Mortgage Marketing Radio

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as the Home Loan Superhero, is consistently closing 20–30 loans every single month.Whether you’re a mortgage loan officer, branch manager, or sales leader, this conversation will give you a blueprint to grow your business in any market. Paul shares the systems, scripts, and strategies that are driving his success, and how you can implement them to win more deals without chasing every agent in town.Key Takeaways:How Paul’s “selective partnership” approach creates loyalty and repeat referrals.Why focusing on first-time buyers is a winning strategy in today’s market.How TikTok and virtual homebuyer seminars are turning browsers into buyers.The Realtor onboarding process that builds trust and differentiation.How to avoid the “transaction recession” mindset and grow regardless of market conditions.Connect With Paul:InstagramTikTokConnect With Geoff📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyASK GEOFF A QUESTION❓ Ask Your Question Here

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this episode, we’re joined by Arjun Dhingra, mortgage veteran, media brand builder, and martial arts coach, who shares how to flip the script, stop chasing, and start building a platform that pulls agents to you.You'll learn:Why “F coffee” is more than a catchphrase, it’s a strategic resetHow to identify your unique value and package it into a brand that agents rememberThe exact playbook Arjun used to create a referral-generating community of agentsHow to build exclusivity that makes agents ask you for a seat at the tableAnd More!If you're ready to go from overlooked to in demand, this episode shows you how.Connect With Arjun Here------------------------------------Connect With Geoff📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyASK GEOFF A QUESTION❓ Ask Your Question Here

Here’s How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day. What you’ll learn in this episode:Why “more followers” and “higher engagement” aren’t the right goals – and the single question you should be asking insteadHow to identify your personal “levers” so every message resonates with prospectsThe breadcrumbing approach that turns one-to-many outreach into real conversations (without endless scrolling)A real-world success story of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later🔗 Resources & LinksConnect with Michelle Berman MikelASK GEOFF A QUESTION❓ Ask Your Question Here***CONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework.Define target viewer personas (buyers, referral partners, niche professionals)Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlightsMultiply your content by combining each persona with each pillar for 25 micro-topicsRepurpose one core idea across reels, shorts, posts, emails, and moreCraft conversational CTAs that spark genuine lead conversationsYou’ll discover the exact metrics to track (hint: it’s not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.Connect With Mike on LinkedInVisit Mike's WebsiteGet Mikes Book on AmazonASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Here's What You'll Learn:How to get in front of the right agents (and actually get a response)What to say to position yourself as a partner, not a vendorHow to turn one agent class into a steady stream of referrals—without doing it all yourselfSeats are limited. Register for the Training HereEpisode Summary:In this exclusive interview, top mortgage influencer Neel Dhingra breaks down exactly how he went from zero social media presence to 4X business growth using content marketing for loan officers. No more cold calling. No more begging agents. Just modern, scalable loan officer marketing strategies that actually work in 2024.What you'll learn:How to get mortgage leads without paid adsThe "cringe before they binge" approach to contentHow to turn Instagram videos into closingsWhy most mortgage pros fail at content—and how to fix itLead gen systems that work while you sleepIf you're ready to stop chasing and start attracting, this conversation is a masterclass in modern marketing for mortgage professionals.Connect With Neel on InstagramFollow Neel on YouTube

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff  ASK GEOFF A QUESTIONAsk Your Question Here Episode Summary:Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.In this episode of Mortgage Marketing Radio, host Geoff Zimpfer sits down with Theoni Rapo, the powerhouse behind the viral brand Not Your Daddy’s Lender. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates. Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you.Key TakeawaysWhy Social Content Beats Cold Calling - Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.The Anatomy of High-Converting Content - Discover the hooks, themes, and call-to-actions that turn views into loan apps.Build a Brand That Filters, Not Just Attracts - Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.Scaling Nationwide Without a Local Focus - How her digital-first approach enabled business across all 50 states.Systemizing Lead Intake and Follow-Up - From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder.Follow TheoniTikTokInstagram

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff  ASK GEOFF A QUESTIONAsk Your Question HereEpisode Summary:CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer expectations in the financial services industry over the past seven years. He emphasizes the importance of customer retention and loyalty, highlighting how data and technology can enhance customer engagement. Three Key Takeaways:1. Client Retention Is the New BattlegroundMost lenders retain less than 20% of past clients, while leaders like Rocket approach 85%. The difference isn’t just in technology—it’s in having a consistent, disciplined customer journey that starts before the next transaction is even on the radar.2. Consistency Beats ComplexityTop-performing LOs and lenders win not by doing more, but by doing the right things consistently—like building automated, intelligent customer journeys that trigger the right message at the right time, without relying on manual follow-up.3. You Don’t Need a Call Center to CompeteWith today’s tech, even individual originators can run plays that mimic large, high-retention teams—thanks to tools that automate outreach, monitor customer intent, and surface high-value opportunities already in your database.Connect With Joe on LinkedIn Learn More About Total ExpertCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff Connect With NatalieLinkedInInstagramZonda (The Builder Database Software)CONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyASK GEOFF A QUESTION❓ Ask Your Question Here

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff  ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?See the system that gets these results:Ben Doubled His Monthly ProductionKevin Closed a $700K Loan from One ClassJenel Got a $1M Loan from an Agent She Never MetIf you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, click below to watch a brief review of the Agent Referral Xcelerator.Agent Referral Xcelerator