
Arete Coach: The Art & Science of Executive Coaching
“Arete Coach Podcast" Explores the "Art and Science" of Executive Coaching hosted by Severin Sorensen. The “Arete Coach Podcast" is for executive coaches and anyone considering becoming an executive coach. The podcast is especially valuable to executive coaches who are lifetime learners with deep curiosity about the "art and science" of coaching. In this podcast, the ‘art of coaching’ is explored through engaging interviews with leading executive coaches from diverse backgrounds sharing their individual coaching journeys, learnings, methods, best questions, and situational approaches to executive coaching. Beyond best practices, the podcast will regularly mine research on the ‘science of coaching’ and explores ongoing scientific discoveries and studies looking for what works and why, with an aim to improve the core body of knowledge for executive coaches and the industry.
Latest episodes

May 29, 2023 • 1h 5min
Arete Coach 1128 Sabrina Wang "Exercise of Mindfulness in Life and Coaching"
Welcome to Episode 1,128 of the Arete Coach Podcast! Join your host, Severin Sorensen, for a special Memorial Day edition where we first pay homage to the brave soldiers who have made the ultimate sacrifice. We honor both past and present service members, including Vistage Chairs with military backgrounds, and share a riveting true story about PFC Voss and his heroic acts as a battlefield medic at Hacksaw Ridge.
Next in this episode, we have the privilege of delving into the life of Sabrina Wang, an exceptional CEO Coach, Executive Coach, and Coach-in-Residence at MocharyMethod.com in San Francisco. Discover Sabrina's journey, from her formative years working in her mother's business to her incredible work ethic and early accomplishments. You'll be inspired as she recounts starting college at just 16 years old at USC and successfully passing her CPA exams shortly after earning her undergraduate degree.
As a lifelong learner, Sabrina's curiosity led her to explore the realms of meditation and mindfulness. She even served as a product manager for a mindfulness technology app, gaining invaluable insights along the way. Join us on the podcast as Sabrina shares her relentless pursuit of excellence as a coach and unveils the transformative coaching approach known as the MocharyMethod.
Get ready for an episode packed with wisdom, inspiration, and practical tips for personal and professional growth. Tune in to the Arete Coach Podcast and join Severin Sorensen and his guest, Sabrina Wang, as they delve into the fascinating world of coaching private equity and technology businesses and share valuable insights that can help you unleash your full potential.
The Arete Coach Podcast aims to uncover the art and science of executive coaching. Learn more about the podcast at aretecoach.io.
This Podcast preamble was recorded on May 28th, 2023. And the interview with Sabrina Wang was recorded on March 17th, 2023 via Zoom video.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

May 23, 2023 • 41min
Arete Coach 1127 The AI Whisperer Draws
Welcome to Episode 1127 of the Arete Coach Podcast, hosted by Severin Sorensen. In this intriguing episode, we delve into the fascinating world of AI Art, with a focus on the newly released "The AI Whisperer Draws: AI Art Made Easy for the Non-Technical User Through MidJourney," the second installment in the bestselling The AI Whisperer Series.
Tune in as Severin gives us a unique insight into the creation process of the book, shares a captivating reading from the first chapter, and walks us through the book's diverse content, including an exploration of 50 practical business applications of AI Art.
The conversation then takes a deep dive into the intersection of visual AI, brain science, and the emotional resonance of keywords. Sorensen uncovers the intriguing phenomenon of how AI can both portray and interpret emotions, and how carefully crafted images can resonate with specific brain areas, or voxels, to evoke potent emotions.
"The AI Whisperer Draws" is designed with a broad audience in mind, catering to executive coaches, entrepreneurs, business owners, CEOs, key executives, and their teams, among others. The book is available on Amazon in both paperback and Kindle formats.
In this podcast, you'll hear about the power of being an "AI whisperer" or a "ChatGPT whisperer" - terms used to describe individuals with an uncanny knack for communicating with AI language models like ChatGPT. With this knowledge, you'll be able to harness the AI's capabilities and transform your approach to art, creating more, visualizing more, and potentially giving birth to new industries.
Join us as Severin, an accomplished business coach and AI Whisperer, imparts the wisdom and tools to leverage AI platforms like ChatGPT and MidJourney for business applications, especially for those without a technical background.
Sorensen's unique perspective highlights the ethical considerations of AI and its vast potential to create novel opportunities, presenting AI as an ally, not a rival. His powerful assertion, "AI will not take your job, but someone who uses AI will," urges listeners to seize control of their destiny and embrace the world of AI. You won't want to miss this thought-provoking episode.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
This episode was produced on May 22, 2023.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

May 15, 2023 • 47min
Arete Coach 1126 AI Revolution and Jobs To Be Done
Welcome to the Arete Coach Podcast with Severin Sorensen, where we delve into the art and science of executive coaching. In this episode, we broach a topic of significant import that's already influencing businesses, executives, employees, and the executive coaches who guide them - the AI revolution. This revolution signifies a potential upheaval of the job market through automation, impacting millions of workers. Rather than dwelling on a dystopian future, we maintain a hopeful outlook, urging listeners to engage proactively and prepare for what lies ahead by equipping companies and executives with the necessary wisdom, insights, and understanding.
Our conversation unfolds in two parts. Firstly, we delve into the current happenings and projections regarding the acceleration of automation, its consequences on job markets, and the resultant workforce displacement. We unveil 22 high-demand jobs in the AI era, which will likely offer plentiful opportunities for those adequately trained and flexible enough to rise to the challenge. Now, more than ever, individuals must commit to lifelong learning to stay relevant.
The second segment pays tribute to the late Kevin Rafferty, a former Vistage Chair and a strong advocate for conscious capitalism. A true humanitarian, Kevin's sudden demise due to cancer was a significant loss. We honor his contributions and bid farewell to a dear friend by sharing excerpts from our interview, where he discussed his views on conscious capitalism and his love for humanity.
In essence, we are intertwining two themes: the rapid transformation of the workplace and the importance of conscious capitalism. We'll discuss the potential job losses, identify where new opportunities may arise, and emphasize the value of being 'good' stewards of capital, prioritizing societal benefits over mere profit. As a conclusion, I will apply Clayton Christensen's "jobs to be done" framework to breakdown the tasks ahead.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
This episode was produced on May 14, 2023.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

May 8, 2023 • 42min
Arete Coach 1125 Warren Buffett: 40 Lessons from the Oracle of Omaha
Welcome to Episode 1,125 of the Arete Coach Podcast with your host Severin Sorensen, where we delve into the art and science of executive coaching. In this special episode, we focus on the Life, Legacy, and Wisdom of Warren Buffett.
Recorded on May 7th, 2023, this episode takes you on a journey to the Annual Shareholders Gathering of Berkshire Hathaway in Omaha, Nebraska. We explore Warren Buffett's wisdom through a virtual walk, highlighting our Top 40 Wisdom Shares from his shareholder letters, answers to questions, and famous quotes.
Join us as we recount the experience of attending the Shareholders Gathering, provide a sample answer from Warren Buffett and Charlie Munger on the topic of Elon Musk, and much more. We take you on a virtual tour of the expo hall, showcasing the diverse offerings of the companies owned or operated by Berkshire Hathaway.
Warren Buffet and Berkshire Hathaway have an astounding investment track record, earning a 19.8% compounded annual interest from 1965 to 2022, nearly double the S&P 500's 9.8% return. How does he achieve this success? What criteria does he use when selecting companies to acquire or invest in? What questions does he ask during due diligence? We explore these topics and more in this episode.
This past weekend, Warren Buffet hosted the highly anticipated Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska, affectionately known as the Woodstock of Capitalism. CNBC broadcasted the event with host Becky Quick, who posed questions submitted by shareholders and other interested parties.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

May 1, 2023 • 1h 3min
Arete Coach 1124 Dale Richards "Knowledge is Power"
Welcome to Episode 1,124 of the Arete Coach Podcast with your host, Severin Sorensen, and special guest Dale Richards—executive coach, former Vistage chair, Vistage speaker, mentor, business advisor, author, and CEO of Excel Management Systems and SuccessBizNow.com.
In this episode, we delve into Dale's executive coaching and mentoring approach, tracing his career from obtaining a Chemical Engineering degree to working in the chemical and power utility industries. With a knack for deciphering numbers and using mathematics to solve problems, Dale pursued an MBA at BYU and held management positions at Utah Power and Light. Following a merger, he transitioned to helping entrepreneurs and professors in Utah actualize their visions.
Dale's work at the Wayne Brown Institute for Entrepreneurship (now VentureCapital.org) and the University of Utah led to the commercialization of over 30 groundbreaking technologies in fields such as genetic engineering, heart valves, and nanotechnology.
In 2011, Dale joined Vistage as a Chair, quickly expanding his peer group and earning the Vistage Rookie Chair of the Year Award. After chairing for eight years, he pivoted to Vistage speaking, where he has since addressed over 500 executive groups and received Vistage Top Performer Awards for Speaking in 2020, 2021, and 2022.
With "Knowledge is Power" as one of his guiding principles, Dale employs science, math, finance, and expertise to optimize businesses and increase valuations. In our conversation, we discuss business valuations, factors that contribute to higher values, contribution margins, gross margins, EBITDA multiples, and revenue multiples. We also examine the highs and lows of Dale's career, the lessons he has learned, and his most cherished priorities.
As a National Association of Certified Valuation Analysts (NACVA) Certified Valuation Analyst (CVA) Professional, Dale serves on NACVA's Quality Assurance Board. With over 25 years of executive management experience, he has successfully turned around 150+ Western US companies, showing businesses how to double or triple their revenue, profits, and value.
The Arete Coach Podcast aims to uncover the art and science of executive coaching. Learn more about the podcast at aretecoach.io.
This episode was produced on March 21, 2023.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

Apr 24, 2023 • 1h 22min
Arete Coach 1123 Jim Handy 'If it's Worth Doing, Hire Someone To Do It'
Welcome to Episode 1,123 of the Arete Coach Podcast, hosted by Severin Sorensen and featuring special guest Jim Handy, a seasoned executive coach, mentor, business advisor, trainer, and former president and co-owner of TEC Wisconsin. Jim played a pivotal role in shaping the organization that later evolved into TEC-Vistage.
With a successful track record of launching and managing two businesses and a consulting practice specializing in strategic planning, organizational growth, and family business succession, Jim shares his wealth of experience with us.
In this engaging episode, we discuss the early days of TEC, including Jim's experiences with founder Bob Nourse. We explore the roles of a TEC Chair and group facilitator. We delve into the power of peer groups and Jim's first venture as a paperboy, where he learned the value of hiring others for tasks worth doing. We also touch on the past and future of business and the transformative potential of AI.
Join us for a fun, authentic, and thought-provoking conversation with a TEC-Vistage pioneer. Sit back, relax, and enjoy this insightful episode.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
This episode was produced on 9 March 2023.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

Apr 18, 2023 • 42min
Arete Coach 1122 Severin Sorensen "The AI Whisperer"
This is the Arete Coach Podcast with Severin Sorensen, with an episode reviewing his groundbreaking book for executive coaches, entrepreneurs, business owners, CEOs, Key Executives, and their employees titled, “The AI Whisperer: Handbook for Leveraging Conversational Artificial Intelligence and ChatGPT for Business.” A book available today at Amazon in Paperback and Kindle:
https://tinyurl.com/The-AI-Whisperer
The terms "AI whisperer” or “ChatGPT whisperer" are informal, colloquial expressions used to describe people who have an exceptional ability to interact with and understand ChatGPT, and other generative conversational AI language models.
The information here in the book will help individuals, entrepreneurs, CEOs, executives, and their employees take the waiting out of wanting to implement AI.
The person with such ability, can tap into the advanced knowledge of the model's inner workings, strengths, and weaknesses, effectively communicating with artificial intelligence to obtain relevant and accurate information or insights. The terms are derived from the concept of a "horse whisperer" or "dog whisperer," people known to have a unique talent for communicating with and understanding animals.
With this podcast I invite you to listen in to business coach, and AI Whisperer Severin Sorensen as he gives you the tools for taking advantage of AI platforms like ChatGPT, all with an eye toward business applications for the non-technical reader.
"The AI Whisperer: Handbook for Leveraging Conversational Artificial Intelligence & ChatGPT for Business" by Severin Sorensen is a game-changing guide for non-technical business leaders looking to harness the power of conversational AI.
In this book, Sorensen draws on his extensive coaching expertise to provide a unique perspective on questioning, enabling readers to access the creative content and power of conversational AI. With over 50 business use cases for AI, each described with a synopsis and 10-20 keyword prompts for specific work-related tasks or queries, readers will learn where AI excels and where they need to watch out for errors.
Containing over 1,000 useful chat prompts and instructions for executing specific business objectives, "The AI Whisperer" is a must-read for anyone looking to take advantage of AI platforms like ChatGPT. From drafting and editing marketing copy to launching a new business, Sorensen's book provides practical and actionable advice for leveraging AI to improve operations, increase creativity, and achieve business success.
Sorensen's focus on ethical considerations and the potential of AI to create numerous new opportunities is a refreshing perspective that showcases AI as a blessing to mankind, increasing human potential. His reminder that AI will not take your job, but rather, someone who knows how to use AI will, inspires readers to be proactive and take control of their own destiny.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
This episode was produced on April 17, 2023.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

Apr 10, 2023 • 56min
Arete Coach 1121 Kevin Stansfield "Mastering the Business Game: The Parallels Between Golf and Success"
Welcome to Episode 1,121 of the Arete Coach Podcast, where your host, Severin Sorensen, engages in an engaging conversation with executive coach Kevin Stansfield. He's the author of 'The Great Game, How Lessons From The Game of Golf Can Help You Win the Game of Business.", He's also an investor, and business and executive coach. Kevin earned his MBA from the University of Southampton. Kevin is part of one of the world's largest business coaching organizations, one called Action Coach, and he has been coaching for over 17 years from his hometown of Southampton on the south coast of England. He has written numerous books and received a number of awards for his coaching.
Remarks Kevin, "I always have always looked at businesses as a game. If you can treat your business as a game that you'd be playing, like golf, football baseball, whatever it might be, then I think you come at it from a completely different angle." He describes business leaders and their coachability in golf terms of beginners, improvers, lifestylers, and masters, and we explore the question... why don't more people who know coaches use coaches?
We also spent time exploring a powerful concept for Kevin in the Be, Do, Have paradigm and what its done for him in his life, coaching, and business. We learn about Kevin's passion for helping business owners be better in their lives and businesses, helping them recognize that they can have more than a business that owns them and their time.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
This episode was produced on 9 January 2023.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

Apr 3, 2023 • 59min
Arete Coach 1120 Bridget Wenman 'More Grace Not Grief'
Welcome to Episode 1,120 of the Arete Coach Podcast, where your host, Severin Sorensen, engages in a fascinating conversation with executive coach Bridget Wenman, from Wisconsin. Bridget is an executive coach, Vistage chair, business consultant, and president of Prospectives Training. Bridget has a thriving Vistage practice with four peer executive groups (3 CE and 1 Key). Bridget is also the Best Practice Chair for Vistage in her region.
In this episode, titled "More Grace, Less Grief," we dive into Bridget's coaching journey map, and discover the life curriculum that has made her a great coach today. We learn about her upbringing being the youngest of 16 children, to her entrepreneurial nature, and desire to help others. Some lessons learned from her work in the commercial staffing and training industry. And more about her coaching practice and powerful questions she asks her coaching clients.
Throughout the conversation, we explore what it means to be a coach, how listening is so important, and some examples of lifetime learning. we talk about applying Matthew Kelly's Dream Manager concept to your employees and helping them achieve their dreams. And we end with thoughts and early lessons learned on using ChatGPT in your coaching activities.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
This episode was produced on 28 February 2023.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

Mar 28, 2023 • 1h 21min
Arete Coach 1119 Robin Hills 'Do It, With Emotional Intelligence'
Welcome to Episode 1,119 of the Arete Coach Podcast, where your host, Severin Sorensen, engages in a captivating conversation with our distinguished guest, Robin Hills, hailing from the UK. Robin is a renowned executive coach, business psychologist, and emotional intelligence expert, serving as the principal at EI4Change.com. EI for Change is a company dedicated to educational training, coaching, and personal development, with a focus on emotional intelligence, positive psychology, and neuroscience.
In this insightful episode, aptly titled "Do It, With Emotional Intelligence," we delve into the critical aspects of emotional intelligence and positive psychology, emphasizing the significance of EQ in our lives. We examine the brain's functions and their intricate connection to the body; as Robin astutely points out, "we are not brains on sticks." This episode covers essential topics such as mindfulness and introduces various coaching exercises to enhance emotional intelligence, positivity, and overall capability.
Throughout the conversation, we uncover Robin's fascinating journey from a background in biology and science to an insatiable curiosity and pursuit of emotional intelligence, particularly in the realm of evidence-based EQ practices. This delightful and informative session was allowed to unfold organically, ensuring no valuable insights were left behind on the cutting room floor. Sit back, relax, and enjoy this enriching exploration of emotional intelligence.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
This episode was produced on 23 February 2023.
Copyright © 2023 by Arete Coach™ LLC. All rights reserved.