Mortgage Marketing Radio

Today we're diving deep into the seismic shifts shaking up the real estate industry with my guest, James Kleiman, Newsroom Manager at Housingwire and a sharp observer of real estate trends.In this episode, we're discussing the ripple effects of recent settlements and regulatory changes that are reshaping the landscape for agents and mortgage professionals alike. We'll tackle the repercussions of the Department of Justice's hard look at real estate agent practices, and unpack the landmark $418 million NAR settlement.And for all you mortgage originators out there feeling the tremors, get ready for actionable insights on diversifying referral sources and innovative strategies for adapting to this new real estate reality.So tighten your seat belts and prepare for a candid conversation that cuts to the heart of the matter. And, as always, if you like what you hear, leave us a review and share this episode with anyone wanting to stay ahead of the curve. Let's get started!Episode Resources:Connect with James Kleiman on LinkedInSubscribe to Housing WireBook your 1:1 call to learn more about myAgent Classes

In this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family.We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate.Key Points Discussed:- The significance of Jordan Nutter's mission to enhance financial literacy across various communities.- The role authentic content and social media play in building trust and educating potential clients.- Methods and best practices for creating engaging, educational content, particularly for credit-challenged borrowers.- Jordan's approach to batch content creation, mobile editing for authenticity, and consistency in posting on platforms like Instagram and TikTok.If you're inspired by Jordan's journey and want to tap into the combined power of financial literacy and social media marketing, don't forget to subscribe to Mortgage Marketing Radio.Share this episode with someone who could benefit, and leave us a review to tell us how we're doing.Episode Resources:Follow Jordan:TikTokInstagramWebsiteWant endless REALTOR referrals without cold-calling, chasing agents or paying for leads? See how others are doing it at myAgent Classes.Book your free mortgage marketing strategy call with me here.Join the Mortgage Marketing Radio Facebook Group here.

In this enlightening episode, we talk with Tom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feature, this episode uncovers the power of personalized communication and relationship building on Instagram.Key Points Discussed:- The benefits of switching from a business to a creator account on Instagram for access to a wider array of music for content.- Step-by-step instructions on how to create a broadcast channel on Instagram for engaging with followers.- Utilizing the 'close friends' strategy on Instagram to foster deeper relationships with REALTORS by sharing specialized content.- How DMs, video messages, and personal notes can be leveraged to nurture connections with class attendees and potential clients.- Integrating Yam app with Gmail for mass personalized emails, helping REALTORS maintain a one-to-one relationship with their audience.- Strategies for using Instagram and online presence to assist real estate agents in optimizing their digital footprint and marketing.- Ensuring effective follow-up and engagement with class participants through the use of PDF handouts and personalized coaching videos.- The collaboration with specialists Tom and Brandon on their podcast "Commission Breath" to discuss targeting realtors and mortgage brokers.Don’t forget to subscribe to Mortgage Marketing Radio for more insightful strategies and tips. Leave us a review to let us know what you think about today’s episode, and follow us on our social media channels to join the conversation.Episode Resources:Connect with Tom On Instagram HereConnect with Brandon Love on Instagram HereTune-In to the Commission Breath Podcast on Spotify or AppleCheck Out their YouTube Channel HereBook your call here to learn more about myAgent Classes.

In this episode, myself along with Brian Vieaux, and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry. We discuss the importance of embracing technology, being a digital native, and the significance of personalized customer service in catering to the diverse needs of the modern client.We also talk about the new book collaboration for Rethink Everything You "Know" About Being a NextGen Loan Officer.Key Points Discussed:Understanding the next generation homebuyer and their digital native characteristicsThe significance of leveraging technology to engage with clients and provide tailored solutionsThe role of education and expertise in becoming a next generation loan officerTimestamps:00:00 Discussion on new book for mortgage loan officers.05:55 NextGen home buyers prefer online relationships.09:32 Virtual connections form meaningful, impactful relationships swiftly.12:51 Guide for loan officers to engage next generation.15:04 Baffled by loan opinions, focus on educating.19:31 Innovative book format creates interactive reader experience.21:32 Encouraging listeners to get book, share episode.Episode Resources:Order Rethink Everything on Amazon HereBook your call here to learn more about myAgent Classes.

On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries.Key Points Discussed:- The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates.- The emergence of concise bio links and lead ad forms, challenging the dominance of traditional landing pages.- Skepticism towards the capabilities of AI in fully replacing human interaction, with a focus on maintaining a balance between technology and personal touch.- The "perfect funnel" strategy for video content marketing and its effectiveness in creating brand awareness and customer retargeting.- Recommendations for budgeting and reach on video marketing campaigns aimed at maximizing brand visibility.- Elevated REM Training as a resource for mastering AI and social media marketing tactics.- The importance of personal branding and authentic content production within organizations, leveraging employee-driven content creation.- Discussion on the future of AI and human customer service integration, including the potential of indistinguishable AI-human voice capabilities.- Highlights of Travis Thom's successful track record in ad management and his advisory role with Facebook.Check out Travis' website here.Follow Travis on Instagram here.Discover how to get an endless stream of REALTOR referrals. Book your call here to learn more about myAgent Classes.

Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve.**Here's a breakdown of the top takeaways from our conversation with Mike:**1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in your marketing efforts.2. **The Art of Connecting Through Authenticity:** Dive into the nuances of being genuine and discover why it’s okay to feel uncomfortable in your own skin – it’s your secret weapon to build real connections.3. **Content Strategy - Quality Over Quantity:** Find out why chasing viral fame won’t beat creating sincere content that resonates deeply with your target audience.4. **Developing Engaging Content Hooks:** Forget clickbaits! Learn how to create hooks that deliver real value and promise, so your audience stays hooked from start to finish.5. **Video Content vs. AI-Generated Content:** In an era of tech advancements, hear why authentic video content can have a more significant impact in building trust and engGear up and dive into the full episode right here to transform your mortgage marketing game. Mike Faraci's practical tips and insightful strategies are what you need to stay ahead of the curve in 2024 and beyond.Follow Mike on LinkedIn HereLearn more about myAgent Classes Here

In this episode, we dive into the art of refining the client experience in the mortgage industry with expert guest Mike Seminari, Director of Customer Experience (CX) with STRATMOR Group. Discover how to transform excellent service into a robust referral system and why your process can make or break client satisfaction.Key Points Discussed:- The strategic importance of optimizing the customer experience to gain more referrals in the mortgage sector.- Mike Seminari’s tips on how to incorporate monthly customer experience (CX) enhancements and why he recommends reaching out for his CX tip sheet.- The detrimental effects of process pain points like miscommunication and redundancy on the Net Promoter Score (NPS).- The significant impact that effective communication and setting accurate expectations have on a customer's likelihood to refer.- Using visual aids to guide customers through the loan journey and the vitality of being adaptable to feedback.- STRATMOR's Mortgage CX program benefits, including detailed analysis and benchmarking for loan officers.- Mike’s perspective on the importance of prior relationships and testimonials over interest rates in lender selection by clients.Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Get Mike's 7 Commandments of CX HereConnect & Follow Mike for More CX Tips on LinkedIn Learn More About myAgent ClassesAre you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here.

Join us in this enlightening episode of Mortgage Marketing Radio, with guest Daniel Simoanvsky, a top-referred insurance broker in the Kansas City area and a co-founder of a thriving insurance agency.In this episode, we delve into Daniel's innovative approach to building meaningful relationships within the real estate and mortgage industry by leveraging social media, valuable content creation, and personal branding.Time Stamps:05:54 Focused on mortgage lenders, shifted focus to agents.15:02 Real estate agents need your solutions now.19:21 Being true to yourself attracts the right people.21:15 Adding value to real estate agents through partnerships.28:38 Successful agents are always hungry for growth.Follow Daniel on Instagram HereLearn More About myAgent ClassesAre you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here.

We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion.05:34 Tightened regulations impact mortgage market, 2025 surge.07:32 Retail versus independent mortgage brokers in sales.12:16 Real estate market shifting due to rising rates.13:31 Business strategies evolving, focusing on social media.18:39 Connect, convert conversations into meaningful business interactions.20:27 Content should address emotional pain points effectively.24:06 Key to education, expert status attracts engagement.27:24 Loan officers teach real estate financing strategies.29:49 Consistency and perseverance lead to success in business.32:42 Unique situations go beyond traditional borrowing limits.36:01 High income earners often seek alternate financing.40:27 Prepare for future busy periods and adjustments.43:46 Book focuses on deliberate practice, not habits.44:54 53 days on program led to lasting habits.Connect with Jason HereWant more agent referrals without chasing, cold-calling or paying for leads?Schedule your call with me and learn more about myAgent Classes.

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.**Key Points We Discussed with Time Stamps:**- 00:02:34 - Starting with available resources and emphasizing content value over production polish.- 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us.- 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing.- 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills.- 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences.- 00:39:58 - The collaborative exchange on our respective experiences and strategies for designing videos that captivate and convert.- 00:48:16 - Exploring the "perfect video" recipe from effective hooks to a call to action.- 00:56:40 - Breakdown of the three Ps—passion, proficiency, and profit—in finding and dominating your YouTube niche.- 01:03:12 - How to leverage brilliant content ideas from successful channels across various industries.**Memorable Quotes from Today’s Episode:**- "Start where you are, and build from there. It's about the message, not just the medium." - Sean Cannell- "Building a community is about connection, not just conversion. It's about people, not just pageviews." - Me, Geoff Zimpfer**Resources I Mentioned with Time Stamps:**- [00:57:15] "YouTube Secrets" book by Sean Cannell- [01:18:42] Sean’s free podcast and on-demand class, available here.- Liked what you heard? Please take a moment to leave us a review; your opinions help us grow.- And follow us on our social accounts for even more expert mortgage marketing guidance.Want more agent referrals without chasing, cold-calling or paying for leads?Schedule your call with me and learn more about myAgent Classes.