

Just Go Grind
Justin Gordon
Tactics, strategies, and stories of world-class founders and investors. Hosted by Justin Gordon.
Episodes
Mentioned books

Sep 24, 2020 • 51min
#183: Matthew Stoudt, Co-Founder & CEO of AppliedVR, on Building a Company to Improve the Lives of Patients with Chronic Pain Through Virtual Reality Therapeutics
Matthew Stoudt is the CEO and Co-Founder of AppliedVR where he is pioneering virtual reality therapeutics (VRx), the next generation of digital therapeutics. Leveraging the unique therapeutic properties of VR, AppliedVR is on a mission to enable patients with chronic pain to improve their lives through safe, effective and self-administered VRx. AppliedVR is backed by leading institutions including the NIH via the National Institute of Drug Abuse (NIDA), the National Cancer Institute (NCI), the VA, Cedars-Sinai, Cleveland Clinic, Geisinger and over 150 other institutions. Matthew is an accomplished entrepreneur who founded and built Outcast Media, the largest out of home digital media platform in the US, exiting to Verifone in 2014. Prior to Outcast, Matthew was an Entrepreneur-in-Residence at McDonald’s where he launched several successful businesses including a digital media platform in multiple countries. Matthew began his professional career in investment banking and private equity, having raised over $1 billion in growth capital for a variety of businesses across multiple sectors. Matthew earned his MBA at Kellogg Graduate School of Business graduating with honors and his BA from Northwestern University. Matthew is an avid traveler with a mission to visit every country in the world...if COVID will let him. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Matthew Stoudt AppliedVR LinkedIn Twitter AppliedVR LinkedIn AppliedVR Instagram AppliedVR Twitter AppliedVR Facebook AppliedVR YouTube Matthew@appliedvr.io Some of the Topics Covered by Matthew Stoudt in this Episode How AppliedVR got started How Matthew's wife sitting next to the CMO of Magic Leap on an airplane led Matthew to get into the world of VR What Matthew did to get AppliedVR off the ground Why the greatest impact for VR in healthcare is getting a device into patients' homes The impact of COVID on healthcare How Matthew has gone about building his team for AppliedVR Building the experience of AppliedVR's chronic pain platform Creating a proprietary biodata platform and transferring the experience into VR Combining hardware and software to create a solution for pain management Learnings from working with 60,000 patients and sending over 1,000 devices into patients' homes How Matthew and his team have gotten AppliedVR into the hands of as many patients as possible Partnerships and how they have helped AppliedVR build a trustworthy brand Why you have to tap into the entire healthcare ecosystem if you want to create real change Meeting an unmet need for patients, providers, and payers The fundraising process for AppliedVR and how they raised $23M Why it's important to be able to tell a compelling narrative New technology and how that impacts Matthew's vision for AppliedVR Why Matthew believes AppliedVR can become the CVS of VR How Matthew's time is spent day-to-day at AppliedVR Links from the Episode Magic Leap Oculus Real change through virtual reality IASP Pico Cedars-Sinai American Chronic Pain Association Beth Darnall

Sep 23, 2020 • 59min
#182: Holger Seim, Co-Founder & CEO of Blinkist, a Company Helping People Fit More Learning Into Their Lives, on the Journey to 15 Million Users, Raising $30M+, Navigating a Global Pandemic, and the Importance of Testing for Startups
Holger Seim is the Co-Founder and CEO of Blinkist. Founded in 2012 by four friends, Blinkist now connects 15 million readers worldwide to the biggest ideas from bestselling nonfiction via 15-minute audio and text. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Holger Seim Blinkist LinkedIn Facebook Twitter Instagram Some of the Topics Covered by Holger Seim in this Episode What Blinkist is and how they're helping people fit more learning into their lives How Holger and his co-founders chose Blinkist over other ideas What Holger did first to get Blinkist off the ground How Blinkist raised money in 2012 without a product How Holger chooses which books to "blink" and what the blinks would include How Blinkist works with freelancers to breakdown books and why they look for subject matter experts How Holger and his team make each blink more engaging The legalities of the Blinkist business model Why Blinkist partners with authors and publishers and isn't cannibalizing book sales The challenges of book discovery The evolution of the Blinkist business model and how they look at pricing Early customer acquisition for Blinkist How Holger looks at allocation between different acquisition channels Deciding which influencers to work with Why testing is so important when creating a startup How Holger uses the Blinkist web app as a customer acquisition tool for the Blinkist app How the main call-to-action on the Blinkist homepage has evolved and why they offer a free trial now Holger seeing someone use Blinkist in real life for the first time Understanding how businesses actually impact people Company culture and how Holger's upbringing has impacted it Raising funds initially for Blinkist (150,000 Euros) The difference between raising your initial round of funding and subsequent rounds Some of the questions investors ask when you're raising a later round of funding How Holger and his co-founders looked at splitting equity and the roles between the founders Holger's approach to hiring and why he recommends hiring an HR generalist early on for a startup "Rich vs. King," and why Holger and his Co-Founders veer towards keeping control Holger's goal of reading 24 books in the year How COVID-19 has impacted Blinkist Links from the Episode Goodreads The New York Times Best Sellers Outbrain Taboola Hubble Contacts Mindset: The New Psychology of Success What You Do Is Who You Are

Sep 22, 2020 • 57min
#181: Omar Zenhom, Co-Founder & CEO of WebinarNinja and Host of The $100 MBA Show, on Building a SaaS Company with 300% YOY Growth, Growing a Podcast to 130 Million Downloads, and Lessons Learned from Creating 1,600+ Podcast Episodes
Omar Zenhom is the co-founder and CEO of WebinarNinja. Founded in 2014, over a million people have attended a webinar on WebinarNinja, and it has been named as one of the fastest-growing SaaS companies in 2018. Omar is also is the host of the iTunes Best of 2014 podcast, The $100 MBA Show. With over 130 million downloads and over 1,600 episodes, The $100 MBA Show is ranked as a top business podcast in over 30 countries. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Omar Zenhom The $100 MBA The $100 MBA Show on Apple Podcasts WebinarNinja WebinarnNinja Course WebinarNinja Facebook WebinarNinja Twitter LinkedIn Twitter Some of the Topics Covered by Omar Zenhom in this Episode How Omar started The $100 MBA Show Omar's 1st podcast, with 46 episodes of "People Who Know Their Shit" The importance of leveraging your strengths How Omar knew his first show was a failure and he decided to pivot Omar's experience at New Media Expo and how it influenced him starting a podcast The first few months of The $100 MBA Show and why Omar recorded the first 5 episodes multiple times Why Omar launched The $100 MBA Show with 30 episodes already recorded Growing to 10,000 downloads/episode after a few months of The $100 MBA Show launch Getting to 1,600+ episodes with 120,000 downloads/episode The importance of just getting started How Omar doubled down on the podcast and why he took voice lessons Why being consistent and focusing on the quality of the show is everything for growing a podcast How Omar and his team craft their curriculum for their show Why Omar decided to start WebinarNinja Building a SaaS company and how Omar builds his team The "CEO mode" and the "worker bee mode" as a founder Growing the podcast to 130 million total downloads WebinarNinja's 300% growth in the last year Why Omar hasn't gotten bored after doing more than 1,600 podcast episodes The dynamic of running a business with your life partner How Omar recharges outside of work and why snowboarding is such a good activity to get immersed in Omar's advice for other entrepreneurs Links from the Episode Nicole Baldinu New Media Expo Gary Vaynerchuk Tim Ferriss Pat Flynn Jordan Harbinger Entrepreneurs on Fire WordPress Steve Jobs Biography Elon Musk Biography Allison Ferenci The Hard Thing About Hard Things Zero to One Shoe Dog Essentialism Steal the Show I Can't Make This Up A Life in Parts Open

Sep 21, 2020 • 56min
#180: Allison Ferenci, Co-Founder and CEO of Camera IQ, the World's First Augmented Reality Platform for Camera Marketing, on Category Creation, Raising $4M+ as Non-Technical Female Founders, and the Future of AR
Allison Ferenci is the co-founder and CEO of Camera IQ, the world's first augmented reality platform for camera marketing. Camera IQ unites the camera ecosystem to enable brands create and deliver captivating AR experiences at scale. Allison has been creating new realities since she started her dual MFA in Interior Design and Digital Interactive Art at Pratt Institute. Exploring the intersection between design, architecture and human interaction, Allison became interested in how technology could bridge our online and offline worlds. In 2016, Allison founded Camera IQ on the thesis that the camera is no longer just the camera. Camera IQ helps brands build new interactive experiences that captivate audiences. Since inception, they have worked with major brands and are in partnership talks with major platforms. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Allison Ferenci Camera IQ Facebook Instagram Twitter Snapchat Medium LinkedIn Allison on Twitter Some of the Topics Covered by Allison Ferenci in this Episode Allison's background and how it led to her starting Camera IQ Meeting her co-founder, Sonia Tsao and her advice on what to look for in a co-founder The original business model for Camera IQ and how it has evolved Determining their pricing model Being in category creation Why Allison recommends bootstrapping at the beginning The challenges of fundraising as female founders and what Allison learned from the experience Early customer acquisition and exploring different verticals Hiring technical employees as non-technical founders How Allison approaches product development Camera IQ's relationship with different platforms Different use cases for Camera IQ, and how COVID has expanded opportunities How Allison views the future of AR How Allison sees success and failure Allison's book recommendations How Allison recharges away from work Allison's advice for entrepreneurs Links from the Episode Adobe Figma #131: Olivia Owens, Creator and General Manager of IFundWomen of Color and Head of Partnerships at IFundWomen, a Platform for Female Entrepreneurs to Raise Capital Through Crowdfunding Shasta Ventures Marketo Twilio Salesforce NEW INC (New Museum) Andy Weissman at Union Square Ventures Spotify Neiman Marcus Refinery29 R/GA New York Fashion Tech Lab Atlantic Records Republic Records Interscope Records Software development kit Bumble Snapchat Rainbows End by Vernor Vinge Big Magic by Elizabeth Gilbert The Messy Middle by Scott Belsky Daily Rituals by Mason Currey

Sep 20, 2020 • 51min
#179: Ryan Emmons, Co-Founder and CEO of Waiākea, the First Premium Hawaiian Volcanic Water, on Building a Healthy, Sustainable, and Ethical Brand, and Becoming One of the Fastest Growing Companies in the United States
Ryan Emmons is the co-founder and CEO of Waiakea, the first Hawaiian Volcanic Water of its kind. Waiakea's mission is to provide healthy, delicious, Hawaiian volcanic water to people throughout the world with as little impact as possible while contributing to and promoting conservation and access to clean water and education for people in need throughout the world. This is embodied by Waiākea’s slogan “Drink Healthy, Drink Sustainably, Drink Ethically”. Waiākea volcanic water originates in Hawai’i through both snowmelt and rain on the pristine peak of the active Mauna Loa volcano, one of the purest environments on Earth. The water is then filtered through thousands of feet of porous volcanic rock that enriches Waiākea with a variety of trace minerals, making it electrolyte rich and naturally alkaline, before emerging at its source, surrounded by rich forest preserves just outside quiet Hilo town. In accordance with the Hawaiian practice and notion of “malama i ka ‘aina”, meaning “to respect and care for the land”, Waiākea is also proud to be the first American premium bottled water and beverage to be certified Carbon Neutral for its variety of eco-initiatives, including using 100% RPET packaging, sustainable sourcing, and its regional reforestation projects. On top of this, every bottle bought guarantees funding through PumpAid.Org that provides over 650 liters of clean water to those in need in developing countries...Waiākea is truly unlike any other water on the planet. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Ryan Emmons Waiakea Facebook Instagram Twitter Pinterest Waiakea on Amazon LinkedIn Some of the Topics Covered by Ryan Emmons in this Episode How Ryan's Hawaiian roots led to him founding Waiakea Becoming an entrepreneur Starting Waiakea while at USC Proving a differentiated product Early informal fundraising and getting a loan Building an ethical brand and a premium product Finding their first distributor Getting into Whole Foods Attending trade shows Expanding the business beyond natural channels into e-commerce, food service, convenient stores Product placement within stores Value alignment with distributors Being the first 100% upcycled bottle company The challenges of transitioning to their own production facility Going from 50 to 90% OEE Waiakea's social initiatives How Ryan views fundraising Prioritizing profitability and scalability The value Ryan found in executive education Overcoming challenges and what motivates Ryan Links from the Episode Santa Barbaraopoly Undergraduate Entrepreneurship at USC Marshall Rick's Running Water Expo West Trade Show SPINS #124: Loren Brill, CEO & Founder of Sweet Loren’s, the Clean Food Company With Delicious Non-GMO, Gluten-Free, Vegan Cookie Dough Available in 10,000+ Stores Nationwide Wawa Convenience Stores Shopify Pump Aid Entrepreneurs' Organization Birthing of Giants Mastering the Rockefeller Habits by Verne Harnish Scaling Up by Verne Harnish #56: Rand Fishkin, Founder of SparkToro, Author of Lost and Founder, and Former Co-founder and CEO of Moz YPO

Sep 19, 2020 • 43min
#178: Ronda Fraley, Founder of The Wine Party Co., on Making Wine Approachable, Low-Budget Marketing, the Elements of a Good Webinar, and the Importance of Adaptability
Ronda Fraley is the founder of The Wine Party Co., making it easy to drink great wine and learn about it. Wine shouldn't be overwhelming. That's why Ronda created a digital wine platform that offers wines that are highly-curated, experiences that are ready-to-host, wine classes, and an inclusive community so that you can experience wine with confidence and without judgement. The Wine Party Co. came from the idea that good wine - which comes with a lot of confusion, uncertainty, and intimidation surrounding its many variations - can be made approachable. And give you a damn good reason to gather people together. Ronda is not your typical wine pro and she didn't set out to recreate your typical wine experience. The company’s approachable and inclusive vibe is a reflection of her career spent in hospitality, creating memorable experiences for guests and employees alike. Ronda's certifications from the Court of Master Sommeliers and Wine & Spirits Education Trust show that she knows what she’s talking about, but it’s her passion for bringing people together that is changing the way you experience wine for the better. Her focus on a healthier lifestyle also guides her wine selections. It’s why you’ll always find organic wines from small producers who pour love into their vineyards and their wines. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Ronda Fraley The Wine Party Co. Instagram Pinterest LinkedIn Some of the Topics Covered by Ronda Fraley in this Episode How Ronda got inspired to start The Wine Party Co. and how the idea evolved into what it is today Going from passion project to full time entrepreneur Why Ronda decided to bootstrap the business Customer acquisition through networking Why the freemium model has worked for Ronda The business model for The Wine Party Co. Low-budget marketing and exploring partnerships What makes a good webinar How Ronda is approaching growth for The Wine Party Co. How Ronda views competition and what makes her company unique How Ronda sources her wines from small businesses Short term execution versus long term vision The Wine Party Co.'s current traction Expectations versus reality regarding entrepreneurship Incorporating customer feedback Ronda's book recommendations How Ronda recharges away from work The importance of adaptability Ronda's advice for entrepreneurs Links from the Episode Dreamers & Doers Female Founders Collective Women Who Love Wine Key Ingredient Simply LaKita To taste Slack #59: Austin Rief, Co-Founder and COO of Morning Brew, on Growing to Over 1 Million Newsletter Subscribers Beaune Imports Farm Wine Imports Rinascimento Wine Co. Traction by Gabriel Weinberg and Justin Mares

Sep 18, 2020 • 47min
#177: Shahira Marei, Founder & CEO of The Dirty Cookie, Selling Shot Glass Cookies, on Leaving Boeing to Become an Entrepreneur, The Importance of Gratitude and Community, and Pivoting During COVID
Shahira Marei is the Founder and CEO of The Dirty Cookie, which sells custom branded cookies in shot glass form that you can fill with any beverage you’d like. Their customizable cookie shots combine all of your favorite things about an after-school snack into a dish-free, premium dessert experience. Shahira is an Egyptian American who was raised in Orange County, California. She started her career as an aerospace project manager at The Boeing Company and holds an MBA in management and a bachelors in marketing from California State University Fullerton. In 2015, five months after giving birth to her daughter, Shahira started her first business, The Dirty Cookie. The Dirty Cookie was the first company in the world to innovate a new way to drink your milk from your cookie, creating a custom cookie cup. The Dirty Cookie has been featured on Business Insider, The Today Show, FOX news, The Food Network, The Cooking Channel and much more. Shahira is passionate about bringing people and communities together and in 2018 founded a nonprofit in Southern California, LEAP (League of Egyptian American Professionals) to bring the Young Egyptian American Professionals together. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Shahira Marei The Dirty Cookie Facebook Instagram Pinterest Twitter LinkedIn welcome@thedirtycookieoc.com Some of the Topics Covered by Shahira Marei in this Episode What The Dirty Cookie is Where Shahira got her entrepreneurial spirit from at a young age Leaving Boeing to start The Dirty Cookie Signing a 5-year lease before having her business idea The first steps Shahira took to start her business The blessing and curse of being naive as an entrepreneur How Shahira managed financially and the early surprises as she was getting started Knowing what kind of entrepreneur you are Customer acquisition and marketing strategies for The Dirty Cookie Juggling a full-time job, being a new founder, and having a baby Expanding into online distribution, catering, and wholesale Deciding to close down the storefront The challenges of e-commerce How COVID has affected The Dirty Cookie and how Shahira has adapted the business Shahira's plan to transition from bootstrapping to fundraising How Shahira has been approaching new product development Shahira's podcast and book recommendations How Shahira recharges away from work Shahira's meditation and journaling practices The biggest lessons Shahira has learned along the way and her advice for entrepreneurs Shahira's support system Links from the Episode Boeing The Dirty Cookie on Business Insider The Dirty Cookie on The Food Network The Dirty Cookie on The Cooking Channel The Cosmopolitan Las Vegas The Dirty Cookie on The Today Show How I Built This with Guy Raz on NPR (podcast) Good to Great by Jim Collins The Miracle Morning by Hal Elrod Transcendental Meditation The Silva Method of Meditation One Line a Day Journal Entrepreneurs' Organization Tory Burch Fellows Goldman Sachs 10,000 Small Businesses

Sep 17, 2020 • 52min
#176: Jesse Scheff, Founder & CEO of EasyUpp, the MLS for Automotive Retail, on Community Marketing, Transitioning from Bootstrapping to Fundraising, and Knowing When to Set Aside Assumptions
Jesse Scheff is the Founder and CEO of Easyupp, an online platform that allows a salesperson to sell a car from any dealership. EasyUpp is dedicated to providing great dealers and salespeople a platform to help more customers. Built on relationships, Easyupp believes that the people are the purpose. If a salesperson has a customer that wants to buy from them, they should never be limited by inventory. Easyupp provides salespeople a way to help that customer at any dealership and provide dealerships with customers they would have never reached otherwise. Jesse is the President of National Auto Dealers Association class, and likes to approach old challenges in new ways. He is a 3x Ford Triple Crown Award Winner--awarded to only 21 dealers nationally, and he doubled year over year departmental profit and pushed annual sales well over $200 million. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Jesse Scheff EasyUpp Facebook Twitter LinkedIn Jesse on Twitter jesse@easyupp.com Some of the Topics Covered by Jesse Scheff in this Episode What is EasyUpp and the pain point it is designed to solve The first steps Jesse took to start EasyUpp Early customer discovery From being a one-man show to finding a co-founder What the EasyUpp platform started as and how it has evolved EasyUpp's business model and determining pricing Onboarding sales people and dealership partners Geographic expansion and growth Early bootstrapping and Jesse's advice for early-stage fundraising Networking to find investors Determining use of funds Figuring out when to utilize prior industry experience and when to set assumptions aside Jesse's resource recommendations and consuming relevant content The biggest challenges Jesse has faced on his entrepreneurial journey The effect COVID has had on Easyupp and the automotive industry Links from the Episode #134: Zuleyka Strasner, Founder and CEO of Zero, on Building a Convenient Zero-Waste Grocery Delivery Service, Becoming the Largest Sustainability Platform in the U.S., and Growing 15X in 5 Months Akimbo with Seth Godin (podcast) Seth Godin's Startup School (podcast) Y Combinator resources The Twenty Minute VC with Harry Stebbings (podcast) This Week in Startups (podcast) Zero to One by Peter Thiel The Lean Startup by Eric Ries Tim Ferriss on learning Slack Carvana

Sep 16, 2020 • 55min
#175: Peter Davis, Founder & CEO of Ampjar, a Curated Community of Brands Who Share and Support Each Others' Messages, on His LAUNCH Accelerator Experience, Building a Remote Team, and The Challenges of Being a Network Effect Company
Peter Davis is the founder and CEO of Ampjar, a karmic advertising community that helps small brands to acquire customers through a fast and simple exchange of shout outs. Prior to running Ampjar, Pete ran a social and digital media agency which worked with household name brands in 6 countries. Pete sold the business to Private Equity in 2017. Pete is based out of Melbourne Australia where he lives with his wife Maria and 5 year-old twin girls. He plays soccer though admits his dreams of ever pulling on the shirt of his boyhood club Norwich City have probably gone, though it depends how bad they can actually get! Connect with Peter Davis Ampjar Twitter Instagram Facebook LinkedIn Pete on Twitter pete@ampjar.com This episode is brought to you by Hawke Media and Toptal. More on both of them below. Some of the Topics Covered by Peter Davis in this Episode How Peter got started with Ampjar The business model for Ampjar How their pricing model has evolved over the years Deciding to fund-raise for Ampjar Getting hand-picked by Jason Calacanis to participate in the LAUNCH Accelerator Peter's experience going through the accelerator and fundraising The sacrifices made by the partners and families of entrepreneurs Deciding to build a remote team Customer acquisition and Ampjar's scouting program How Ampjar's network works and the application and onboarding process The challenges of being a network effect company Ampjar's current traction How Peter maintains relationships with investors How Ampjar has supported its community during COVID The big vision for Ampjar How Peter's previous experience running a social and digital media agency has impacted how he runs Ampjar Peter's book recommendations How Peter recharges away from work Links from the Episode Jason Calacanis LAUNCH Accelerator #134: Zuleyka Strasner, Founder and CEO of Zero, on Building a Convenient Zero-Waste Grocery Delivery Service, Becoming the Largest Sustainability Platform in the U.S., and Growing 15X in 5 Months Chip Meakem at Tribeca Venture Partners Slack Zoom Basecamp Canva Who Gives A Crap Turning the Flywheel by Jim Collins The Hard Thing About Hard Things by Ben Horowitz About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects.

Sep 15, 2020 • 44min
#174: Michael Cannavo, Co-Founder & CMO of Super73, an American Lifestyle and Transportation Company, on Going Viral, Being the First of Their Kind, the Challenges of Running a Manufacturing Startup, and Building an Authentic Community and Brand
Michael Cannavo is the co-founder and CMO of Super73, an American lifestyle and transportation company that designs, manufactures, and distributes one of a kind California branded electric motorbikes. After a successful launch on Kickstarter in 2016, the SUPER73 brand has quickly grown into one of the most recognizable two-wheeled electric vehicle brands in the world, with a passionate customer base that includes the likes of Will Smith, Jaime Foxx, and Madonna. Based in Orange County, California, Super73's mission is to build the world's best electric motorbikes and cultivate a passionate community while providing an exceptional customer experience. Michael specializes in viral marketing, social media content, and influencer partnerships. In the brief moments that his life isn't isn't revolving around the bright sun of Super73, he hosts a sci-fi podcast accompanied by multiple social media accounts. Connect with Michael Cannavo Super73 Instagram YouTube Super73 on Kickstarter LinkedIn Michael on Instagram Rexin Around Some of the Topics Covered by Michael Cannavo in this Episode How Super73 got started Viral marketing and connecting with influencers Fundraising through Kickstarter and raising half a million dollars in 30 days Figuring out early manufacturing with 3 employees after suddenly selling 600 bikes Being the first of their kind Maintaining growth after going viral Shifting to overseas manufacturing Becoming a community brand Product development and Super73's current product offerings Challenges with distribution and developing a European version of the brand Developing authentic relationships The biggest challenge they've faced in growing Super73, especially during COVID From bootstrapping to raising their Series A and how Michael sees fundraising moving forward The challenges of being a manufacturing startup The Super73 App and what's next for the company The big vision for Super73 Michael's book recommendations Michael's advice for entrepreneurs Links from the Episode Casey Neistat's Super73 video Kickstarter Designboom New Atlas (previously Gizmag) Hypebeast Wefunder StartEngine Jesse Wellens on YouTube Rose Ave Super73 Andy Milonakis on YouTube #168: Dejan Pralica, Co-Founder and CEO of SoleSavy, an Exclusive Sneaker Community, on Content Creation, Becoming the Amazon Prime for Sneakers, Building an Authentic Community, and Being a Sneakerhead Boosted Stance Super73 App Peloton Purple Cow by Seth Godin Jesse and Casey's Star Wars Speeder video