Business Wars
Wondery
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
Episodes
Mentioned books
Apr 1, 2020 • 26min
The North Face vs Patagonia - Patagucci | 3
In the late 1970s, Patagonia scrambles to boost sales while focusing on innovative fabric solutions, ultimately creating a fashion-forward staple. Meanwhile, The North Face grapples with Asian imports and stagnant sales in the backpacking sector. Tensions rise between the two brands as their rivalry intensifies, sparking innovative marketing strategies and product developments. Patagonia's journey highlights their pursuit of sustainability, questioning the philosophy of endless growth in favor of responsible business practices, all while navigating a complex and competitive landscape.
Mar 30, 2020 • 26min
The North Face vs Patagonia - Blazing Trails | 2
In the 1970s, The North Face faced summer sales slumps and turned to innovative ski programs to thrive. Meanwhile, Patagonia emerged from its founders’ struggles with identity and environmental responsibility. A crisis over goose down materials forced The North Face's Hap Klopp to forge new paths for quality supplies. This rivalry drove urgent innovations in outdoor gear, showcasing creative solutions like Patagonia’s unique products. The race to reshape the outdoor market was on, with both brands navigating challenges and opportunities.
Mar 25, 2020 • 23min
The North Face vs Patagonia - Dirtbags | 1
Journey back to the 1960s with two climbing buddies who turned their passion for adventure into outdoor legends. Discover the birth of Patagonia and The North Face as they transition from climbers to entrepreneurs. Experience their daring dreams in the wilds of Patagonia and the grit of their 'dirtbag' lifestyle. Follow the exhilarating preparations for a transformative journey and the growing environmental consciousness that shaped their brands. The rivalry awakens, setting the stage for the outdoor apparel revolution.
Mar 23, 2020 • 24min
Starbucks vs Dunkin - Luckin: China’s Coffee Dark Horse | 7
In this discussion, Judy Gaines, President of J. Gaines Consulting, sheds light on the ongoing coffee rivalry among Starbucks, Dunkin’, and the rising contender, Luckin Coffee. She unpacks Luckin's tech-savvy, discount-driven approach that stands in stark contrast to Starbucks’ premium branding. The conversation also dives into how Luckin’s entry could reshape the U.S. coffee landscape, exploring the nuances of coffee culture in China and the strategic competition affecting established giants.
Mar 18, 2020 • 25min
Starbucks vs Dunkin - The Cold Rush | 6
Dunkin' has pivoted from donuts to coffee, targeting health-conscious consumers amidst fierce competition. Starbucks faces backlash over a racial incident, prompting policy changes and awareness training. Both brands are locked in a heated battle for breakfast dominance, adapting to evolving tastes for premium options. The rivalry intensifies as they strategize around climate threats and market dynamics, all while trying to command their futures in a rapidly changing world.
Mar 16, 2020 • 26min
Starbucks vs Dunkin - A Grande Fail | 5
Both Starbucks and Dunkin' Donuts grapple with the aftermath of the Great Recession. Dunkin' positions itself as the go-to affordable coffee choice, launching a $100 million ad campaign. Meanwhile, Starbucks dives into the instant coffee market with Via, showcasing bold leadership amidst challenges. The rivalry heats up with breakfast offerings as Dunkin' adapts with budget-friendly options. Additionally, Starbucks tackles social issues with its Race Together initiative, igniting both conversation and controversy while boosting revenue.
Mar 11, 2020 • 24min
Starbucks vs Dunkin - Trouble is Brewing | 4
Howard Schultz, the former CEO of Starbucks, grapples with the rapid decline in sales and intense competition from Dunkin' Donuts. He reveals the emotional toll of his leadership during a corporate crisis, discussing radical measures like store closures for employee retraining. As Dunkin' capitalizes on Starbucks' missteps, a nationwide taste test reveals surprising preferences that shift the coffee landscape. Schultz emphasizes the need for a return to core values and improved customer satisfaction to navigate through these turbulent times.
Mar 9, 2020 • 28min
Starbucks vs Dunkin - Schultz vs The Bean Counters | 3
Howard Schultz, the former CEO of Starbucks, reflects on his ambitious mission to transform Starbucks into a premier espresso bar concept while contending with resistance from other owners. Meanwhile, Dunkin's Bill Rosenberg grapples with his son's risky decisions as CEO. The discussion dives into the fierce competition brewing between Starbucks and Dunkin', with each brand making strategic shifts to adapt to changing markets. Discover how Schultz's pioneering vision and the challenges at Dunkin' shaped the rivalry that redefined coffee culture.
Mar 4, 2020 • 25min
Starbucks vs Dunkin - Mission Espresso | 2
Join Howard Schultz, former CEO of Starbucks, who transformed the brand into a global powerhouse. He discusses his journey to Seattle and the awakening of his coffee passion while Dunkin’ Donuts thrived. Schultz reflects on a critical innovation moment in the coffee industry and shares insights from a vibrant coffee culture experience in Milan. The significance of Dunkin's beloved Fred the Baker ad is also explored, highlighting the fierce competition brewing between these coffee giants.
Mar 2, 2020 • 25min
Starbucks vs Dunkin - A Steamy Culture Clash | 1
Discover the origins of Dunkin' Donuts, where Bill Rosenberg transformed his humble beginnings into a coffee phenomenon. Uncover the fierce rivalry with Starbucks, shaped by distinct identities and consumer choices. Explore the innovative strategies that propelled Dunkin's success, including the launch of Munchkins. Dive into the Italian influence on Howard Schultz, which redefined Starbucks' approach to coffee culture. This clash of coffee giants reveals the fascinating evolution of America's love affair with coffee.
