Christopher Lochhead Follow Your Different™

Most of us are interested in what is happening in the electric energy revolution. So it is logical that people want to understand how this different future will impact ourselves, our families, our communities, our work, and our world. On this episode of Christopher Lochhead: Follow your Different, we talk to Bill Nussey to clear the air about renewable energy. Bill Nussey is a best-selling author, and his book, Freeing Energy is a fact-based, clear-eyed look at how innovators are using what he calls a local approach to solar to develop whole new categories. What you're about to discover is how learnings from the information technology and entrepreneurship world are now driving breakthroughs, in energy and in specific solar energy. We go right at some of the myths about solar energy, and the trillions in New Category potential that Bill sees for entrepreneurs and investors in solar energy. Bill Nussey on Legacy Power Technology Bill starts of the conversation by describing how outdated the current grid system that we are using to power homes and businesses around the country. He describes past inventors like Graham Bell and Wright Brothers, and how proud they would be if they were to see how far their inventions have evolved over time. Unfortunately, the same could not be said about the technology running our power grids. “If I were to go back to Thomas Edison, Nikola Tesla, George Westinghouse, any of the fathers of the original grid 100 years ago and bring them forward. They would look around and say, “WTF, this is the exact same system.” Every other part of the industry & technology has been completely changed, yet this is the same. – Bill Nussey Why Nothing has Changed All of this could be traced back to the business model being outdated, yet no one is taking a huge leap in changing. That’s because they are afraid of losing the monopoly they have over distribution, should their new venture fail. Every one of them is risk averse and more than happy to just keep the status quo. Though it might look broken at times, it’s not to say that the grid can’t handle the capacity. It’s just that overall consumption is steadily growing, especially during peak hours when everyone is at home, using their devices and charging up their EVs. That said, this also fuels the rhetoric of how monopolies work, which is “if it is not noticeably broke, then we don’t have to fix it.” Myths about Renewable Energy Bill then talks about the general misconceptions and myths surrounding renewable energy, particularly those who insist that it is worse than what we currently have now. One major misconception that still prevails is that creating the materials to harvest renewable energy is simply too expensive and generates a lot of waste that it supposedly should prevent. The main target of this argument was solar panels, which back then was costly to make, and usually have a long Return of Investment (ROI) for potential adopters. While it may have been a reasonable argument in the past, nowadays technology and further development has made it so that manufacturing these materials don’t require as much energy and resources as it did before. If you are willing to spend a little extra, you can even have the manufacturer create 0% net carbon panels for you. New technology will continue to make more efficient, and more affordable things in the future. It’s all a matter of if and when you are willing to adapt to the new circumstances. To hear more from Bill Nussey and how the Renewable Energy category can thrive in the near future, download and listen to this episode. Bio Bill Nussey spent most of his career as a tech CEO. His first company, which he co-founded in high school, provided graphics software for early, text-based personal computers. Bill’s second company, Da Vinci Systems, was started out of his college dorm room and grew to serve millions of users across 45 countries. Later, he spent several years as a venture capitalist with Greylock...

On today’s episode of Christopher Lochhead: Follow Your Different, what you're about to hear is a story of challenge, loss, courage, and triumph. We're also releasing it now in part because October is Breast Cancer Awareness Month. So join us as we have a meaningful dialogue with our guest, Katrin Van Dam. Katrin Van Dam is a successful executive in the media business, and she's focused on content for kids and families. About three years ago, doctors told her that she had to have both breasts removed because of cancer. What she did next will surprise and will likely inspire you because she chose a different path. By the end of this dialogue, I think you'll gain some legendary insights into a problem that almost all of us will be touched by. Katrin van Dam on Breast Cancer The dialogue starts of with Christopher sharing that as people stay longer in this world, they experience a lot of expected and unexpected things. One of the unexpected things would be cancer and other serious ailments. Katrin van Dam replies that it is not as unexpected as we all thought. Given that one in eight women get diagnosed with breast cancer. So rather than unexpected, it’s something to be aware of and get checked for every once in a while, after a certain age. When Katrin was diagnosed with breast cancer, she found that both her breast had an invasive type of cancer. So rather than going for radiation, she opted to nip the problem in the bud and went with mastectomy. Being Presented with Options The part that Katrin found perplexing afterwards was when she found out that there was an option to not have breast reconstruction after undergoing mastectomy. Most would’ve probably taken reconstruction as part of the process, rather than an option. But Katrin also clarifies that she’s not advocating that everyone not to have reconstruction, but consider if it is really something they want. “I want to be clear about this. It's a tremendous boon to somebody who wants to have breast mount reconstruction. For many, many women, that is a great way to be able to sort of move on from what's happened to them and to reconnect with their bodies. And I don't begrudge anyone that, but knowing that it was not for me.” – Katrin van Dam She also points out that Breast Mound Reconstruction is not a one-and-done thing. It is normal for those pursuing it to have multiple operations to have the desired outcome that they want, and as with any operation, each one of those presents risks. This is why Katrin is pissed that women aren’t given all the options upfront, and some have gone through painful and risky operations for something that they may have not wanted in the first place. Making an Informed Decision Katrin brings up a conversation she had with her husband when she informed him that she wasn’t getting the reconstruction. It surprised her that he did not give his immediate support on the matter, which got Katrin thinking if she missed something. In retrospect, Katrin realized that they were not operating on the same knowledge base. She who has had time to research on the complications and risks of reconstruction can confidently say that she doesn’t want one, as compared to her husband who has not delved into the matter as deep as she did. Another thing was that they were working on different assumptions: him thinking that having no breast would be a constant reminder of the cancer, while Katrin not caring about it at all. In the end, Katrin realized that she could’ve communicated better, not just on the final decision, but on her process on how she got to that decision. To hear more from Katrin van Dam on how to be Flat and Happy, download and listen to this episode. Bio Katrin van Dam has worked in children’s media and licensing for nearly thirty years and is currently a creative executive at a major media company. A few months after her debut Young Adult novel was published, she was diagnosed with breast cancer and underwent a double mastectomy.

US President Joe Biden recently warned about the possibility of Armageddon. He said “we have not faced the prospect of Armageddon since Kennedy and the Cuban Missile Crisis.” On this episode of Christopher Lochhead: Follow Your Different, we discuss the current situation in the US and around the world with All In Podcast Rain Man, David Sacks. David Sacks is a legendary entrepreneur, category and company builder, and now venture capitalist. He's the founder of a VC firm called Craft Ventures. He was the founding Chief Operating Officer of PayPal founder and CEO of Yammer, which sold to Microsoft for well over a billion dollars. He has been an early investor in companies like Facebook, Twitter, Uber, SpaceX, Airbnb, Slack, and more. And today, he's also incredibly well known as one of the CO hosts of the All In podcast. So listen in to keep up with current affairs, and you might learn a thing or two on how to prepare for the future. David Sacks on Biden’s comment about Armageddon We begin on the recent comments that Biden made about Armageddon. When asked why he thinks Biden’s thoughts went that way, David’s reply was: “My reaction to this was the man who can't see two steps ahead, suddenly realizes where his policy is leading. We're the ones who have refused to engage in any sort of diplomacy or any sort of negotiated settlement. Our strategy is not to provide them with an off ramp.” – David Sacks But David also thinks that Biden acknowledging this is a step in the right direction. “That being said, I still thought it was incredibly useful for Biden to say what he said, because the first step of getting out of a problem is acknowledging that you're in one.” – David Sacks David Sacks on Tactical Nukes & Risking Nuclear War There has also been talks of using tactical nukes to quickly resolve the situation. David does not agree with this, saying that using nukes at this point just opens up the risk of a nuclear war. “If a tactical nuclear weapon gets used in Ukraine, then the whole world will be different. This thing could escalate very quickly into a larger scale nuclear war. You had Petraeus on the Sunday shows last weekend saying that if Putin uses attack nukes, the US should respond by hitting every Russian military target in Ukraine? Well, again, think two steps ahead. How do you think the Russians would react to that, given that they clearly don't have the military might to stand up to the US in terms of conventional arms?” – David Sacks If countries start using nukes, then it signals that the former agreements against it can be violated with impunity. And that is a dangerous ground to tread. Prediction or Deterrent Returning to Biden's statement about Armageddon, David suggests that, rather than being a prediction, this statement, along with Petreaus', could be interpreted as a warning or deterrent against Russia going nuclear. The problem is that the reasons why the Russians might escalate to the use of nuclear weapons is because they're losing the war by conventional means. Add to the fact that Putin doesn’t have an off ramp that lets him keep his reign. Because if he loses this war, or doesn’t gain anything significant from it, it is very likely that he will be forced out of office by the public. Putin is pretty much acting like a cornered beast at this point. The scary part is that you don’t know what that cornered beast might do as a last-ditch effort to escape. To hear more from David Sacks and the current situation of the world, download and listen to this episode. Bio David Sacks is co-founder and general partner at Craft. He has been a successful founder and investor for over two decades, building and investing in some of the most iconic companies in tech. He has invested in over 20 unicorns, including Affirm, AirBnB, Bird, ClickUp, Eventbrite, Facebook, Houzz, Lyft, OpenDoor, Palantir, Postmates, Reddit, Slack, SpaceX, Twitter, Uber, and Wish. David is also co-host of the popular “All-In Podcast” w...

Most people want to be welcoming of others and believe in equality for all human beings. But we're all a little biased. On this episode of Christopher Lochhead: Follow Your Different, we go deep on the topic of bias with our guest, Jessica Nordell. Jessica Nordell is a bestselling author who has written a book called The End of Bias. Jessica's book has won a boatload of awards, including being named a Best Book of the Year by the World Economic Forum. What you're about to experience is a real different dialogue about what it really takes to end bias. Jessica Nordell on Bias and Racism The conversation starts off on the topic of Bias, and how it relates to racism. Christopher asks if racism and bias served a purpose for humanity or not, to which Jessica replies: “Racism certainly emerged because it had a very specific social, political and economic purpose, which was to enable the existence of chattel slavery. In order to justify and sort of perpetuate the existence of that inhumane practice, what we would look at now as a criminal, criminally inhumane enterprise, Racism had to exist as a as a way to justify it. Because if a group of people are seen as lower on a social hierarchy, then it's much easier to justify that kind of inhumane behavior.” – Jessica Nordell Jessica Nordell on the Origin of Racism Following up on the topic, Jessica was asked if these ideas of being superior over a certain race or gender started existing after a certain period, or did humanity have these notions from the start. Jessica explains that this particular question was one of the things she really dug into in her research for her book, The End of Bias. One of the things she found was that in ancient Egyptian civilization, there was no notion of skin color prejudice. There were even evidence of non-ethic people rising on the Egyptian political administration, which suggests a high intermingling of people in the region. This suggests that contemporary racism was invented at a certain point in time for a specific purpose. Jessica Nordell on Male-Female Bias When asked if it was the same for Male & Female biases, Jessica shares that Patriarchy predates the written word, which means the position of men above women is a really old school of thought. But there have been civilizations and ethnicities that flip that over its head. For example, in ancient Mesopotamia women are associated with divinity. There was a sense of women being associated with authority and leadership, which has eroded over time. So it’s hard to find the origin of Patriarchy, because by the time we have writing, it was already there, and men were doing the writing. To hear more from Jessica Nordell and what it takes to actually end bias, download and listen to this episode. Bio Jessica Nordell is an award-winning author, science writer, and speaker known for blending rigorous science with compassionate humanity. Her first book, The End of Bias: A Beginning, shortlisted for the 2022 Columbia Journalism/Lukas Prize for Excellence in Nonfiction, the 2022 NYPL Bernstein Book Award for Excellence in Journalism, and the 2021 Royal Society Science Book Prize, is the culmination of fifteen years of reporting and writing on the subject of bias and discrimination and how to solve it, for publications including the New York Times, the Atlantic, and the New Republic. The End of Bias was named a Best Book of the Year by the World Economic Forum, Greater Good, AARP, and Inc and is currently being used by organizations from newsrooms and startups to universities, healthcare organizations, and faith communities to solve some of their biggest cultural challenges. Deeply engaged with connecting across differences to expand and heal the human experience, Nordell's own early-career experience with workplace bias inspired her passion for tackling discrimination and for seeing others in their full complexity and humanity. With degrees in physics from Harvard and poetry from the Universit...

On this episode of Christopher Lochhead: Follow Your Different, we talk about something that every single one of us has, very few of us think or talk about, and it's something that can have a profound impact on our lives. So let’s talk about Secrets with our guest, Michael Slepian. Michael Slepian is an Associate Professor of Leadership and Ethics at the legendary Columbia University. He's also a recipient of the Rising Star Award from the Association of psychological science. Michael is considered by many to be the leading expert on the Psychology of Secrets. He's got a brand-new best seller out called The Secret Life of Secrets, which we will get into this episode and much more. Michael Slepian on Secrets The conversation starts out on secrets, and how we all keep them. As to why we have secrets, Michael was asked if there were pros and cons in keeping secrets from people. “So the pros, you are protecting something, you might be protecting your reputation. And in your own mind, you might be protecting someone's feelings, you might be protecting a relationship with someone. Whatever you think is the outcome of people learning about this thing, you're preventing that.” – Michael Slepian But to keep a secret means you are essentially cutting yourself off from other people, so they couldn’t share your burdens or provide emotional support if that is part of what you are keeping your secret from. “You're blocking yourself from the availability of getting help from others. You can't get their emotional support; you can't get their guidance and advice.” – Michael Slepian Why We Keep Secrets One reason that we keep secrets is that we often feel ashamed of those secret. In response, we bury it deep and isolate it from the public, so no one will know. But this process of isolation also keeps it from receiving any validation if the secret is something to be actually ashamed of, or something that one only thought would be unacceptable. “We'll feel isolated with those secrets, we’ll feel inauthentic for keeping them and uncertain that we're doing the right thing. But all these negative feelings are tempered easily when we start talking to people and getting the help that we need.” – Michael Slepian Having Secrets is Natural Michael further explains that having secrets is normal, and that people tend to keep the same secrets. On his research that shows 38 common categories of secrets, an average person has 13 secrets that fall on that list, and 97% of people would have more than one secret that is in that list. “We all keep the same kinds of secrets. As isolating as a secret can feel, we all have similar ones. And so we're not alone in the secrets we have.” – Michael Slepian To hear more from Michael Slepian and the secret about Secrets, download and listen to this episode. Bio Michael Slepian is the Sanford C. Bernstein & Co. Associate Professor of Leadership and Ethics at Columbia University. A recipient of the Rising Star Award from the Association for Psychological Science, he is the leading expert on the psychology of secrets. Slepian has authored more than fifty articles on secrecy, truth, and deception. His research has been covered by The New York Times, The Atlantic, The New Yorker, The Economist, The Wall Street Journal, the BBC, NPR, and more. Links Connect with Michael Slepian! Website | Twitter | LinkedIn | Columbia bio Check out his new book: The Secret Life of Secrets We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

It is said that the people who have the most legendary careers are what you might think of as other-directed. The key to a successful life is to remove your joy blockers, and the goal of a career should be to, as Warren Buffett says, dance your way to work. We talk about all these and more on Christopher Lochhead: Follow Your Different with our guest David Novak. David Novak is the co-founder and was the CEO for 17 years of the legendary Yum! brands. Yum! is the world's largest restaurant company, which owns Kentucky Fried Chicken, Taco Bell, and many others. David also has an amazing podcast called How Leaders Lead, and a new book called Take Charge of You: how self-coaching can transform your life and your career. Learn how be a legendary leader, executive, and entrepreneur from the best by listening in to this episode. David Novak on Looking Back on his Career The conversation begins with David’s new book, and how it is a window to his career and life, and the interesting events and tidbits that go along with it. “I was the first kid in my family to get a college education, got a degree in journalism, didn't get an MBA, ended up becoming a CEO, and have the time of my life building a fantastic company. Now I'm in my next phase of my life where I'm fortunate enough to be able to spend time on the things that truly give me joy.” – David Novak Nowadays, David focuses on Leadership Development, and shares his thoughts and insights in his podcast, How Leaders Lead by David Novak. He also has time to write books, which has been a big passion of his. David Novak on Reaching One’s Goals and What Comes After The topic shifts on how most of the books and guides in entrepreneurship that is published are focused on personal growth and development, but there are only a few on what happens when you achieve those goals. Because life doesn’t stop when you reach those goals – there has to be something else to direct your passion into. David agrees and adds to it that after proving yourself and learning to manage and eventually lead people, the goal post shifts ever so slightly, and you find other ways to draw success. “Well, I have to tell you, that a lot of the research out there says that, you know, the people that are the happiest are other directed. What I've found is that the more other directed I got, the more I focused on other people's success more than my own, the more success I ultimately got. And, you know, it's kind of an amazing thing.” – David Novak On the Current State and Rising Up Again The conversation then goes to the current state of things, where inflation and the looming threat of recession is on the rise. David comments that there is current a huge divide, particularly in the haves and have nots, especially in the environment that they are in. That is not to say that there aren’t any people who thrive in harsher environments, but David wishes that people would at least have the chance to nurture themselves and grow. “I hope one day, my goal is somehow from all the leadership development I do that there'll be one person that will rise up in this country and inspire people again.” – David Novak To hear more from David Novak and how you can take charge of you, download and listen to this episode. Bio David Novak, Founder/former CEO Yum! Brands & NY Times Bestselling Author Starting with an undergrad degree in Journalism from the University of Missouri, David grew from his first job as a copywriter at a small ad agency to become a New York Times best-selling author, co-founder and former CEO and Chairman of Yum! Brands, the world’s largest restaurant company (KFC, Taco Bell, Pizza Hut), and now, founder of the non-profit organization, David Novak Leadership, Inc. and host of top-rated leadership podcast, How Leaders Lead with David Novak. David was named "CEO of the Year" by Chief Executive magazine, one of the world’s “30 Best CEOs” by Barron’s, one of the “Top People in Business” by FORTUNE and one of the...

On this episode of Christopher Lochhead: Follow Your Different, we talk about the idea of startup capital, how to have an exponential career, and maybe even a new way to think about the future with our guest, Mike Maples, Jr. Mike Maples, Jr. is the co-founder of Floodgate Capital. Floodgate has led early-stage investments in companies like Twitter, Lyft, and much more. His podcast, Starting Greatness, is truly one of the greatest business podcasts there is. That said, let’s get into the discussion of how to think about the future. From Value Creators to Rent Seekers Mike Maples, Jr. dives into the idea of the industries and business leader’s mindset and drive for creating new ideas or the lack thereof. At the time when the animating forces behind industrial economy was mass production, mass distribution, and eventually mass computation, the focus in new technology and ideas revolved around improving performance. Over time, it evolved into developing networks, whether physical or via software, and value was derived on how vast your network reached. Fast forward to recent years, in which Mike started noticing that there was a disconnect with most of the ideas from the founder of a company, to its current inheritors. A lot of them are starting to focus on creating a status quo, rather than moving forward. As a result, a lot of people in business make money through financial engineering rather than things that improve productivity. “They've transition from being value creators to rent seekers. And they've started to become more interested in preserving their institutional power than in fulfilling their mission to their constituents.” – Mike Maples, Jr. Mike Maples, Jr. on Nurturing an Economy that Rewards Productivity According to Mike, the issue nowadays is that people make money from the market without creating new ideas, and are incentivized to do it in the current financial economy. In order to become a successful society, we need to incentivize productive behaviors to move forward. “So hedge fund guy borrows money close to 0%, and then buys IBM stock or loans at IBM so they can buy back their own stock. And since they know they're gonna do that they front run it. And so Okay, did any jobs get created in that? No. Did any new products get created in that? No. But people who played financial engineering games did well. And what you want is an economy that is not financialized. You want an economy that rewards productivity gains, because fundamentally all abundance and standard of living advancement comes from people being more productive.” – Mike Maples, Jr. Engaging in fakery and keeping this charade of an economy will just lead to a cycle of economic bubbles and bursts in the future. Startup Capitalism If the current system won’t lend itself to shifting back to a productive economy, then the third option is to exit. Though it was not as feasible before as it is now, Bitcoin and other non-Fiat currencies have given us the chance to break free and start over, without being tied down by Fiat economies. That said, Mike has been playing around the idea of a Startup Capitalism. As with most startups, they focus on creating a different future than just following the current flow of things. Which is why startups are born from the pursuit of new ideas, and could be the drive to a more productive economy that Mike wanted. And you don’t necessarily need to start a new company to create a startup. It could be born inside a bigger one, much like the iPhone inside Apple. “At the very least, you get to exercise the option of doing things in a different way. “– Mike Maples, Jr. To hear more from Mike Maples, Jr. and his ideas on how to Rethink the Future, download and listen to this episode. Bio Mike Maples, Jr. is the Co-Founder and Partner at Floodgate, the host of the Starting Greatness podcast and a Co-conspirator with awesome Startup Founders. Links Connect with Mike! Website: Floodgate |Twitter: @m2jr | LinkedIn: in/Ma...

On this episode of Christopher Lochhead: Follow Your Different, our guests Lauren Dunford and Kevin Maney discuss how Category Designers work to create the future. On this topic, we also talk about how do you create a company that makes a difference and makes money at the same time. Lauren Dunford is the cofounder and CEO of an extraordinarily exciting new company called Guidewheel. They are a mission to empower all the world's factories to reach sustainable peak performance. Kevin Maney is a legendary bestselling author and award-winning columnist. He’s also the co-founder of Category Design Advisors, where he helps companies create and dominate new market categories. He is also one of the co-authors of Play Bigger, and one of the Godfathers of Category Design. If you care about building companies that changed the future, I think you're gonna love everything about this episode. Lauren Dunford and Kevin Maney on Category Design The conversation starts off with an explanation on how Lauren Dunford and Kevin Maney met, and the work they have done together on category design. Kevin knows Lauren from the work they have done on the category design project on Lauren’s company, Guidewheel. Kevin was really interested with Lauren’s work, as he explained: “There are actually two tracks of reasons that I very interested in Lauren, and her company guide wheel and one is the category design aspect, which I feel like was a very exciting project. But then also, there's another track of the book that I wrote that came out earlier this year called Intended Consequences. The idea behind that book was that there's been lots of conversation out there about responsible innovation and how a company's ESG had companies to do good and everything. And hang on. And we were talking about the fact that there wasn't really a real playbook for like, if you wanted to start a company that was like this.” – Kevin Maney As he was writing the book, Kevin realized that a lot of conversations he had with Lauren Dunford line up with the ideas that they were talking about in the book; mainly how to setup a company that from the beginning, will be a company that is profitable and does something really good. Lauren Dunford on Guidewheel We then pivot to a discussion on Lauren’s company, Guidewheel, and the work they are doing to make the business a force for good. Lauren and her co-founder were undergrads in Stanford, where they ran competing climate change groups. Afterwards, they consolidated their efforts and aimed to create a profitable business objective that still had a massive impact on climate change. “We work with factories, and the category we're building is Factory Ops. Our goal is let's have all of the world's 10 million factories, having the tools to reach sustainable peak performance, if we can do that at scale huge for their businesses. And then, of course, your massive impact for the planet because of how much emissions results from how we make those guitars and everything else on the planet.” – Lauren Dunford Lauren describes the category of Factory Ops as making the tools of the biggest factories run efficiently, so there are less waste and by-products. This in turn meant that companies will have the same, if not more, output while contributing less to factors that cause climate change. To hear more from Lauren Dunford and Kevin Maney on how to create a company that makes a difference and makes money at the same time, download and listen to this episode. Bio Lauren Dunford Lauren Dunford is the co-founder and CEO of Guidewheel, on a mission to empower all the world's factories to reach sustainable peak performance and recognized by the World Economic Forum as one of the 100 most promising companies globally poised to have a significant impact on business and society.   Kevin Maney Kevin Maney is a bestselling author and award-winning columnist. He’s also the co-founder of Category Design Advisors where he helps companies create a...

On this episode of Christopher Lochhead: Follow Your Different, our guest Al Ramadan talks about what’s at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every startup’s life, where they face an epic, typically 18-to-36-month category battle. As we reported in our first book Play Bigger, the company that wins that battle earns 76% of the total value created in the category as measured by the market caps for public companies and valuations for private companies. What that means is, in any space, one company earns two thirds of the economics, which makes that category battle, which is typically 18 to 36 months long, arguably the highest stakes game in business. This episode will be available on both Christopher Lochhead: Follow Your Different and Lochhead on Marketing, because we think it is that important that everyone must hear about it. So without further ado, let’s dive into this dialogue. Play Bigger: Looking back, and its impact today Al Ramadan comes into the conversation bearing data about the businesses and companies we’ve observed when writing Play Bigger, as well as some new players that have achieve the same feat since then. To recap, Al Ramadan and Christopher Lochhead wrote a book back in 2014 called Play Bigger, which talks about category design and how it can make you become a category leader in your chosen space. One of the things they’ve found out in the course of their research is that Category Leaders tend to corner 76% of the value of said space. Though when they wrote Play Bigger, the world was nowhere near as digitized as it is today. So a lot of the research was based on tech companies back then. But now, as more and more categories are behaving like tech categories due to digital scalability and digital reach, these findings are becoming true for every category. Category Kings to Category Leaders Al Ramadan shares that he and his team looked into the 35 Category Kings that they have observed back in Play Bigger, and check on their current situation in the market sphere. In Play Bigger, we originally published a set of research and tracked 35 Category Kings in the tech space and their market caps at the time were 465 billion and those same companies today are now worth 1.9 trillion. “If you track what happened to those 35 kings, as we call them back then, between the year of 2014 to the year of 2021. You want to know what the numbers are? At the time in 2014, the entire pool of the 35 category kings were valued at 465 billion. They are now valued at 1.9 trillion. That is, they’ve created more than $1,000,001.5 in market cap and the annual for those people who care about this stuff like Investors and Financial people. The compound interest growth rate of those kings. Market cap wise, is 22.46%.” – Al Ramadan Given this data, it begs the question of how many understand that this is the new dynamic, and how many entrepreneurs and marketers still think that it’s a big leap of faith to follow. To hear more from Al Ramadan and how Category Kings can become legendary Category Leaders, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia’s Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. Links Connect with Al Ramadan!

On this episode of Christopher Lochhead: Follow Your Different, our guest Alexander Rose asked me a question that stopped me in my tracks. We go deep into that question, and a myriad of other topics in today’s dialogue. Alexander Rose is the executive director of the Long Now Foundation. And their mission is to foster long-time, long-term thinking. And they're probably most known for the building of this massive 10,000-year clock with the support of Jeff Bezos. If you are anyone who cares about products, if you're an engineer, a product leader, or frankly, anyone else who cares about creating products, or a different future, you're going to love this conversation. Alexander Rose on The Long Now Foundation The conversation starts off with Alexander describing the purpose of The Long Now Foundation and The Long Now Idea itself. It was started by a set of both technologist and artists, who are part of the earlier generation of Silicon Valley. “It was a group of people that were realizing that by the kind of fetishization of speed that was happening, especially around Silicon Valley, in technology, circles, that we were taking a lot of things off the table. So things like climate change, if you were only given a few years to solve something like that, you basically won't even start. But if you are willing to think about something, at least in terms of centuries or generations, you could imagine how you might solve these large challenges that humanity is now facing.” – Alexander Rose Brian Eno, one of the founders of the Long Now Foundation, coined the term, and he really stretched it out to the 10,000 years we’ve had, to the 10,000 years in the future, making it a 20,000-year story. Humanity 10,000 Years into the Future The focus then shifts into the story of what will happen 10,000 years into the future. For Alexander, he believes that humanity will still be there, but it depends on what we do today if they are thriving or struggling by then. “I very much believe that humanity is going to be around for the next 10,000 years. The question is, are we making decisions that are going to help those future generations right now? As Jonas Salk originally asked: Are we being good ancestors, or are we being bad ancestors? And how can we be better ones?” – Alexander Rose Alexander then proceeds to discuss our ongoing report card on the matter. Alexander Rose on Thinking of the "Good Old Days" Talking about the past, particularly the notion of the good old days, Alexander firmly thinks that we definitely have it better today than in the distant past. It is just that, we are used to modern comforts and the ever-growing technology at the palm of our hands, that we take those things for granted and focus on the bad things todays and reminisce on the good memories from the past. Alexander describes it like a pendulum swinging back and forth. While there are swings on both directions, the momentum for the forward / positive swing is oftentimes bigger than the backwards or negative one.  Though granted in today’s climate, it’s hard to see the positives than the negatives. While the past would be nice to visit, a person from this time would find it a horrendous place to live in, minus the comforts that they have been accustomed to. To learn more about Alexander Rose and The Long Now Foundation and mindset, download and listen to this episode. Bio Alexander Rose Links Connect with Alexander Rose! The 10,000-year clock We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!