Mortgage Marketing Radio

In this episode, I share a few of the biggest takeaways from the recent Mastermind Summit in Las Vegas. I'll discuss strategies and tactics for closing out the year strong in the mortgage industry. We review the importance of executing the fundamentals, such as building relationships with referral partners, having conversations, and staying in front of agents consistently. We also highlight the need to evaluate and improve accountability metrics, focus on controllable factors, and fall in love with the process rather than the outcome.Highlights:Implementing classes and education can help generate business and increase realtor referrals.Executing the fundamentals, such as building relationships and having conversations, is crucial for success in the mortgage industry.Evaluating and improving accountability metrics can drive business growth.Focusing on controllable factors and falling in love with the process leads to long-term success.Consistency and persistence are key in achieving desired results.Episode Resources:Double Your Agent Referrals in 90 DaysJoin the Podcast Facebook GroupFollow Me Online:YouTubeInstagram

In this episode, we talk with Scott Payne from Shape CRM to discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos.**Top 5 Keys You'll Learn**1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business events and conferences.2. **Serving the Community:** Learn how Scott turned morning school drop-offs into a positive and impactful experience, even involving fun videos with his kids!3. **Fitness & Business:** Discover the connection between Scott's fitness journey and his professional life. He shares how quitting alcohol and focusing on fitness helped him improve personally and professionally.4. **Shape CRM:** Get the lowdown on the Shape lead management system and how it prioritizes tasks, saving loan officers two hours per day and significantly boosting efficiency.5. **Flexibility & Tech Insight:** Understand the diverse uses of CRM systems across industries and the benefits of Shape's flexible, no long-term commitment approach.**Fun Fact from the Episode:**Scott's choice to wear a wig and business attire at conferences was inspired by the positive response to his playful "Fun Here Friday" videos. Plus, each wig comes with a touching backstory connected to his father's experiences.Notable Quotes:"Being memorable is not just about standing out, it's about making a positive impact on those around you." - Scott Payne"The right CRM system can give you the most precious resource back—your time." - Geoff ZimpferEpisode Resources:Check Out Shape CRMDouble Your Agent Referrals

This episode shares key takeaways and frameworks to evaluate your results as a mortgage originator. We discuss the value of feedback and how to sincerely ask your referral partners for feedback.We also share a cool strategy to talk with your referral partners that creates meaningful connections and lays the foundation for future referrals.Episode Resources:The Agent Referral Xcelerator is Launching June 11thGet on the Waitlist Here

On this episode, Allison Larson, shares her strategies for building relationships with real estate agents and growing her business. She emphasizes the importance of finding agents who have a minimum of five buy-side transactions in the last 12 months and have been licensed for at least a year.She has a very structured process for identifying the right agents to build relationships with and how to maximize the impact of realtor appointments. She emphasizes the importance of being intentional and prepared for each meeting, focusing on the agent's pain points and finding connections.Allison also discusses the value of hosting events and classes to attract and engage realtors. She highlights the significance of creating a strong online presence, encouraging loan officers to be authentic in their approach to building relationships with real estate agents.Episode Resources:Connect With Allison on InstagramJoin the Agent Referral Xcelerator Waitlist

Today we're focusing on how to 10X your business. It's just one episode in a series of short, focused takeaways you can apply to your business for immediate results.We'll start with identifying the top three activities that move the needle in your business and go from there.I'm also launching a NEW, exclusive opportunity to work closely with me to double your agent referrals in 90 days. It's called the Agent Referral Xcelerator. We go live in June but you can get on the waitlist right now.Episode Resources:Agent Xcelerator Wait List

Our guest today is Brian Boero, co-founder of 1000WATT. We're discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience.Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market.Highlights:00:00 Introduction and Background01:04 The Importance of Branding and Differentiation08:59 The Impact of the NAR Settlement12:43 Supporting and Cultivating Relationships with Agents28:34 Opportunities for Mortgage Professionals34:10 The Wake-Up Call Branding and Marketing SummitEpisode Resources: Subscribe to The Dose NewsletterLearn More About myAgent ClassesJoin Our Private Facebook Group

It's been one year since having the #1 Loan Originator the Nation on the podcast. Matt and his team have helped over 25,000 families achieve their dreams of homeownership. Today, Matt Weaver is back and he's got a message for you.It's time to get serious or get out of the business.Listen and take notes as Matt shares his Four Pillars of Value and the importance of events in building relationships with real estate agents and driving conversations post-event.This is a must listen and repeat episode if you're ready to level up your mindset, skillset and your actions. Be sure to like and review this episode today!Prefer to watch on YouTube? Click Here.Episode Resources:Floor 13 Consulting with Matt WeaverFollow Matt on InstagramLearn More About myAgent ClassesJoin Our Private Facebook Group

In this episode of Mortgage Marketing Radio our guests are Sue Woodard, Cindy Ertman and Shant Banosian. We delve into innovative strategies for mortgage professionals looking to drive referrals and enhance customer relationships in today’s market.Cindy Ertman, a seasoned keynote speaker at the Mastermind Summit, shares three bold strategies designed to secure affirmative responses from referral partners.Shant Banosian the #1 Mortgage Banker in the country focuses on the crucial elements of mindset, basic activities, and value propositions, highlighting the importance of maintaining a positive approach and readiness for unpredictable market circumstances.Sue Woodard brings to the table a discussion on Generation CX, addressing the evolving needs of consumers and emphasizing the critical role of a high-quality customer journey in the mortgage process.Episode Resources:Mastermind SummitmyAgent Classes

In this episode, we'll explore the power of partnerships and how loan originators can be indispensable allies to real estate agents, especially in today's challenging market.Tim Braheem was recognized as one of the top fifty producing loan originators in the United States, reaching a peak in personal production of 676 loans for a total of $236,000,000 in loan volume.Tim speaks on the art of collaboration, offering scripts and strategies for strengthening relationships with agent partners. He'll also touch on the softer side of sales, sharing his unique approach to client consultations.Tim delves into the 'inner game' of success, explaining how energy management and daily routines can set you up for peak performance. We'll wrap up with Tim’s take on how to nurture client loyalty, maintain a competitive edge, and keep your buyers from exploring alternatives.Strap in for an enlightening conversation that might just change the way you approach your business and life! Share this episode with your colleagues, and don’t forget to leave us a review.Episode Resources:Tim's Podcast The 360 ExperienceTim's Coaching Leadership 360Check out The Loan AtlasWant to unlock endless REALTOR referrals?Book Your 1:1 Call with Geoff Zimpfer Here

In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt approach to mortgage marketing. Don't forget to leave us a review, share this episode, and follow John for more valuable insights. Let's get started!Episode Resources:Follow John on FacebookConnect with John on InstagramCheck out John's 300+ Google ReviewsDo you want to unlock the secret to endless REALTOR referrals without cold-calling, chasing or paying for leads?Want to learn more about attracting vs chasing agents?Book Your 1:1 Call with Geoff Zimpfer Here