The Unofficial Shopify Podcast

Working from home looked good on Shopify because this year's Unite announcements are the most featured-packed yet. So much is changing that they're calling it "Online Store 2.0"In this episode, we recap the highlights with a focus on what matters for merchants.Show LinksShopify UniteNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Manufacturing your own goods is expensive, and can be even more expensive when you manufacture in the U.S. In this episode, Sarah Resnick, founder of Gist Yarn, tells us how she's used pre-ordering to fund our inventory growth.Sarah started her career as a community and union organizer, and made the switch to small business when she helped to run a cut and sew factory in 2016.Show LinksGist YarnWeave PodcastBooster Product Filter & SearchKlaviyoSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Steve Chou and his wife Jennifer built a seven-figure business... and made a lot of mistakes along the way. We all have!This episode isn't about successes, it's about the stuff everybody (myself included) gets wrong when starting out.MyWifeQuitHerJob's Steve Chou co-hosts this joint episode to discuss the boneheaded mistakes we've all made running online businesses.Show LinksTwirly GirlBrian Dean's Core Web Vitals researchPickfuShipScoutHotjarBumblebee LinensSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Customer acquisition costs are more expensive than ever, so how can small brands acquire their first customers without spending big on paid traffic? Our guest today has a practical approach to that problem most brands can implement today.How can a brand get customers if they don't have a budget for ads?Why should brands invest in BFCM planning when it's so far off?What are big brands doing that small brands can replicate?Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she's obsessed with improving how brands and customers connect, Val loves digging into the best ways to use different channels to make lasting connections. And memes. Val loves a good meme, too.Show LinksEpisode 223: Getting Customers for Life through EmailCurie DeodorantVal on Twitter: @lovevalgeislerHouse of WiseBlumKlaviyoSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Through vigorous testing over a decade long ecommerce career, today's guest has come to a conclusion: the product is the most important page on the whole site, and he's got outside-the-box wisdom on how to optimize it.Show LinksFrictionless CommerceRishi on LinkedInzingermansbakehouse.comjpeterman.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Paul de Jersey wants you to lie on what looks like a bed of nails. If you think this is unusual, so did he when he first experienced a spikey acupuncture mat, but it works. It worked so well that he eventually began selling his own spike mats on Shopify, and even appeared on Dragon's Den to pitch the idea.Born and raised in Vancouver, Paul de Jersey is a former Division 1 hockey player turned entrepreneur. This is the story of his journey founding Aku, a line of premium self-care products with over $1m in sales. It wasn't easy though– Paul shares his struggles and successes with us in this episode.Show Linksakuspike.com - Use code KURT at checkout for 20% off your products.Aku's Dragons Den PitchSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Addressing large drop-offs at checkoutBest navigation style for large catalogsPagination vs infinite scrolla "back to basics" checklist for a $1M/y merchantWhat's the best way to advertise for conversion please?What to do when PPC traffic doesn't convertTips and tricks with Turbo.Structuring your homepage in a new storeManaging burnout when you can't take a vacationSetting up wholesalers for successCore web vitals??SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Vivian Kaye describes herself as "Oprah + Gary Vee" and that's a pretty good description.Her presence and genuine desire to continuously learn and grow while keeping it REAL quickly made her a personality who transcended the title of Founder and CEO.In this episode, she tells us how she started a premium textured hair extension brand for Black women, and then grew it to a million dollars without paid ads.Show LinksKinkyCurlyYakiShopify Prep School@itsviviankayeSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best practices + actionable tactics.The tools to identify influencersHow to get big influencers' attentionThe difference between affiliate and ambassador programsWhat are you paying for? Defining influencer deliverables and typical costsCreating a VIP experience for brand ambassadorsTop 3 Most Successful ChannelsOur guest today is Jack Meredith, VP of Marketing at Kettle & Fire, one of the fastest growing brands in the health & wellness consumer goods space. He was employee #1 and played an instrumental role in taking the brand from zero to 8 figures in revenue. Aside from his day job, Jack also consults for DTC brands on all things marketing and growth.Show LinksKettle & FireDovetaleSparktoroMagellan AIdtcplaybooks.com - SOPs, tools, templates, and video trainings made by and for ecommerce pro's. - Use code KURT to get 20% off your order.Tw:@jvmeredithSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Everyone wants a better PageSpeed score. So when a client came to us with unusually good PageSpeed scores in a theme we set up last year, we wanted to know how they achieved it so we could replicate the results.Had a random developer seemingly cracked the code for theme performance optimization for Shopify? Finding out took days of research, and what we found shocked us.Show LinksPageSpeed InsightsStore Speed Anxiety RegulatorSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.