business podcast A Deeper Dive features Mark Lohmann, the president of Rego Restaurant Group, which owns Quiznos as well as its sister chain Taco Del Mar. Quiznos has gone from nearly 4,700 U.S. restaurants in 2006 to just 200 now, plus fewer than 300 internationally, a 90% reduction in total unit count that is unprecedented in restaurant industry history. These days the brand is trying just about everything to stop that decline. That has included a new prototype featuring a new menu that includes grilled steak, subs featuring eggs and even French fries. Those are all made by new fryers and grills that Quiznos previously didn’t have. Lohmann talks about that plan and what it means for the chain’s future. He also talks about some of the chain’s other strategies, such as its new prefabricated prototype it is testing elsewhere as well as other changes. He talks about Quiznos’ unique advantages and why he believes the chain is at an Inflection point.
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Aug 31, 2022 • 28min

How Smoothie King cut back on sugar and won

How did Smoothie King convince franchisees to go along with a complete menu overhaul? And how did customers react? This week’s episode of the Restaurant Business podcast A Deeper Dive features Wan Kim, the CEO and owner of the Texas-based Smoothie King brand. Kim was a franchisee of the brand in South Korea before he bought the company and moved to the U.S. Smoothie King has been one of the country’s fastest-growing chains and smoothies are increasingly popular among consumers. The brand’s sales grew 25% last year alone. Kim discusses a wide range of topics, including the smoothie business, the impact of McDonald’s smoothies and where the brand is headed. Yet he also reveals the risk the chain made when it decided a few years ago to cut back on sugar, even at the expense of some customers and even some operators.
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Aug 24, 2022 • 30min

A look at Krispy Kreme’s innovative marketing strategy

Getting attention is the name of the game in the ultra-competitive restaurant industry, and Krispy Kreme has been doing quite a bit of that lately. This week’s episode of the Restaurant Business podcast A Deeper Dive features Dave Skena, the global chief brand officer for the doughnut chain. Skena’s job is to get attention for a well-known brand and the company has been doing some interesting things lately to accomplish that, sometimes taking a few risks in the process. That includes last year’s notable vaccine promotion, offering a free doughnut to customers who could offer proof of vaccination. He discusses the company’s numerous other marketing promotions, such as one offering customers a dozen doughnuts for the price of a gallon of gas. He talks about the chain’s overall strategy and the challenges of marketing a brand that is evolving into an omnichannel concept that sells doughnuts in a lot more places than just a shop.
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Aug 17, 2022 • 27min

On pumpkin spice, plant-based meat and Milk Bar

Pumpkin spice season comes earlier every year. Why? This week’s episode of the Restaurant Business podcast A Deeper Dive features RB Senior Editor Pat Cobe, who joins me to talk about what’s on the menu at fast-food chains. We speak first about the recent news that Taco Bell has a partnership with the dessert concept Milk Bar. The two are launching the Strawberry Bell Truffle at a limited number of locations, two Milk Bar units and one Taco Bell. We discuss such ultra-limited time offers. We also talk about the plant-based trend and what it means that McDonald’s McPlant test apparently didn’t quite fly. And of course we chat about pumpkin spice, and why such products keep arriving earlier every year.
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Aug 10, 2022 • 29min

How restaurants are combating a historically challenging environment

How is the restaurant industry dealing with the difficult operating environment? This week’s episode of the Restaurant Business podcast A Deeper Dive features an interview with Michelle Korsmo, who took over as CEO of the National Restaurant Association in May. Korsmo discusses her career to date. She has worked in public policy at the state and federal levels and most recently was chief executive of the Wine and Spirits Wholesalers of America before taking over the top post at the association. Korsmo discusses the state of the industry at the moment. And she talks about the Restaurant Revitalization Fund, and why the U.S. Small Business Administration is sitting on $180 million in leftover funding. The SBA may release those funds. She also talks about balancing the needs of those small restaurants with those of large chains. There is also a discussion on so-called “shrinkflation.”
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Aug 3, 2022 • 26min

Why Charlie Morrison left Wingstop for an upstart

Why would you leave a 1,800-unit chicken wing chain for a salad upstart? This week’s episode of the Restaurant Business podcast A Deeper Dive seeks to answer that question. It features Charlie Morrison, now the CEO of the nearly-60-unit Salad and Go. Morrison is the now-former CEO of Wingstop, which he led for nearly a decade, growing it from 500 locations to about 1,800 units and helping to turn it into a powerhouse, one that would spawn dozens of competitors during the pandemic. We asked him about that decision to leave that position to head up a chain of drive-thru salad restaurants that was relatively little known for the most part outside of its core market. He explains the move. And then we spend a lot of time talking about Salad and Go. Morrison talks about the concept and why it’s able to sell its salads for just $6. He explains the growth strategy and why now is the time for a drive-thru-only salad chain.
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Jul 27, 2022 • 27min

Taco Bell’s COO on its ‘Defy’ drive-thru prototype and the Mexican Pizza

How was Taco Bell able to get its latest prototype from idea to operating in less than two years? This week’s episode of the Restaurant Business podcast A Deeper Dive features Mike Grams, the chief operating officer for the Mexican fast-food chain, to talk about a variety of topics, from franchising to the reaction to its Mexican Pizza. That includes its fancy new Defy prototype, the one that features four drive-thru lanes, three of them for mobile orders. The prototype was opened this summer less than two years after the local franchisee brought the idea to Taco Bell. Grams talks about that story, which is interesting and helps explain the chain’s success. Taco Bell franchisees have generally been with the brand for a long time and the value of their restaurants is at record levels, in part because of the company’s willingness to let them lead the way on some of its new store ideas. Mike also talks about labor issues and how these new stores fit into that. He also talks about the Mexican Pizza, why that was taken off the menu and why the company had to pull it back. He discusses supply chain issues, food costs and other topics.

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