

Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books

Dec 20, 2021 • 25min
Behind the Art of Sounds Profitable w/ Jake Crowe
Arielle and Bryan interview Sounds Profitable artist Jake Crowe, and talk about his inspirations, his process for designing the art of SP, and how everybody can draw.Jake CroweArticle: https://soundsprofitable.com/update/podscape-podcastJoin Jakes Newsletter!: https://crowebot.ck.page/7b26e3390bCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Dec 13, 2021 • 40min
The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham
What are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? Hosts Bryan Barletta and Arielle Nissenblatt speak with guest Lindsay Graham about his experience with subscription services, and talk about ideas for the future of the technology.Lindsay Graham of AirshipArticle: https://soundsprofitable.com/update/paid-subscriptions-hidden-costsLink discussed in Episode:https://soundsprofitable.com/update/apple-podcast-subscriptionsCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Dec 10, 2021 • 13min
Why Would People Listen To Podcasts...On The 'Tube?
Thanks for listening! A few links from this week:Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/A Vice article about the "battle" between Pandora and Spotify: https://www.vice.com/en/article/dy8q8a/how-pandora-won-its-royalty-battle-but-lost-the-war-to-spotifyPacific Content's 2022 Predictions article: https://blog.pacific-content.com/in-the-year-2022-320f4c175f6fInfinite Dial Live at Podcast Movement Evolutions: https://podcastmovement.com/podmov/pm-evolutions-to-host-infinite-2022-los-angeles/You can support the show, if you'd like, at Buy Me A Coffee: https://www.buymeacoffee.com/TomwebsterSubscribe to the I Hear Things newsletter at http://ihearthin.gsThanks for listening!See omnystudio.com/listener for privacy information.

Dec 6, 2021 • 34min
Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto
This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data.Gabriel Soto of Edison Researchhttps://soundsprofitable.com/update/invest-in-latino-podcast-segmentLink discussed in Episode: https://soundsprofitable.com/update/free-podcast-surveyCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Nov 29, 2021 • 36min
Happy Thanksgiving from Sounds Profitable
Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone!Marcus dePaula of Podcast Audio Labhttps://soundsprofitable.com/update/audio-quality-and-your-brandCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Nov 26, 2021 • 14min
The Last, Best Frontier For Podcasting
The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/Sign up for the I Hear Things newsletter to get access to our upcoming Pitchable Podcast webinar: https://tomwebster.mediaSee omnystudio.com/listener for privacy information.

Nov 22, 2021 • 37min
Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke
Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions.Alban Brooke of Buzzsprouthttps://soundsprofitable.com/update/anchor-serious-ad-channelCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Nov 15, 2021 • 36min
Buying vs Building Unique Podcast Adtech w/ James Avery
Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon".James Avery of Kevelhttps://soundsprofitable.com/update/buy-vs-buildCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!Join the private feed! https://soundsprofitable.supercast.comSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Nov 12, 2021 • 19min
Music Was Better In My Day - Now Get Out Of My Yard
The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.htmlMy 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/Who Was Prince? https://www.dcpofficial.com/who-was-princeA better explainer of NFTs than I am: https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faqTamsen Webster: http://www.tamsenwebster.com/Find Your Red Thread: https://www.amazon.com/dp/B091G3FRFW/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1Subscribe to my newsletter and get all the details of our upcoming webinar at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

Nov 8, 2021 • 40min
Sounds Profitable en Español! w/ Sean King
What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language.Sean King of Veritone Onehttps://soundsprofitable.com/update/sounds-proftable-in-spanishCheck out the Open Voice NetworkCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.