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Sounds Profitable

Latest episodes

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Mar 25, 2025 • 3min

India Invests in Influencers, 4th Signal Awards Open, & More

Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 24, 2025 • 7min

What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More

Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 21, 2025 • 10min

The Saab 900 & Podcasting, Podcasting Super Spenders, & More

Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data, and how super fans spend.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 20, 2025 • 4min

Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More

Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 19, 2025 • 4min

Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More

Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 19, 2025 • 9min

A Real Saab Story About Podcasting

As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
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Mar 18, 2025 • 4min

ABC Invests in True Crime, Integrated AI Podcast Segments, & More

Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 17, 2025 • 5min

Super Spenders in Audio, Podcasters vs. Influencers, & More

Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 14, 2025 • 10min

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 13, 2025 • 13min

Podcasting 3.0

The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

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