Sean White‘s Solar and Energy Storage Podcast

Sean interviews JP DZahr, an expert in digital marketing with experience at Microsoft, Boeing, and the banking industry. JP shares his journey from corporate marketing to creating niche market platforms for the solar industry. They go through topics like pay-per-click advertising, geotargeting, and generating leads through content-rich platforms. JP explains how solar companies can minimize costs and maximize revenue by leveraging Google's AdSense program and organic traffic. Whether you're a solar installer or a marketer, this episode is packed with valuable insights on optimizing solar marketing strategies.   Topics covered: JP Dzhar background Pre-press Lawinfo www.lawinfo.com PPC = Pay-per-click Geotargeting Information platform AdSense Permutations and Combinations AI-generated articles for ad pages Solar Bros Door Knockers Tax Credits Lead generator Looky-loo Researcher Buyer Generating income using Google Ads Trolling the Spammers   Find out more on: The World of Codes Website: www.theworldofcode.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean

Sean talks to himself like a crazy person about the Big Bad Bill and why we should stay optimistic and kick fossil fuels ass!   One way of compensating for anything that the government throws at you is to work hard and make yourself irreplaceable. One way of doing this is proving yourself invaluable with a NABCEP certification.   With or without tax credits, solar, storage and wind will kick fossil fuels behind.   Topics Covered: Solar Industry’s Resilience Soft Costs and Complexity Job Security and Layoffs Solar Coaster Fossil Fuel Phase-Out Net Meetering in California Call to Action   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean

Sean talks with Navdeep Martin, CEO and co-founder of Flypower, at the American Clean Power (ACP) Clean Power 25 conference in Pheonix. Flypower is leveraging AI to enhance renewable energy projects. Navdeep, a former speaker at the big NorCal Solar event recently in Oakland, discusses Fly Power's mission to streamline the process of securing permits and overcoming community resistance by analyzing public data. They dive into how AI can optimize renewable energy site selection and community engagement, the hurdles faced by solar and wind energy developers, and how AI innovations enhance decision-making. They also touch on the social dynamics and opposition from various groups towards renewable projects, how developers can navigate these challenges, and the broader significance of renewable energy adoption.   Topics discussed: NorCal Solar 50th Anniversary Flypower AI Clean Power  Conference = Clean Power 25 Wind Industry CIA Community Resistance Data Centers Trevor Noah at ACP Analyzing Commissioners Public available data Census AI based Perplexity Gemini Cloud ChatGPT Deepseek Allies Cancel culture Teddy Kennedy   Reach out Navdeep Martin here: LinkedIn: www.linkedin.com/in/navdeepmartin/ Website: www.flypower.io   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean.

Solar energy was the most expensive energy in the world 25 years ago and now it is the least expensive energy in the world. This is because Hans-Josef Fell invented a policy called the Feed-in-Tariff (FIT) that made it a good financial decision to invest in solar back when solar was very expensive. This caused mass production of solar technologies and the price of solar systems went down orders of magnitude. The first FIT program was in Hans-Josef’s hometown in Bavaria Germany and was capped at 15kW for the entire program (now that is how much solar that is over my head). The FIT price was 2 Marks (pre-Euro money) per kWh, which was about $1 US. With the FIT, there was a law requiring the utility to pay the solar system owner a price for the electricity for usually 20 years, so that people will have the incentive to purchase grid-tied solar. 1000 years from now, Hans-Josef will be recognized as saving the planet and as the most important person of our era.   Topics Covered: Hans-Josef Fell’s Credentials: Started the world’s first Feed-In-Tariff Co-author of the German Renewable Energy Sources Act 2000 with Hermann Scheer Member of the German Parliament representing the 15 years (Green Party) President of Energy Watch Group Author of Global Cooling Past Vice President of Eurosolar City Counselor School Teacher   Awards: Global Leadership Award in Advancing Solar Energy Policy – In Honor of Hermann Scheer, January 2019 LUI Che Woo Prize – Prize for World Civilization, Recognizing lifetime achievements for sustainable global development, January 2018 Order of Merit of the Federal Republic of Germany, January 2015 Bavarian Order of Merit, January 2012 Bonda Award – European Photovoltaic Industry Association (EPIA), January 2006 Nuclear-Free Future Award, January 2001 Energy Globe Award, January 2000 Solar Award – European Solar Energy Association (EUROSOLAR), January 1994   I met Hans-Josef Fell at the Intersolar Germany conference in May (also known as The Smarter E) thanks to Tomasz Slusarz, who invited me to a Cleantech Business Club dinner near the Hofbräuhaus München, (where I drank beer as a teenager). I was fortunate to sit next to Hans-Josef and have non-alcoholic beer with him! #TogetherWeAreStronger   Contact info: Website: www.hans-josef-fell.de LinkedIn: www.linkedin.com/in/hansjoseffell   Global Cooling book: https://a.co/d/6JlAOw5

In this episode of Sean White's Solar and Energy Storage Podcast, Sean interviews Sachin Gupta at the American Clean Power conference in Arizona. They discuss the lengthy lead times for huge transformers, the challenges of supply chains, and the capabilities of Pennsylvania Transformer Technology. Gupta explains the details of manufacturing and delivering massive transformers, some of which take up to three years to produce. They cover the significance of Made in America products, the impact of tariffs, and the growing demands in the solar and energy storage sectors. Additionally, they talk about the future of transformer technology, including potential developments in high voltage direct current (HVDC) applications.   Topics discussed: American Clean Power (ACP) Affordable Wire Management 144 to 146 weeks lead time Supply chain 50 to 500 MVa transformer MVA (VA=volts x amps) Tariffs 765,000 volts transformer Single Phase Transformer Bushing American Wind Energy Association (AWEA) Utility Scale Rooftop solar Small pad transformers Collector transformer = Large power   transformer Pad mounted transformer Civil pad FAT = Factory Acceptance Test Minimum 25 years life span up to 40 to 50 years HVDC = High Voltage Direct Current   Reach out to Sachin Gupta here: LinkedIn: www.linkedin.com/in/sachin-gupta-b1997b1a Pennsylvania Transformer Technology LLC: www.patransformer.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean

Matt Hirsch is a writer and has been writing about the solar industry before there was a modern solar industry in California. Sean and Matt shoot the breeze and find out they crossed paths a few different times in the industry, when Matt was writing about the birth of solar CCAs in California in the 1990s and writing about Sean’s friend Paul Fenn, who got Sean into solar. Matt and Sean were both affiliated with Photon Magazine and now they are both hanging out in Berkeley and hanging out at NorCal Solar events.   Matt Hirsch is the Chief Marketing Officer of TerraCurrent   Topics covered: Terra Current www.terracurrent.com Photon Magazine www.photon.info Grounding and electrical current flow Single Wire Earth Return Sean White’s creative songs to promote NABCEP certification NorCal Solar = Northern California Solae www.norcalsolar.org CALSSA  = California Solar and Storage Association www.calssa.org ASES = American Solar Energy Society www.ases.org Solar Coaster Challenges in solar policy and public perception Bundesnetzagentur Net metering Starlink FIT = Feed in Tariff Grid defection Paul Fenn CCA = Community Choice Aggregation Ava Community Energy www.avaenergy.org Sean’s Journey in the Solar Industry Life and Politics in Berkeley, California SEIA = Solar Energy Industry Association www.seia.org IREC = Interstate Renewable Energy Counsil www.irecusa.org SEAC = Sustainable Energy Action Committee www.sustainableenergyaction.org Planet Plan Sets www.planetplansets.com Solar Roots Party [Register now]   Reach out to Matt Hirsch on: LinkedIn: www.linkedin.com/in/matthewbhirsch Terra Current Website: www.terracurrent.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean

Sean met Wilson at the RE+ Texas Conference and they hit it off. Wilson also does training and just started an apprenticeship program on HeatSpring.   Check it out! https://www.heatspring.com/electrical   Topics covered: NCCER = National Center for Construction Education and Research www.nccer.org Energizeus www.energizeus-edu.today        www.energizeus.today RE+ Vegas Blue Collar & White Collar Training Roof SunPower www.sunpower.com Mark Mrohs Infinite Solar Feed in Tariff Solar Coaster San Francisco Comedy College Ontario Solar Academy Texas Trade Technical Skill Trades Apprenticeship License & Certification NEC = National Electrical Code JTA = Job Task Analysis IRA = Inflation Reduction Act IBEW = International Brotherhood of Electrical Workers ABC = Associated Builders and Contractors NorCal Solar = The Northern California Solar Energy Association www.norcalsolar.org Journeyman Card Contractor’s License FAA = Federal Aviation Administration www.faa.gov Drone Certificate SEIA = Solar Energy Industry Association www.seia.org Curriculum Interstellar LMS = Learning Management System Reach out to Wilson Batances Here: Linkedin: www.linkedin.com/in/energizeus Enrgizeus Instagram: www.instagram.com/energize_us_edu Energizeus Websites: www.energizeus-edu.today                 www.energizeus.today   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean

Join us for an exciting episode as we talk with Madeline Acri from SunGrow at the RE+ Texas conference. Learn about the latest in central and string inverters, cool energy storage ideas, and creative ways to help the planet. From the fun side of solar tech to the future of clean energy, this episode is full of insights and a touch of humor. Tune in for a great look into the world of renewables!   Topics covered: Sungrow Central Inverter String Inverter MPP = Maximum Power Point MPPT = Maximum Power Point Tracking DC to DC Converter Fuse Grounded Inverter Non-Isolated Inverter Grounded and Ungrounded NEC = National Electrical Code Bipolar Solar Circuit Floating Array PID = Potential Induced Degradation Solar Power at Nighttime Nicola Tesla and Thomas Edison SNEC Distribution System Geomagnetic Reversal Solar Roadways BIPV = Building Integrated Photovoltaics Solar Window Balcony Solar Solar Recycling Hydrogen Electrolyzer Wind Energy Oil and Gas ESS = Energy Storage System EV = Electric Vehicle EV Charging Vehicle to Grid Adaption Feed in Tariff Dual Glass Modules Tesla Elon Musk Electric Bobcat Ideas to Save the Planet The Boy who Harnessed the Wind Space Junk Dyson Sphere Reach out to Madeline Acri Here: Linkedin: www.linkedin.com/in/madeline-acri Sungrow Website: www.sungrowpower.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean

In this episode of Sean White's Solar and Energy Storage Podcast, Sean talks with Fox Swim from Aurora Solar about the latest trends and issues in the solar industry. They cover topics like corporate personhood, solar tariffs, the future of solar technology, and the complexities of modern utility rate structures. They also touch upon the ethical responsibilities of solar salespeople, the evolving landscape of energy storage and virtual power plants, and the impact of recent legislative changes on the industry. This episode offers helpful updates and perspective.   Topics covered: Aurora Solar www.aurorasolar.com Software tool Liquidation Ford versus Dodge Shareholder Supremacy Corporate Personhood B Corp EV = Electric Vehicles VPP = Virtual Power Plant NorCal Solar = The Northern California Solar Energy Association www.norcalsolar.org Inverter Utility Smart Grid Microgrids European Market Intersolar and Smarter E Tariff Solar Bros Reach out to Fox Swim Here: Linkedin: www.linkedin.com/in/fox-swim Aurora Solar: www.aurorasolar.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean

Rob Mueller, an ethics instructor at HeatSpring and a key player at Revision Energy, dives into the importance of integrity in solar sales. He discusses the need to tackle shady practices and the value of education in reshaping the industry. Rob emphasizes value-based sales and the role of apprenticeships in developing skilled workers. The conversation highlights the Amicus Buyers Group's efforts to foster trust and ethical standards, underscoring the significance of customer relationships built on honesty and transparency.