Inside Influence

Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a Nation. Now, if I asked the question: what is the one big topic, or theme or take away or, let’s face it, obsession of Inside Influence, then the answer would be this: storytelling. Sometimes that feels light…Storytelling is in our DNA; from the dawn of humanity to today and beyond, storytelling is who we are - it’s how we connect, and how we engage – it captures our attention and compels our actions more than any other ONE thing on the planet. So that might help explain why, storytelling (that is, telling our individual and collective stories to other people) has quite rightly had its fair share of airtime on this podcast. But one thing I don’t feel like we’ve spoken about often enough – and that I intend to rectify now – is the impact of the stories we tell ourselves. No these stories are usually about ourselves and our abilities – or lack of for the majority of us. And how these stories impact how we show up – WHETHER we show up – and our ability to stand out ground when the road gets tough. Things like… I’m not a good leader… I know in my gut that this needs to be said or done – but I’m not the person to do it… Or the biggest one that I see – I’m too old, introverted, different, small, large - who do I think I am to stand out, make waves or be seen.These stories – as I said usually about ourselves and our abilities – my guest today refers to as our ‘second stories’.Which if you’re anything like me makes you wonder – if this is my second story – how bad must my first story have been? Which we will get into – including how to rewrite any story that’s keeping you stuck to create a Third story. Which is the one that will ultimately shape the person you want to become. In short, your third story cuts the BS, and enables you to live the life you’ve always wanted to. But first, let me tell you about the man behind this way of thinking and todays guest. Flip Flippen is a New York Times’ best seller, he’s a serial social entrepreneur, philanthropist, respected speaker, thought leader and, perhaps most surprising and impressive of all - father to 20 children. Can we just sit and comprehend that for a second. Just trying to get shoes on two children in the morning is challenging enough, my brain literally melts trying to imagine 20. Flip started-out working with kids who had become involved in gangs, setting up a very successful non profit organisation – before (and after one fateful day which we will talk about) going on to found numerous companies - including one of the largest educator training companies in North America. Last year, along with Dr Chris White he released the book: ‘Your Third Story: Author the Life You Were Meant To Live’. Which brings us back to today – talking about our first, second and ultimately third story. I won’t ruin it by going too deep into the definitions – but in short your first story is the one you were given, the second is the one you tell yourself to justify the first – and the third is when you throw away the whole God damn book. And this time write your own.I LOVED this conversation. It’s impacted me in untold ways since as a leader, parent and just human being in this world. If you’ve ever had that sneaking feeling that there are maybe other words you want to say, or challenges you would dare to attempt – if you could just step back from the script for awhile. Then this is the episode for you.Today we dive deep into... ·       How to write your Third story; the prerequisites you need to consider and the questions you should be asking yourself... 
·       The drivers for change; be that either an emotionally compelling reason from within you, or an external force that backs you into a corner... enter stage left COVID-19 
·        How you can become mindful of the stories you programme into your children·       Forgiveness. The benefit to you to forgive, and the impact it can have on everyone around you when you dare to take the leap. And make no mistake about it – forgiveness is one of the most daring acts of bravery we can commit ourselves to
·       And finally -  how to see off the story dragons who want to eat your third story for breakfast... Now, speaking of dragons, I had a few tech dragons attacking my mic for this recording, so I apologies for the lower quality than usual, but luckily Flip sounds fantastic. So sit back, get settled and prepare to look inward, guided by the story master himself Flip Flippen. Hosted on Acast. See acast.com/privacy for more information.

Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the COVID-19 pandemic and subsequent lock down.The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question: ‘What are the most important things you’re focusing on right now (tools, ideas, strategies) - or advising your clients to focus on - that you know for sure work in uncertain times?’The intention being that somewhere in there, from these incredible minds, you might be able to find inspiration for your next right thing – a point of certainty amidst the uncertainty.In this episode I speak with… Justin Dry – Co-Founder + CEO of Vino Mofo, an online wine retailer and community that began in a garage - and then a campervan - and then became one of the fastest growing online wine retailers on the planet. With an annual turnover of more than $50 million – and collaborations with power houses that include wine rockstar Gary Vaynerchuck.Justin and his team has done what many would say was impossible – and the challenge that so many are facing right now. Which is take a category that previously relied on high touch – face to face interaction – and pivot it into a high tech, high engagement online community. That - rather than diminishing the experience – takes it to such another level that their best form of marketing is the customers themselves.In this conversation we talk about… the pivot from high touch to high tech – the impact of lock down on our digital attention (including what he sees working right now) – and why relentlessly obsessing about your story is still the number tool of engagement.If you want to dig even further into Justin’s experiences in creating, building and globally scaling Vino Mofo… you can hunt down our previous conversation - which I believe is episode No.62. I’ve said it before and I’ll say it again – audio not perfect.So… other than staying well and looking after each other - I hope somewhere in here you find the fuel you need for your next right thing. Hosted on Acast. See acast.com/privacy for more information.

Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the COVID-19 pandemic and subsequent lock down.The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question: ‘What are the most important things you’re focusing on right now (tools, ideas, strategies) - or advising your clients to focus on - that you know for sure work in uncertain times?’The intention being that somewhere in there, from these incredible minds, you might be able to find inspiration for your next right thing – a point of certainty amidst the uncertainty.In this episode I’m joined by… Bill Coletti - a crisis communications and reputation management expert with more than twenty-five years of experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and global political campaigns.Bill’s expertise is focused on one thing – how to approach, handle and lead in critical moments. In the moments when all the bets are off – and a normal Tuesday suddenly becomes the pivot point for your entire career, business – or in the case of some – political legacy.In this conversation we talk about… The A-B-C (Always be communicating) approach to crisis communication. How to excel during the messy middle phase – when a new normal has sunk in and no end is still in sight – and whether there is such a thing as over communicating with your team and stakeholders.What I want you to reflect on here… that the leaders that will excel during these times – or during any time that involves a critical moment – aren’t the ones with all the answers. As leaders it’s often easy to fall into the trap of ‘the great reveal’. the ‘da da’ moment. Not the destination – but the map.What we want is someone to translate the path with a level of certainty. To share our process of decision making – and not our perfection.If you want to dig even further into Bill’s knowledge and background… you can hunt down our previous conversation – where we talk more about influencing critical moments, developing a Crisis EQ and the Power of an Apology - which I believe is episode No. 57. In the meantime stay well, look after each other – and I hope somewhere in here you find the fuel you need for your next right thing. Hosted on Acast. See acast.com/privacy for more information.

Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the COVID-19 pandemic and subsequent lock down.The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question: ‘What are the most important things you’re focusing on right now (tools, ideas, strategies) - or advising your clients to focus on - that you know for sure work in uncertain times?’The intention being that somewhere in there, from these incredible minds, you might be able to find inspiration for your next right thing – a point of certainty amidst the uncertainty.In this episode I speak with… Linda Cruse – frontline humanitarian, leadership expert and author of ‘Leading on the Frontline – Remarkable stories and essential leadership lessons from the worlds danger zones.’Linda has worked alongside some of the world’s most influential figures including HH The Dalai Lama, Sir Richard Branson and HRH The Prince of Wales, and with companies, foundations and universities including GSK, Virgin Unite, Cadbury, Rabobank, KPMG, Merrill Lynch, the World Bank.Her main message being this – when crisis comes – and we find ourselves on the frontline in whatever form - we need to stop focusing on being charitable – and start focusing on being capable.In this conversation we talk about… Leading from the frontline – what she has learned works when all traditional structure and hierarchy falls away. The concept of charitable vs capable – and why there are 7.7 billion hero’s on this planet right now. And how recovery actually works – not the sanitised ‘plan on a spreadsheet’ kind – but the messy ‘making it up the next right thing at a time, when the ground is constantly shifting beneath us’ kind.What I want you to reflect on here… is that in crisis and uncertainty – those that emerge as the leaders – both as individuals and brands – are often not who you would expect. As frequently as it’s the top dog – it’s someone you may never have noticed before. Someone who decides, for whatever reason, that now is the time to stand up and contribute the best that they have to give – with certainty. Essentially, those that make the decision to focus more on ‘capability’ than ‘catastrophe’.If you want to dig even further into Linda’s knowledge and background… you can hunt down our previous conversation - which I believe is episode No. 22. You’ll also hear her talk about ‘Race For Good’ which is an online platform (I think maybe app) that she’s developing to allow capable people around the globe to collaborate on solving some of the world’s greatest issues. At the time of publishing it’s not yet finished – but keep an eye out in the coming weeks.Not perfect – showing up…So… other than staying well and looking after each other - I hope somewhere in here you find the fuel you need for your next right thing. Hosted on Acast. See acast.com/privacy for more information.

Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the COVID-19 pandemic.The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question: ‘What are the most important things you are focusing on right now (tools, ideas, strategies) - or advising your clients to focus on - that you know for sure work in uncertain times?’The intention being that somewhere in there, from these incredible minds, you might be able to find inspiration for your next right thing – a point of certainty amidst the uncertainty.In this episode I speak with… Ty Montague – Founder at co:collective and author of:  ‘True Story: How to Combine Story and Action to Transform Your Business’. Using his own words Ty considers himself a traditional advertising ‘refugee’ - having decided to pivot (recognise that work from any conversations recently?) his entire career when he noticed - and couldn’t explain why - Starbucks could be on every corner - yet not spend a single dollar on traditional advertising. Ty took that one question and went on to build a philosophy, a methodology, a company and a global reputation on the answer. All based around one premise – if you want to stand out, build trust and engage your target market – particularly in when there is no business as usual to be found. Then you need to shift from Story Telling. To Story Doing.In this conversation we talk about… Pivoting the Quest – knowing when to double down on your messaging and when to change direction. The importance and process of defining a few transformative actions to focus on in uncertainty. And why these two questions should be on Post It notes above your desk right now: “When this crisis is over what story do I want people to tell about me (or us)?” And “What story do I want to tell about myself?”What I want you to reflect on here… Those that are doing it well right now – are not necessarily changing direction – but finding ways to take their existing mission – or Quest - and expanding it. To include community, connection and a wider purpose for existing.If you want to dig even further into Ty’s insanely smart mind and Story Doing as a concept… you can also hunt down our previous conversation - which I believe is episode No. 69. You can also find his book on Amazon – highly recommended. So… other than staying well and looking after each other - I hope somewhere in here you find the fuel you need for your next right thing.This series very much a ‘by the seat of your pants’ kind of thing… the intention is to keep these short – as least for now we’re going to release as we record. We’ll probably also leave in a lot of the imperfections we usually edit out.  Hosted on Acast. See acast.com/privacy for more information.

“Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a Nation. Now, hands up if you have a set routine whilst listening to this podcast. Maybe you listen whilst you’re in the gym or on your commute?Obviously, if you’re listening to this at the time of publishing – when most of us are in lockdown due to the Covid 19 pandemic - you’re not at the gym and your commute is probably a traffic-free 10 second stroll to the kitchen table. So, in that scenario, it’s likely that your podcast listening habit has shifted or changed. And if that habit has changed, then I imagine, like me, most of your other habits are either completely out the window or drastically re-engineered. And… I’d take a guess that you’re probably forming new habits for this new landscape; some good (like spending more time with your family and finally reading those books you’ve been meaning to get to), and some, like the daily baking of banana bread and drinking of red wine -  potentially bad. As the saying goes, we are creatures of habit. Habits ground us, they lead us, they calm us. According to researchers at Duke University, they also account for 40 percent of our daily behaviour.  So what happens when all our usual habits disappear – or become impossible? Although unsettling (which is a just a fancy way of saying a cause for being either frozen, frantic or freaking out), it can also present us with a massive opportunity to upgrade. To bed down new habits – atomic habits - that can become the foundations of whatever comes next.In times of crisis we are either catastrophic or catalytic – The habits we develop during this time – they will become the catalysts to who we become next.So, all you need to do to improve your habits; is put in some good new ones, remove the bad old ones. Easy, right? Well, it’s easier than you think, and my guest for this episode can help you... 1% at a time. James Clear is the author of New York Times Best Seller: ‘Atomic Habits: An Easy & Proven Way to Build Good Habits and Break Bad Ones’. The central question to James’ work both in the book and on his website and (EXCELLENT) newsletter is: how can we live better? And as I’ve said, our habits are the foundation to how we answer that question.So what is an Atomic Habit? They are small 1% improvements in behavior that, over time, compound into full-blown transformation. And this isn’t just about ‘will power’ and ‘mind over matter’. This is about removing the mental load of intending to get something done every day – and beating yourself up when you don’t – into creating micro habits that you can achieve easily, consistently – and eventually automatically.In this episode we talk about: ● Forming and enforcing new habits in this new environment - and what four things you need to focus on to cement those new habits. 
● How to make the immediate outcome of your habit satisfying – even when the greatest returns may feel in the distant future – i.e. developing killer abs.● The vital practices of Habit stacking and habit squashing - and how to master both. 
● Why identity always trumps motivation when the going gets tough. First asking yourself “Who is the type of person I want to become?” and “What would they do right now”?·     And Warren Buffet’s two-list rule; how the most dangerous things on your to-do this are the ‘good’ uses of your time (and also that you're a rose bush and not a tree, but that’ll make a lot more sense later). I could go on with the sound bytes as this episode is packed with them, but perhaps the most striking insight for me, is that ‘every action you take is a vote for the type of person you want to become’. If you sit with that one sentence for long enough – other than potentially regretting that last bottle of wine – it brings every decision you make from here into blinding clarity.So, pick a chair, corner of the garden or just get comfy into whatever your life in lockdown looks like – and enjoy my conversation with James Clear....  Hosted on Acast. See acast.com/privacy for more information.

Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a nation._________________________________________________________________________ Now, it’s a pretty reliable fact of life that new will always replace old. New ideas, new approaches, new ways of thinking and communicating, new tech, new platforms; new music.  However nostalgic you feel about the old, the new will usually get you eventually. But who’s heard of the phrase New Power? Well, whether you’ve heard of it or not there’s a pretty high chance that New Power has influenced your life in some way. Anything from riding an Uber or booking an AirBnB through to contributing to the MeToo or the Extinction Rebellion Movements - all these things fall under the banner of New Power.   So what is New Power? Well, unlike old power which is traditionally driven by command and control, New Power is an open, collaborative and usually tech driven force. And if used correctly, New Power is probably the most influential tool on the planet today. The fact that in under a year – from the age of 15 to 16 - Greta Thunberg can go from protesting alone outside Parliament – to mobilising millions of people in protest around the world… is testament to that. So how do we harness this New Power and make it work for our businesses, our organisations or our beliefs? Step forward my guest for this episode: Jeremy Heimans - entrepreneur, political activist and author of the book: ‘New Power: How Power Works in Our Hyperconnected World - and How to Make It Work for You.’ Not unlike Greta, Jeremy started his activism young; aged 8 in fact, and by the age of 12, his first steps into New Power involved trying to stop the Gulf War - armed only with a fax machine. History may have had different plans there, but un-phased Jeremy went on to form GetUp; an Australian political organisation. Following its success, in 2007 he went on to co-found Avaaz.org, an online activist network that now has over forty million members across the globe. Two years later and now based in New York - he co-founded Purpose; a social impact agency working alongside brands like Google, Starbucks and the World Health Organisation. Developing the strategies, campaigns an tech to thrive in a new world. A world fuelled by currents of attention rather than currency – and letting go of control rather than tightening your grip. If, like me, that sounds in equal parts terrifying and exciting. Stay curious. New Power isn’t coming. It’s already woven deep into the fabric of all our lives. In this episode we jump into… ●      The four vital things to consider before launching a new movement, vision or community.●      What every organisation needs to learn from the ‘Occupy Wall Street’ movement – including why you should occupy yourself before you get occupied.●      How to reach the people you’re targeting - and once you get to them - how to set off the spark that drives them to participate.●      How New Power is enabled by more than just tech; yes the tech has changed, but alongside it so have we…●      And most importantly, how old power still has a place in this brave new world – which parts of structure and control we need to hold onto (like seeing actual Dr’s rather than self-diagnosing on internet forums at 2am – cue me hanging my head in shame) and how to apply them in a world where the power now belongs in the hands of the many – rather than the few As I’m recording this intro we’re deep into the COVID-19 pandemic – over 1.6 million cases and climbing. Thinking back to this interview, and now knowing the world we’re launching it into. It’s interesting to reflect on how relevant understanding new power has become. Any leader that now needs to motivate and harness the collective power of their teams remotely – needs New Power. Any organisation that previously relied on face-to-face interaction and now needs to pivot into engaging or creating online communities – has to understand New Power. Anyone isolated, struggling with loneliness and leaning on the support of online communities of friends or the likeminded – is grateful for New Power. The government itself, as it tries to spread community awareness and participation in reducing the spread of the virus – is banking on New Power. We may have felt we had more time to understand and try to consciously and responsibly harness this new force. But maybe we don’t. Maybe this is the moment. The pivot point when New Power finally comes into its own. On that note, I’ll leave you to sit back, or head out for your blissful 30 minutes of the outside world - and enjoy my conversation with the force of nature who is Jeremy Heimans. Hosted on Acast. See acast.com/privacy for more information.

Greetings everyone, my name is Julie Masters and welcome to another episode of InsideInfluence. In which I delve into the minds of some of the world’s most fascinating influencers– or experts in influence - to get to the bottom of what it really takes to own your voice - andthen amplify it to drive an industry, a conversation, a movement or a Nation. Have you ever been in the situation where you had limited time to pitch an idea? A moment where you knew you had to immediately capture attention, establish credibility and build a compelling enough argument - and that your ability to do so would literally make or break what comes next? I’ve found myself on both ends of this situation more times than I can count over the years. Having both made and received hundreds of pitches. Some successfully - some so unsuccessful I still have difficulty thinking about them without shuddering. But the ones that went well - that ultimately ended up changing the course of my businesses and career - and the ones where I have been in the position to change the course of someone else’s business or career. Those successful ones all had a few things in common. The largest of those? Is an epic FIRST 2-3 minutes.So when someone sent me a book recently called ‘The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation’. I was ALL IN.That book was written by my next guest - Brant Pinvidic - award-winning film director, veteran television producer, keynote speaker, top-rated podcast host (Rob Lowe being one of the most recent guests I tuned into) and columnist for Forbes.With over 20 years of experience in producing, creating, and directing household TV shows and movies - Brant is widely recognized as one of the great creative leaders in Hollywood. Having given over 100+ successful film and television pitches over his career, Brant learnt that if he didn’t get them in the first three minutes - chances are he wouldn’t get them at all. Taking those business and storytelling lessons he developed a proven blueprint for leaders wanting to position their message with impact.In today’s conversation we delve into the mechanics of what it takes to get your ideas over the line. Including:Why three minutes is the key to creating an ultra-concise, ultra-compelling pitch for any idea, product, service or company.The Fire Alarm Test – If someone pulled the fire alarm after three minutes of your presentation or sales pitch, have you done enough to make people want to come back and hear more?The four core questions every successful pitch needs to addressWhy being passionate about everything - often means you are credible about nothing.How to close with a hook that guarantees action.And the difference between situational doubt and self-doubt - in particular why one of those mindsets is self-defeating - and the other is self-preserving.If now is the time to get others on board with your ideas, product, company or vision - those potentially hold the power to making it happen - then this episode is for you. Hosted on Acast. See acast.com/privacy for more information.

Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a nation.____________________________________________________________________________If I asked you to list all of the skills you learnt at school, what are some of the things that would make that list? For me, it would be things like the square root of a triangle - algebra - obviously being British - the bloody history of the Empire - and various fun facts about frogs. Now the next question you can probably see coming… outside of the occasional hero moment at trivia… how many times have you actually found yourself using those skills?Today’s conversation on Inside Influence is a second time guest. The first time I had the pleasure of speaking to him it was to discuss the universal challenge of ‘How to be Heard’. This time we wanted to flip the focus - and concentrate on the largest and most undiscussed part of that equation - our ability to hear someone else. And it all came from one question he asked me during that original conversation. And it was this… how come - with all the skills we learn at school - the most fundamental skill - the one that’s the most likely to dictate the success of our relationships, careers, businesses and parenting - never gets taught. The art of listening. Not hearing - which is something we do involuntarily. But the art of truly listening and processing the world of another human being.Today I’m thrilled to welcome back Julian Treasure. Founder of The Sound Agency and author of ‘How to be heard’. Julian’s five TED talks have been watched more than 80 million times. His latest, ‘How to speak so that people want to listen’, now in the top 10 TED talks of all time. He is also regularly featured in the world’s media, including TIME Magazine, The Economist and the BBC. Today we dive into the deep deep world of listening including:The difference between listening and hearing. Listening = position of curiosityThe circle of influence… why the way I speak impacts the way you listen – and the way you listen impacts the way I speak. The four C’s of conscious listeningOur relationship to silence – how most of us either jump on it, fill it or retreat from it – and why how we deal with it is often the key to gravitas.The four leeches that suck the power out of communication - and how to avoid themAnd how to hear the people around you with fresh ears - by avoiding falling into listening autopilot - ‘I know how this is going to go…’For anyone that wants to go even further into both Julian’s work on listening - and how to speak so that you are heard - he also has a new course called ‘How to speak so that people want to listen’ on his website speaklistenbe.com. He’s given me a sneak peak and I can promise you it will change the way you approach every single piece of communication in your life.So - usually I would pick a subset of people that I think this podcast would resonate most with - but this one is for everyone, everyday. So let’s start now. Turn off the distractions if you can, settle in with a curious mind - and dive into a world where our ability to stop talking long enough to listen - will literally dictate the quality of every single one of our relationships - and every single one of our results.Enjoy my conversation with the sound master himself - Julian Treasure. Hosted on Acast. See acast.com/privacy for more information.

So here’s todays question... is it possible to persuade soulfully?To influence without (at least partially) resorting to force, manipulation, interruption orvolume? And if it is possible - when you really get down to it - to the business of standing outand generating results at scale - is effective enough in the long run to commit to masteringas a skill?Some would probably say right now that we live in a world where fear drives the majority ofpersuasion. In the business world - we call that fear by many different names. Urgency,authority, scarcity - all of which usually mean the same thing - and for a long time haveinformed the majority of the marketing, advertising and sometimes leadership messages wereceive.But in a world where trust is harder to find - and our ability to tune out the messages (andpeople) we don’t want great than ever. Is there another (potentially more effective) way tostand out? My guest on today’s episode would argue (persuasively) that there is...Jason Harris is the CEO of powerhouse creative agency Mekanism. A creative agency thatworks with brands such as Peliton, HBO, Ben & Jerrys, Dropbox, Under Armor – the listgoes on. He is also the author of ‘The Soulful Art of Persuasion - 11 Habits That Will MakeAnyone a Master Influencer’, it’s pretty much a grassroots guide to influence in a world ofdistrust. HIGH RECOMMENDED. In it he draws on the latest in-depth research on trust,influence and habit formation – to make a compelling argument that being persuasive intodays world - means rejecting an ethos of quick - and instead embracing a commitment toplaying the long game.In this conversation, Jason and I dive in and out of topics including:- Why playing the long game is the key to coming out in front – and why hearing ‘no’can sometimes be the best opportunity to stand out- How to apply a philosophy of ‘Never Be Closing’ - and still win more business in thelong run- The art of giving yourself away – and the tools to not to let it take over your life- Why learning to write, own and articulate your unique story - is the key to cut throughin a cynical age- And the importance of ‘turning to face the strange’, I loved this one – basically whyyour inner freak – you know the one – the one you pretend you don’t have – isperhaps the greatest super power you ownToday’s conversation is for anyone trying to work out how to make an impact in a world ofdiminished trust. And like most common sense it pretty much applies at every level.From the bottom line of how you communicate in moment to moment situations – to the topline of what the future of persuasion actually looks like - in a world where ‘Daisy Methods’(you’ll understand more about that after listening) – appear on the surface to get the lion’sshare of attention. Basically, the clouds and the dirt of influence.So grab a notepad, or a coffee... or a protein bar... yep still on the F45 challenge. DM meyour condolences. And enjoy my interview with Jason Harris. Hosted on Acast. See acast.com/privacy for more information.