The Content 10x Podcast

A content marketing strategy is never done.Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be.In this episode, I’m joined by Kathryn Strachan, Managing Director & Owner of Edinburgh-based FinTech content agency, Copy House. Kathryn has lots of experience helping businesses build and develop content marketing strategies that suit where the brand is now ­– and where it’s going.Kathryn shares how her team works with businesses to create a content strategy that progresses their brand, as well as insight into Copy House’s marketing strategy, and more.Find out about:Developing a content strategyUnderstanding & attracting your ideal clientsWhat content works best at each stage in the funnelImportant Links & MentionsKathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-strachan/ Copy House: https://copyhouse.io/SEO wins case study: https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

$42 = the average ROI on every $1 spent on email marketing (according to HubSpot).Growing your email list is worth your time. But it still takes time, that’s the thing.With many priorities, how do you develop email lead gen campaigns in the most effective way?The answer lies in your existing content. In this episode, I share how to repurpose your content into campaigns that help grow your email list. Plus, find out how we 6x’d our month-on-month email subscriber growth.Find out:Three creative ways to attract and retain more email subscribers The key components to an optimized, easy-to-run email campaignOur top tip for boosting your subscriber numbers regularlyImportant Links & MentionsHow to Run an Email List Building Challenge by Repurposing your ContentMy book: Content 10x: More Content, Less Time, Maximum ResultsContent 10x: https://www.content10x.com/ Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Social media visuals can boost your engagement and increase the impact of your content.Not to mention they are highly shareable. But what types of images suit your business’s social media style, and how can you incorporate this type of repurposing into your current content process?In this episode, I share how to repurpose your content into social media graphics that communicate your brand personality and messages in a unique and compelling way.Find out:Why marketers are increasingly making graphics part of their playbookThings to know before you create your visuals7 different types of images you can repurpose your content intoImportant Links & MentionsMeme generator: https://imgflip.com/memegenerator GIF maker: https://ezgif.com/makerCanva: https://www.canva.com/Snagit: https://www.techsmith.com/screen-capture.html My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts.So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years.If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text.Find out about:Different types of podcast episodes that make great blog postsThe dos and don’ts of repurposing a podcast episodeTech tools and recommendations for streamlining your repurposing processesImportant Links & MentionsEpisode 220, How to Repurpose a Blog Post into a Podcast Episode: https://www.content10x.com/repurpose-blog-post-into-podcast/ Episode 49, How Transcriptions Can Play A Key Role in Content Repurposing: https://www.content10x.com/transcriptions-content-repurposing/ Episode 118, Repurposing Your Core Content Into Companion Content: https://www.content10x.com/repurposing-your-core-content-into-companion-content/ Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value skyrockets…When our client, Metadata, decided to launch their ambitiously big event, DEMAND, they wanted to ensure this content would be more than just a one-hit-wonder.Metadata’s Head of Brand & Product Marketing, Mark Huber, joins me in this episode to share why repurposing the virtual event was part of their game-plan from day one, and the lessons learned from embarking on such an immense project.Mark is an expert in helping B2B marketers automate paid campaigns. He is also the co-host of Metadata’s weekly podcast, Demand Gen U, where he shares his decade of demand generation experience teaching marketers’ frameworks that they can implement today.Find out:How to plan a virtual eventThe virtual event pitfalls to avoidHow to repurpose a virtual eventHow to apply your event repurposing framework to other types of content Important Links & MentionsMetadata: https://metadata.io/DEMAND: https://metadata.io/demand-2021/ Mark’s LinkedIn: https://www.linkedin.com/in/markehuber/ Content 10x: https://www.content10x.com/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather dust at the back of a virtual folder after it’s been delivered?In this episode, I share how to unlock more value from your presentations with repurposing. Listen to learn how to invest your time creating presentations more wisely by setting them up for easy repurposing, and discover how to transform your existing presentations into engaging external content with just a touch of repurposing magic. Find out:Why effective repurposing requires thinking outside of the content box 4 best practices for repurposing a presentation7 creative ways to repurpose your presentation/slide deckImportant Links & MentionsDiscover our services: https://www.content10x.com/services My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Could your long-form videos become awesome social media videos? It might sound like a stretch, but with some repurposing magic, your videos could have the potential to soar on social media.Social media is a landscape that’s always changing, and no format is more fluctuant than video. In this episode, I revisit my recommendations and advice for repurposing your videos to social media platforms. Hear the social media video options to find the one that suits your videos best, my best video repurposing practices, and more.Find out about:Video types perfect for repurposing to social mediaThe different organic social media video optionsThe process for repurposing videos for social media (plus tool recommendations) Important Links & MentionsFree guide, Repurposing Your Horizontal Videos for Social Media: https://www.content10x.com/repurposevideo/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposingtips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How can you get more people to engage with the findings in your white paper or research report?Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content, is a fantastic way to ensure your report gets the exposure it deserves.In this episode, I share the whats, whys, and hows behind repurposing your research report into a webinar. Tune in to find out how these two professional, thought-leadership style content can work together to generate more interest in your findings and get more ROI from your report.Find out:What a webinar is and the different stylesUsing your research report to plan a webinar that suits youThe tech side of recording a webinarImportant Links & MentionsRepurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-brogan/ The Infinite Dial: https://www.edisonresearch.com/the-infinite-dial-2021-2/ The Treasury Recruitment Company, Key Insights from the Global Treasury Salary Survey: https://treasuryrecruitment.com/podcasts/episode-185-key-insights-from-the-global-treasury-salary-survey/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Whether you create podcasts, videos, blogs, social media posts…your content is fighting for your audience’s attention. So how do you win the battle?Matt Deegan, Creative Director at Folder Media, joins me in this episode to share his multi-platform content approach developed from years of experience in the media industry. We discuss how to align content with your audience to capture them at the right moment, why you need to consider repurposing as part of a tactical content storyline, Matt’s tips for creating better content, and much more.Find out:How to stay front of mind with a multi-platform approachMatt’s end-to-end content creation, repurposing, and distribution processThe benefits of creating diverse companion content Important Links & MentionsMatt on Twitter: https://twitter.com/matt Matt’s website: http://www.mattdeegan.com/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If you have a blog and you’re thinking about starting a podcast, or you want to unearth more content ideas for an existing podcast, this episode is for you.You have high-quality, well-researched, and value-packed blog posts sitting on your website. This makes them the perfect framework for creating an engaging podcast episode, with minimal additional work!In this episode I share the end-to-end process and my top tips for repurposing your best blog posts into compelling podcast episodes.Find out:How to choose the right blog posts for a podcast episodeWhat tech you do and don’t needOptions for the voice of your podcast Important Links & MentionsMore on this topic: https://www.content10x.com/220 My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter