The Unofficial Shopify Podcast

In this listener-inspired episode, we break down the answers to your questions. You'll hear: How to use Hotjar's free plan to easily conversion rate optimize your store Build your tribe with a Facebook group Options to reduce risk when sourcing products for your first store Plus: Paul drops hot takes, and Kurt invents a new creative compound insult. Tune in for more details! Resources Meetup Hoonigan Case Study Hotjar Facebook Group Oberlo Review us on iTunes Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Google ads is more complex than ever before. Truthfully, it's downright scary if you don't know what you're doing, and an exceptional good way to lose money. Yet if you do know what you're doing, it can generate huge sums of wallet-out ready to buy customers to your store. So what do the experts know that we don't? We ask the expert your questions: Best tool/app to automate the set up and optimization of Google Ads? Top tips for budget efficiency Any interesting or new displays that google are introducing? How to optimize the google smart shopping app for Shopify How do you start a campaign from scratch properly? What's the number one mistake people make with Google Ads? What's a reasonable budget to see results with Google Shopping ads? Learn: What's new for Google Ads in 2019 Laser targeting your audience segments to stop wasting money Rules of success for testing ads (and the mistake most people make) How to track phone sales Tom Bukevicius is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.” Tune in for more details! Resources Scube Marketing Google Shopping App Adalysis - Google Ads Optimization, Management & Testing Tool Spreadsheet: Shopify Objective Calculator 3 Ways You Could be Unknowingly Wasting Ad Budget Optimize Your Google Shopping Campaign Structure for Success The Ultimate Guide to No-Pain Copywriting - or, Every Copywriting Formula Ever Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In our second listener mailbag episode, we answer three topics chosen by you. You'll hear: Myth Busted: Debunking popular merchant myths How to find your blogging voice Growth Hacks: What the big boys are doing that you can too Plus, why Kurt made drama with the CEO of Simplecast Tune in for more details! Resources Apple Support: Use your voice to enter text on your Mac Chicago Brick Oven Apple Support: How to record the screen on your iPhone The Brain Audit Hotjar Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Chief Everything Officer and footwear designer Darin Hager couldn’t find the sneaker style he craved at retail. His own designs were hindered by the corporate footwear brands he designed for day in and day out for over 10 years. So in 2008 he set out on his own create his own sneaker brand. Learn The mindset that drove Darin to entrepreneurship How Darin leveraged his unfair advantages The dark side of selling in big box stores How video games (and licensing) helped Daren sell more Tune in for more details! Resources Heyday Footwear - SPECIAL OFFER: Use code 'UNOFFICIAL' and save on your first pair of HEYDAY sneakers Book: The New Rules of Retail Darin's theme: Shoptimized Theme App: ShipTimer App: FOMO Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In our first listener mailbag episode, you told us what to discuss, and we deliver. You'll hear: Podcasting 101: learn everything you need to know to start your own podcast in 10 minutes How to grow your business from day 1 without pay-per-click ads Why calling bootstrapped businesses a “lifestyle business” is offensive Tune in for more details! Resources Kurt's recommended mic: Blue Yeti Famebit - YouTube's Influencer Marketing Engine Medium: Licensing Roadmap for E-commerce Entrepreneurs Julie Elster's website: Double Your WDW Our Podcast Setup Kurt and Paul's mic's: Shure SM7B Preamp/Processor: dbx 286s Audio Interface: Focusrite Scarlett 2i2 Hosting: Simplecast Free Editing Software: Audacity Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2019 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Learn the current state of on-site conversions from Privy founder Ben Jabbawy. After capturing over 100 million emails with Privy, Ben Jabbawy reveals: The most effective pop-up campaigns (that you probably aren't running) the dirty secret about checkout abandonment emails and what they're doing with $4.25M in funding Ben is the founder of Privy, the leader in on-site conversions for Shopify stores. Through Ben’s leadership, he has helped grow Privy to support over 300,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like Leesa Mattress, The Beatles, The Ellen Degeneres Show, and now you. Tune in for more details! Resources Privy's guide to cart abandonment Coupon code UNOFFICIAL gets 20% off any Privy premium plan for 3 months. Valid for new subscriptions only. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Building on our last discussion of the "perfect homepage" we move onto the next step in the sales funnel: Product Detail Pages. In this episode, Paul and Kurt break down tested & proven product detail page elements you should use to maximize your own conversions. Tune in for more details! Resources Tactical Baby Gear Chicago Brick Oven WalMart Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Most of us have Google Analytics running on our stores. But what are we doing with that? And is it reporting correctly? In this episode, we'll learn how to turn Google Analytics into a powerful business tool. Founder & Head of Optimization at Test Triggers, Josh Frank walks us through start to finish an actually useful Google Analytics strategy. Josh has helped countless eCommerce businesses boost their revenue with conversion optimization. Running close to a thousand A/B tests have helped Josh to distill the true optimization tactics from the b.s. We'll find out: How to set up your Analytics correctly so your data is clean Why Google Analytics and Shopify report differently and what to do about it Why Google Data Studio is a GAME CHANGER. What you should actually be doing with your Analytics tool Tune in for more details! Resources Google Analytics Audit Tool by Online Metrics How to Remove Referral Spam in Your Google Analytics 22 Best Practices for Your Google Analytics Views Google Data Studio Device Experience Mining for Ecommerce Conversion Josh's Free Bonus Resources for Getting Started Test Triggers, Josh's Consultancy Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?”

You can think of your Shopify store's homepage as the storefront of your store. Just because someone walks by, doesn't mean they're going to come in and shop. You have to to present an alluring storefront to your customer to coax them down your sales funnel. In this episode, Paul and Kurt break down the tested & proven homepage layout you should use to maximize your own conversions. Paul and Kurt discuss: The strategy to use when thinking about your homepage's layout Why each element has a job (and what it is) The right way to setup your image carousel How to implement "safety nets" and why you may be suffering from I-arrhea Tune in for more details! Resources Tactical Baby Gear Leno's Garage Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this brief bonus episode with Klaviyo's senior marketing manager, Alicia Thomas, you'll learn: What seven and eight figures brands are doing differently with their email marketing What you can do to get ahead with email marketing Several upcoming events to grow your business Links mentioned: Klaviyo's Docuseries: Beyond Black Friday Klaviyo:BOS - Use code KURT100 to save $100 on your registration Meet Kurt, Paul, and other Shopify Merchants on the 31st in at our Shopify Meetup.