Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Aug 23, 2024 • 5min
Onward and Upward- Sounds Profitable at Podcast Movement
It’s been a busy week for the Sounds Profitable crew at Podcast Movement 2024. Let’s go over some highlights from this week and what they mean in the big picture.Written and narrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Aug 21, 2024 • 5min
Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More
Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 20, 2024 • 4min
Thrumm Brings the 🎵, Auto Ads Up in AU, & More
Here's what you need to know for today in the business of podcasting: Thrumm launches at Podcast Movement, Kristin Myers joins Sounds Profitable, and Alex Cooper signs new deal with SXM.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 19, 2024 • 6min
Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More
Here's what you need to know for today in the business of podcasting: new FTC regulations hit influencers, Apple podcasts launches on the web, and why Google ads are showing up on X.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 16, 2024 • 9min
Apple's Distraction Control, GARM Disbands Over X, & More
Here's what you need to know for this week in the business of podcasting: the danger of rising podload, GARM's gone, and podcasting in the fourth estate.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 15, 2024 • 5min
Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More
Here's what you need to know for today in the business of podcasting: Chartable outages, the danger of rising podload, and the White House's first creator conference. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 14, 2024 • 4min
SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More
Here's what you need to know for today in the business of podcasting: Spotify can display EU pricing, a new AI voice deal, and breaking down influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 14, 2024 • 7min
Where Will We Get Our News?
A look at the precarious position of news publishers, and how podcasting can fit into propping up the Fourth Estate.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.You can register now for the live debut webinar, coming to a screen near you at 2:00 p.m. EST on Wednesday, August 28th.
Aug 13, 2024 • 5min
Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More
Here's what you need to know for today in the business of podcasting: getting ready for holiday shopping, a peek at the Podscribe performance benchmark for Q2, and youth labor laws.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 12, 2024 • 5min
Podcasts Challenge 📺 Attention, GARM's Gone, & More
Here's what you need to know for today in the business of podcasting: a SLAPP lawsuit backfires, the Paralympics get special attention, and Apple's new web cleanup tool.Find links to every article mentioned and the full write-up here on Sounds Profitable.
