

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

Oct 6, 2020 • 27min
080: Manual Camera Settings
This episode is for any beginner photographers or human beings wanting to learn the skill of HOW to operate a DSLR camera. If you aren’t familiar or only have a vague understanding of the words ISO, aperture, and shutter speed, keep listening. We are FIRM believers that no matter what business you run, knowing how to operate and take GOOD photos will benefit your business big time. With the presence of Instagram and social media being a HUGE way to market your business, knowing how to take photos with a quality camera is key. This episode isn’t JUST for photographers, but ANYONE who wants to know how to operate the basic functions of a DSLR camera. Show notes: http://theheartuniversity.com/080-manual-camera-settings/ HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Oct 1, 2020 • 45min
079: High Ticket Dropshipping and How To Market Your Items with Joe and Mike Brusca
If you’ve been around a while you know we typically talk about creative entrepreneurship and personal branding here on the pod. It’s where we started our businesses, and it’s what we’re known for. However, today we’re throwing you a curveball. GET READY. Though most of you are probably creative entrepreneurs, there’s an ENTIRE world of business and entrepreneurship out there that goes so much bigger than just creative entrepreneurship. And for today’s episode, we wanted to give you a bigger picture of the possibilities out there in business. If you’re a business owner looking to grow and scale your business, you’re going to LOVE this episode. If you’re someone who’s just sick and tired of a boss telling you what to do… but you also hate the idea of putting your face in your brand and offering a product or service that relies SOLELY on you, keep listening. If words like investing, growing, scaling are new or scary, then this episode is gonna stretch you and blow your mind in the best way. Be prepared to get out of your comfort zone as we welcome to the show Joe and Mike Brusca. Joe and Mike are brothers who have been working together online since 2014. Since then, they've succeeded at multiple different business models including Amazon FBA, Kindle Publishing, and E-commerce websites. Today we had these two brothers on the show to chat about their method of dropshipping high ticket products via online storefronts. They break down what the HECK dropshipping even is, what the benefits of selling high ticket vs low ticket are, how to figure out what to sell, high revenue vs low risk, and their biggest secret to how they’ve grown MULTIPLE 7 figure businesses since 2014. THEY’RE CRUSHING IT AND ARE HERE TO DROP THE DEETS. Show notes: https://theheartuniversity.com/079-high-ticket-dropshipping-and-how-to-market-your-items-with-joe-and-mike-brusca/ HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.buildassetsonline.com Podcast The Online Asset Playbook Dropshipping Course Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 29, 2020 • 30min
078: 3 Tips To Master Batch Working
Are you the person who typically has a million tabs open on your computer? If so, we’re about to give you some tough love today! We’re going to help you understand why and how batch working and focusing on ONE task at a time is going to CHANGE your life and business. Let’s be honest, do you actually LIKE bouncing from task to task, tab to tab, and constantly feeling like a chicken with your head cut off? Do you genuinely feel like you get more work done that way? PROBABLY not. Batch working has completely CHANGED business for us. Batch working is simply taking certain chunks of time (or even days of the week) and dedicating them STRICTLY to ONE task, and one task only. While it might FEEL productive to multitask a bunch of things throughout your workday, we can PROMISE you, it’s SCREWING your productivity BIG TIME. Today we’re diving into HOW to get the MOST out of batch working. Don’t you want to work smarter, and NOT harder? We thought so! Show notes: http://theheartuniversity.com/078-3-tips-to-master-batch-working/ HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 24, 2020 • 54min
077: The 7 Key Areas of Rest with Dr. Saundra Dalton-Smith
Are you tired? Do you feel like you’re always running on fumes? If so, don’t you dare go anywhere because today’s guest is going to blow your mind and rejuvenate your soul! We had the honor of chatting with Dr. Saundra Dalton-Smith, a Board-Certified internal medicine physician, speaker, and author. She is an international wellness expert featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, and as a guest on Dr. Oz show. She is the author of numerous books including her new book Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including ground-breaking insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Today’s conversation was MIND BLOWING. When you think of “rest” you probably think of sleep or maybe a vacation. But, Dr. Saundra explains that there are actually 7 different types of rest and why you might be having a deficit in 1 or 2 of them that you don’t even know about. She then dives straight into practical ways to fix these deficits.We nerded out with her HARD on all things rest, productivity, the need to perform, and how as a society we are terrified of truly resting. If you’re ready to learn how to rest in a way that is TRULY beneficial and will bring a work life harmony to your life, keep listening. Show notes: http://theheartuniversity.com/077-the-7-key-areas-of-rest-with-dr-saundra-dalton-smith HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.ichoosemybestlife.com Sacred Rest Rest Quiz Follow along: https://www.instagram.com/drdaltonsmith/ www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 22, 2020 • 26min
076: 4 Ways To Get Out of a Creative Rut
This year has probably had a BIG toll on your creativity. Most of our listeners are creative entrepreneurs in some regard. When you are getting paid to be creative it can be so easy to fall into creative ruts. The thing you once LOVED doing can start to feel like a chore. We know we aren’t the only ones feeling it. We wanted to give you a little refresh today on the podcast to help you get out of any creative rut you’re feeling stuck in. Creativity is a HUGE blessing. We were BORN to be creative no matter what job or career we have. If you’re feeling all in the blaaahhhsss when it comes to feeling creatively rejuvenated, this episode is going to be a nice big dose of creative medicine. Show notes: http://theheartuniversity.com/076-4-ways-to-get-out-of-a-creative-rut HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 17, 2020 • 55min
075: How to Fully Harness the Power of Video on Instagram
Today’s conversation is gonna light a FIRE under your butt. If you’ve ever wondered if you should dive into the world of IGTV or fully harness the power of Instagram stories, today’s show is gonna give you ALL the answers and tools you need. We’re talking to the incredible Natasha Samuel all about social media video marketing. We talk about the power of videos in marketing and specifically how to harness IGTVs, stories, and live streams to market, serve, and grow your following. We cover the nitty gritty of how to go about creating an IGTV, tools and gear you need, content ideas you can begin to use right away, tips, tricks, and secrets for getting more engagement and views and building confidence in front of the camera. We’re freaking ready to create ALL the video content after today’s conversation, and we know you’ll feel the same way. Natasha is a master marketer and she drops SO MUCH GOODNESS in today’s show! Show notes: http://theheartuniversity.com/075-how-to-fully-harness-the-power-of-video-on-instagram HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps https://thecontractvault.com/ Use “heartandhustle” at checkout to take advantage of 20% off of your first month. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. The Shine Online Show Follow along: https://www.instagram.com/solstudiomarketing/ www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 15, 2020 • 33min
074: How to Know When to Raise Your Prices
Let’s talk pricing. As a business owner, no matter whether you’re a service, digital, or product based business, pricing can be the cause of so much frustration. If knowing when to raise your prices is the cause of you wanting to pull your hair out, this episode is LITERALLY for you. Today we are covering the 3 main points when it comes to knowing WHEN to raise your prices. Hint: it’s NOT based on feeling. Let’s get emotion out of it, and learn how to know when to raise your prices and be CONFIDENT in that as a business owner. You down? Show notes: http://theheartuniversity.com/074-how-to-know-when-to-raise-your-prices HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 10, 2020 • 58min
073: The Biggest Lies Holding You Back from Success with Kate Crocco
Have you ever felt like your mindset and internal dialog are holding you back from success? For example, have you ever thought of any of the following? “I’m not qualified enough.” “It’s already been done before.” “I don’t have enough time.” “Making money is greedy.” “I can’t possibly have a successful business and be a good mom.” If so, you’re in for a treat. Today’s guest is the incredible Kate Crocco. Kate is a psychotherapist, confidence and mindset coach, and incredible writer who mentors female leaders around the globe. She has coached thousands of women through one-on-one, group, and mastermind programs, as well as through her Confident Ladies Club community. Her first book (of three), Thinking Like a Boss, released with Baker Books in February 2020. She is the host of a weekly podcast, Thinking Like a Boss, where she shares and equips entrepreneurs to stop believing the lies holding them back from success and to begin believing the truth that they are capable of turning their dreams into their reality. A guest expert on numerous podcasts and telesummits, Kate has been quoted in publications such as The Huffington Post, Best Kept Self, SheKnows, and BlogHer. Kate currently resides in New York with her husband, her two sweet girls, and her rescue pup, Turbo. Today, we jump straight in with Kate on all things mindset. We talk about some of the biggest lies and difficulties female entrepreneurs face today, what it means to “fake it until you become it,” how women often use our financial situation as a barrier, the comparison trap, boundaries, and so much more. If you know us, you know how much we believe in the power of mindsets, especially as entrepreneurs. Today’s episode is a freaking goldmine of info and tools. Show notes: http://theheartuniversity.com/073-the-biggest-lies-holding-you-back-from-success-with-kate-crocco https://thecontractvault.com/ Use “heartandhustle” at checkout to take advantage of 20% off of your first month. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Website: http://www.katecrocco.com Instagram: https://instagram.com/katecrocco/ Podcast: https://link.chtbl.com/TLABPod Facebook: https://www.facebook.com/KateCrocco Facebook Group: https://www.facebook.com/groups/KateCrocco/ Twitter: https://twitter.com/KateCrocco Linkedin: https://www.linkedin.com/in/kate-crocco-lcsw-994b652b/ Success Kit: https://www.katecrocco.com/success-kit Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 8, 2020 • 44min
072: How to Handle Online Hate
If you’ve ever been the victim of a keyboard warrior spewing rude, hate filled opinions of you that hit you HARD, you’re in welcome company. The more social media becomes such a huge part of our culture, the more people think they can say whatever they want online and get away with it. In today’s episode, we’re getting real with you. We open the door wide to the behind the scenes look at some of the comments we’ve received in the past. More importantly, we’re talking about how to actually handle them. We break it down into our top 3 tools and steps to handle online hate with grace and confidence. Plus, we clarify the difference between constructive criticism versus hate, and why one can be healthy and one completely destructive and uncalled for. Show notes: http://theheartuniversity.com/072-how-to-handle-online-hate/ HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Sep 3, 2020 • 51min
071: How to Pitch Yourself for Media Coverage with Christina Nicholson
Have you ever wondered how the HECK brands and businesses get featured in the media? Whether it’s news segments, TV airtime, magazine features, or how to be a guest on podcasts, the big question you probably have is HOW? Today we have the beautiful sassy spitfire Christina Nicholson on the show to talk ALL about how to pitch yourself or your business to the media in a way that ACTUALLY will stand out and not just be another email in an inbox of 20,000. With her business, Media Maven, and her podcast, Become a Media Maven, Christina Nicholson is a TV host who helps bloggers and business owners grow by reaching thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of traditional and new media without spending big bucks on advertising. You are going to freaking LOVE this woman! Christina talks ALL about how to go about pitching in a brilliant way to cut through the noise in the media. She gives tangible advice that’s backed from actually being on the other side when she used to work at a news station. In this episode, we cover what the media is specifically looking for in pitches, how to pitch yourself, how to stand out in an email, the marketing mistakes most business owners are making, and we even touched a little bit on money mindset too. PHEW. After this episode, you’ll be ready to pitch like a boss. Show Notes: http://theheartuniversity.com/071-how-to-pitch-yourself-for-media-coverage-with-christina-nicholson https://thecontractvault.com/ Use “heartandhustle” at checkout to take advantage of 20% off of your first month. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://podcastclout.com/pat Become a Media Maven Podcast www.pitchpublicityprofit.com Follow along: www.instagram.com/christinaallday www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity