Inside Influence

How do you create a global movement, when your taskforce can’t read, write or speak a common language?When I first emailed today’s guest to invite him on the show, this was his reply:"Totally mystified as to why on earth you want to talk to an old Gandhian living in the middle of the Rajasthan desert?"This was my email back:"I can’t think of a better reason to want to talk to you."This exchange is the perfect introduction to the humility and humor of Bunker Roy.Today’s GuestBunker is global changemaker, Founder of the Barefoot College in India and listed as one of Time magazine’s 100 most influential people. His TED talk ‘Learning from a Barefoot Movement’ has been watched by over 4.5 million people.The Barefoot College has taught over 3 million mainly illiterate and semi literate rural people (mainly women), from some of the world’s poorest villages, to become teachers, midwives, weavers, architects, and doctors.This includes training over 1700 grandmothers (or ‘solar mamas’ as they are known within their communities) from rural villages across 95 countries including India, Sierra Leone, Africa, and Afghanistan – to become solar engineers.These women then go home to their communities and solar electrify their villages, to date powering a total of 60,000 homes and saving more than 1 million litres of kerosene from polluting the environment.And if that isn’t incredible enough, each one of these solar mammas has been fully trained in under 6 months, using mainly sign language.This conversation goes in so many different and beautiful directions on the topic of what it takes to influence from a place of both fierce determination and patience.  LinkedIn: https://www.linkedin.com/company/thebarefootcollege/Instagram: barefootcollegetiloniaFacebook: @barefootcollegeTILONIATwitter: @barefootTILONIAYou’ll LearnHow going from an elite education to digging wells in the villages of rural India, completely rearranged the course of his life.Why there are more powerful languages than the spoken word for creating engagement, inclusion and (most surprisingly) highly technical skill.The power of dignity and autonomy – why a 12 year old girl from a rural village was able to meet a Queen and introduce herself as a Prime MinisterWhat it takes to build a movement from scratch and sustain momentum for almost fifty years.And finally, why we need to stop searching for solutions outside ourselves, our communities and our teams and start looking within.Subscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

Here’s a quote to kick off today’s episode: “The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. They’re all we’ve got left.” Seth Godin So how do you win at a game where there are no rules? Or even worse, a game where you can throw every cent, every hour, that you have at trying to figure out the rules – only to have them change with an algorithm overnight? There are now more than 60 billion messages shared daily on mobile platforms alone.  That’s the tidal wave of noise that you, your content, your ideas, your business are up against – EVERY SINGLE DAY. And yet. Every day there are organisations, individuals and ideas that consistently stand out. So there has to be an answer right? When I first came across my guest today, it was through his book ‘One Million Followers: How I built a massive social following in 30 days’.  In it he talks about how his career creating online traction and followership for A list organisation’s including Disney, Xbox, Linked In and celebrities such as Taylor Swift – led him to ask a very simple question.  What if I took everything I’ve learned about cutting through the noise, everything that I know works – and applied it to starting from scratch, with the goal of reaching a million legitimate followers in 30 days. And what if I tried that experiment using myself as a case study. Can it be done? The answer to that question was a resounding yes. To his own amazement in less than a month he’d generated more than one million followers in more than a hundred countries.  I’ll be totally honest here. I’ve always been a firm believer that you don’t need social media to build influence, my own social media accounts definitely attest to that. That said, the focus of this conversation is that there are fundamental plays and rules that you need to understand in order to stand out on ANY platform – whether it’s social, the stage, publishing or even getting the attention of your colleagues. This isn’t just about social media, this is about human attention. How it works, what activates it and most importantly how it can be harnessed to create action. Today’s Guest Brendan Kane is a digital strategist for Fortune 500 corporations, brands and celebrities. He is a master at transforming complexity into simplicity, when it comes to what gets cut through in the digital world. He is the former vice president of digital for Paramount Pictures, and his current client list includes Taylor  Swift, Rihanna, Charles Barkley, Adriana Lima, and brands such as Disney, Fox, NBC, Netflix, Xbox and LinkedIn. He is also the bestselling author of ‘One Million Followers’ as I’ve mentioned, and ‘Hook Point – how to stand out in a 3-second world’. Facebook: @brendanjameskaneInstagram: @brendankaneLinkedIn: https://www.linkedin.com/in/brendanjkane/Thanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations have helped you please head over to iTunes, subscribe and leave a review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter Hosted on Acast. See acast.com/privacy for more information.

How much do you trust your inner current? That inner nudge that comes from the ideas, people and directions that ignite you. The voice that says this needs to be explored.Next question – what about your ideas? How much do you trust your ideas? I’m not talking about the great earth shatteringly brilliant ideas, the ones that arrive like an avalanche and everyone applauds. I’m talking about the quiet one, the one that isn’t quite right yet. The one that feels like a collapsed cobweb when you try to pull it out of your brain to explain it to someone else. In the words of my guest today – ‘the idea that leads to the idea’.If you answer yes to both those questions, you live a life of risking forward.Today’s Guest Victoria LaBalme is a Hall of Fame Speaker, Wall Street Journal Bestselling Author and Performance Strategist for Top Leaders & Brands. As the trusted consultant to top leaders and brands, she shows individuals at all levels how to uncover their hidden genius and express themselves in memorable ways, aligning with a larger mission and winning over the people they serve. She is also the author of the Wall Street Journal Bestselling book, ‘RISK FORWARD,’ and the founder of the ROCK THE ROOM® program that helps people knock their communications out of the park, both on camera and in person.  Website https://www.victorialabalme.com/LinkedIn @victorialabalmeInstagram @victorialabalmeFacebook @victorialabalmeYou’ll LearnWhy the most influential moments of our lives rarely come with a fanfareWhy shifting your focus from ‘recognition’ to ‘contribution’ is one of the most powerful decisions you can make when it comes to momentum.The concept of the ‘through line’ Why hyperactivity is a form of self-hypnosis How to start trusting your ideas What I love about Victoria, and the idea of risking forward, is that it’s not about taking massive action. In fact, it often begins as the opposite. Putting down the pen long enough to sink into moments of not knowing. To let the last chapter fade, so you have the chance of writing something new. Trusting your inner current, even when you have no idea where it’s taking you.References and links mentionedmy new ebook The Influencer CodeVictoria is generously offering listeners a gift. Normally valued at $100 she is giving it to listeners for free. Simply head to  https://book.riskforward.com/risk-forward-events-julie Subscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

What’s your leadership blueprint?I’m not talking just about your values – or a description of how you operate at your best, on the best day – when everything is going according to plan. I’m talking about a roadmap of clearly defined behaviours, rituals and practices that exactly define the type of leader you want to show up as – EVERY DAY.There’s an age old saying that we get the leaders we deserve. Maybe that’s true and it’s certainly a conversation worth exploring. But today’s conversation comes at it from a different angle, that rather than getting the leaders we deserve – which is somewhat out of our control - we become the leaders we build. And like any successful building project, it starts with a carefully considered blueprint. From the bedrock of our carefully chosen intentions, to the walls of our daily non-negotiables.My guest on this week’s episode literally wrote the blueprint on how to do that.Today’s Guest Doug Conant is the only former Fortune 500 CEO who is a New York Times and Wall Street Journal best-selling author, a Top 50 Leadership Innovator, a Top 100 Leadership Speaker, and one of the 100 Most Influential Authors in the World. A devoted leadership practitioner and teacher, Doug’s 45-year career has been defined by achieving high performance through an intentional commitment to studying, practicing, improving, and spreading the tenets of “leadership that works.” He is Founder and CEO of ConantLeadership, former President and CEO of Campbell Soup Company and former Chairman of Avon Products. His Wall Street Journal bestselling book, co-authored with Amy Federman, is called ‘The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights’. He is also the New York Times bestselling co-author of ‘TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments’. Website: conantleadership.comTwitter: @DougConantLinkedIn: @DougConantYou’ll LearnThe importance of setting an anchoring intention as a leader – and why as leaders we’re so often thrown in the deep end with no roadmap to follow.Doug’s fundamental belief that ‘Your life story is your leadership story’. Why owning that story is the key to connection, engagement and embracing your own authenticity as a leader.If leadership is the hardest and most important job on earth, then it deserves a plan. You wouldn’t build a multi-million dollar hotel without some considered thought. And yet, somehow and at all levels of society, we believe leadership should be innate. Learned the hard way. Sink or swim. Survive or die.How different would our organisations, communities, and political systems be if - before we even began the journey of leadership – we created a plan. Not about what we wanted to achieve, but instead a clear set of commitments on how we intend to show up.Imagine the cumulative effect of that? Of all those plans in action, of all that accountability and growth. Now imagine the opposite. Feels strange right?That’s where we are right now. That’s also an incredible opportunity to stand out.Subscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode. If the information this episode helped you in your business journey, please subscribe to the show, and leave a review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code Hosted on Acast. See acast.com/privacy for more information.

Swagger: How to unleash everything you are and get everything you wantWhere do you need more swagger in your life?I’m not talking about the fake version of swagger – arrogance, aggression or a false sense of bravado. I’m talking about REAL swagger.The type that you can’t fake.You’ve seen them. The people who walk into a room and you can’t help but notice. The ones that seem to emit something, exude something that makes them stand apart.They laugh easily. Speak up easily. Listen carefully – and generally seem comfortable, capable and confident in their own skin. The result? They’re magnetic.Literally. They seem to attract the right opportunities and people to them without even trying, by just showing up and freely offering what they have to give. In the words of my next guest: “The truth of who we are is all we have in this world. It’s all we are, our words and our deeds. That’s our truth.”So how do we make our words and deeds more magnetic?The answer: start working on our swagger.Today’s Guest Leslie Ehm is a former TV host and advertising Creative Director turned training guru. Having spent  decades travelling the globe with her award- winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Seriously the list may as well be the entire Fortune 500.She’s turned technologists into creative forces, bankers into storytellers, and has  brought a serious dose of badassery to  boardrooms everywhere.Her latest book ‘Swagger – Unleash Everything You Are and Become Everything You Want’ is a Wall Street Journal, USA Today, and Amazon #1 bestseller. To quote her website she’s been called “better than therapy,” “a rock star,” “ass-kicking,” “a force of nature” and even “a witch.” So basically… my kinda woman.Website: LeslieEhm.comFacebook: @leslieehmspeaksInstagram: @LeslieEhmSpeaksLinkedIn: @LeslieEhm You’ll LearnWhy faking it until you make it is the opposite of what works.The main SWAGGER BLOCKS that most of us have when it comes to speaking up and standing out.The power of intention – and why speaking it clearly completely changes our ability to cut through other peoples stories and reset the balance.References and links mentionedLeslie’s book ‘Swagger – Unleash Everything You Are and Become Everything You Want’Subscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code Hosted on Acast. See acast.com/privacy for more information.

We have reached the final episode of our special series of Power Cuts. I hope these small supercharged doses of content have kept you connected and inspired over this Christmas and New Year period, while myself and the inside influence team have been stocking up on turkey, binging on Netflix, and generally refueling our creative tanks. Over the past five weeks, we have cherry picked some of the best insights and tools from our favorite guests over the past year, all with one intention: to give you some fuel for whatever it is you are thinking right now for the year ahead. And for that reason, for our final Power Cut, I chose the insights of Laura Gassner Otting. Today’s GuestLaura is an entrepreneur who started her career as a campaign staffer for the Clinton administration, before diving into the world of executive search, rising to the position of senior vice president of startup execsearches.com. Now, it was through her work in executive search that Laura started to notice something. She started to notice that leaders who successfully pivoted either their careers or their lives all had four decisions in common: a sense of calling, connection, contribution and control. These realizations went on to become the basis of her 2019 Washington Post bestseller, ‘Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life.’ Now just for a moment, how's that for a mantra for 2022? I'm taking that one with me everywhere that I go.Now in this flashback to our conversation, Laura dives into why following your passion is a terrible idea. You have to bear with me on that one, including her theory of consonance, which is the key to unlocking potential and gauging whether we're on the right track. Now, if you don't know what consonance means, don't worry. Neither did I. I'll let Laura explain it in more detail, but in a nutshell, it's that feeling of flow, that sense of flow that comes with when the work that you are doing aligns with who you actually are at your core, when what you are putting out in the world matches who you are in the world.Now, after a year of paying close attention to boundaries and borders and social distancing, the distance between us and another human being, our ability to be able to cross over geographically with family, paying so much attention to the boundaries in our lives, this idea of being limitless feels like a massively important idea to explore right now. So, I hope it helps you tap into a sense of expansion in your life, and for however long you're able to, sitting with the question, "What would I do? What would I create? Who would I be if I were truly limitless?" On that note, I will leave you in the very safe hands of Laura Gassner Otting.Website: https://lauragassnerotting.comFacebook: @heyLGOTwitter:  @heyLGOLinkedIn: https://www.linkedin.com/in/heylgo/Subscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Lastly, don’t forget to download my new ebook The Influencer Code Hosted on Acast. See acast.com/privacy for more information.

Here we are again with number four of our series of mini power cuts, all designed to keep you inspired over the holiday season while our team takes a bit of a break to eat mince pies, drink eggnog, and obviously plot big things for next year.On that note, actually, if there are any topics or people that you think should be on the show this year, get in touch. Some of the best guest recommendations have come from you, the Inside Influence community. Plus I always want to know what you're reading, who you're following and what you are curious about right now. So jump onto all the socials, you know the ones and let us know.Today’s Guest In today's flashback episode, we bring you Dorie Clark, who I have to say has the dubious honor of being the only guest I have ever invited back onto the podcast three times, a fact that should give you an idea of just how much I value her wisdom. Plus, she's just an all around kind of   awesome human being. Dorie is one of the top 50 business thinkers in the world. Author of “Standout, Reinventing You.” And her latest bestseller, “The Long Game: How To Be A Long-term Thinker In A Short Term World.” Could there have been a better year for this book to be published? It is also, believe me, a must. Buy it and devour it if you are looking to reinvent any part of your life. In this part of our conversation, she dives right into the question, what do I need to start working on today in order to have the influence or life that I want 10 years from now? Including the moment that she realized that she needed to start playing a longer game if she was ever going to create a life by her own design, by her own making, and of her own rules. She also talks about the importance of creating white space in our schedules to rethink the road that we're on and why we all need to learn the art of saying no. I say this for myself as much for anybody else so that we can start saying a big fat yes, to all the things that count. If you're taking some time out right now to rethink the year ahead, then you're going to need a pen and paper for this one. With that said, sit back, grab a coffee and listen to the voice of your long term future or calling, the amazing Dorie Clark.Facebook: https://www.facebook.com/dorieclarkauthor/ Twitter: https://twitter.com/dorieclarkInstagram: https://www.instagram.com/dorieclark/LinkedIn: https://www.linkedin.com/in/doriec/Subscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Also if you have some big visions for 2022 and are looking for a kick start. I will be running my LAST EVER Live Rapid Authority Masterclass in late January. It will be a virtual event, so you can tune in from anywhere in the world, time zones allowing. Simply head to my website www.juliemasters.com and register your details. Lastly, don’t forget to download my new ebook The Influencer Code Hosted on Acast. See acast.com/privacy for more information.

Here we are with number three of our powercut episodes. This is our way of keeping you inspired over Christmas and New Year while our Inside Influence team takes a little bit of a break to rest and recharge. We have gone back through all the episodes and narrowed down, not only the five conversations we think will be the most helpful, but the specific parts of those episodes that will give you one tool, insight, or mindset shift to take it to the next level for whatever big visions or plans you have brewing for 2022.In today's episode, it's the wisdom of Rich Diviney. Rich is a former Navy Seal commander who served in the U.S. Navy for 20 years and completed 13 overseas deployments, including Iraq and Afghanistan. Having worked as the Officer in Charge of Training for other Navy seals for specialized command, Rich became curious as to why a massive 50% of Seals were failing the training, despite having all the prerequisite skills and experiences to succeed. What he discovered was that success was actually determined not by a person's skills, but by their attributes. Qualities including resilience, grit and adaptability - none of which we get training for, and all of which he calls the hidden drivers of performance. It is these keys to performing under pressure that he breaks down in his latest book, "The Attributes: 25 Hidden Drivers of Optimal Performance.” In today's flashback, you're going to hear him diving into the part of the conversation where he explains the difference between quitting and giving up, and how successful people use quitting to redirect their energy in more efficient ways.Now, after a year of asking myself that exact same question on so many occasions, am I quitting something that isn't working? Am I being smart with my time? Or am I just giving up when the going gets tough? I needed to hear this again. In his words, the secret to success is not necessarily to never quit, but to quit as many times as you have to, until you find what works. So with that said sit back, take a breath and listen to a voice from the front line of performance under pressure, Rich Diviney.Website: https://theattributes.com/Instagram: https://www.instagram.com/rich_diviney/LinkedIn: https://www.linkedin.com/in/richdiviney/References and links mentionedRich Diviney's new book, The Attributes: 25 Hidden Drivers of Optimal PerformanceSubscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Also if you have some big visions for 2022 and are looking for a kick start. I will be running my LAST EVER Live Rapid Authority Masterclass in late January. It will be a virtual event, so you can tune in from anywhere in the world, time zones allowing. Simply head to my website www.juliemasters.com and register your details. Lastly, don’t forget to download my new ebook The Influencer Code Hosted on Acast. See acast.com/privacy for more information.

Here we are again with another Power Cut, a series of mini-episodes dropping once a week, each carefully curated from our favorite interviews from 2021 to keep you inspired and motivated, while our Inside Influence team takes a little bit of a break to reimagine and recharge our batteries over Christmas. Today's Powercut episode was my pick, one of my all time favorite human beings and conversations from last year, Benjamin Zander. Benjamin is the conductor of the Boston Philharmonic and also the Boston Philharmonic Youth Orchestra. However it's his unique approach to leadership that has led the best in the world to continually seek him out. And as you'll hear, at 82 years and strong, he has plenty to say. Benjamin co-authored the bestselling book, The Art of Possibility, with his wife Rosamund and his Ted Talk, The Transformative Power of Classical Music, has inspired over 20 million views. I'll say that again, 20 million views. However, what makes Benjamin so captivating for me is his ability to make classical music accessible and relevant to everyone. He's a true translator of his space and he uses his passion for music as an invitation, an invitation for us all to understand and stand in possibility, the possibility that exists in every piece of music, the possibility that is in every room, every situation, every conversation, especially the hard ones.And in this part of our conversation, you will hear him talk about the art of enrollment, how you create a call to action for your team or audience that is so visceral, so compelling that people will literally travel the length of the planet to walk that road with you regardless of the risks ahead. Plus, how he became a primary translator in his space. That one was worth the price of entry for me. So sit back, soak up the incredible high notes of Benjamin Zander.Facebook: OfficialBenjaminZanderTwitter:  @BenjaminZanderLinkedIn: benjaminzanderReferences and links mentionedZander’s Ted Talk: “The Transformative Power of Classical Music”  Zander’s book co-written with his wife: “The Art of Possibility”Rosamund Stone Zander’s book “Pathways to Possibility”Zander’s “Safe & Sound'' Concert Series: Brahm’s Sextet in B-flat Major, op. 18Zander conducting an online MasterclassSubscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review.Lastly, don’t forget to download my new ebook The Influencer Code Hosted on Acast. See acast.com/privacy for more information.

We are coming to the end of another eventful year, another 12 month bundle of opportunities, challenges, plenty of highlights and some definite unforeseen low lights. Hopefully you are about to embark on a well-deserved break. This is exactly what the inside influence team and myself will be doing. So over the next few weeks we are going be taking a festive step back to rest up, recalibrate and re-inspire ourselves for 2022. However, if you need some inspiration to get you thinking and planning for next year, we have you covered. Our holiday season of power cuts or power minis are back. Our first power cut is Guy Kawasaki.Today’s Guest Today’s guest is Guy Kawasaki. Guy is the previous chief evangelist at Apple. As part of that role he popularized the word evangelist in business and the concept of evangelism marketing. Since then, he has published several books, including one for your must read list ‘Enchantment: The Art of Changing Hearts, Minds, and Actions’. Guy now works as Chief Evangelist at graphic design platform Canva.He is also a well known speaker and host of the remarkable people podcast in which he interviews amazing humans like Seth Garden, Dr. Jane Goodall and Angela Duckworth. In this flashback section of our interview, you're gonna hear Guy explain why life is like Tinder and not eHarmony and how this knowledge is the key to nailing your pitch. Now, for those of you who missed that whole internet dating aspect of romantic life, well done, I'll let you google those two references. Guy also reveals the exact matrix that he uses to identify solid gold products or people. Now you have to remember he gets pulled into a lot of pitches. He is an investor. He comes on board in the early stages of companies, and this is the exact matrix that he uses to identify the company's products or people he wants to get Involved with. He also talks about why we all need a mantra instead of a mission statement. Now, if you've been struggling to cut through the noise this year and need some new tools to make an impact, I promise you this episode is for you. Website: https://guykawasaki.com/Facebook: https://www.facebook.com/guyTwitter: https://twitter.com/GuyKawasakiLinkedIn: https://www.linkedin.com/in/guykawasaki/Subscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations has helped you on your journey to raising your influence, please head over to iTunes, subscribe to the show, and leave an honest review. Also if you have some big visions for 2022 and are looking for a kick start. I will be running my LAST EVER Live Rapid Authority Masterclass in late January. It will be a virtual event, so you can tune in from anywhere in the world, time zones allowing. Simply head to my website www.juliemasters.com and register your details. Lastly, don’t forget to download my new ebook The Influencer Code Hosted on Acast. See acast.com/privacy for more information.