The CRO Spotlight Podcast

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30The traditional revenue motion see the customer flow from marketing to sales to success, with their needs at each stage being specially handled by those best equipped to handle them. But how sure are you that they are all still the best fit for the need?In this episode of the CRO Spotlight, Warren is joined by Nelson Gilliat, author of The Death of the SDR: And the Birth of Buyer Centric Revenue. Warren and Nelson explore what's broken with the status quo selling motion, how it originated, why it broke, and where you should start if you're ready to pivot your revenue model.🔗 LINKSConnect with Nelson on LinkedIn. You'll find his book The Death of the SDR: And the Birth of Buyer Centric Revenue on Amazon here.You'll find Warren and Lupe on LinkedIn too. Help your sales team succeed by helping them become the best professional salespeople they can be. Find out more about the Create Pipeline course here. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30The positive impact of valued employees extends far beyond lower turnover. In this episode of the CRO Spotlight, Warren and Lupe are joined by Steve Travaglini, CRO at LinkSquares. In this episode, they dive the task of operationalising revenue, the beauty of the career journey, and why keeping your people in the forefront of your mind with every strategy decision is a major key to success. 🔗 LINKSConnect with Steve, Warren and Lupe on LinkedIn. Help your sales team succeed by helping them become the best professional salespeople they can be. Find out more about the Create Pipeline course here. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Careers today typically to spring from one platform to the next in quick succession. But when we leap are we missing opportunities to deliver truly extraordinary results?In this episode of the CRO Spotlight, Warren and Lupe are joined by Monique Pintarelli, CRO at Teads. Reflect with her on what a 20 year/3 company career has taught her about consistently delivering results, how to be job-ready for your career next-step, and the importance of community (especially in roles with a close to 9:1 gender ratio). 🔗 LINKSConnect with Monique, Warren and Lupe on LinkedIn. Help your team be job-ready by helping them become the best professional salespeople they can be. Find out more about the Create Pipeline course here. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30In the growth-at-all-costs market today it can seem idealistic to want values at the forefront, but what if we can have both? In this episode of the CRO Spotlight, Warren and Lupe are joined by senior advisor and board member Susan Sobbott. Spending 18 years of her career at American Express, Susan has a deep understanding of both what is usual, and what is important, when it comes to businesses balancing values and revenue. Find out the question you should be asking at every job interview, how to shine values into a role even in an challenging environment, and the number one skill that will help you rise in your career. 🔗 LINKSConnect with Susan, Warren and Lupe on LinkedIn. If a self-generated pipeline is what's valued at your company, empower your team to do it with the Create Pipeline. Find out more here. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30An expert in payments with over 30 years experience, President of Worldwide Payment Services Oscar Muñoz, has witnessed boundless change in how businesses pursue (and receive) their revenue. This episode is foundational listening for all CROs and anyone CRO-adjacent, as Oscar covers: COVID-triggered revenue shifts, the two CRO types, the art of building diverse teams, six steps to winning in any c-suite role, and the how and why of breaking down revenue silos. Join Warren and Lupe as they explore Oscar's diverse, sometimes surprising, experiences, interests and talents, and discover why he values happiness, both at work and at home, above all else. 🔗 LINKSConnect with Oscar, Warren and Lupe on LinkedIn. Equip your team to build the pipeline of their dreams with Create Pipeline from Sales IQ. Find out more here. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Join Warren and Lupe in welcoming their guest for this episode, Dave Norton. Currently CRO of Eltropy, Dave has played a role in the building four different unicorn companies in the tech space, as he followed his passion for growth. This episode covers a lot of gem-laden ground including: exactly what a CRO is (and is not), the value of professional stubbed-toe moments, how to find the right C-Suite hire, a failproof three-step for bedding down executive relationships, when the right time is to make those hires, and just what's so special about the Silicone Slopes of Utah.🔗 LINKSConnect with Dave, Warren and Lupe on LinkedIn. Dave's email is dave@eltropy.comThey can help your people rediscover their curiosity, see how here. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30The ideal career path for a Chief Revenue Officer is still hotly debated. But one thing is for sure: no matter who you put in the role, they need a very wide-angled lens. In this inaugural episode of the CRO Spotlight podcast Warren Zenna and Lupe Feld are joined by CEO and Co-Founder of Sales IQ Global, Luigi Prestinenzi. They explore the makings of the modern revenue model, including: ✅ The tech and data revolution + its impact.✅ Why curiosity is your most important soft skill.✅ The argument against 'scale at all costs.'✅ Which market segment has the most to gain, and why the time to jump is now. ✅ Must-haves for driving results as a CRO.✅ What's broken with the traditional compensation model.🔗 LINKSConnect with Luigi, Warren and Lupe on LinkedIn. They can help your people rediscover their curiosity, see how here. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30