Inside Influence

As the Inside Influence Team and I take a short break to refuel our collective batteries over Summer - or Winter depending on where you are in the world - we’ve got you covered. For the month of August we will be releasing a weekly power cut of our favorite (and your favorite) podcast episodes. A short powerhouse version containing some of our favorite moments. To keep you fuelled and showing up at the next level. Our first powercut is with Koelle Simpson. Today’s GuestKoelle Simpson is one of the most highly regarded horse whispers on the planet.A world-renowned coach and leader of the Equus Coaching Movement. Her work has been featured in O Magazine, BBC Business Report, The National Journal, The OWN Network. She is also a TEDx speaker as well as appearing on many other stages around the world. The Koelle Institute works with individuals and Fortune 500 organisations to create transformational leadership experiences – all by using the lens of her journey as a horse whisperer - to decode the silent language of authority.Why silent? Well when it comes to building trust with a wild horse, all the best sales or leadership language in the world isn’t going to help. Charm and charisma don’t work. And raising your voice generally has the opposite effect.Horses are listening to one thing and one thing alone. Your presence. Your ability to show up fully and yet with calm intent. Your ability to wait and hold space – and yet - still instill trust that you will lead the charge when it counts.Get it wrong – panic or overcompensate – and you may well meet the wrong end of 1000 pounds of instant feedback.Which is why, when I first came across Koelle and how she applies the world of horse whispering to leadership presence, I had to know more.Facebook: https://www.facebook.com/koelle.simpsonInstagram: https://www.instagram.com/koellesimpson/?igshid=18gyzqhw71gs0LinkedIn: https://www.linkedin.com/in/koelle-simpson-21835012/If you enjoy this powercut episode and would like to hear my full conversation with Koelle Simpson please refer to the link at the end of the show notes, head over to my website juliemasters.com - Episode 124 - or wherever you get your podcasts.For now sit back, relax and enjoy my powercut conversation with Koelle Simpson.References and linkshttps://koellesimpson.com/My new ebook The Influencer CodeIf you liked this episode, you might also enjoyKoelle SimpsonKoelle SimpsonThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

Are you pitch perfect? We all understand the power of the ‘pitch’ – whether it’s for investment, a new career defining opportunity or that game changing client. These are the 7 to 14 minute long ‘sliding door’ moments that define whether we take our influence to the next level.However, once you’ve done the hard work of getting the right people in the room, how do you make every second count?Today’s Guest My guest today is corporate storyteller and ‘pitch alchemist’ Donna Griffit.Donna has worked with over 1000 start-ups, Fortune 500 companies and venture capitalists from across the globe, helping them raise billions of dollars of investment – all through the power of pitching. Earlier this year she also published her first bestselling book: ‘Sticking to my Story - The Alchemy of Storytelling for Startups’, collating all of her knowledge from over 20 years helping experts and business leaders become pitch perfect. LinkedIn : https://www.linkedin.com/in/donnaabraham/Facebook: https://www.facebook.com/Donna.Griffit.Corporate.Storyteller/Twitter: https://twitter.com/Donna_GrifYou’ll LearnThe most common pitching mistakes we all make - and one change you can make to avoid the biggest mistake of all. The ideal duration of a pitch – including why you should always have a quick pitch in your back pocket in case your time is cut (happens more than you think), or if you bump into the right person in the elevator. Why your ‘origin story’ is one of the most powerful tools in your storytelling arsenal.Why the very best pitches are designed as a play of four acts - complete with a hero, a villain and a happy ever after. And crucially, how to close your pitch in a way that guarantees people will take action.I honestly don’t know many other skills as practical and vital to work on as perfecting the power of the pitch. Yet what always amazes me - is that with a few small tweaks and a backbone of proven structure - it’s not as difficult as you think to take a 7/10 “Talk to me next year” to a 9/10 “Can we talk about next steps?”.That’s where insights from experts like Donna – who have been on the front line of pitches that actually get results – are truly in a league of their own.References and links mentionedMy new ebook The Influencer CodeDonna’s new book https://donnagriffit.com/sticking-to-my-story/If you liked this episode, you might also enjoyNathan ChanDorie ClarkThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

Today’s question is the holy grail of influence. It’s the question that any influencer that wants to make an impact with their words, ideas or mission strives to answer: How do you tell stories that change the way the world works? My guest today has built his career around answering this question - and still sits at the coal face, mining away at the ever-evolving answer.Today’s Guest Jeremy Connell Waite is a man of many hats. He’s Communications Designer at IBM where he coaches partners and executives to create compelling pitches and keynotes for purpose-driven brands.He also created IBM's Communications Thinking™ framework, now used across the globe to help future business leaders to tell stronger purpose-driven stories, on screen, on stage or in the boardroom.Having been Voted the #1 Most Influential Person on Twitter for #BigData,Top 30 Most Influential Digital Marketer in the world and the 3rd most Influential Social Media Marketer in the UK.In April this year Jeremy also founded the Earthshot Academy - a storytelling platform to help young professionals and business leaders who ‘want to change the world with their words and ideas’. If this wasn’t enough, he’s also written four books, run his own agency and worked for brands such as Nike, Vodafone and Uber. I first came across Jeremy after a friend recommended I check out his LinkedIn profile, where I was just blown away by the visual story maps he was creating. Literally decoding on one page the key structures, moments and secrets of the greatest storytellers of our time.He calls himself an industrial storyteller – I would say he’s a storytelling scientist.LinkedIn : https://www.linkedin.com/in/jeremypaulwaite/ You’ll LearnThe key emotion you must evoke to get people to consider and take action on your ideas - basically the magic ingredient of influence.What ‘elephants’, ‘wild geese’ and ‘black swans’ have to do with purpose-driven influence and how to use them all within your storytelling. How to tailor your storytelling to make maximum impact – including staying flexible when it comes to ‘what you want to say’ vs. ‘what your audience needs to hear’.How much preparation a world changing speech actually takes (HINT: a lot more than you think). Finally, the keys to enrolling people in your purpose - and where you immediately need to take them from there.References and links mentionedMy new ebook The Influencer CodePurpose driven storytelling: https://vimeo.com/showcase/8858594If you liked this episode, you might also enjoyZoe ChanceJoel LeonThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

How do you communicate from a place of stillness and calm regardless of what’s happening around you?We all know the situations that tend to set off our body’s alarm system. It could be a fight with our partner, the same old conversation with a member of our team - or getting up in front of a room full of people to speak or make our ideas heard.Regardless of the situation – the warning signals tend to be the same. Our heartbeat increases, our breath shortens, our thinking becomes reactive, our responses shift into ‘fight or flight’ and our ability to communicate calmly becomes non-existent.Well, those were mine anyway, until I adopted the micro-practices of my incredible guest today.Today’s Guest Allan Parker is a friend, mentor and one of the very first people I invited onto this podcast over 150 episodes ago. Episode No. 3 I believe. Such is the respect and admiration I have for him as a master in his space.Allan is a Micro Behavioural Scientist, Educator, Facilitator and Author. In 2019 he was a recipient of the Order of Australia (OAM) as part of the Queens Birthday Honors List - for Contribution to Business and Dispute Resolution.He’s best known in his field as a facilitator of large-scale multi-party negotiations and disputes. Having acted as a moderator for both the United Nations World Investment Forum, and the UN Conference on Trade and Development. He is also the author of The Negotiator’s Toolkit, the bestseller Switch on Your Brain; and co-author of the negotiation bible Beyond Yes.When you invite Allan into a conversation, it’s usually best to throw out your agenda – and follow where his instincts want to go. So that is exactly what happened.LinkedIn :  linkedin.com/in/allanparkeroamYou’ll LearnHow we can start to better understand and manage our adrenaline and cortisol systems as communicators – especially in high stakes moments.Allan’s favorite techniques for preventing our inner alert system from being triggered in certain salutations – keeping adrenaline and cortisol low and enabling us to stay in a calm and present state.  The importance of breathing as a stress reliever – sounds simple I know, but anyone that’s tried to monitor their breath while in fight or flight knows the focus it takes.How to identify what Allan calls ‘critical choice points’ in any situation – this one tool has been a game changer for me in my own communication. Finally, why when speaking in front of either a large or small group of people, you should always identify your ‘light houses’ and lean into the friendly eyes.References and links mentionedMy new ebook The Influencer Codewww.peakpd.comIf you liked this episode, you might also enjoyAllan ParkerCody KeenanThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

What does it take to own your voice when everything is on the line - and the entire world is watching?Today’s Guest On the podcast today I speak with Gretchen Carlson, New York Times bestselling author, speaker, and internationally recognized trailblazer for women’s rights in the workplace. In June of 2016, two years before the beginning of the #metoo movement - Gretchen boldly went public with sexual harassment claims against then Fox News Chairman and CEO Roger Ailes, considered to be one of the most powerful men on the planet.Having spent over 30 years as a journalist. Gretchen was one of the most recognised faces on television - hosting the Saturday edition of The Early Show on CBS News, Fox News’ Fox & Friends and The Real Story with Gretchen Carlson.Two weeks after the suit was filed, Roger Ailes was fired from Fox in a historic precedent. Laying the foundations for the #metoo movement to come. Gretchen went on to settle her lawsuit and co-found ‘Lift Our Voices’, a nonprofit organization fighting to stop forced arbitration and non-disclosure agreements keeping toxic workplace issues silent.So what led to that moment? Although the NDA Gretchen had to sign as part of her settlement prevents her from publicly discussing her time at Fox. Her story has since been told as both the movie ‘Bombshell’ starring Nicole Kidman as Gretchen - and the Showtime mini-series ‘The Loudest Voice’ where Gretchen was played by Naomi Watts.In today’s conversation we talk about what it takes to stand up to power, how to fight for change and the ripple effect of courage - in our workplaces, our families and the world.Instagram & twitter: @gretchencarlsonYou’ll LearnHow she found the courage to stand up and tell her story - and why “it’s not like walking into a room and flipping on the light switch, even as a strong person.”What happened after “One of the darkest days of my life”. The day she was told by her lawyers that she didn’t have a case. All because of a tiny clause in her contract that she (and millions of others) didn’t know existed.Why she created ‘Lift Our Voices’ to end forced arbitration and NDA’s. Including how they managed to pass the largest labor law change the USA has seen in 100 years.Finally, how it feels to watch her story portrayed on the big screen – not once but twice – while being legally prevented from contributing her own voice.References and links mentionedMy new ebook The Influencer CodeGretchen’s Non-profit, Lift Our Voices: https://liftourvoices.orgIf you liked this episode, you might also enjoyNathan ChanBunker RoyThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

Have you ever heard a song while you’re in a bar, at a restaurant, out shopping, or watching TV and wondered: “What is the name of that song?” Although you may not have heard of my guest today, I can almost guarantee you’ve heard of his product. Over 2 billion people have downloaded it, 8 million new users every month use it (without a dollar of marketing) and in 2017 Apple bought it for $400 million dollars. That company is of course – ShazamToday’s Guest My guest on today’s episode is Chris Barton. Chris is the first CEO and Founder of Shazam and an Innovation Keynote Speaker. When Chris first founded Shazam in the year 2000, it was an idea considered too far ahead of its time. To give that some context, this was three years before iTunes, seven years before the invention of the iPhone and eight years before anyone had heard of an App Store. To put it simply - there was no market for digital music.Chris went on to accomplish what everyone told him was impossible. Taking his idea from ‘it will never work’ to creating a global phenomenon, redefining the music industry and giving birth to the unofficial verb: “Can you Shazam this song for me?”. LinkedIn: https://www.linkedin.com/in/cjpbarton/You’ll LearnHis struggle with undiagnosed dyslexia and ADHD as a child – a disadvantage that he now considers to be his absolute super power.The story of pitching a demo version of Shazam to potential VC’s and being told: "I don't see why anyone would ever use that.". Then why that became his motivation to take Shazam into the stratosphere.The importance of holding a ‘start from zero’ mindset. Which involves questioning every assumption others hold to be true - then building from those basic truths.How hard he had to fight to keep the name ‘Shazam’ and how to walk the line between staying true to your vision – and leaning into other peoples expertise.Finally his learnings on how to get traction with an idea that’s years ahead of its time – from pitching the ‘un-pitchable’ to the core levers of achieving groundswell.References and links mentionedMy new ebook The Influencer CodeIf you liked this episode, you might also enjoyTom AsackerBill ColettiSubscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

Which of these has more influence over your day.Your priorities, focus and close relationships – or the demands and temptations of your digital device?Maybe it’s a hard question to answer, maybe it’s easy.Maybe you like the answer, maybe you don’t.Either way, if influence requires focus, then how we handle the ongoing ‘creep’ of the digital world into our lives becomes one of the most important decisions we can make.My guest today on Inside influence is on a mission to help professionals, parents and their families tame their tech habits and stop being a slave to the screen.Today’s GuestDr Kristy Goodwin provides research-based, yet realistic, strategies to using technology in productive and purposeful ways - without reverting to phone bans or digital detoxes. Hands up guilty on that one.She is a global speaker and media commentator – as well as author of my new handbook: ‘Dear Digital we need to talk- A guilt free guide to taming your tech habits and thriving in a digital world’.This is Kristy’s second time on the podcast. Our first conversation was so powerful and practical that, rather than edit it to the usual length, we turned it into a two part series. Such is her ability to combine practicality, eye opening data and ‘guilt free’ wisdom on a topic we all need to master.LinkedIn : Dr-KristyGoodwinInstagram: https://www.instagram.com/drkristy/You’ll LearnWhy one of the most intimate relationships we have today is with a screen – and how to turn that relationship from ‘toxic’ into a powerful tool for focus.Why digital detoxes don’t work How to “Build a fortress around your focus” – whether that’s focusing on work or the relationships that are so critical to our wellbeing.Finally, the non-negotiable boundaries she uses in her own life to ‘tame the tech’The largest gift I received from this conversation was more awareness. I know that doesn’t sound like much at first.The truth is that the technology we have now - and whatever it is we’re hurtling towards – comes with no handbook, not even from the creators themselves.References and links mentionedMy new ebook The Influencer Codehttps://drkristygoodwin.com/If you liked this episode, you might also enjoyKristy Goodwin Part 1Kristy Goodwin Part 2Subscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

What makes a powerful storyteller?Those able to tell a story that - whether it’s from a porch, a stage, a bar or an auditorium - can literally change the fabric of the air around you. Those able to, from their first breath, plunge us into a world completely different from our own. Yet still offer a roadmap we can use to solve our own challenges.Those able to literally change the way we view the world.My guest today is not only one such globally regarded storyteller. His vision and commitment has also amplified over 50,000+ human stories across the planet.Today’s Guest George Dawes Green is an award winning author and Founder of The Moth. His first novel, The Caveman’s Valentine, won the Edgar Award and became a motion picture starring Samuel L. Jackson. His second - The Juror was an international bestseller in more than twenty languages and became the basis for the movie starring Demi Moore and Alec Baldwin. His most recent The Kingdoms of Savanna is currently being made into a major television series.However, for me, George’s impact reaches much further.Back to 1997, when he first founded The Moth from his lounge room in New York.The Moth, as he would describe it, is “a raconteur club” that he created to recreate the feeling of sultry summer evenings in his native Georgia. When moths were attracted to the light on the porch where he and his family would gather to spin spellbinding tales. The first New York Moth event was held in George’s living room and the story events quickly spread to larger venues throughout the city. It has since brought more than 50,000+ live stories to audiences across six continents.The Moth podcast, containing some of these stories, also won a Webby People’s Voice Award Winner for Best Podcast Series, and is downloaded more than 100 million times a year. If you haven’t already discovered it please just trust me on this one.Instagram: @georgedawesgreenYou’ll LearnHow The Moth began from his own hunger to replicate the intimacy and power of the storytelling of his childhood.What he’s discovered about our collective hunger to share stories – including the ability of one human story to change the entire fabric of a room.Finally, why the audience is always willing you to succeed – and how tapping into THAT knowledge gives you permission to speak from a place of both truth and clarity.References and links mentionedMy new ebook The Influencer CodeGeorge's website, and his most recent book, The Kingdoms of SavannahThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

Why is developing a ‘puzzle mindset’ the key to influence?A few years ago, I developed a bit of an obsession.It started out as innocent and then became an addiction that, like all addictions, began to expand into more and more corners of my life.That obsession was with the world of puzzling.Sudoku, crosswords, train tracks, word finders. You name it I had to solve it.Perhaps it was a reaction to the pandemic, to all the countless facets of life and the world I couldn’t begin to solve. Or maybe, it just gave me something I was missing.A safe space to channel my curiosity and restless mind. To be honest I thought I was alone in my addiction - until I came across a book from my guest today.That book was called “The Puzzler - one man's quest to solve the most baffling puzzles ever from crosswords to jigsaws to the meaning of life”. Today’s Guest AJ Jacobs is a best-selling author, journalist and human guinea pig. He has written four bestsellers including, ‘The Year of Living Biblically’ - for which he followed all of the rules of the bible as literally as possible and ‘Thanks a Thousand’ for which he went around the world and thanked every person who had even the smallest role in making his morning cup of coffee possible. He has given four TED talks with a combined 10 million+ views, he also regularly contributes to NPR and the New York Times. He was also once, perhaps most importantly, the answer to No 1. DOWN in the New York Times crossword puzzle.Twitter:- @ajjacobs Instagram:- @ajjacobsincYou’ll LearnWhy AJ has always considered himself to be a human guinea pig – and how developing an ‘experimental mindset’ changed the entire trajectory of his life.Why every challenge we face is a puzzle – and how by consciously approaching and talking about it that way - we can tap into unlimited amounts of curiosity, energy and enthusiasm.Why the best piece of advice he ever received was: ‘Don't get furious - Get curious’.Finally, we discuss a beautiful tradition called ‘generational puzzles’. Essentially a puzzle that’s passed down from generation to generation - because no one person can solve it alone.This conversation will twist your brain and hopefully leave you in a place where you can better approach the puzzles of your own life. AJ also poses a few riddles that, for those of you that don’t have the patience to puzzle them out yourself, you can find the answers in the shownotes.For me, I know when I approach anything in my life – goals, conflict, overwhelm – as a puzzle to solve, I immediately start asking better questions.What are the constraints? How long do I have? What resources can I call on? What are the available clues? What assumptions am I making?That shift – from powerless to puzzled – usually holds the key to moving forward.References and links mentionedMy new ebook The Influencer Code https://bit.ly/3djTTpsThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

How do we become powerful listeners?Listening is probably one of the most underestimated tools of influence.Think for a moment about the leaders that have had the most impact on you. The people who have changed your mind or perspective. Those who made you feel heard and therefore valued in every single interaction.I guarantee you they would have mastered the art of profound listening.Today’s Guest My guest on Inside Influence today believes that listening holds the key to impact.Jane Adshead Grant is a Master Certified Coach, a Listening Specialist and secret weapon to those who lead some of the world’s most powerful brands.She is also the author of ‘Are you listening or just waiting to speak? The secret to propelling your business relationships’. Jane fiercely believes that listening lies at the heart of influence. To building relationships that thrive when times get hard – as well as to loving and leading from a place of deep connection. This episode made me want to recommit to the art of listening.LinkedIn  - https://www.linkedin.com/in/janeadsheadgrantInstagram - JaneadsheadgrantYou’ll LearnHow to stop being a lazy listener – and what we miss out on when it comes to establishing deep connections with those we lead or love.The core listening traps we often fall into - including interruption, impatience and internally rehearsing how we want to respond.How to set the stage for those who find it hard to open up. Including the key questions you can ask to get them to share and feel heard.Finally, we unpack some of the moments in our own lives - as leaders, partners and parents - when deep listening enabled a profound breakthrough in connection.I’ve honestly used the tools every day since our conversation.The result has been a calmer, more present and deeply connected way of interacting with the people in my life that matter the most.A way of creating space where challenges can be solved - without feeling like I need to find the perfect words, perfect message or perfect moment.In other words, it completely changed how I show up.On that note, sit back, cycle on, settle in and enjoy the incredible – Jane Adshead Grant.References and links mentionedMy new ebook The Influencer CodeWebsites: janeadsheadgrant.comThelisteningcoach.co.ukIf you liked this episode, you might also enjoyJulia DharLeslie EhmThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.