The Unofficial Shopify Podcast

Email marketing can be HUGE for ecommerce stores and online retailers. Problem is, most companies do it wrong. Or they just don’t do it at all. Joining us to unpack email marketing is John McIntyre. John McIntyre is the founder of ReEngager, a done-for-you ecommerce email marketing agency. ReEngager helps ecommerce companies increase total sales by 15-30% with email marketing. He is the host of The McMethod Email Marketing Podcast, one of the highest-rated marketing podcasts on iTunes. John has a knack for getting world-leading marketers, copywriters and entrepreneurs onto his podcast, and this has lead to the wild success of the show. Since 2012, John has helped thousands of business convert more customers online by implementing a variety of email marketing and email copywriting strategies. Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Learn: How to set up an abandoned cart sequence that works How to keep an email list warm and gradually move them closer to making a purchase What to expect from email marketing John #1 tip for The Unofficial Shopify Podcast. Links: https://www.ometria.com/ http://www.reengager.com/podcast/ http://www.themcmethod.com/category/podcast/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

"We all have the currency of time that we can't get back, so where do we invest it?" Nate Murray is the founder of Merchline. Merchline is "Official Online Storefront Fulfillment Provider & Screenprinter to the band/artist/apparel line industries." Started in 2001, Merchline now operates a whopping 42 Shopify storefronts on behalf of artists like Skrillex, Christina Perry, Reach Records, and more. Nate has taken the DIY ethic and applied it with astonishing success to his business. Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Learn: The mindset that empowers Nate's success Why to stop analyzing and start shipping How to combat the Amazon Effect Nate’s #1 tip for The Unofficial Shopify Podcast. Links: http://merchline.com/ https://twitter.com/everynewday https://unicornfree.com/just-fucking-ship/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

One of the most misunderstood aspects of any online business is SEO. (And that’s for several reasons that I could do an episode on alone but I won’t.) Instead, we talk to a guest that I’m honored to have, Rand Fishkin Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Learn: Why Wikipedia talks about his mustache How he would market an ecommerce business Which is more important: on-site SEO vs backlinks How should eCommerce stores deal with duplicate content? Is performance important? Why four star reviews are better than five star reviews The ​_one_​ piece of eCommerce SEO misinformation out there you need to know Rand's #1 tip for The Unofficial Shopify Podcast. Links: Rand blogs at https://moz.com/ Rand will answer your questions on Twitter: https://twitter.com/randfish Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

We talk with Eric Bandholz of Beardbrand on how we went from community to business. Growing slowly and organically at first, and eventually blowing up into a bearded sensation that's sparked copycats and inspired thousands. "At Beardbrand, we're trying to change the way the world views beards." Eric is a self-described "husband, father, entrepreneur, world traveler, ancap, designer and founder of BeardBrand." Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Learn: How to use content marketing Why to focus on improving your customer's life better Why to help your customer become a better version of themselves FirstName’s #1 tip for The Unofficial Shopify Podcast. Links: http://www.beardbrand.com/ https://twitter.com/bandholz Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

"If I was 95 and selling toys, would I be happy? Yea!" -Chris Tsang on finding your passion Chris Tsang is the founder of Mindzai, a designer toy store and toy design company. Chris started his company in his bedroom 3 years ago and has since grown his business into 2 brick and mortar shops in Canada and now expanding into the US Market. In addition, after 2 successful Kickstarter campaigns, he’s moving quickly into toy manufacturing and wholesale distribution. Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS We discuss... Why you should go to conventions The importance of email lists Why to sell to existing lists Why not to make your emails overly polished Why you should think about making your own product The personality traits of successful entrepreneurs Contact Info: http://www.mindzai.com http://facebook.com/mindzaicreativeshop http://instagram.com/mindzai Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Jake Starr, a 12 yr veteran firefighter, always enjoyed making his own gear by hand. He worked with leather and fashioned gear that included backpacking hammocks. After joining the Louisville fire department, Jake’s need to create handmade goods would not go extinguished. A few years ago his department was getting ready to replace older hoses. He asked his Chief if he could take some of the discarded hoses to create iPad sleeves and explore other ideas. After working long shifts at the Firehouse, he would head home and put in work from behind a sewing machine. Learn: How Instagram Photography and a great story fueled his marketing and growth How small-scale manufacturing can lead to large scale profits When to source a US Manufacturer Dealing with copycats and following your passion Links: Check out http://www.RecycledFirefighter.com and be sure to to follow @RecycledFirefighter on Instagram. Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

"We don't know anything about marketing." That's what one entrepreneurial couple with a successful niche store and growing community of brand evangelists told me. They may think they know nothing about marketing, but they're actually doing everything right. This is one of our favorite episodes because it's jam-packed with great advice from regular folks. Lizzy and Spencer both quit their day jobs work full time on Stitch People. With two books already out and several more in the design queue, Stitch People is becoming a common name in the contemporary cross-stitch market. Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Links: Check out Stitch People online: http://stitchpeople.com or follow them on http://instagram.com/stitchpeople and http://facebook.com/stitchpeople to see what authenticity in marketing looks like. Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Richard is the brains and the stomach behind The User Is Drunk, a site set up a few months ago to help people learn just how their site looks to a drunk person. Here is his process: Richard gets drunk, looks at your website, and tries to give advice about how it could be better while he pretends to be a normal user. Richard and I talk a bit about his story and what you can do today to make your site just that much better for drunk — and, more importantly, sober — users. More about Richard Littauer: He's a developer, UX designer, and digital nomad. His clients include the MIT Media Lab, Hubspot, and VWO. Currently, he lives in Boston, and enjoys writing and reading emails and haiku. He writes a weekly newsletter, available on his website at burntfen.com. Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Show Links http://theuserisdrunk.com/ http://burntfen.com/ https://tinyletter.com/richlitt http://drunkusertesting.com/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Our topic today is using lead magnets to triple your email opt-in rate! An important topic because every online entrepreneur is in the business of list building. But that old opt-in form in your footer won’t collect much of anything these days. As marketers, though, we evolve with the times, and our tactics evolve, too. We began to offer free products such as e-books, courses, checklists, and videos for anyone who signed up to our lists. These are called lead magnets because they attract leads. And it worked. Joining this episode is Neil Patel, founder of KISSmetrics, Crazy Egg, QuickSprout & Hellobar. Neil was named one of the top 10 marketing experts by Forbes, called a top influencer by the Wall Street Journal, and was recognized as a top 100 entrepreneur under the age of 30 by President Obama. See Neil's best performing lead magnet (and subscribe yourself) at http://neilpatel.com/blog/ Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

To build a sustainable ecommerce business, getting customers to buy should only be the start of a much longer relationship. Retaining customers (and turning them into brand evangelists) is the secret of revenue maximization that the big boys have known for years. Ross Beyeler of Growth Spark joins us today to discuss how to achieve prolonged success with your Shopify business. You'll learn the 5 Stages of Customer Retention: Support Loyalty Advocacy Analytics Automation And the best tools to capitalize on those stages. A graduate of Babson College, Ross Beyeler has been an active entrepreneur in the technology space since 2005 with experience ranging in digital marketing, business development and strategic management. In 2007, Ross co-founded For Art's Sake Media, Inc., a technology company servicing the art industry, where he led the organization through its seed funding, team building and product launch. In December 2008, Ross went on to start Growth Spark, a design and technology consultancy focused on helping eCommerce and B2B service companies become more efficient and more profitable. Since it's founding, Growth Spark has completed over 225 projects and led Ross to a 2010 nomination as one of BusinessWeek's Top 25 Entrepreneurs under 25. Ross can be reached through http://growthspark.com/ or Twitter: https://twitter.com/rbeyeler Show Links: https://apps.shopify.com/help-scout https://apps.shopify.com/sweet-tooth http://www.olapic.com/ https://apps.shopify.com/klaviyo-email-marketing https://apps.shopify.com/lumiary https://apps.shopify.com/nosto-personalization-for-shopify