The Business of Pharmacy Podcast™

In this podcast episode, Gareth Shaw of Doceree discusses how his company is working to empower Life Science brands to better engage healthcare professionals through digital media and messaging, with a focus on driving meaningful engagement. You will learn about how programmatic technology and big data are making marketing more efficient and effective. Gareth Shaw is the general manager for global partnerships at Docker. He works to empower Life Science brands and their marketing teams to better engage healthcare professionals and pharmacists through digital media, messaging and adverts. This episode is about The use of technology in marketing, specifically programmatic technology and big data. Gareth Shaw learned about The use of technology in marketing, specifically programmatic technology and big data from working at a company called Doceree. The main points of the episode are that programmatic technology and big data can be used to more effectively target customers, and that this can be beneficial for both marketers and customers. "The key word is engagement. Yes, you hit the nail on the head with engagement. The way we view the world, it's not around how many ads did I show, how many ad impressions it is? Am I actually engaging? What's happening after that? I've shown what's the behavioral, the aptitude or change in the audience." In this episode, you will learn the following: 1. How programmatic technology is being used in the life science industry to drive better engagement and more targeted messaging. 2. The potential for programmatic technology to improve outcomes for patients by providing more timely and relevant information to physicians. 3. How programmatic technology can help pharmaceutical companies more effectively use coupons and other promotional materials to drive sales. Resources: https://doceree.com/us/ Other episodes you'll enjoy: https://www.bizofpharmpod.com/inner-workings-of-a-state-pharmacy-board-ned-milenkovich-pharmd-atty-much-law/ https://www.bizofpharmpod.com/startup_lessons_learned_kristin_tallent_pharmd_collaborative_therapeutics/ https://www.bizofpharmpod.com/comfortable-in-the-uncomfortable-jena-quinn-pharmd-bcpps-perfecting-peds/ Connect with me: Instagram: https://www.instagram.com/bizofpharmpod/ Facebook: https://www.facebook.com/BizOfPharmPod YouTube: https://www.youtube.com/c/TheBusinessofPharmacyPodcast Twitter: https://twitter.com/bizofpharmpod LinkedIn: https://www.linkedin.com/company/bizofpharmpod Website: https://www.bizofpharmpod.com Loved this episode? Leave us a review and rating here: https://www.bizofpharmpod.com/reviews/new/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

Follow Jena Quinn, PharmD, on her journey as she boldly takes on the challenge of transforming healthcare for medically-complex children, facing challenges to ultimately reach her goal of providing comprehensive medication management to every patient. Jena Quinn is a business owner and pharmacist of Perfecting Peds, a company she started a year ago. She specializes in providing comprehensive medication management to medically complex children and high risk maternal medicine patients. This episode is about Entrepreneurship journey. Jena Quinn, PharmD learned about Entrepreneurship journey through her own business ventures. She found out her biggest challenge was lack of resources, but was able to supplement her pharmacist salary with multilevel marketing. Jena used social media to market her business, promote her services, and to be relatable to her customers. She also learned to be honest about her own journey and her limitations in order to be successful. To reach a larger audience, she uses LinkedIn for professional networking and to read about others' journeys. Jena is focused on providing clinically complex care to patients and hopes to scale her business in the future. "I always felt like I'm so blessed to have this knowledge, and I would always think, what would a parent do that didn't have this knowledge?" In this episode, you will learn the following: 1. How Jena Quinn, PharmD, used her knowledge of pediatric medicine and for her own parenting journey to help other parents. 2. How Jena was able to use her LLC to take on contracts from facilities with medically complex children. 3. Why Jena chose to focus her social media marketing efforts on LinkedIn instead of Facebook and Instagram. Resources: https://www.perfectingpeds.com/ Other episodes you'll enjoy: https://www.bizofpharmpod.com/inner-workings-of-a-state-pharmacy-board-ned-milenkovich-pharmd-atty-much-law/ https://www.bizofpharmpod.com/inner-workings-of-a-state-pharmacy-board-ned-milenkovich-pharmd-atty-much-law/ https://www.bizofpharmpod.com/business-training-after-pharmacy-school-shannon-pukl-pharmd-mba/ Connect with me: Instagram: https://www.instagram.com/bizofpharmpod/ Facebook: https://www.facebook.com/BizOfPharmPod YouTube: https://www.youtube.com/c/TheBusinessofPharmacyPodcast Twitter: https://twitter.com/bizofpharmpod LinkedIn: https://www.linkedin.com/company/bizofpharmpod Website: https://www.bizofpharmpod.com Loved this episode? Leave us a review and rating here: https://www.bizofpharmpod.com/reviews/new/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

Kristin Tallent, PharmD, discusses what she has learned in her new business a year in. www.collaborativetherapeutics.com   Please support The Business of Pharmacy Podcast™ by checking out our sponsors at www.bizofpharmpod.com/sponsors/ QV4gLoDcyxO4SLFVYjXZ

Ned Milenkovich, PharmD, Atty, discusses his time spent on a state pharmacy board. https://www.muchlaw.com/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

Shannon Pukl, PharmD, MBA, discusses how her company fills a void for pharmacy business education. https://healthcareleadershipcertificate.com/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

John LaMattina, PhD, former president of Pfizer Global R&D, discusses his most recent book "Innovation, Medicine & Drug Prices" https://www.amazon.com/John-L-LaMattina/e/B001JSHGZ4/ref=aufs_dp_fta_dsk Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

Johny Kello and Renee Zawaideh talk about launching the new wholesale marketplace, MatchSquare https://www.matchsquare.com/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

Trevor Daer, BESc, CEO of president and founder of Granite Peak Analytics discusses how he analyses PBMs for businesses. https://granitepeakrx.com/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

Shawn Bjorndal & Kevin Walker, PharmDs, of RPhAlly discuss their evolving startup. https://rphally.com/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.

Antonio Ciaccia & Ben Link, PharmD, 3 Axis Advisors and 46brooklyn discuss how the pharmacy market is impacted by vertical integration. https://www.3axisadvisors.com/ https://www.46brooklyn.com/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com.