I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books
Nov 19, 2013 • 1h 17min
The One With Best-Selling Author Neil Strauss - I Love Marketing With Joe Polish And Dean Jackson - Episode #133
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Neil reveals what the most famous and influential people in the world understand about criticism (and how to use it to your advantage) The #1 biggest mistake most people make when writing…and…what you should do instead that will make your writing excellent and exciting and will keep your readers compelled to hang on your every word Neil [...]
Nov 11, 2013 • 1h 4min
The One Where Dean And Joe Discuss Effective Ways To Handle Negative Publicity In Your Company - I Love Marketing With Joe Polish And Dean Jackson - Episode #132
Posted in BlogPodcast Play Audio Joe reads a new article he co-wrote at GeniusNetwork.com/Blog titled “The Right Way To Deal With Public Disaster: A Case Study About Tesla Motors” Dean and Joe discuss the most effective ways to handle negative publicity (if you sell a great product) Dean talks about the most comfortable underwear he has ever worn (and the surprising marketing [...]
Nov 4, 2013 • 1h 7min
The One About The Self Milking Cow [Part 2] - I Love Marketing With Joe Polish And Dean Jackson - Episode #131
Posted in BlogPodcast Play Audio Dean describes how being a cow means solving adaptive challenges and delegating technical challenges Why business owners have ‘rude awakenings’ when they don’t pay attention to marketing Dean and Joe go deeper into explaining the roles of farmers and cows (and how to tell which one you are) How to be a golden cow and build a high [...]
Oct 22, 2013 • 1h 12min
The One About Email Mastery! - I Love Marketing With Joe Polish And Dean Jackson - Episode #130
Posted in BlogPodcast Play Audio Dean talks to callers about their experiences using the 9-Word Email Is it a magic trick or just plain old psychology that makes the 9-Word Email so effective, Dean reveals all... or does he? Brainstorming 9-Word Email ideas and crafting an effective subject line Click HERE to download Email Mastery! MP3
Oct 10, 2013 • 1h 9min
The One With Bryan Franklin And Jennifer Russell - I Love Marketing With Joe Polish And Dean Jackson - Episode #129
Posted in BlogPodcast Play Audio Jennifer and Bryan talk about the 3 entrepreneurial phases: start up, sustainability and scalability Turning your “marketing cranks” in marketing, sales and fulfillment and knowing what order they should be developed Jennifer talks about why entering into a partnership can be a smart move Dean and Jennifer discuss the definitions of marketing and sales and how they relate [...]
Oct 4, 2013 • 1h 36min
The One Where Joe Talks With Boardroom Inc. Founder Marty Edelston - I Love Marketing With Joe Polish And Dean Jackson - Episode #128
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Don’t delegate, coordinate. Put people together to work through things as a team effort. Coordinate the outcome or project to be completed. Good copy (writing) is the oxygen that makes your sales letters work and makes your campaigns work. The future of marketing is the database – knowing your target base and having an understanding of who’s [...]
Sep 19, 2013 • 1h 4min
The One About The Self Milking Cow - I Love Marketing With Joe Polish And Dean Jackson - Episode #127
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Dean and Joe talk about the value of the “9 Word E-mail” and how it could immediately be worth thousands of extra dollars to you Joe shares the little-known back story of how he founded Genius Network Dean reveals a revolutionary new ‘Cow Concept’ that makes ‘Making Milk’ in your business easier, simpler, and more effective Dean points [...]
Sep 12, 2013 • 1h 10min
The One Where Dean And Joe Talk About Genius Network New York - I Love Marketing With Joe Polish And Dean Jackson - Episode #126
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Dean and Joe talk about the industry transformers that paid $10,000 to attend Genius Network New York (and some of the big ideas from the event) Dean and Joe share behind-the-scenes ‘Before, During, After’ lessons that could deliver big breakthroughs for your business Joe discusses a huge marketing and life lesson that can save you the frustration, [...]
Aug 29, 2013 • 1h 8min
The One With Author And Ultra Wellness Center Founder Dr. Mark Hyman - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson
Posted in BlogPodcast Play Audio Dr. Hyman reveals the root cause of many illnesses that most people never recognize and foods that are more powerful than anything in a prescription bottle Joe discusses with Dr. Hyman how our biology has been hijacked by the food industry Dr. Hyman shows how everyone can regain their health with food that is accessible to everyone [...]
Aug 14, 2013 • 1h 8min
The One With Jay Abraham - I Love Marketing With Joe Polish And Dean Jackson - Episode #125
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Jay explains the power of marketing and why he loves marketing How to become the leader and most trusted source in your market Jay shares copywriting lessons he’s learned and why critical thinking is vital What Jay is most proud of in his life and who his mentors are How to geometrically grow your business and gain preeminence in [...]
