Food Chain Wars
Brooks Hitzfield
The war for the food dollar is upon us and the future of the small family farm is hanging in the balance.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
Episodes
Mentioned books
Feb 10, 2022 • 1h 3min
Growing a Social Following with Five Marys Farms
5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they've used that audience to grow one heck of an eCommerce business. Catch our interview with Mary Heffernan to get their full story and advice for fellow farmers!
Jan 27, 2022 • 23min
Mastering Video to Build Customer Relationships
With any business, it is vital that your customers know and trust your operation which helps build a long-term customer relationship. In this episode, listen as Blaine and I discuss the importance of mastering video to build trust with your customers!
Dec 30, 2021 • 24min
Three Affordable On-Sight Freezer Options
Our three favorite walk-in freezer solutions you can buy for up to ten times less than the price of buying new! This episode is the perfect resource to bookmark and refer back to the next time you're in the market for additional freezer square footage, (and need to do so on a budget).
Dec 17, 2021 • 24min
Setting SMARTER Goals in 2022
This episode is for anyone who's ever been discouraged by failing to achieve their goals. In this episode, we show you how to use the SMARTER goals framework to increase the probability of goal achievement, and give you confidence that you're setting the right goals in the first place.
Dec 3, 2021 • 17min
How to Sell a 1/4 Beef on Demand
In this episode, you'll learn about how you can save time, and increase sales by dedicating a little upfront effort to simplifying the steps required to bring home a 1/4th cow!
Nov 18, 2021 • 1h
From Scratch to Scale with Jordan & Laura Green!
Looking for a great example of an operation that's scaled completely from scratch? In this interview, we unpack Jordan and Laura Green's story and the key ingredients that have led to their success. If you dream about scaling a viable farming enterprise, you will benefit from being introduced to this couple.
Nov 4, 2021 • 16min
Three Questions to Ask Before You Hire
In today's episode, Blaine and I discuss the three critical questions to ask before expanding your workforce!
Oct 21, 2021 • 18min
Top Three Benefits of Shipping with Regional Carriers
Oct 7, 2021 • 16min
How to Raise Prices and Retain Your Customers
Rolling out a much-needed price increase, but aren't sure how your customers will take it? In this episode, we share a formula you can use to communicate major price changes in a way that will maintain trust with your customers (vs deteriorate it).
Sep 22, 2021 • 29min
Three Keys to Quality Grassfed Beef
Listen and learn as we sit down with Dr. Allen Williams to discuss the importance of quality grassfed meat, soil health, plant species diversity, and more!
