Sports Business Radio Podcast

Bea Perez, Chief Marketing Office for Coca-Cola North America joins us to discuss the sports marketing efforts for one of the biggest brands in the world. We also recap the business headlines from the Kentucky Derby. Learn more about your ad choices. Visit megaphone.fm/adchoices

David Stern, NBA Commissioner joins us to discuss the state of the NBA as well as give us an update on the Collective Bargaining Agreement discussions. We also examine the alarmingly low attendance numbers in Major League Baseball during the first month of the season. Learn more about your ad choices. Visit megaphone.fm/adchoices

We break down the economics of the NFL Draft with Yahoo! Sports NFL reporter Charles Robinson. Brian sounds off about the NBA's long, drawn out playoff schedule. And we bring you the headlines of the week including the NCAA's huge new broadcast rights deal with CBS/Turner. Learn more about your ad choices. Visit megaphone.fm/adchoices

We recap the latest edition of The Masters - including the TV ratings, the endorsement portfolio for 2010 champ Phil Mickelson and the return to golf for Tiger Woods. We also look at what the Pittsburgh Steelers are doing to deal with the off the field problems of two of their most high profile players. Learn more about your ad choices. Visit megaphone.fm/adchoices

We preview The Masters, discuss Tiger Woods' first press conference since his November car crash and give you the final numbers on the NCAA Basketball championships on this week's edition of Sports Business Radio. Follow us on Twitter @SBRadio Learn more about your ad choices. Visit megaphone.fm/adchoices

We preview the upcoming MLB season's top sports business storylines with Maury Brown from the Bizofbaseball.com. We also discuss the potential expansion of the NCAA Tournament to 96 teams. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Best of Sports Business Radio. We look back on interviews with Mickey Loomis, Executive VP and GM of the Super Bowl champion New Orleans Saints and with sports agent David Falk, who served as the agent for Michael Jordan. Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Shaheen, NCAA Senior VP for Basketball and Business Strategies, the Czar of the NCAA Men's Basketball Championship, better known as March Madness, joins us for our annual conversation with him to discuss the big business around one of the premiere sports properties in the world. We also go to Augusta to get an insider's look at the business in and around Augusta National - site of The Masters with Augusta resident Jeremy Jiunnies. read more Learn more about your ad choices. Visit megaphone.fm/adchoices

Ric Bucher, ESPN's NBA Insider joins us to preview the summer free agent market that includes the likes of LeBron James and Dwyane Wade. We also discuss the NBA Collective Bargaining Agreement negotiations. Paul Swangard, Managing Director of the Warsaw Sports Marketing Center at the University of Oregon stops by to discuss what Tiger Woods' brand could look like going forward as well as the possibility of the NCAA Tournament expanding its field. read more Learn more about your ad choices. Visit megaphone.fm/adchoices

Looking back at the 1989-90 Loyola Marymount men's basketball team on the 20th anniversary of the death of LMU hoops star Hank Gathers. Brian Berger is joined by his LMU basketball broadcast partner Keith Forman for the show. Berger catches up with Bo Kimble, Jeff Fryer, Tom Peabody, Terrell Lowery, Per Stumer, Marcellus Lee and Marcus Slater to get their thoughts on the magical 1989-90 season as well as find out that they've been doing for the past 20 years. Author Kyle Keiderling also joins Berger to discuss his new book "Heart of a Lion: The Life, Death and Legacy of Hank Gathers". Learn more about your ad choices. Visit megaphone.fm/adchoices