Legal Talk Network - Law News and Legal Topics

100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year?_____________________________________________What should diversity look like in your legal marketing? The ever-growing Spanish-speaking market has made attorneys realize there are many underserved populations in need of greater access to legal services. Whether it be Spanish or another language, what is the best way to reach out to new client populations in your area? Gyi and Conrad share what they’ve learned thus far about inclusive marketing strategies that serve communities more broadly and effectively. Later on, what progress should lawyers and marketers expect to see after the first thirty days of their engagement/campaign/strategy/whatever? The guys talk through potential benchmarks in a variety of circumstances and the data-gathering frenzy that should eventually become measurable, meaningful metrics for your firm. The News: LSA Reporting – you can now see more about your local service ads through Google’s interface, but it still kinda sucks. Google Business Profile Websites will be turned off on March 1st. Are they quietly sneaking off into the night?   Google is laying off hundreds from their advertising teams. What gives? The Stafford Jersey Swap was quite a thing.  Mentioned in this Episode:Hreflang: The Easy Guide for BeginnersUS Hispanic Population StatsLHLM Episode: The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok  Learn more about your ad choices. Visit megaphone.fm/adchoices

AI, artificial intelligence, is super cool. But it’s not perfect, and it can get you into trouble. Start by reading the terms of service. Understand if you’re getting something for free, you get what you pay for. And finally, be careful.ChatGPT, Microsoft Copilot, and all the new, exciting versions of artificial intelligence, AI, are exciting. But have you read the “terms of service?” Guest Daniel Whitehouse is a lawyer who practices in the areas of IT and digital security. He says even lawyers forget to read (really read) the terms. And that’s a mistake.Do you know who owns the data you input? Is it being absorbed into the AI’s own machine learning and shared with the public? Broadcasting your information into the world, for everyone to see, can be as easy as a checkbox you clicked on.Not to make you paranoid, but … be a bit paranoid. Even if you’re using Microsoft 365 and OneDrive, do you know if you’re using the professional or personal version (hint: there is a difference).Got questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com Topics: AI is a miracle but remember, it’s a “continuous learning model.” What is it learning from you? What are you sharing with these products? If you can’t find something you’re looking for in the terms of service, ask why that information is so hard to find. Be suspicious. Terms and service provisions should be clear and easy to read. Understanding how AI uses information, and how accurate it is, is especially vital in the legal world.  Mentioned in this Episode:Previous appearance on New Solo: “Did You Really Read Those Terms of Service?” Previous appearance on New Solo: “Data Security and Florida Breach Notification Law” Bob Ambrogi, LawNext.ComDamien Riehl, LinkedIn Carolyn Elefant, My Shingle Microsoft 365Microsoft OneDriveMicrosoft Copilot, “Announcing Microsoft Copilot, Your Everyday AI Companion”Copilot for Microsoft EdgeMicrosoft CopilotWindows Security CenterMicrosoft Defender XDR Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income. Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where only a handful of people make millions. However, Tracy argues that the true value of podcasting lies in its ability to attract, retain, and engage an audience to build trust and drive business growth. She also highlights the flexibility of the medium, allowing content creators to experiment and evolve their strategy based on audience feedback. Tracy rounds up the conversation by strategically positioning the podcast as an essential part of the marketing funnel, suggesting that a podcast can facilitate the smooth transition of potential clients from one marketing phase to another.Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor, The Next Little Thing and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.Tracy gives listeners actionable tips on: 0:00 Intro 2:08 Biggest tip about how people are making money with podcasting 06:56 The "mystery" about podcasting 09:18 What should you be focusing on over ad revenue 14:24 It's never starting at zero with marketing 16:19 How to convert your audience 17:06 Fact about cover art and naming your podcast 19:25 Thinking about what is going to grow shows - having an outward focus 22:15 People not seeing the value in certain conversions 26:43 Seeing the bonuses after the 25 episode tipping point 28:40 A story about her 3D print show, the power of producing episodes and getting a deal ever after she had stopped publishing 30:55 Why a targeted podcast makes more sense then a viral one 31:55 Investing in your show 33:56 Creating a marketing funnel 40:51 Book Review 43:52 One big takeaway Resources mentioned in this episode:Smartcuts by Shane SnowConnect with Tracy here: https://www.instagram.com/hazzdesign/ https://twitter.com/hazzdesign https://www.facebook.com/Podetize/ https://podetize.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Reducing the risk of legal malpractice is important to every attorney, and Carmin Ballou is an expert on the subject, along with a broad knowledge of the latest tools and innovations in legal technology. Dennis and Tom welcome Carmin to their Fresh Voices series to learn about tech that can help attorneys reduce risk in their law firms. They discuss data governance, cybersecurity and privacy practices, artificial intelligence, and more. As always, stay tuned for the parting shots, that one tip, website, or observation that you can use the second the podcast ends.Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for the answers to your most burning tech questions.Carmin Ballou is vice president of data analytics and innovation at Attorneys'​ Liability Assurance Society. Show Notes: Skills.Law Microsoft Copilot Snagit Learn more about your ad choices. Visit megaphone.fm/adchoices

Think trust is something that magically appears? Not according to today’s guest!  Stephanie talks with leadership expert Randy Conley about what leaders can do to build and grow trust with their team and clients.  Links from the episode:  Check out CosmoLex Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust Simple Truths of Leadership Playbook: A 52-Week Game Plan for Becoming a Trusted Servant Leader Check Out the Leading With Trust Website If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy New Year, and what a year that was. Host Montana Funk sits down with Tamara Nash, chair of the American Bar Association Young Lawyers Division, to review 2023 and share stories from listeners about the past year.For listeners, it was a year of lessons learned. Learning how to separate work and life is difficult, but in one case, a young lawyer reported that an unexpected health issue forced her to learn what life’s about and that it’s OK to ask for help. Hear how she learned that being a good lawyer means being a healthy lawyer. Take care of yourself.In another letter, a listener shares how, like our host, they moved to the United States and took on a career in law. Leaning on the resources of the American Bar Association and the state bar has proven crucial to success in a challenging field.And it was a year of “back to normal” after those crazy COVID years. For young lawyers who worked through the pandemic, 2023 was a time to catch up on the training and mentoring they missed. Hear how a senior lawyer recognized that gap and redoubled efforts to help younger attorneys. Rebuild connections, professional and personal.Young Lawyer Rising is more than a podcast; it’s a community. Draw inspiration from how others overcame life’s bumps during the past year. Embrace your professional colleagues and know that you’re never alone. Support is all around you. Blair Hlinka served as the associate producer on this episode of Young Lawyer Rising. Resources:Thinking Like a Lawyer to Navigate the Challenges of Long COVIDPushing Yourself Too Hard? Your Health and Wellness MattersHow to Make Your Law Firm See the Benefits of Bar Involvement5 Tips for Mentoring and Managing Legal InternsThe Importance of Mentorship and Sponsorship in the Legal ProfessionUniversity of South Dakota Knudson School of LawAmerican Bar AssociationAmerican Bar Association Young Lawyers Division Learn more about your ad choices. Visit megaphone.fm/adchoices

Why is it that law firms are a frequent target for data breaches? Make no mistake, attorneys, you’ve got a lot of sensitive, valuable data that a threat actor would love to get their hands on. If your cybersecurity isn’t effective, you’re opening yourself up to a whole lot of ethical and legal issues. Jared chats with David Aaron about preventative measures lawyers should employ, what to do if you suffer a breach, and current cybersecurity trends.Later on in the Rump Roast, the guys play “Doubling Up”––where Jared quizzes David on trivia devoted to people blessed with a first-name first name and first-name last name. You get it, right?And, is anything more annoying than email? Not in Jared’s estimation. He shares his thoughts (read: rants) on the vexing email follow-ups people tend to send with irritating regularity.-----This episode, we covered some annoying email tactics, so we made the playlist all about the proper messaging.-----Our opening track is Two Cigarettes by Major Label Interest.Our closing track is Christmas Time is Lambs Farm by Sam Barsh. Learn more about your ad choices. Visit megaphone.fm/adchoices

'The only rules are there are no rules' apparently doesn't fly in Judge Kaplan's courtroom.____________________________________We don't even talk about Alina Habba's weird swimsuit thing on the show because it broke after we wrapped recording (next week, I guess!), but we have more than enough material discussing Trump's lawyer bumble through basic courtroom procedure and lodge motions for bad court thingies in the proud tradition of the Simpsons' greatest character. We also discuss a racial discrimination lawsuit against Troutman Pepper and whether "the partner is always a jerk" is a defense. And it looks like the federal courts have opened an investigation into Clarence Thomas... which will probably go nowhere. Learn more about your ad choices. Visit megaphone.fm/adchoices

Management expert Angela Louis discusses the unique challenges facing plaintiff’s firms and suggests key traits every successful office administrator should have. She also offers tips on how to continuously support the firm’s “brand” of excellent work by putting long and short-term processes in place. Learn more about your ad choices. Visit megaphone.fm/adchoices

As generative AI continues to dominate headlines, social media posts and conversations around legal technology, legal tech experts discuss other significant innovations taking place in the legal field on LSC’s Talk Justice podcast. Also—a sneak peak of the content at this year’s Innovations in Technology Conference (ITC). Learn more about your ad choices. Visit megaphone.fm/adchoices