The Heart & Hustle Podcast

Today's guest is the insanely talented, Erin E Hooley. Married two weeks after her 19th birthday, Erin is the mother to 6 children, ages 5-13. She holds no degree. She has completed no formalized training. She doesn't even know how to sew! And yet, she is the President and Founder of Bailey's Blossoms, a multi-million dollar children's e-commerce clothing line, and Peyton Bre, it's sister brand for tweens and teens. She's the woman who refuses to take "no" for an answer. The woman who sees opportunity where others see failure. And the woman who is determined to help EVERY woman recognize their potential and find fulfillment in leading a life of balance. Guys, today's episode is FIRE. Every freaking word out Erin's mouth is literal GOLD for entrepreneurs. We talk about balancing motherhood and a wildly successful career, your biggest pitfall waiting for you as an entrepreneur and how to avoid it, not feeling worthy or successful enough, building a team, leadership, and scaling. She even touches on ecommerce and inventory!If you want to walk away fired up and ready to take on the WORLD, this is where you wanna be. Grab some chocolate (inside joke, you'll get it soon!) and get ready to shout "AMENNNN PREACCHHH!!!" over and over today, listen up! Show Notes: https://theheartuniversity.com/037-starting-a-business-from-the-ground-up-with-erin-e-hooley HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.erinehooley.com hello@erinehooley.com Follow along: www.instagram.com/erinehooley www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

We're doing something different today. It's just me, Lindsey, doing a true solo show! We are diving into some NEVER BEFORE TOLD STORIES! One of the most common questions we get asked is, "How did you start your business?" So many people ask that and while we've shared bits and pieces on other podcast interviews as well as on episode one on this podcast, we wanted to dedicate an episode to tell both of our stories from the very start of when we first picked up a camera. So, pull up a seat, grab some popcorn and a glass of wine, and let's dive in! Show Notes: http://theheartuniversity.com/036-my-story-how-to-create-opportunities-for-yourself-step-by-step HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content www.lindseynoel.weebly.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today, we are talking to Justine Lackey. Justine is the founder of Good Cents Bookkeeping - an entirely virtual business with a team of 13 with a good majority of her team being other moms. Today we talk with Justine all about cultivating a work environment that allows freedom and flexibility for your team, how to approach money as a single woman or young mom, and she goes in depth on a topic she calls "Time Freedom" which is a concept she uses heavily within her team as well as her own life. Time Freedom is essentially molding your job around your life and not vice versa. Chatting about that led us to talk more about work/life balance, and even how to find your dream job if you're currently working a job you HATE. This episode is packed solid with tangible takeaways for the young mom, new entrepreneur, and seasoned entrepreneur looking to build a team and create a team environment that cultivates quality employee AND client experiences. Show Notes: https://theheartuniversity.com/035-time-freedom-with-justine-lackey www.theheartuniversity.com/apps HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.goodcentsbookkeeping.com Pop-up Facebook group: The Small Business Financial Dispatch Follow along: www.instagram.com/goodcentsbookkeeping https://www.facebook.com/itsgoodcents/ www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Have you ever gone to write the "About Me" section on your website, or write an Instagram caption, and you just draw a blank? There's a white page with a blinking cursor and your brain is just not working. So, you hop on over to another business owner's page to see how she does it. Before you know it, you have great ideas for your content! Well, guess what? That's most likely plagiarism and that's illegal. So often it starts out innocent and TRUST US, WE GET IT! We've all messed up in this area to one extent or another. But, that doesn't make it any less illegal or dangerous to you and your business. Today's episode gets us a little FIRED UP. This is a touchy topic and we have a LOT to say on this. We're covering WHY plagiarism and copying is so detrimental to your business and break it down into practical ways to tell if you're copying or being inspired by something. If you struggle to tell the line between copying and getting inspiration, listen up! Show Notes: https://theheartuniversity.com/034-how-to-be-inspired-without-copying HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.hustleandflow.net Follow along: www.instagram.com/hustleandflowofficial www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today's guest is the master of copywriting, Ashlyn Carter! Ashlyn Carter is a conversion copywriter, international speaker, and marketing strategist specializing in the wedding and creative industries. She's the founder and CEO of Ashlyn Writes, a copywriting business and marketing curriculum source for creatives. 90 one on one clients, over 5,000+ students, and 7 figures in revenue later, she's pinpointed what it is helps lock in half-a-million dollar launches for digital marketing campaigns. She traded Fortune 500 clients in corporate marketing for her own mega successful business helping women write words that sell, so they can work from a place of rest—not hustle. Ashlyn is a new dear friend to us and she speaks from such a place of warmth and encouragement. In today's interview we chatted all things copywriting with Ashlyn such as what copywriting REALLY means, the biggest mistakes she sees business owners making in their website and sales copy, tips and tricks for writing attention grabbing headlines and blog titles, and the art of prioritizing copy AND design when creating a web page. Prepare to have your earbuds blessed. Show notes: https://theheartuniversity.com/033-how-to-write-copy-that-converts-with-ashlyn-carter HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.theheartuniversity.com/apps www.ashlynwrites.com www.ashlynwrites.com/quiz Follow along: www.instagram.com/ashlynscarter www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

We've been hosting workshops for 2 years now and in that time we have learned a lot. We've done a lot of things right and a LOT of things wrong. Like way wrong. Like mess up wow can't believe we did that wrong. In today's episode we shoot it to you straight and get real. We're not perfect and we've learned a ton in the past few years of hosting live events. There's SO much that goes into planning an in person event that most people don't think about. If you're curious to hear us blab about our mistakes (trust me some of these mistakes we open up about are really juicy), or want to learn how to execute an incredible live event in the future, this episode was tailor made for you. We are giving you the top 6 things we did wrong and right when hosting live events. We have learned so much and want you to learn from our mistakes! Show notes: https://theheartuniversity.com/032-what-we-did-right-wrong-with-hosting-workshops HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today's guest is the incredible Kristen Boss. Kristen is a mindset and business coach who specializes in helping women build their influence and grow successful businesses that deeply align with their purpose. On today's show, Kristen talks about the topic on the forefront of EVERYONE'S minds: COVID-19. And more specifically, how to not only survive but THRIVE as a business owner through a global pandemic and resulting economic crisis. Kristen is an expert on navigating your business through a recession. She navigated her own business SUCCESSFULLY through the 2008 recession, coming out far stronger at the other end. Today she walks you through HOW to do that, giving step by step takeaways for how to continue to serve, sell, and show up for your customers. If this pandemic has you feeling overwhelmed as a business owner, you're struggling with what to say, how to say it, how to stay afloat and alive, what first steps to take to pivot your business through this, and how to stay sane and in business… you need this episode. Show Notes: https://theheartuniversity.com/031-covid-19-how-to-thrive-as-a-business-owner-in-a-global-pandemic HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. The 5 Essentials to Growing Your Business Organically: www.kristenboss.com/purposefulplatformfreebie Kristen's Facebook Group: Becoming Boss Community Online course PRE-SALE: https://www.kristenboss.com/purposeful-platform-sales Coaching with Kristen: https://www.kristenboss.com/coaching Follow along: www.instagram.com/_Becoming_Boss www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Who out there is a notorious people pleaser? Does the thought of saying the word NO make you wanna hide under the covers and shut off all the lights? We often end up saying YES to everything in an attempt to please everyone often at the expense of our business, friends, family, and life. When we say YES to everything, this means we are saying NO to something. When you say yes to a client who you know doesn't 100% fit with your business, you're saying NO to peace of mind in the future. If you're saying yes to a business opportunity that looks flashy in the moment, you're saying NO to time spent with family later. So many of us KNOW we need to say no more often, but few know where to even start. NO isn't a dirty word. It's a word that when utilized WELL, brings SO much peace and freedom to your life and business. So keep listening to find out HOW to tackle the scary word… NO. Show Notes: https://theheartuniversity.com/030-how-to-say-no-when-its-not-the-right-fit HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

On today's episode we had the pleasure of sitting down with the incredible Jenessa Wait whom we've been OBSESSED with for years now. She is a hand letterer who has built an online print shop filled with beautiful designs, bible verses & powerful quotes. She not only sells prints in her shop but home decor items such as pillow cases, journals, mugs, calendars, and lots more. Jenessa is a wife, designer, creative and speaker who believes that encouragement and truth have the power to change the way we live. She started her hand lettering journey in 2015 as a hobby and it quickly turned into a business as well as a way to bring encouragement into people's lives and homes. She has a strong passion to impact the way people think about who they are and what they're destined for. When she's not creating, her and her husband pastor a young adults group at a local church in Austin, TX where they reside. Jenessa's heart is so beautiful and in our interview we touch on topics like how to get started finding your style as a calligrapher, how she started her online shop, getting out of your comfort zone, using your business to encourage people, and what to do if you struggle with feeling like you're not creative enough. Show Notes: https://theheartuniversity.com/029-hand-lettering-and-the-power-of-encouragement-with-jenessa-wait HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.theheartuniversity.com/apps https://jenessawait.com/ Follow along: www.instagram.com/jenessawait www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Have you ever heard the term community over competition? Today we're taking a deep dive into what that term really truly means. We chat about the difference between community and competition, why fostering a spirit of community will bless your life for years to come, and why fostering a spirit of competition will crush you in the long term for both your mental health and business. We are giving you three practical ways to cultivate a healthy community and make that a part of your life. As an entrepreneur, it can get SO lonely. When we let that spirit of competition run our lives and businesses, it's like being a tall isolated silo or fortress on a mountain. Do you want to have success in your life but then look around and have no one to celebrate that with? NO. So if you're struggling with jealousy, comparison, feeling the pressure of competition, and deeply desire to have a support system and community around you, we hope you are blessed by today's episode. Show Notes: https://theheartuniversity.com/028-how-to-foster-community-in-a-cut-throat-industry HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.hustleandflow.net Follow along: www.instagram.com/hustleandflowofficial www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com