

The Goats of Growth
Jay Webb
'The Goats Of Growth' features exclusive interviews with GTM Leaders who discuss topics such vision, leadership, strategy, execution, and other insights into how start-up can build a successful go-to-market function.
Episodes
Mentioned books

Jan 2, 2023 • 46min
From Broke To $100m--Faster Than Salesforce, with Brandon Bornancin
My guest today is the Brendon Bornancin, the CEO and inventor of Seamless AI, which delivers the worlds best sales leads using AI. He is also a motivtional speaker and the author of 4 best selling books, including "Whatever It Takes". In todays episode we cover: - How being put on a performance plan was the catalyst to everything - The orgins of Seamless A.I. and the moment he broke down and cried as he was trying to get it built - Why email lists are so effective - The data needed to scale revenue - Maximizing customer retention and why that's so important - The strategic decision behind pricing so he could get as many people paying for it as possible All that and more on this epsidode, which is a story about grit, resliency, and growth.

Dec 26, 2022 • 1h 8min
How an Innovative Way of Forecasting Sales Could Change the Game Forever, with Stephen Messer
My guest today is Steven Messer, who is a serial entrepreneur and the Co-Founder of Collective[i], which provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration. Prior to Collective [i], he co-founded Linkshare, an affiliate marketing service provider, which eventually sold to Rakuten for a $425 million. In todays episode we cover: -How Collective[i] is like Waze for sales -Why companies that just use their own data are missing a big piece of the puzzle -How AI and data can be used to exponentially increase the odds of winning a deal -The power of reference, referrals, and warm introductions -The difference between digital sellers and traditional sellers and why 74% of buyers don't want to deal with sellers at all If you want to know what the future of b2b/enterprise sales looks like, you've got to listen to this entire interview.

Dec 19, 2022 • 58min
How To Use Differentiation As A Strategy--Separating The Sheep From The GOATS, with Ken Ferguson
My guest today is Ken Ferguson, the CRO of Virtualitics, which offers innovative next generation enterprise AI, machine learning, and 3D data visualization solutions. Ken has a proven track record of success as a revenue leader and enjoys building teams and solving complex problems. In todays episode we discuss how differentiantion can and should be used as a go-to-market strategy, along with other topics such as: Surrounding yourself with others that are better than you Understanding the problem you're trying to solve as a company and your unique capabilitities The importance of building resilence and a strong belief system in your product and the process Why creating your own catorgory matters How being different can create the ability to connect with customers Why curiosity wins every time All that and more in this episode.

Dec 12, 2022 • 59min
The Correlation Between A Growth Mindset And Professional Growth, with Dustin Gransberry
My guest today is Dustin Gransberry, Vice President of Sales for Pico Mes, which is a factory operations platform built for small and medium size factories. In todays episode we discuss, - Onboarding and developing yourself and your team - Assesing the right candidates. - Micro habits that elevate your skillset in sales - The link between personal growth and sales success - Always remaning curious and finding new ways to do things. Another packed episode full of key points to elevate your game and sharpen your skillset.

Dec 5, 2022 • 1h 3min
How and Why Layoffs Happen, and The Warning Signs To Look For Before It's Your Turn, with Denice Sakakeeny
My guest today is Denice Sakakeeny, a Corporate Finance Consultant and outsourced CFO that helps executives and investors remove impediments to organizational growth. In todays episode we talk about, Signals of organizational distress indicating layoffs might be coming Highest and best use of company assets Operational excellence as a strategic advantage Economics of a organization Strategic alignment and company direction Micro economic decision making by the leadership teams From finance, to layouts and return on interests, this episode shows a different side of the business and is full of knowledge and value.

Nov 28, 2022 • 1h 8min
How To Bring a Category Creating Product To Market After Almost Running Out Of Money, with Steven Hoffman
My guest, Steven Hoffmen, also known as Captain Hoff, is the CEO and chairman of Founders Space, a global innovation hub for entrepreneurs, corporations and investors with over 50 partners in 22 countries. Captain Hoff is also a venture investor, founder of three venture backed and a bootstrap startups as well as the author of several award winning books. In todays episode you will here how Capt. Hoff and his team brought the the world's first-massively multi-user gaming platform to market despite many setbacks, including almost running out of money. The power of asking the right questions Foundational steps in a startup Tactically refining your pitch as you get rejected by investor after investor Learning to pivot business Importance of leveraging multiple opportunities If you like stories full of setbacks that lead to an ultiimate triumph, you're going to love this episode.

Nov 21, 2022 • 56min
Process, Preparation and Performance, with Dale Brown
My guest, Dale Brown, is the Chief Revenue Officer at PachyDerm. Pachyderm is the leader in data versioning and pipelines for MLOps and they provide the data foundation that allows science teams to automate and scale their machine learning lifecycle. Dale's vast career has consistently put him at the intersection of sales execution, revenue, product development, and go-to-market results. In todays episode we discuss, Coaching and selling with confidence. Preparation for positive performance. Developing trust within your teams. How to shorten a sales process. The timing in adopting and engaging in new ways. Identifying friction points in a sales process. Outlining deliverables and validating outcomes. Sales, hiring, coaching, data driven performance, outlining outcomes - This episode is full of key insights and value. Let us know your key takeaway from this episode.

Nov 14, 2022 • 1h 12min
3 Pillars Needed to Scale, with Don Hammond
Don Hammond, COO at Lightning Fit, the undisputed industry leader in EMS fitness technology, has scaled start-ups from 0 to 8 figures, and from 8 to 9 figures. In this episode we unpack some of the keys to his success. Including: The 3 legs of the stool needed for a start-up to scale. How to build a scalable and repeatable process. The importance of teaching the basics. How VPs can grow into CROs. Hiring good people and setting expectations. Building a winning formula. This episode is PACKED with so much information and can definitely add value to your toolbox whether you’re new to the game or already operating at the executive level.

Nov 7, 2022 • 51min
How To Build & Scale A Team-Based Incentive Program
I'm celebrating episode 100 with David Barron, Global Director of Sales, leading teams in North America for HubSpot, the unquestionable pioneers of inbound marketing software and a leading marketing automation. Since it's early days, HubSpot has evolved into much more, including the products that David’s team sells, which are HubSpot CMS, Service Hub and Operations Hub. In todays episode we discuss Creating a compensation and incentive based structure. Setting clear expectations for the sales teams. Implementing a hiring philosophy. What to look for when scaling and building a team. The importance of a diverse high performing team. Restructuring onboarding to maximize training. All of that and more! If you’re looking to scale and build a diverse, high performing team, this episode is a must listen.

Oct 31, 2022 • 27min
My Takeaways from "The Qualified Sales Leader", by John McMahon
The discussion dives into valuable lessons from a renowned sales leader's insights on talent recruitment and coaching. It emphasizes the essential qualities of effective sales leadership, including patience and curiosity. Key traits like empathy and effective communication are linked to success, drawing parallels to sports coaching. Active listening and organization are hailed as critical for strong leadership. A fun idea emerges to form a book club to deepen understanding of these timeless sales principles.