The Bitcoin Collective

Larry Lepard, investor and author of The Big Print, joins Jordan to examine why gold is signalling monetary debasement and what that means for Bitcoin. He explains why gold often moves first, why Bitcoin typically follows, and why simple, clear education still matters.The Big Print: https://www.amazon.co.uk/Big-Print-Happened-America-Sound/dp/B0DVTCVX8JRecorded 10th November 2025CONTACT JORDAN:X: https://x.com/JayW132LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/Email: hello@bitcoincollective.coCONTACT LARRY:X: https://x.com/LawrenceLepardWebsite: https://ema2.com00:00 - Introduction00:50 - Welcome Back, Larry!01:09 - The Journey of the Book02:20 - Bitcoin’s Reach and Future03:43 - Comparing Influential Books07:12 - The Role of Audio Books08:44 - Gold’s Significance in Today’s Economy13:23 - Monetary Debasement and Its Implications23:55 - The Federal Reserve’s Role and Future38:32 - Political Reforms and Global Peace Initiatives39:42 - Currency Reset and Sound Money40:19 - The Role of Bitcoin in the Future Economy44:21 - Decentralisation and Media Transformation51:49 - Bitcoin’s Market Dynamics and Predictions58:41 - The Power Law and Bitcoin’s Future01:00:38 - Challenges and Optimism for Bitcoin Adoption01:10:09 - Spreading the Word and Educating Others01:11:04 - Conclusion and Final ThoughtsREAD OUR NEWSLETTER:https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.⸻EDITED BY JAMES PEARCELinkedIn: https://www.linkedin.com/in/james-pearcesf/Available now on YouTube and all major podcast platforms.

Anil Patel, Bitcoin educator, author of The Bitcoin Handbook and The Treasury of Michael Saylor, joins to discuss how clear visuals, mental models and “building in public” accelerate Bitcoin understanding and adoption. He shares lessons from early e-commerce and PayPal, why permissionless networks matter, and how to break into Bitcoin by documenting your learning.📚The Treasury of Michael Saylor: https://www.amazon.co.uk/Treasury-Michael-Saylor-Corporations-Countries/dp/B0FQV38WDFRecorded on 28th October, 2025.CONTACT JORDAN:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/📬 Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.coCONTACT ANIL:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/anilsaidsoWebsite: https://thebitcoinhandbook.com/- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -TIMESTAMPS:00:00 - Coming Up01:00 - Introduction to Anil Patel and His Journey03:32 - The Evolution of Understanding Bitcoin06:21 - The Role of Education in Bitcoin08:41 - Key Concepts in Bitcoin and Economics11:12 - The Bitcoin Handbook and Its Impact14:09 - Exploring the Treasury of Michael Saylor24:29 - The Evolution of Technology and Adoption Patterns26:11 - Inspiration Behind the Book28:56 - Insights from Researching Michael Saylor32:44 - Misunderstandings About Bitcoin on Balance Sheets36:25 - Asset Classes and Generational Shifts38:34 - Future Moves for Bitcoin and Saylor40:23 - Next Steps and Global Interest in Bitcoin- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -READ OUR NEWSLETTER: ⁠⁠⁠⁠⁠⁠⁠📬 https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -EDITED BY JAMES PEARCE💼 Linkedin: https://www.linkedin.com/in/james-pearcesf/Available now on YouTube and all major podcast platforms.The Treasury of Michael Saylor#Bitcoin #BitcoinTreasury #BTC

Scott Ellam, founder of XCE & Spencer Riley, is preparing to take his international executive recruitment firm public, with a Bitcoin treasury. He explains why he started stacking BTC as the company’s primary reserve in 2021, how he scaled buying from daily to weekly, and why the UK needs more businesses openly running Bitcoin strategies.WRAP offer open across AJ Bell, Hargreaves Lansdown and Interactive Investor: https://x.com/XCEofficial/status/1994093795177029705?s=20CONTACT JORDAN:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/📬 Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.coCONTACT SCOTT:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/btconlyscott💼 LinkedIn: https://uk.linkedin.com/in/scott-p-ellam-5a097449- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -TIMESTAMPS:00:00 - Podcast Introduction and Guest Welcome 01:59 - Bitcoin on the Balance Sheet: A Natural Evolution 05:49 - Understanding the Core Business: Spencer Riley 06:07 - The Recruitment Industry and Business Model 16:52 - The Origin Story of Spencer Riley 22:49 - Discovering Bitcoin: A Personal Journey 31:12 - Challenges of Holding Cash Reserves 32:16 - Transition to Bitcoin Strategy 33:13 - Implementing the Bitcoin Balance Sheet 35:20 - Daily and Weekly Bitcoin Purchases 37:15 - Educating the Team on Bitcoin 40:07 - Preparing for IPO and Team Motivation 45:11 - Bitcoin Strategy and Recruitment 51:21 - Future of Bitcoin in Business 60:57 - Concluding Thoughts and Future Plans - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -READ OUR NEWSLETTER: ⁠⁠⁠⁠⁠⁠⁠📬 https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.Disclosure: Jordan is an investor in XCE (Spencer Riley), which is discussed in this episode.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -EDITED BY JAMES PEARCE💼 Linkedin: https://www.linkedin.com/in/james-pearcesf/

Natalie Brunell, journalist, author and host of Coin Stories, joins Jordan to explore why retail attention hasn’t returned to Bitcoin despite new highs, and how to reach people outside the echo chamber. She shares her journey from mainstream TV to Bitcoin education and the thinking behind her new book, Bitcoin Is For Everyone.📙 Bitcoin Is For Everyone: https://www.amazon.co.uk/Bitcoin-Everyone-financial-system-solution/dp/1804091138CONTACT JORDAN:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/📬 Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.coCONTACT NATALIE:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/natbrunell💼 LinkedIn: https://www.linkedin.com/in/nataliebrunell🎥 Youtube: https://www.youtube.com/nataliebrunell00.00 - Introduction 01:15 - Conference Reflections03:19 - The Changing Landscape of Bitcoin Interest07:11 - Media Influence and Public Perception10:03 - The Challenge of Educating Newcomers13:11 - Mainstream Media Coverage of Bitcoin13:34 - Bitcoin as a Solution to Economic Inequality16:17 - Engaging Younger Generations with Bitcoin19:00 - The Role of Utility in Bitcoin Adoption21:27 - The Importance of Merchant Adoption23:55 - Gradual vs. Sudden Adoption of Bitcoin26:14 - The Journey to Bitcoin Education30:24 - Writing for the Bitcoin Community34:31 - Influences and Mentorship in Bitcoin38:49 - Challenges and Risks Ahead for Bitcoin44:17 - The Importance of Education and AccessibilityREAD OUR NEWSLETTER: ⁠⁠⁠⁠⁠⁠⁠📬 https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -EDITED BY JAMES PEARCE💼 Linkedin: https://www.linkedin.com/in/james-pearcesf/Available now on YouTube and all major podcast platforms.Why No One’s Talking About Bitcoin (And Why They Will Again)#Bitcoin #nataliebrunell #BTC

Charlie Morris, founder of ByteTree and creator of the BOLD bitcoin-and-gold strategy, joins to discuss how gold and Bitcoin fit together in a diversified portfolio. He traces the post-2008 shift in markets, central banks’ renewed interest in gold, and why Bitcoin’s credibility has grown despite slow institutional take-up.🎟️ Every business needs a Bitcoin strategy. Tickets available for our next conference: https://bitcoincollective.co/bitcoin-a-competitive-advantage/CONTACT JORDAN:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/📬 Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.coCONTACT Charlie:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/AtlasPulse💼 LinkedIn: https://uk.linkedin.com/in/charlie-morris-1610b22- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -TIMESTAMPS:01:00 - Intros & Wandsworth “Hard Money”03:00 - From Army to HSBC to ByteTree05:00 - Post-2008: why he left HSBC08:00 - Rotation beyond the S&P & “Mag 7”10:00 - Why central banks bought gold19:00 - First hearing about Bitcoin (2012)24:00 - “Blockchain not crypto”: what blockchains are for33:00 - UK Bitcoin ETFs and platform gatekeeping35:00 - BOLD thesis: pairing Bitcoin with gold49:00 - Gold’s buyers vs Bitcoin’s future demand- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -READ OUR NEWSLETTER: ⁠⁠⁠⁠⁠⁠⁠📬  https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -EDITED BY JAMES PEARCE💼 Linkedin:  https://www.linkedin.com/in/james-pearcesf/Available now on YouTube and all major podcast platforms.The ETF Moment That Changes Bitcoin#Bitcoin #BitcoinTreasury #etf  #BTC

Jez Casey, a UK business owner and member of The Bitcoin Collective team, joins to discuss practical Bitcoin adoption for companies. He shares how lockdowns pushed him to study Bitcoin, why merchant onboarding still matters, and how he implemented weekly DCA for his own business and staff.🎟️ Every business needs a Bitcoin strategy. Tickets available for our next conference: https://bitcoincollective.co/bitcoin-a-competitive-advantage/CONTACT JORDAN:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/📬 Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.coCONTACT JEZ CASEY:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/Jcastweet- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -TIMESTAMPS:00:00 - Introduction to Bitcoin Collective and Personal Journeys08:47 - The Importance of Dollar Cost Averaging17:17 - Onboarding Businesses to Bitcoin24:01 - The Future of Bitcoin in Business28:05 - Navigating Market Volatility and Dollar Cost Averaging30:02 - The Importance of Education in Crypto31:47 - Differentiating Bitcoin from Other Cryptocurrencies33:40 - The Role of Businesses in Driving Change35:51 - Understanding Bitcoin and Its Integration into Business38:50 - The Demographics of Bitcoin Adoption41:46 - Preparing for the Derby Conference46:25 - The Future of Bitcoin in the UK- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -READ OUR NEWSLETTER: ⁠⁠⁠⁠⁠⁠⁠📬 https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -EDITED BY JAMES PEARCE💼 Linkedin: https://www.linkedin.com/in/james-pearcesf/Available now on YouTube and all major podcast platforms.Why Business Owners Are Turning To Bitcoin#Bitcoin #BitcoinTreasury #Fintech #BTC

Vijay Selvam, International General Counsel at Gemini and author of *Principles of Bitcoin*, dives into the journey of Bitcoin from a legal and market perspective. He shares insights from his career at firms like Goldman Sachs and discusses the 2008 financial crisis, which shifted his view from gold to Bitcoin. Vijay emphasizes Bitcoin's unique value, the significance of a multidisciplinary approach, and the role of institutional adoption through ETFs. He also highlights how Bitcoin treasury companies serve as educational gateways for investors.

B Hodl has just listed, and they’re aiming to power payments over the Lightning Network using a growing Bitcoin treasury. CEO Freddie New (ex-FCA/City lawyer; co-founder, Bitcoin Policy UK) and CBO Danny Scott (co-founder/CEO, CoinCorner) explain why they built a Bitcoin treasury and services company, how Lightning routing and liquidity will generate Bitcoin-native revenue, and why this is about moving value over the internet at a global scale.We cover the realities of going public, the flywheel between BTC accumulation ↔ Lightning capacity ↔ revenue, USDT/Taproot Assets on Lightning, and why B Hodl is committing 1% to UK grassroots adoption. If you want a clear picture of how a public Bitcoin company funds Lightning, this is it.🎟️ Every business needs a Bitcoin strategy. Tickets available for our next conference: https://bitcoincollective.co/bitcoin-a-competitive-advantage/CONTACT JORDAN:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/📬 Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.coCONTACT Freddie:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/freddienew?lang=en💼 LinkedIn: https://www.linkedin.com/in/freddie-new-653aa8/CONTACT Danny:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/CoinCornerDanny💼 LinkedIn: https://www.linkedin.com/in/danny-scott-59035121/- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -TIMESTAMPS:00:00 – Intros; roles at BHodl (CEO/CBO) 01:24 – Freddie’s background (M&A, restructuring, Bitcoin Policy UK) 03:20 – Danny’s background (mining, CoinCorner, exchange operations) 11:07 – “We are a Bitcoin treasury and services company.” What BHodl does & why IPO now 16:41 – The reality of going public: complexity, education, and “crypto vs Bitcoin” confusion 22:21 – SoV → medium of exchange: why payments are the next phase 30:09 – Lightning explained (layers, settlement vs speed) — Freddie’s simple analogy 33:22 – Lightning routing, liquidity, fees — and BHodl’s role in the network 39:35 – USDT/Taproot Assets on Lightning; using Bitcoin as liquidity in-route 46:38 – The flywheel: raise → buy BTC → open channels → earn → scale capacity 50:24 – Pledging 1% to UK Bitcoin grassroots & why that benefits shareholders long-term 55:57 – UK adoption gap vs US; building Team GB for Bitcoin 57:11 – “First lap of a marathon.” What’s next for BHodl - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -READ OUR NEWSLETTER: ⁠⁠⁠⁠⁠⁠⁠📬 https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice. Jordan is an investor in BHODL (ticker: HODL). He received no payment for this episode.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -EDITED BY JAMES PEARCE💼 Linkedin: https://www.linkedin.com/in/james-pearcesf/Available now on YouTube and all major podcast platforms.How We’re Powering Lightning with a Bitcoin Treasury#Bitcoin #BitcoinTreasury #Fintech #BTC

🎟️ Every business needs a Bitcoin strategy. Tickets available for our next conference: https://bitcoincollective.co/bitcoin-a-competitive-advantage/In this conversation, Robert Kiyosaki (Rich Dad Poor Dad) shares the simple test that changed how millions think about money: an asset puts money in, a liability takes money out. We talk why “savers are losers,” why your house isn’t an asset if it drains cashflow, and how the rich use good debt with real assets. We also cover Gresham’s Law, Buckminster Fuller’s “integrity” and why Robert holds gold, silver, and Bitcoin (he first bought around ~$6k and now holds ~60 BTC).CONTACT JORDAN:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/📬 Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.coROBERT KIYOSAKI:🖥️ Website: https://www.richdad.com/💬X: https://x.com/theRealKiyosakiSPONSORS🍻Brulo (http://brulobeer.com/) Exclusive 30% off your first order. Just head to brulobeer.com, use the code BTC30- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -TIMESTAMPS:00:00 - Introduction to Robert Kiyosaki 01:09 - The Bitcoin Connection 03:36 - The Problem with Fake Money 05:40 - Financial Literacy and Real Assets 07:35 - The Importance of Bitcoin and Real Money 10:57 - Generational Financial Literacy 22:21 - Buckminster Fuller's Influence and Bitcoin's Integrity 26:10 - The Impact of Taxes on the Middle Class 26:49 - Historical Perspectives and Bitcoin 27:33 - The Wealth Gap and Real Assets 28:24 - Journey into Bitcoin 30:22 - Bitcoin's Integrity and Education 33:48 - Future Predictions and AI 36:20 - Bitcoin vs. Traditional Assets 40:44 - The Role of Capitalism and Education 45:42 - Final Thoughts on Bitcoin and Freedom - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -READ OUR NEWSLETTER: ⁠⁠⁠⁠⁠⁠⁠📬 https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -EDITED BY JAMES PEARCE💼 Linkedin: https://www.linkedin.com/in/james-pearcesf/RICH vs POOR: How the 1% Think | Robert Kiyosaki (Rich Dad Poor Dad)

James, founder of Brulo, joins Jordan to share his journey from building Beer52, one of the UK’s largest craft beer subscription businesses, to launching Brulo, an alcohol‑free brewery now recognised as the world’s first Bitcoin treasury brewery.They explore James’s entrepreneurial path, the rise of alcohol‑free beer, and why Brulo converted its cash reserves into Bitcoin. James discusses building a brand that people connect with, the challenges of educating customers about Bitcoin, and how businesses can help normalise adoption.Follow James + Brulo:Website: ⁠https://www.brulobeer.com/CrowdCube: https://www.crowdcube.com/early-access/brulobeer/00:00 – Introduction and Background03:30 – The Journey into Craft Beer06:04 – Building Beer 52: The Early Days08:40 – Challenges and Lessons Learned11:04 – Transitioning to Alcohol-Free Beer13:40 – The Rise of Alcohol-Free Options16:26 – Branding and Design Philosophy19:09 – The Bitcoin Connection21:49 – Bitcoin Treasury Strategy24:20 – Community and Education27:21 – Future Plans and GrowthFollow Jordan:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/💡 Got an idea for the podcast or feedback? Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.co📬 Read our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://newsletter.bitcoincollective.co/All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.The World’s First Bitcoin Brewery