Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Apr 1, 2025 • 7min
Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More
Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable.
Mar 31, 2025 • 6min
Pro Athletes Score With Podcasting, BBC UK Backs Off Ads, & More
Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 28, 2025 • 9min
The New User Experience, Tracking 🍏 Plays, & More
Here's what you need to know for this week in the business of podcasting: the Business of Video Podcasting LA Summit, a new user experience for audio and video, and gaming looks at podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 27, 2025 • 4min
Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More
Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 26, 2025 • 3min
Podcasting's Growth in Japan, Acast Grows in AU, & More
Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is updating its distribution.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 25, 2025 • 3min
India Invests in Influencers, 4th Signal Awards Open, & More
Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 24, 2025 • 7min
What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More
Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 21, 2025 • 10min
The Saab 900 & Podcasting, Podcasting Super Spenders, & More
Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data, and how super fans spend.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 20, 2025 • 4min
Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More
Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 19, 2025 • 4min
Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More
Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights.Find links to every article mentioned and the full write-up here on Sounds Profitable.
