
Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Latest episodes

Feb 28, 2025 • 11min
🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More
Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 27, 2025 • 4min
Australian Audio Performance, Updating YouTube's Midrolls, & More
Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 26, 2025 • 5min
Looking @ News Podcast Audiences, Combating Podcast Churn, & More
Here's what you need to know for today in the business of podcasting: solving subscriber churn, ad click efficiency, and industry opportunities.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 26, 2025 • 10min
Recapping On Air Fest 2025
Gavin Gaddis recaps their On Air Fest experience and reflects on the importance of carrying the flame for podcasting. Written and narrated by Gavin GaddisAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Feb 25, 2025 • 4min
Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More
Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of brand partnerships.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 24, 2025 • 5min
Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More
Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 21, 2025 • 6min
Potential Podcast Paywalls, Reading UK Ranker, & More
Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring that performance, and on Wondery and SirirusXM opting out of rankers.Sign up for the webinar here.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 20, 2025 • 5min
📌 Podcast Popularity, Prepping for Video, & More
Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 19, 2025 • 5min
Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More
Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndication.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 18, 2025 • 6min
Spotify’s Report Card, Slow 💰 Builds Podcasting, & More
Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow creator fund.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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