
Ultimate Guide to Partnering®
Empowering partners to thrive during this time of rapid transformation.
Latest episodes

May 23, 2023 • 33min
181 – How Google Cloud’s Channel Partner Leader Drives Success with Precision Partnering?
Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode of Ultimate Guide to Partnering, you'll learn how Rob Harper, Director of Channel Sales and Strategic Partnerships at Google Cloud North America, is applying his many years of experience to shape and grow Google Cloud's partner business. How he's shifting the focus and transforming these partners from transactional to solutions, and why marketplaces are a key part of his strategy. We'll also discuss how he's applying Precision Partnering to create a "win-win-win" for partners and how organizations like yours can achieve their most outstanding results by engaging with his team to drive mutually successful outcomes.

May 16, 2023 • 32min
180 – What Makes A Great Services Partner, Google Cloud’s Leader Decodes It?
Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode, Chris Voss, Director of North American Services Partnerships for Google Cloud shares valuable insights on precision partnering and the ever-evolving digital transformation landscape. Chris emphasizes the significance of understanding partners' unique capabilities, enabling them to develop tailor-made solutions aligned with customer needs. He highlights the importance of agility in responding to unforeseen challenges and the role of responsible innovation and generative AI in driving successful outcomes. This conversation reinforces the importance of strategic partnerships in unlocking remarkable transformations in the age of rapid digital advancement.

May 7, 2023 • 20min
179- Precision Partnering with Google Cloud: Unlocking a $30 Billion Opportunity for Tech Leaders.
If you're a technology leader, looking to learn how to grow your business effectively, don't miss this exclusive Ultimate Guide to Partnering series Precision Partnering, where I'm joined by the Google Cloud leaders driving the partnership business to help define what it takes to partner with Google effectively.

Apr 18, 2023 • 48min
178 – Unleashing Partner Business Growth with Microsoft’s President of SMC and Digital
Kevin leads a massive business responsible for driving go-to-market and sales across the world's lower enterprise, mid-market, and small and mid-sized business markets. In this exclusive interview, Kevin shares his insights on how his 7000-person organization is leading the charge with a partner-led and partner-assisted mindset during this rapid change and digital transformation.

Apr 11, 2023 • 34min
177 – How Did a Channel Juggernaut Pivot to Become a Leading Solutions Provider?
In this Ultimate Guide to Partnering episode, we are thrilled to be joined by Dee Burger, President of Insight North America, who shares with us Insight's ride and how he is leveraging his vast experience to drive growth and success.

Mar 20, 2023 • 36min
176 – A Bold Path. Can Partner Leadership Principles Propel Human Achievement at UIPath?
Brent Combest is the Vice President of Global Partner GTM at UiPath, the leader in Robotic Process Automation or RPA. RPA enables organizations to automate various business and software processes, increasing efficiency and accuracy while achieving scale. Brent shares how he is applying a growth mindset and his experience at Microsoft to redefine UIPath’s channel program and create value for its partners.

Mar 14, 2023 • 42min
Women’s History Month – Heather Deggans – Capture Market Share and Increase Partner Growth.
Heather Deggans, Vice President of Microsoft US Partner Go-to-market, share her insights on her organization's mission.
Heather leads a team of diverse marketers focusing on enabling partner success by creating intelligent cloud and edge solutions that transform customer outcomes. Her main goal is to accelerate partner growth, capture market share, and increase revenue, supporting Microsoft's mission of empowering every individual and organization to achieve more.

Mar 10, 2023 • 41min
Women’s History Month – Janet Schijns, a MASTERCLASS Achieving Your Greatest Results with Ecosystems & Megacosms.
In honor of Women's History Month, we celebrate the iconic women leaders shaping the future of Partners, Channels, and Ecosystems. Janet Schijns, the CEO of JS Group. Janet and I have a tremendous conversation about the principles of partner channel and ecosystem coaching she gives technology organizations and partners. In this must-listen episode, Janet Schijns leads a MASTERCLASS achieving your greatest results with Ecosystems & Megacosms.

Mar 1, 2023 • 35min
175 – One Microsoft Sales Director Leading the Future of AI with ChatGPT.
Deb Harding Oberly, Microsoft's America's Sales Director for artificial intelligence, leads a team of highly trained "black belts" specialists who work with customers and partners to integrate emerging technologies like ChatGPT.

Feb 22, 2023 • 26min
174 – John Jester: This Tech Executive is Reshaping Veeam’s Future with a Customer and Partner-First Approach.
In this Ultimate Guide to Partnering episode, we sit down with John Jester to discuss his vision for Veeam and how he's leveraging the company's rich partner ecosystem and over 400,000 customers to drive growth and innovation. By putting partners and customers first, Jester is reshaping Veeam's future and leading the charge in the channel.