
The Heart & Hustle Podcast
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Latest episodes

Oct 18, 2022 • 27min
289: Pricing Guides 101: What to Include in Yours to Increase Bookings
Today we are diving into the what, why, when, and how of PRICING GUIDES. Service providers, and pricing guides are a HUGE asset when it comes to helping get potential inquiries to book you, not ghost you, and turn inquiries into raving fans. Pricing guides can elevate the entire experience of your business, make you look professional as heck, help communicate expectations in a clear way, and get more bookings in your door. --------------------------------- Show notes: https://theheartuniversity.com/289-pricing-guides-101-what-to-include-in-yours-to-increase-bookings --------------------------------- The Heart Conference Dallas: www.theheartuniversity.com/conference --------------------------------- Pricing Guide Templates --------------------------------- Athletic Greens: www.athleticgreens.com/HEART --------------------------------- Meyer Cookware: www.meyer.com/heart Use code “HEART” for 20% off --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Oct 13, 2022 • 1h 1min
288: How to Consistently get Booked as a Photographer with Teresa Williams
Today we dove straight in with Teresa on the age-old question “how do I get more bookings as a photographer?” She had SOOO much to say about marketing as a whole, and how to get consistently booked as a photographer. She gave us an entire breakdown of her actual inquiry response email and its GOOOD. She also goes over her process to lead clients from inquiry to booking, how she positions pricing on her website, and a little hack she does to get her in front of her client’s friends. --------------------------------- Show notes: https://theheartuniversity.com/288-how-to-consistently-get-booked-as-a-photographer-with-teresa-williams --------------------------------- The Heart Conference Dallas: www.theheartuniversity.com/conference --------------------------------- Athletic Greens: www.athleticgreens.com/HEART --------------------------------- Credit.com: www.credit.com/heart To get 7 days absolutely free! --------------------------------- Radical Candor by Kim Scott --------------------------------- Follow along with Teresa: www.instagram.com/_teresawilliams www.instagram.com/_theboldentrepreneur The Bold Entrepreneur Podcast --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Oct 11, 2022 • 47min
287: Q&A Episode: Instagram Reel Covers, When to go Full-Time, and Juicy Legal Question!
Today’s episode is another fun Q&A episode! You asked and we answered! You asked us questions ranging from how we decide what weddings & clients we take on since we’ve limited our capacity so much, what you should be doing with your reel covers, how to know when it’s time to go full time and what steps to take, how a brand photographer should market herself to more advanced business owners, if & how we incorporate our husbands into our businesses, and we even answered some juicy legal questions from a wedding hairstylist! --------------------------------- Show notes: https://theheartuniversity.com/qa-episode-instagram-reel-covers-when-to-go-full-time-and-juicy-legal-question --------------------------------- The Heart Conference Dallas: www.theheartuniversity.com/conference --------------------------------- Athletic Greens: www.athleticgreens.com/HEART --------------------------------- Meyer Cookware: www.meyer.com/heart Use code “HEART” for 20% off your order! --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Oct 6, 2022 • 1h 3min
286: An SEO Deep Dive That will BLOW Your Mind: How to Get Ranked on Page One of Google with Catalina Jean
Have you ever wondered how businesses get on the front page of Google? This episode is going to walk you through LITERALLY how to go about doing that for your business. This episode is ESPECIALLY for you if you’re straight up tired of hustling your bootie patootie off on Instagram daily getting zero traction in your business and wondering if there is another way to market online. ---------------------------------------------------------- Show notes: https://theheartuniversity.com/286-an-seo-deep-dive-that-will-blow-your-mind-how-to-get-ranked-on-page-one-of-google-with-catalina-jean ---------------------------------------------------------- The Heart Conference Dallas: www.theheartuniversity.com/conference ---------------------------------------------------------- Athletic Greens: www.athleticgreens.com/HEART ---------------------------------------------------------- Credit.com: www.credit.com/heart To get 7 days absolutely free! ---------------------------------------------------------- Follow along with Catalina: www.instagram.com/catalinajean www.instagram.com/seoisfun ---------------------------------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. ---------------------------------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop ---------------------------------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Oct 4, 2022 • 39min
285: Second Shooting: How to Get Gigs and be a Dang Good Second Shooter
We cover everything from the value of second shooting and how to harness it for your business growth, ways to land second shooting gigs and super practical tips there, all the way to a full passionate breakdown of how exactly to go about being the world’s best second shooter so that your main photographer will walk away thinking “holy heck… who was that person?? I need them for EVERY wedding forever!!!!” ---------------------------------------------------------- Show notes: https://theheartuniversity.com/285-second-shooting-how-to-get-gigs-and-be-a-dang-good-second-shooter ---------------------------------------------------------- The Heart Conference Dallas: www.theheartuniversity.com/conference ---------------------------------------------------------- Meyer Cookware: www.meyer.com/heart Use the code HEART for 20% off your order ---------------------------------------------------------- Athletic Greens: www.athleticgreens.com/HEART ---------------------------------------------------------- Episode 092 ---------------------------------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. ---------------------------------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop ---------------------------------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 29, 2022 • 1h 11min
284: Instagram Marketing - How to Sell via Stories, Does Aesthetic Matter Anymore, Batch Creating, and Dealing with Comparison
In today's episode, we sat down with our friend Angie Lee for a real life conversation that was so good! We talked about everything Instagram marketing, specifically jamming out on how we use our Instagram stories to build connections with our audience vs. selling via stories when the time comes when we’re launching or pushing something specific. --------------------------------- Show notes: https://theheartuniversity.com/284-instagram-marketing-how-to-sell-via-stories-does-aesthetic-matter-anymore-batch-creating-and-dealing-with-comparison --------------------------------- The Heart Conference 2023: www.conferencewaitlist.com --------------------------------- Basecamp: www.basecamp.com/heart And sign up today to start a free 30-day trial! --------------------------------- Credit.com: www.credit.com/heart To get 7 days absolutely free! --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 27, 2022 • 30min
283: If We Had to Start Our Business ALL Over Again, What 3 Marketing Avenues Would We Focus On?
Today, we are going break down our personal perspective on what 3 marketing avenues we recommend most startup entrepreneurs focus on FIRST in their business. Sure, each marketing tool has a million different reasons each is great. But when you’re first starting out in business, you can’t do all of them at once and will need to focus on just a couple at a time. --------------------------------- Show notes: https://theheartuniversity.com/283-if-we-had-to-start-our-business-all-over-again-what-3-marketing-avenues-would-we-focus-on --------------------------------- Posing Prompts Freebie: www.theheartuniversity.com/candid --------------------------------- Athletic Greens: www.athleticgreens.com/HEART --------------------------------- Credit.com: www.credit.com/heart To get 7 days absolutely free! --------------------------------- Episode 15: Top Website Design Mistakes and How to Fix Them Episode 81: How to Improve Your SEO and Rank Higher on Search Engines Episode 142: 5 Blogging Mistakes You Might Be Making Episode 211: 5 Things You Absolutely Must Have on Your Website --------------------------------- https://theheartuniversity.com/podcast-category-instagram --------------------------------- Heart Shop Pinterest Templates www.theheartuniversity.com/pinterest --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 22, 2022 • 50min
282: How to Handle the Fear of What Others Think with Grace Valentine
In today’s girl chat, we talked with Grace alll about how to handle fear of what people think of you and practical ways to go about standing firm in your identity and who God has called you to be. We then dive into how to balance societal norms while standing firm in your beliefs, how to share love and the Lord with others, and how to handle people’s beliefs that Christians are “lame.” --------------------------------- Show notes: https://theheartuniversity.com/how-to-handle-the-fear-of-what-others-think-with-grace-valentine --------------------------------- Burnuot Freebie: www.theheartuniversity.com/burnout --------------------------------- Athletic Greens: www.athleticgreens.com/HEART --------------------------------- Basecamp: www.basecamp.com/heart And sign up today to start a free 30-day trial! --------------------------------- Find Your People by Jennie Allen The Summer I Turned Pretty by Jenny Han --------------------------------- Follow along with Grace: www.instagram.com/thegracevalentine www.facebook.com/GraceValentineAuthor https://twitter.com/gracev96 www.tiktok.com/@thegracevalentine What Will They Think?: Nine Women in the Bible Who Can Help You Live Your Life Boldly --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 20, 2022 • 27min
281: Instagram PAYS Us Now!? Our Thoughts on Instagram Bonuses - What Are They & Should You Use Them?
Today we are sharing our THOUGHTS on everything Instagram Bonuses. Now if you don’t know what the heck Instagram bonuses are…the sparknotes is that now Instagram is paying us creators for making viral reels on Instagram. We have LOTS more to break down about that so stay tuned my friend cause we’re gonna chat in today’s episode about what Instagram Bonuses are, how they work, who has access to them, and all the tea on how we feel about them. --------------------------------- Show notes: https://theheartuniversity.com/281-instagram-pays-us-now-our-thoughts-on-instagram-bonuses-what-are-they-should-you-use-them --------------------------------- Productivity Freebie: www.theheartuniversity.com/productivity --------------------------------- Athletic Greens: www.athleticgreens.com/HEART --------------------------------- Credit.com: www.credit.com/heart To get 7 days absolutely free! --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 15, 2022 • 45min
280: How to Uplevel Family Photography with Storytelling & Authentic Emotions; Say Bye-Bye to Cheesy and Posed JCPenney Family Photos with Corrie Butler
Today’s guest is the absolute gem of a human being: Corrie Butler. Whether you’re a family photographer or just want to learn about what to look for in a photographer with your own family photos, you’re in the right spot. To be honest…we would even say ANY photographer could also learn and listen from this episode. There are so many priceless nuggets of wisdom here on the client experience, communication, and interaction. --------------------------------- Show notes: https://theheartuniversity.com/280-how-to-uplevel-family-photography-with-storytelling-say-bye-bye-to-cheesy-and-posed-jcpenney-family-photos-with-corrie-butler --------------------------------- How to Niche Down: www.theheartuniversity.com/niche --------------------------------- Athletic Greens: www.athleticgreens.com/HEART --------------------------------- Basecamp: www.basecamp.com/heart And sign up today to start a free 30-day trial! --------------------------------- The Magic Tree House Series --------------------------------- Follow along with Corrie: www.instagram.com/corriebutlerphotography www.corriebutlerphotography.com --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity